The report titled "Thailand Frozen Foods Market Outlook to 2022 – By Type of Frozen Foods (Frozen Seafood and Meat, Frozen Ice-Cream and Desserts, Frozen Ready-to-Eat Meals and Frozen Processed Fruits and Vegetables) and By Cities (Bangkok, Phuket, Pattaya, Chiang Mai and Others)" focuses on overall market size for overall frozen foods in Thailand, market segmentation by type of frozen foods (frozen seafood and meat, frozen ice-cream and desserts, frozen ready-to-eat meals and frozen processed fruits and vegetables) and by cities (Bangkok, Phuket, Pattaya, Chiang Mai and others). Thailand frozen seafood and meat market size and segmentation by product type (chilled or frozen chicken, frozen shrimp, frozen fish and frozen squid) and by type of distribution channel (hypermarkets, independent small grocers, supermarkets, convenience stores, forecourt retailers, other grocery retailers and internet retailing); Thailand frozen ice-cream and desserts market size and segmentation by type of impulse (single portion dairy ice-cream, single portion water ice-cream and take home), by type of ice-cream (premium ice-cream and standard ice-cream) and by type of distribution channel (convenience stores, hypermarkets, supermarkets, forecourt retailers, independent small grocers and other grocery retailers); Thailand frozen ready-to-eat meals market size and market segmentation by type of distribution channel (convenience stores, hypermarkets, supermarkets, other grocery retailers, forecourt retailers, internet retailing and independent small grocers); and Thailand processed fruits and vegetables market size, market segmentation by type of food (shelf-stable and frozen fruits and vegetables) and type of distribution channel (hypermarkets, supermarkets, independent small grocers and other grocery retailers). The report also covers the overall competitive landscape; government role and regulations, porter's five forces model, trends and developments. The report concludes with market projections for future for overall frozen foods market, by segments described above and analyst recommendations highlighting the major opportunities and cautions for overall Thailand frozen foods market.
Thailand
Frozen Foods Market Overview and Size
Thailand's exposure to
international food products (prepared / processed) has transformed a consumer's
lifestyle including their attitude towards food and consumption patterns. The
demand for food products in Thailand was witnessed to shift to processed foods
and packaged ready-to-eat meals, which are majorly available in large
supermarkets and convenience stores. Thailand frozen foods market revenue
generation slowed down after 2012 owing to the country's political turmoil and
high oil prices, thereby reducing the volume of production for frozen products,
sales and margin levels for producers, retailers as well as restaurants in
Thailand. Easy convenience offered by frozen products especially frozen ready
meals, frozen seafood and frozen fruits and vegetables owing to innovations in
freezing technologies helps to provide an extended shelf life. Some of the
major players operating in Thailand frozen seafood and meat market include Thai
Union group, CP Foods PCL, SK Foods PCL, Kuang Pei San Food Products PCL and
Prantalay Marketing Ltd. Thai companies were observed to add more food options
to their menu's continually, thereby driving the demand for frozen foods in the
country.
Thailand
Frozen Seafood and Meat Market
Thailand frozen seafood and meat
market revenues were observed to took a fall over the review period 2012-2017
owing to falling farmed shrimp supplies in the country. The frozen chicken
segment was witnessed to dominate Thailand frozen seafood and meat market,
followed by frozen shrimps, frozen fish and frozen squid in the year 2017.
Increasing number of trading partners coupled with strong export demand for
processed seafood and meat dishes from major countries such as Japan,
Australia, China, Korea, US, EU, Middle East and other Southeast Asian
countries are further anticipated to drive the demand for frozen seafood and
meat products over the forecast period 2017-2022E.
Thailand
Frozen Ice-Cream and Desserts Market
The frozen ice-cream and desserts
market within Thailand showcased limited growth potential by generating limited
revenues in overall Thailand frozen foods market in the year 2017. Along with
the entry of foreign giants in Thailand such as General Mills, Mars, Nestle,
Lotte Confectionery and Unilever has led to increase in the production and well
as imports of frozen ice-cream products. Surging health consciousness among
Thai people coupled with growing demand for reduced fat, light, soft, no sugar
added, lactose-free, gluten free and organic ice-cream in the country will
further drive the market in near future.
