Over the past few decades, the Indian test preparation business has undergone a phase of transition from one-on-one personal coaching to group instruction of a sizable student pool by numerous organized players. Presently, the online medium has become the most preferred way of learning.
As a result, online test preparation players have expanded in the market. In this edition, we have highlighted how the use of online mediums is anticipated to become the future of the India Test Preparation Industry.
1. The Cut-throat Competition-oriented structure of India, coupled with the high repute of top institutes & jobs makes Test Preparation popular in India
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2. Presently, the Online medium is the most preferred mode of test preparation among students due to Convenience, Performance Tracking & Ease provided to Concentrate at home
3. Online Test Preparation is poised to be the Future of the India Test Preparation market as Offline coaching centers have very limited access
4. Enhance technology by the online Test preparation players have been the key growth driver as it has improved User Engagement through Interactive, & Personalized Learning
5. Technological Developments & Policy Changes will strongly impact the Test Prep Landscape in India and will drive the growth of the market in coming years
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