The report titled “UAE
Test Preparation Market Outlook to 2023 – Driven by Increasing Indian Expat
Population, Enrollment for Pre-Engineering and Medical Exams and Entry of New
Institutes” provides a comprehensive analysis of the UAE test prep
market in Dubai, Abu Dhabi and Sharjah. It covers overall test prep market size
by revenue and students enrollments in the institutes of UAE. It also covers
Indian student enrollments and future outlook in pre engineering and medical
entrance tests and foundation courses (Grade 9- Grade 10) and Grade wise
enrollments of Indian students in Indian schools of Dubai, Abu Dhabi and
Sharjah. The report provides snapshot on Online tutoring services for students
of Grade 6 to Grade 12 and concludes with market projections for future and
analyst recommendations highlighting the major opportunities and challenges.
UAE
Overall Test Prep Market Size –By Enrollments
The number of enrollments in test
preparation market in UAE has grown at a moderate rate during the period
2013-2018. Courses such as IELTS, TOEFL and SAT have more enrollments as the
people in gulf countries prefer to move to foreign countries such as UK and
Europe than coming to India for continuing engineering and medical studies. In
2018, the students enrolled in Scholastic Aptitude Test were the highest.
UAE
Overall Test Prep Market Size –By Revenue
The UAE test preparation market was
growing at a remarkable CAGR during the period 2013-2018. The demand for high
quality higher education by the UAE population has resulted in such a
tremendous growth of the market. GRE has seen a major growth in the market in
the past few years but the revenue attained from SAT, TOEFL and pre engineering
exams is still higher. The fees charged for Pre engineering and pre medical
test is almost double in comparison to other courses provided by the
institutes.
UAE
(Pre Engineering and Pre Medical) Test Preparation Industry Size (By
Enrollment)
The enrollments of pre engineering
exams were almost twice in comparison to pre medical exams in 2018. Students
prefer enrolling them in Grade 11 for two year integrated program. Dubai has
more than half of the total enrollments of UAE in pre engineering and pre
medical entrance exams with more batches and faculty members working in the
institutes. Abu Dhabi lacks in availability of good institutes in the emirate
and is still not exposed to big players in the market. Sharjah is the next best
destination for coaching institutes due to proximity near Dubai. More students
are enrolled in the institutes in Sharjah than that of Abu Dhabi and have same
teachers from Dubai institute branches.
The e-learning platforms are affecting
the test prep market but mostly students still prefer offline tutoring rather
than relying on online platforms because of physical presence of the teacher.
Foundation
courses:
The market is still in its nascent
stage. The institutes focus on providing foundation courses from Grade 6 on
subjects such as math and science which form the base for entrance exams in
future. Separate batches for ICSE and CBSE based curriculum are conducted by
the institutes. The enrollments and penetration rate of the students in Grade
10 are more than Grade 9 in these institutes in all emirates for foundation
courses. Online portals are even getting popular in foundation courses as they
are cheap, affordable and have proper
structure to be followed along with pre recorded online lectures on various
concepts which can be attended by the student at his/her convenient time.
Competitive
Scenario
The test preparation market is
extremely concentrated among few players’ that are able to charge premium fees
over others. Dubai is the first choice of all the institutes to set up their
branch followed by expansion to other emirates specially Sharjah due to the
proximity to Dubai. The test prep market is dominated by Indian institutes that
have opened their subsidiaries in UAE in partnership with local players or
other industry players. The major parameters in which the competitors compete
includes number of branches, pricing, discounting strategies, batch size,
teachers’ quality and infrastructure availability such as smart classes and
online portals.
Indian
schools in UAE
The enrollments of Indian students in
Indian schools are more in Dubai than in Sharjah and Abu Dhabi. Combination of
offline learning i.e. face-to-face traditional tutoring - and online learning,
widely known as blended learning is the method most used in most of the Indian
schools in UAE. Almost all the schools partner with the institutes for
foundation courses and entrance based coaching to have parallel curriculum in
Schools and institutes.
UAE
online platforms
The online education in UAE and the
Middle East region continue to gain penetration due to easy accessibility to
broadband internet and the presence of multiple, reputed e-learning platforms.
Online tutoring is getting popular due to high fees charged by private tuition
centers in UAE but is still at its nascent stage. New platforms such as
teachmenow.com that bring online tutors on one single platform are gaining
popularity in UAE.
Future
Outlook and Projections
The penetration rate of the students
in the institutes is expected to remain stable with a marginal increase in the
next 5 years. The growth in the Enrollment for pre medical exams will be higher
than that of pre engineering exams. The institute will only be able to survive
by reducing the fee or increasing scholarships given the increasing competition
along with online portals and e-learning platforms. The competition amongst the
existing players will be intensified in terms of pricing as more Indian players
are entering into the market at reasonable prices. Online platforms such as
e-medical prep and testprepkart will gain more popularity in the coming years.
Indian school enrollments in Indian schools in Sharjah will increase at a
faster rate than Dubai and Abu Dhabi.
Key
Segments Covered
UAE
overall Test prep market size
By Enrollments
By Revenue
UAE
(pre engineering and pre medical) test prep industry size by enrollments
Dubai Test Prep Market
Abu Dhabi Test Prep Market
Sharjah Test Prep Market
Foundation
Courses (Grade 9-Grade10)
Dubai
Abu Dhabi
Sharjah
Institutes
Covered (Offline Players)
Meccademia Institute
Ascentria Institute
Stree Resonance Institute
MNR Institute
Excelencia Institute
Career Launcher Institute
Knowledge Planet Institute
Online
Players Covered
TestPrepKart
Emedical prep
Askiitians
BYJUs
Key
Target Audience
Test Preparation Institutes
Online tutoring Companies
New entrant in Indian Schools in UAE
Time
Period Captured in the Report:-
Historical
Period – 2013-2018
Forecast
Period – 2019-2023
Key
Topics Covered in the Report:-
UAE Overall Market Size by Enrollments
and Revenue
UAE Pre Engineering and Pre Medical
Industry Size by Enrollments
Foundation Courses
Competitive Scenario
Indian Schools in UAE
UAE Online Tutoring Market
Critical Success Factors
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Ankur Gupta, Head Marketing &
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+91-9015378249