Thailand
Frozen Ready-To-Eat Meals Market
Thai people who are accustomed to
hectic lifestyles were observed to purchase ready-to-eat meals more often
especially in Bangkok and other urban areas. Additionally, the convenience
offered by packaged ready meals has benefitted consumers in tackling their busy
schedules. Frozen vegetarian ready meal options are likely to boost the demand
for Thailand frozen foods market in near future.
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Thailand
Processed Fruits and Vegetables Market
The processed fruits and
vegetables market in Thailand is in growing stage, thereby generating minimum
revenues in overall Thailand frozen foods market. The market is further
segmented into shelf stable and frozen fruits and vegetables where the shelf
stable category established itself a market leader in Thailand. Rising demand
for diverse fruits with distinct flavor especially Mangosteen, durians and
longans are also expected to boost the market revenues for processed fruits and
vegetables in Thailand in near future.
Comparative
Landscape in Thailand Frozen Foods Market
Thailand frozen seafood and meat
market was witnessed to be highly fragmented with manufacturing companies who
process and export a wide variety of seafood and meat products, including basic
raw frozen products to semi-processed and value added products whereas; the
frozen ice-cream and desserts segment in Thailand was observed to be highly
concentrated with the presence of major players such as Unilever Thai Trading
Ltd, Nestle Thailand Ltd and Glico Frozen (Thailand) Company Limited. On the
other hand, Thailand frozen ready-to-eat meals market was observed to be highly
fragmented in the year 2017 on account of several frozen packaged ready meal
types including frozen ready-to-eat seafood, chicken, other meats, processed
fruits and vegetables and other snacks such as crisps, bread crumbs and boxed
food in variety of menus. Lastly, Thailand processed fruits and vegetables
market in 2017 was observed to be moderately concentrated with companies
manufacturing and distributing both shelf stable as well as frozen fruits and
vegetables. Majority of these companies are located in outer Bangkok, and also
in the production areas of Rayong, Chantaburi; Chiang Mai and Lampoon regions.
Thailand
Frozen Foods Market Future Outlook and Projections
Thailand frozen foods market will
prepare itself to meet the future demand expected from significant investment
proposed in the country's food processing segment. Increasing consumption of
food culture blends for instance, Japanese sushi and frozen surimi products
such as fish balls, crab sticks, hanpen, kamaboko coupled with wide usage of Thai
spices was witnessed in the country. The surging trend is further expected to
attract more foreign tourists, thereby driving the demand for frozen surimi
products in the future. Increasing demand for processed and ready-to-eat
options coupled with growing number of retail outlets in the country are also
expected to drive the demand for frozen meat, poultry and seafood products over
long term.
Key Topics
Covered in the Report
- Executive Summary
- Research Methodology
- Stakeholders in Thailand Frozen Foods Market
Ecosystem
- Value Chain Analysis of Thailand Frozen Foods
Market
- Cross Comparison of Thailand Frozen Foods
Market with China, India and Indonesia Frozen Foods Market
- Thailand Frozen Foods Market
- Thailand Frozen Foods Market Segmentation,
2012-2017
- Thailand Frozen Seafood and Meat Market,
2012-2022E
- Thailand Frozen Ice-Cream and Desserts Market,
2012-2022E
- Thailand Frozen Ready-to-Eat Meals Market,
2012-2022E
- Thailand Processed Fruits and Vegetables
Market, 2012-2022E
- Trade Scenario in Thailand Frozen Foods
Market, 2012-2016
- Regulatory Environment in Thailand Frozen
Foods Market
- Trends and Developments in Thailand Frozen
Foods Market
- Porter Five Forces Analysis in Thailand Frozen
Foods Market
- Company Profiles of Major Players Operating in
Thailand Frozen Foods Market
- Vendor Selection Process for Thailand Frozen
Foods Market
- Thailand Frozen Foods Market Future Outlook
and Projections, 2017-2022E
- Analyst Recommendations
- Macroeconomic Factors affecting Thailand
Frozen Foods Market, 2012-2022E
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