“Increasing
disposable income of households and rising infant population in the country is
further augmenting the growth in baby food market of Turkey.”
The report titled “Turkey
Baby Food Market Outlook to 2023 – By Infant Milk Formulae (Standard,
Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared
Baby Food, Milk Formula and Other Baby Food; Organic Baby Food” by Ken Research believe baby food market of Turkey
has been growing at a swift rate due to rising preference of organic baby food
in Turkey, undertaking of ideal marketing strategies, switching to local
production facilities, adoption of internet retailing and bringing innovative
products to the table. The market is expected to register a positive CAGR of
9.5% in terms of retail sales during the forecast period 2018(P)-2023(E).
Growing Demand for
Organic Baby Food: It has been observed that more than
60% of parents preferred to food products which are labeled as “natural”. Thus,
parents don’t want to feed their children with artificial colorings and
flavors. This has led to an upsurge in the demand for organic and natural baby
food, thus in the last two years, the number of organic brands in the market.
Hence, companies are expected to keep launching more products that claim their
product to be “natural”, “no added preservatives”, “organic” and other such
labels which proclaim the healthiness of the product. The market for organic
products such as foods and drinks in Turkey is expected to increase to USD 170
million in 2020 thereby indicating a higher demand for organic produce. The
major contributing factors to this growing organic industry of Turkey include
dairy products, baby food and sweet savory snacks. Among them, baby food is
expected to contribute over 10% in the overall demand for organic products in
Turkey.
Advice from Health
Experts and Health and Beauty Specialist Retailers: The parents rely immensely on the
advice offered to them by pediatricians, family doctors, and health experts for
purchasing the suitable baby food for their children. They think about various
other factors also before settling on the right baby food. Thus, health and
beauty specialist retailers account for a significant revenue share in the
market and are especially preferred by parents that look forward to buying
formula products for their babies. Besides this, parents also depend
significantly on the reviews of other customers who have previously purchased
those products.
Surge in Baby Food
Sales from Supermarkets: Most of the baby food products are
purchased from supermarkets and discounters that offer a greater level of
convenience, variety and value for money to their consumers. Discounters and
supermarkets in Turkey were observed to cater to over 65% collectively in the
year 2018(P).
Moreover, major supermarket chains in
Turkey have also been witnessed to expand their business across the length of
the country by increasing existing capacity and opening new retail stores. The
leading supermarket stores in the country selling groceries including baby food
include A101, BIM AS, Yildiz Holdings, Migros Ticaret AS and Carrefour SA.
Growing infant population in Turkey: In the year 2018, the population of Turkey was estimated to be 80.8 million which was an increment from the
76.7 million recorded in 2013. The population continues to grow at a steady
rate despite a minor decline in the crude birth rate which decreased from 17.0
births per 1000 people in 2013 to 16.1 births in 2017. Moreover,
infant population in the country is anticipated to reach an exorbitant 6.2 million by the end of the year 2040(E)
which is anticipated to significantly augment the baby food sales in future.
Keywords:-
Turkey Baby Food Market
Turkey Baby Food Market Research Report
Baby Food Revenue Turkey
Turkey Baby Food Sector
Turkey Baby Food Sales
Turkish Baby Food Market
Standard Milk Formula Turkey
Market Share Baby Food Turkey
Turkey Baby Food Industry
Brand Share Baby Food Turkey
Regulations Baby Food Turkey
Baby Food Retailing Turkey
Online Baby Food Sales Turkey
Non Grocery Baby Food Turkey
Key Players Baby Food Turkey
Brand Name Baby Food Turkey
Hero Baby Food Turkey
Danone Baby Food Turkey
Hipp Baby Food Turkey
Nestle Baby Food Turkey
Abbott Baby Food Turkey
Eti Gida San Baby Food Turkey
Pladis Global Baby Food Turkey
Key Segments Covered:-
By Food Category:
Dried
Baby Food
Prepared
Baby Food
Milk
Formula
Other
Baby Food
By Type of Milk Formula:
Standard
Milk Powdered Formula
Follow-on Milk Powdered Formula
Growing-up
Milk Formula
Special
Baby Milk Formula
Nature of Food:
Inorganic
Baby Food
Organic
Baby Food
By Channels of Distribution:-
Hypermarkets
Discounters
Supermarkets
Independent
Small Grocers
Health
and Beauty Specialist Retailers
Other
Foods Non Grocery Specialists
Internet
Retailing
By Age Group:-
0-6
Months
6-12
Month
12+
Months
Key Target Audience:-
Baby Food
Manufacturers
Baby
Product Manufacturers
Baby
Product Distributors
Baby Food
Distributors
Government
Agencies
Baby Food
Retailers
NGOs supporting
Baby Health
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012-2018(P)
Forecast Period: 2019-2023
Companies Covered:-
Abbott
Laboratories Inc.
Ari Gida
Sanayi AS
Baby Goat
Danone
Group
DMK
Deutsches Milchkontor GmbH
Eti Gida
Sanayi ve Ticaret AS
Golden
Goat
Hero
Group
HiPP GmbH
& Co. Vertrieb KG
Montero
Gida San Tic. AS
Nestle SA
Pladis
Global
Yasar
Holding AS
Yildiz
Holding AS
For more information on the research report, refer to below
link:-
Related Reports:-
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
