The total number of internet users within UK is
likely to reach around 52.0 million by the year ending 2025. This will further lead
to increase in demand for online shopping and online ticket booking in the
country. UK online retail market & online movie ticket booking space is
expected to grow along with a forecasted CAGR of 6.5% and 7.0% in terms of GMV
and GTV respectively for the period 2018-2025.
The total number of trips to abroad from UK is
expected to grow at a CAGR of 1.9% to a value of 84.8 million by the year
ending 2025. This is also expected to give a boost to the expenditure made on
online travelling in UK. The online travel market is projected to grow at a
CAGR of 1.9% in terms of GTV for the period 2018-2025.
As per We Are Social Statistical Database, UK was
evaluated with a total of 45.0 million active social media users therefore,
making a social media penetration of 67% and 71.7 million mobile subscription
users as of January 2019. The total increase in social media penetration within
UK alongside positive growth in the smart phone penetration will further aid in
increasing the popularity of digital platforms in the country.
Robust Digital
Infrastructure: The well developed digital infrastructure in the country owing to the
high internet speed and good connectivity in UK will attract more users towards
the digital platforms. The internet users are expected to increase at a CAGR of
2.3% during 2018-2025 leading to the increase in online activities of the
people. It was also observed that a U.K. based consumer spends on an average of
over GBP 42.0 per transaction to around GBP 110.5 per month transaction and
this average is expected to increase over long term. Similarly, an average
download speed in UK was evaluated around 49 Mbps where 51Mbps was easily
attained in urban areas and about 32 Mbps for rural areas. Growing monthly data
volume consumption from 190 GB in 2017 to 240 GB in 2018 indicates growth in
future.
Rising Tourism Expenditure
in UK: The
expectation of increasing inbound traffic in UK will surge the growth of online
travelling industry. The tourism expenditure in UK is expected to grow at CAGR
of 1.4% during 2018-2025 leading to the growth of number of travel packages and
hotel bookings in UK. The country was ranked 7th in terms of inbound
tourist traffic and spending. Approximately 37.9 million tourist arrivals have
been registered with spending of around GBP 22.9 billion in the year 2018 and
the same is expected to increase over long term.
Growing Need for
Customization: Rapid technological innovation in the country will create the demand for
customization / personalization in the market owing to rapid increase in total
social media users and smart phone users which are further expected to increase
at a CAGR of 3.8% and 1.9%respectively during 2018-2025 in UK.
Analysts at Ken Research in their latest publication “UK E-Commerce Market Outlook to 2025 - Online Retail (By
Product Categories, By Desktop and Mobile Transaction Type, By Gender and By
Mode of Payment); Online Travel (By Intermediary and Direct Online Sale and By
Desktop and Mobile Booking Type); Online Advertising (By Desktop and Mobile Ad
Spend, By Type of Advertising, By Type of Display Advertising, By Sectors and
By Advertising Model); Online Movie Ticket Booking; Video Streaming; Music
Streaming and Online Gambling” observed that the market in
UK is at a growing stage and it will further witness growth owing to factors
such as rising digital advertising spent, increase in number of websites on
desktop and mobile and increasing
penetration of smartphones across the country. UK E-commerce market including
online retail, online travel, online advertising and entertainment space (movie
ticket booking, video streaming, music streaming and gambling) is expected to
register a positive CAGR of 6.5% in terms of gross merchandise value, 1.9% in
terms of gross transaction value, 7.9% in terms of online ad spent, 7.0% in
terms of gross transaction value, 8.3% in terms of subscription revenue, 24.2%
in terms of subscription revenue and lastly, 7.8% in terms of gross gambling
yield respectively during the forecast period 2018-2025.
