Showing posts with label UAE Furniture Market. Show all posts
Showing posts with label UAE Furniture Market. Show all posts

Tuesday, January 15, 2019

UAE Home Furniture and Furnishing Market: Ken Research

Snapshot of UAE Online Furniture Market
The sale of furniture products online is a relatively new concept in the UAE region owing to its small scale operations where the customers prefer to buy products by visiting the stores and facilitating transactions. Despite having an internet penetration of ~% in the region with an approximate of 8,515,420 internet users, online sales of furniture contributed to mere ~% of the market revenues which were evaluated at AED ~ million for the year of 2017. Online players have been facing stiff competition from brick and mortar stores all across the country, which offer a wide variety of products at competitive prices.

Snapshot of UAE Home Furnishings Market
Furnishings products are more or less complimentary goods that are demanded along with furniture. Lately furnishings market has been growing along with the furniture market. The UAE Furnishings Market recorded a growth at a CAGR of ~% from 2012 to 2017. The demand for barbeques and garden sheds saw an increase due to the rise in barbeque restaurants and the ability of charcoal barbeques to produce flavorful and better results than gas barbeques. IKEA has been the most popular brand amongst the expatriate for the procurement of furnishing items while the local population on the other hand preferred traditional style of furnishings.

How is the Competition Scenario in UAE Home Furniture Market?
The furniture market of UAE was observed to be mildly fragmented due to presence of large number of domestic and global players with similar product offerings. Single proprietorships and family-owned corporations are common in the industry. Some of the major furniture brands are owned by the expat population, along with foreign investors.  Furniture products of various price segments, inclusive of cheap, mid-segment and luxurious/premium products are designed by several manufacturers to cater to the needs of the ever expanding customer base of all classes. Over the years the competition between the domestic and international players has intensified owing to the increase in demand for furniture and furnishing products in the UAE region. It has been observed that manufacturers and retailers are trying to differentiate themselves by targeting a particular customer segment based on purchasing power of customers.

The unorganized sector has been posing stiff competition to the existing and new organized players entering the space owing to the ease in availability of raw materials and cheap skilled labor in the region. However, organized players have been successful in marketing modern furniture products largely to the emirates of Abu Dhabi and Dubai.

What is the Future Outlook for Furniture Industry in UAE?
The furniture industry of UAE is expected to grow from AED ~ million in 2017 to AED ~ million by 2020E with a CAGR of ~% for the same time period. The reason for the increase in revenues from the furniture industry of UAE can be attributed to the fact that increasing nuclear families being welcomed in the region, as more people adapt to nuclear families, the requirement of residential spaces would also increase which would lead to an increase in the demand for furniture products in the region. The furniture demand in the region will rise also because of new fashion trends in furniture. This will also lead to higher replacement of furniture products thereby increasing the demand for furniture and furnishing products. The development of key projects like Caesars Palace, Fairmont and others will lead to the development of the tourism industry; this in turn will foster the growth of furniture industry.

For more information about the publication, refer to below link:

Related Reports:



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91 9015378249

Thursday, January 3, 2019

UAE Home Furniture and Furnishing Market Outlook to 2022: Ken Research

The report titled “UAE Home Furniture and Furnishing Market Outlook to 2022 – By Living Room Furniture (Sofa, Sofa Cum bed, Other Sitting Furniture, Coffee Tables, Others), Bedroom Furniture (Bed, Mattresses, Wardrobes, Chest of Drawers), Dining Room, Home Office, Kitchen Furniture and Furnishing (Home Textile, Window Covering, Barbeques, Lightning Products)” provides a comprehensive analysis of home furniture and furnishing products in the UAE region. The report focuses on overall market size, UAE furniture market segmentation by market structure (organized and unorganized), by emirates (Abu Dhabi, Dubai and Sharjah), by style of furniture (modern, contemporary and traditional), by end users (residential, commercial and hospitality), by residential furniture product categories (bedroom, living room, dining room, kitchen furniture, storage spaces, home office furniture, and other indoor furniture), by living room (sofas, sofa cum beds and other sitting furniture), by bed room furniture (beds, mattresses, wardrobes and chest of drawers), by beds (with storage and without storage capacity), by wardrobes (by sliding door and push and pull), by dining table top preference (wood and glass, metal top), by trade scenario (imports and exports). The report also covers the overall competitive landscape; government role and regulations, growth restraints, drivers, trends and developments.

UAE Furniture Market Overview and Genesis
The furniture industry in the region is at a mature stage, although the industry was adversely hit due to a recession in the real estate sector and the decline in oil prices in the recent past. People living in UAE region were witnessed to increase their spending towards renovating homes on things such as furniture, kitchens, bathrooms and flooring; and are investing in higher quality products. In Abu Dhabi and Dubai regions, there are expats which originates from more than 170 nationalities, therefore developing a potential market for all types of furniture.

Major raw materials that are required in the production of furniture products include MDF and solid wood. Some other inputs include fittings and finishing materials. Majority of the furniture manufacturing factories are equipped with cut saw, jointer-planer, table saw, band saw, sharper, router, drill press, boring machine and hot press. These equipments are used for semi-mechanized production which has become the norm in wooden furniture manufacturing.

