The urge for the rise in standard of living
and modernization implied the introduction of tiles in the Indian market. Tiles
were introduced in the Indian market with its application restricted to
flooring. The key customers in the segment included high end residential
construction, aviation, education and healthcare. With the passage of time and
development in technology now they are used on walls and roofs also. The major
growth driver of the India Tiles Industry is the infrastructural growth. The
market is fragmented between organized and unorganized players.
Floor tiles are typically set using mortar
consisting of sand, cement and often a latex additive for extra adhesion. The
spaces between the tiles are commonly filled with sanded or un-sanded floor
grout. Most of the newly constructed houses and commercial complexes are using
tiles for flooring due to ease of installation and easy availability in variety
of forms based on the requirement of individual product. Wall tiles are manufactured
from materials such as ceramic, vitrified, clay and stone finish.
Vitrified tiles are composed of a mixture
containing clay and elements like silica, quartz and feldspar. Vitrified tiles
are made with dust compression method so it becomes harder, denser and less
porous than normal ceramic tiles. These tiles have better resistance to damage
as they less brittle compared to ceramic tiles. This ensures higher durability
over a longer duration without being subjected to damage thus minimizing repair
and replacement cost. Ceramic tiles are a mixture of clays and other natural materials
such as sand, quartz and water. Moreover, these tiles are brittle in nature so
cannot be applied in commercial spaces as they are unable to withstand high
footfall. This makes these tiles less durable thus they have high repair and
replacement cost.
Western India consists of the states of Goa,
Gujarat and Maharashtra along with the Union Territory of Daman & Diu and
Dadra & Haveli. The Western region has the highest share in the tile
industry. High demand was on account of the region being is highly
industrialized, with a large urban population.
The new order demand comes from the
construction of new residential units, commercial areas and others which
increase the demand for new floor and wall tiles. The replacement demand comes
from the replacement of the wall and floor tiles in the residential, commercial
and other areas.
The thriving urban construction sector in
India, coupled with increasing disposable incomes in rural areas, is moving
roofing solutions market to the next generation products. The India roof tiles
market is broadly classified into two segments i.e. handmade tiles and machine
made tiles. The roof tiles are delicate and fragile in nature they may tend to
break due to external damages and heavy winds or hailstorms. Among the unorganized
sector Morbi (Gujarat) is the largest hub for roof tiling in India. With
infrastructure and industrial boom being the primary demand driver for this
sector, increasing investment in infrastructure development by the Indian
Government on account of introduction of policies such as Smart cities, Housing
for all by 2022 and Swachh Bharat Mission will drive the demand for roofing
tiles in India in the near future.
Stone flooring is a growing segment in India
flooring market. Variety of stones is mined in India for domestic consumption
and export. Marble and granite are two most commonly used stones in
construction. Rajasthan is a major state where marble is mined for further
processing as flooring stone. Granite is majorly mined in Madhya Pradesh, Orissa,
Tamil Nadu, Karnataka, Jharkhand, Chhattisgarh, Rajasthan and Andhra Pradesh.
Top 3 export destinations for marble export were China, USA and Norway.
The present wooden flooring market in India is
predominantly in the commercial sector accounting for more than half of the
consumption with the remaining share by the residential sector. Majority of the
demand comes in renovations with minor contribution coming from new
construction activity. Products sale is mainly driven by the recommendation
from architects, installation personnel, and contractors. Pergo, Power Dekor
Group, Classen, Kronotex, TEKA, and Ekowood, Greenply (Floormax), Greenlam
(Mikasa) are some key wood flooring companies selling their product in India.
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