Key Segments Covered
Online Retail Market:
By Product Category Type
(Apparel and Footwear, Beauty and Personal Care, Consumer Appliance, Consumer
Electronics, Consumer Health, Food and Drink, Home Care, Home Improvement &
Gardening, Homewares/Home Furnishings, Media Products, Personal Accessories and
Eyewear, Pet Care, Traditional Toys and Games, Video Games Hardware and Other
Internet Retailing)
By Type of Device (Mobile
and Desktop)
By Gender (Female
and Male)
By Mode of Payment (Cash
on Delivery, Debit + Credit Card and Net Banking and M-Wallets)
Online Travel Market:
By Categories (Intermediary Online Sales and Direct
Online Sales)
By Type of Device (Desktop Travel Sales and Mobile
Travel Sales)
By Intermediary Online Sales (OTA Online Sales to Residents and
Other Travel Intermediaries Online Sales to Residents)
By Intermediaries Corporate Business
Online Sales & Intermediaries Leisure Online Sales By Direct Online Sales
to Residents (Airlines
Direct Online Sales, Lodging Direct Online Sales, Car Rental Online Sales and
Other Transport Direct Online Sales)
By Intermediary Corporate Business
Online Sales (Air
Online Sales Only, Lodging Online Sales Only, Car Rental Online Sales Only,
Transport Online Sales Only and and Other Online Sales Only)
By Intermediary Leisure Online Sales (Package Holidays Online Sales Only,
Air Online Sales Only, Lodging Online Sales Only, Cruise Online Sales Only, Car
Rental Online Sales Only, Other Transport Online Sales Only and Other Online
Sales Only)
Online Advertising Market:
By Type of Device
(Desktop and Mobile)
By Type of Advertising
(Paid Search, Display and Online Classifieds and Others include Affiliate
Marketing, Email Marketing and Native Advertising)
By Sectors (Retail
and Consumer, Automotive, Financial Services, Hospitality, Entertainment and
Media and Others include Technology, Education, Sports)
By Type of Display Advertising (Social Media Advertising, Video Advertising and Others
include Banner Ads and Sponsored Ads)
By Model (Cost Per Click,
Cost Per Mile and Cost Per Action)
Online Movie Ticket Booking Market:
By Type of Device
(Desktop and Mobile)
By Gender (Female
and Male)
Video Streaming Market:
By Gender (Female
and Male)
By Age Group (15-30
years, 31-45 years and 46-55+ years)
Music Streaming Market:
By Gender (Female
and Male)
By Age Group (15-30
years, 31-45 years and 46-55+ years)
Online Gambling Market:
By Type of Device
(Desktop and Mobile)
By Age Group (21-40
years and 41-55 years)
Key
Target Audience
Online
Retail Companies
Third
Party Websites of Online Retail
Online
Travel Companies
Online
Advertising Agencies
Online
Advertising Platforms
Cinema
Theatres
Third
Party Movie Ticket Booking Websites
Online
Video Streaming Companies and Platforms
Online
Music Streaming Companies and platforms
Online
Gambling Companies
Time
Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2018-2025F
Companies
Covered:
UK Online Retail Market:
Amazon.com
Inc
eBay Inc
Tesco Plc
J Sainsbury
Plc
John Lewis
Partnership Plc
UK Online Travel Market:
TUI Travel
Plc
Booking.com
Thomas Cook
Group Plc
Expedia Group
Inc
British
Airways Plc
UK Online Advertising Market:
Online
Advertising Agencies in UK
Split An Atom
Absolute
Digital
Crowd
Bulldog
Digital Media
Soap Media
Online
Advertising Platforms in UK
Google
Facebook
Instagram
YouTube
LinkedIn
UK Online
Entertainment Market
UK Online Movie Ticket Booking Market:
Odeon Cinema
Showcase
Cinema
Reel Cinema
Cineworld
Cinema
Vue Cinema
UK Online Video Streaming Market:
Netflix
Amazon Prime
Video
NowTV
Disney Life
UK Online Music Streaming Market:
Spotify
Amazon Prime
Music
Apple Music
Amazon Music
Unlimited Standalone
UK Online Gambling Market:
Bet 365
Paddy Power
Betfair
Landbrokes Coral
William Hills
888 Holdings
Key Topics Covered in the Report
UK E-Commerce Industry Overview
UK Online Retail Market
Market Overview and Genesis
Business Models in UK Online Retail Market