It was observed that the demand for high end luxury furniture items has increased over the years. Furniture items which entail heavy fabric and leather work were more preferred by the people of the region

UAE Furniture Market Segmentation
By End Users (Residential, Commercial and Hospitality)
The revenues accrued from the sale of residential furniture dominated the UAE home furniture market revenues; Living room furniture was the major revenue contributor. It was observed that off plan sales had been a major feature of the UAE residential market as developers had been seeking fund developments in advance of incurring outlays on construction. Commercial furniture followed the dominating segment in terms of market revenues. Office furniture typically consists of workstation furniture, office chairs, office tables and office storage spaces. The least share of market revenues in the UAE Home furniture was accrued to hospitality furniture, although the demand for hospitality furniture in the UAE region has witnessed an increase owing to the developing tourism sector of the region.

UAE Home Furniture Market Segmentation
By Product Categories (Living Room, Bed Room, Dining Room, Home Office Furniture, Kitchen Furniture, Storage Furniture and Other Indoor Furniture)
The living room furniture dominated the UAE residential furniture market revenues. This was followed by bedroom, dining room, kitchen, other indoor furniture, storage furniture and home office furniture.

By Living Room: Sofa Sets captured the majority share in living room furniture items. The sofa sets are available in materials of velvet, leather and a mixture of silk and cotton.
By Bedroom: The growing population and the influx of expatriates in UAE have led to an increase in demand for number of residential spaces across the region. The sales of bedroom furniture therefore surged, to cater to the expanding customer base for furniture for furniture market retailers in the country. Revenues from the sale of mattresses dominated the market revenues for bedroom furniture items.

By Dining Furniture: Dining room furniture witnessed an increase in sales owing to the increase in demand for chairs, tables, and complete dining sets. The rise in these products was mainly due to increase in expat population in the UAE region. The most preferred dining sets were with a seating capacity of 4 people by people living in apartments, while the people who lived in villas preferred dining sets with seating capacity of 8 people.

Competitive Landscape in UAE Home Furniture and Furnishings Market
The furniture market was observed to be mildly fragmented due to presence of large number of domestic and global players with differentiated products style. Major Home furniture retailers include IKEA, Home Centre, PAN Emirates, Royal Furniture, Danube, Marina Home, Homes R Us, IDdesign, Pottery Barn, Home Box and Natuzzi. Major online furniture stores include Ebarza, The People of Sand, MarMarLand, The Bowery Company, Wysada and Souq.com

Future Analysis and Projections
The furniture industry of UAE is expected to grow at a positive CAGR from 2018-2022 with the increase in nuclear families, rise in demand for residential apartments. The UAE region will witness an increase in the expat population owing to the stability in oil prices in the near future. The development of key projects like Caesars Palace, Fairmont and others will lead to the development of the tourism industry.

Key Segments Covered
Furniture and Furnishing
·         Organized Sector
·         Unorganized Sector

End Users
·         Residential Furniture
·         Commercial Furniture
·         Retail Furniture

By Emirates
·         Dubai
·         Abu Dhabi
·         Sharjah

Furniture
·         Indoor (Bedroom, Dining Room, Living Room, Kitchen)
·         Outdoor

Furnishings
·         Home Textiles
·         Window Coverings
·         Barbeques
·         Lightning Sources
·         Fittings

Key Target Audience
·         Furniture Retailers
·         Furnishings Retailers
·         Private Equity Companies
·         Contract Furniture Manufacturers
·         Furniture Association

Time Period Captured in the Report
·         Historical Period: 2012-2017
·         Forecast Period: 2018-2022

Companies Covered
Offline and Online Furniture Companies
·         IKEA
·         Home Centre
·         PAN Emirates
·         Royal Furniture
·         Danube
·         Marina Home
·         Homes R Us
·         IDdesign
·         Pottery Barn
·         Home Box
·         Natuzzi

Online Furniture Companies
·         Ebarza
·         The People of Sand
·         MarMarLand
·         The Bowery Company
·         Wysada

Key Topics Covered in the Report
·         Executive Summary
·         Research Methodology
·         Value Chain Analysis for UAE Furniture Market
·         UAE Furniture Market Overview and Genesis
·         UAE Furniture Market Size by Revenues, 2012-2017
·         UAE Home Furniture And Furnishing Market Size, 2012-2017
·         UAE Furniture Market Segmentation
·         UAE Home Furniture Market Segmentation
·         Trade Scenario for UAE Furniture Market
·         Trends and Developments in UAE Furniture Market
·         Competitive Landscape in UAE Home Furniture Market
·         Snapshot of UAE Online Furniture Market
·         Snapshot of UAE Home Furnishing Market
·         Case Study for Installing Home and Hotel Furniture in UAE
·         SWOT Analysis of the UAE Furniture Industry
·         Entry Barriers in the UAE Furniture Market
·         Supplier Selection Criteria in the UAE Furniture Market
·         Decision Making Parameters in UAE Furniture Market
·         UAE Furniture Market Future Outlook and Projections, 2017-2022E
·         Analyst Recommendations

For more information about the publication, refer to below link:

Related Reports:



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91 9015378249