UAE Online Grocery Delivery Market Overview
Gaps
in offline grocery shopping such as the tiresomeness of commute, long payment
queues, and cost of instinct buying led to the introduction of e-grocery
delivery around the UAE. Population aged between 25 and 44, is measured an
influential consumer base for online grocery shopping. The industry is
presently positioned in a growth stage dominating a double-digit growth rate
close to 31% between 2016 and 2019.
UAE Pre-delivery online payment Market Analysis
According
to the report analysis, ‘UAE Online Grocery Delivery
Market Outlook to 2025- Driven by Increasing Working Population, Introduction
of Express Delivery and Regional Expansion’ states that high internet penetration,
growing working population, and an augmenting the number of single families
have led to the growth of e-grocery services around the UAE. The number
of companies proposing grocery delivery services in the UAE has augmented over
the years. Companies have enflamed their product portfolios from food &
beverages to household supplies, fresh food, baby food, fish & meat, and
numerous other product categories.
Market Segmentation
Demand by Region (Dubai, Abu Dhabi & Other Emirates)
Dubai
and Abu Dhabi mapped as foremost cities based on demand and supply of online
grocery services. This is mainly owing to the concentration of population in
these areas. Working professionals, who are the foremost end-users of online
grocery delivery services, are concentrated across Dubai and Abu Dhabi.
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Demand by Mode of Payment (Pre Delivery Online Payment,
Card on Delivery and Cash on Delivery)
The
demand is still registered by pre-delivery online payment followed by card on
delivery and cash on delivery. Individuals who order online are primarily not
present to gather the delivery and therefore pre-payment is favored. In Dubai
and Abu Dhabi majority of household chores are taken care of by house
assistances and they frequently collect the order delivery, therefore, the
customer favors the online mode of payment.
Competitive Insights
The
industry is fragmented with the existence of more than 25 players
functioning across the marketplace, pureplay and omnichannel models. Delivery
Cost, Delivery Time, App Interface, Discounts & Offers, Return Policy, Ease
of Payment have been foremost factors influencing customer behavior. The
foremost players involve Carrefour, Instashop, Lulu Hypermarket, El Grocer,
Kibsons, Bulkwhiz and Bawiq. Companies with great product assortment, wide
regional existence and express delivery are recognised as clear leaders in the
industry.
UAE
Grocery Shopping Delivery Market Future Outlook
The
demand is projected to rise with a CAGR of 22% on the basis of GMV between 2019
and 2025. Companies are predicted to focus on enlarging tie ups with suppliers
& grocery stores to fulfill consumer orders. The requirement is projected
to be propelled by upcoming technologies such as Drone Delivery, Warehouse
Automation, Voice Ordering and others. Market consolidation is predicted in
future as players with heavy financial backing and improved brand value will
attain the small players. Therefore, it is predicted that during the near
future the market of UAE online grocery delivery will augment more proficiently
around the region over the review period.
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