U.K. Online Retail Market Size, 2013-2018
UK Online Retail Market Segmentation, 2013-2018
Government Regulations in the U.K. Online Retail Market
Growth Drivers of U.K. Online Retail Market
Trends and Developments in U.K. Online Retail Market
Issues and Challenges in UK Online Retail Market
Competitive Landscape in U.K. Online Retail Market
Company Profiles of Major NBO Companies (Amazon.com Inc, EBay Inc, Tesco plc,
J. Sainsbury Plc and John Lewis Partnership plc) Operating in UK Online Retail
Market
U.K. Online Retail Market Future Outlook and Projections, 2018-2025F
Failure Case Study
Impact of Brexit on Online Retailers in UK
Analyst Recommendations
UK Online Travel Market
Market Overview and Genesis
Business Models in UK Online Travel Market
U.K. Online Travel Market Size, 2013-2018
UK Online Travel Market Segmentation, 2013-2018
Competitive Landscape in U.K. Online Travel Market
Company Profiles of Major Players (TUI Group, Booking Holding Inc, Thomas
Cook Group Plc, Expedia Group Inc and British Airways Plc ) Operating in UK
Online Travel Market
U.K. Online Travel Market Future Outlook and Projections, 2018-2025F
Success Case Study in UK Online Travel Market
Impact of Brexit on Travel Industry In UK
Analyst Recommendations
UK Online Advertising Market
Market Overview and Genesis
Value Chain Analysis in UK Online Advertising Market
U.K. Online Advertising Market Size, 2013-2018
UK Online Advertising Market Segmentation, 2013 & 2018
Competitive Landscape in U.K. Online Advertising Market
Customer Profiles
Company Profiles of Online Advertising Agencies (Split an Atom, Absolute
Digital Media, Crowd, Bulldog Digital Media and Soap Media) Operating in UK
Online Advertising Market
Profiles of Online Advertising Platforms (Google UK, Facebook UK, YouTube
UK, Instagram UK and Linkedin UK) Operating in UK Online Advertising Market
U.K. Online Advertising Market Future Outlook and Projections, 2018-2025F
UK Online Advertising Market Segmentation, 2018-2025F
Success Case Study in UK Online Advertising Market
Impact of Brexit on Online Advertising Industry In UK
Analyst Recommendations
UK Online Movie Ticket Booking Market
Market Overview and Genesis
U.K. Online Movie Ticket Booking Market Size, 2013-2018
UK Online Movie Ticket Booking Market Segmentation, 2013 & 2018
Competitive Landscape of U.K. Online Movie Ticket Booking Market
Company Profiles of Online Movie Ticket Booking Companies
U.K. Online Movie Ticket Booking Market Future Outlook and Projections,
2018-2025F
Impact of Brexit On Online Movie Ticket Booking Industry In UK
Analyst Recommendations
UK Video Streaming Market
Market Overview and Genesis
Business Models in UK Video Streaming Market
U.K. Video Streaming Market Size, 2013-2018
UK Video Streaming Market Segmentation, 2018
Competitive Landscape in UK Video Streaming Market
Company Profiles of Subscription Based Video Streaming Companies
U.K. Video Streaming Market Future Outlook and Projections, 2018-2025F
Analyst Recommendations
UK Music Streaming Market
Market Overview and Genesis
Business Models in UK Music Streaming Market
U.K. Music Streaming Market Size, 2013-2018
UK Music Streaming Market Segmentation, 2018
Competitive Landscape in UK Music Streaming Market
Company Profiles of Subscription Based Music Streaming Companies
U.K. Music Streaming Market Future Outlook and Projections, 2018-2025F
Analyst Recommendations
UK Online Gambling Market
Market Overview and Genesis
U.K. Online Gambling Market Size, 2013-2018
UK Online Gambling Market Segmentation, 2018
Competitive Landscape in UK Online Gambling Market
Company Profiles of Major Online Gambling Companies
U.K. Online Gambling Market Future Outlook and Projections, 2018-2025F
Impact of Brexit on Online Gambling Market In UK
Analyst Recommendations
For More Information on the research report, refer to below
links:
Related Reports:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
