US Game Streaming Market Outlook to 2027: Ken Research

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What is the Market Size of US Game Streaming Industry?

US Game Streaming Market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028. The Game Streaming Market is largely driven by increasing internet penetration, economic growth, technological advancements, large numbers of players, and strong association with the E-Sports Community.

USA has been a popular destination for gamers with wide area of faster internet connection for various players, with a vast amount of technologies and ample amount of recourses, game streaming Market has flourished globally as people prefer to play the games and stream even when they are from other countries, including India, the Philippines, and Vietnam. As high end computers and internet penetration rise has offered people to stay connected through online games and people’s engagement has increased a lot.

Game streaming has never been this widespread since players took interest in it while they were all sitting home, fuelling to a full outgrowth towards this segment.

The development and widespread adoption of technology, particularly powerful mobiles and high end computers, have made it easier and more convenient for people to play highly complex games on a very easy note with live streaming connected with it. With online revenue generation and compact audience watching the streams and providing views (on which revenue is generated) which is continuously stimulating the growth of the Market.

USA’s geographic strongpoint to the rapidly growing IT infrastructure, fuels the availability of internet availability, which in exchange helps players to be online and stream their gameplays in order to get views and followers, activating their incomes daily or monthly.

US Game Streaming Market Segmentation By type of Device

The US Game Streaming Market is segmented by type of Device offered to the players. The segment in the US Game Streaming Market offers the Browser games, mobile games, downloaded games and console games of which the Mobile games has proven to be superior.

Among the major devices offered by the industry, mobile games have been proved to be more effective and dominant in the Market because of its availability and easy to use interface.

Although mobiles have confirmed to be dominant, console games and downloaded games have been rising side-by-side, as console games procure a readymade platform to play games build for its types, while downloaded games lets us play on the computer but need to be downloaded from online sites, thus keeping the game forever, claiming it for free.

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US Game  Streaming Market Segmentation By Type of platform

The US Game Streaming Market is segmented by the type of Platform, including Twitch, YouTube Gaming, Facebook Gaming, SteamTV, Daily Motion Games and Caffeine as the main platform types.

The dominant segment in the US Game Streaming Market is the Twitch Platform in 2022. With rapid number of streamers increasing from day to day, Twitch has been holding an outstanding population of streamers and a separate community for them where they can easily watch influencing streamers from their regions.

The others are rising significantly with passing time, with YouTube Gaming and Facebook Gaming has risen very much in today’s generation. Being amongst the most used social media application, made gamers attract to this platform by incorporating live-streaming.

US game streaming MARKET segmentation By Region

The US Game Streaming Market is segmented By Region into East, West, South and Central. The Northern American region is the most dominant region in 2022 which could not be extinguished, with major cities like Irvine, CA and Austin, TX, due to the well-established infrastructure of 5G connectivity and extensive branch networks of influencers flourishes the game streaming Market by a broad scale.

Competition Scenario in US Game Streaming MARKET
The Game Streaming Market in US is highly competitive, with various players competing for Market share.  Common game conventions have made a rise of arcade games during the late 90s, but with the improvement of technologies and upgradation from offline to online competitive games from companies like NVidia Corp, Twitch, game streaming has risen to a great deal from just being a time pass to a proper career.

With E-Sports community bringing about tournament system, players are making their application up to date in their own regions and making sure the servers are up and running 24/7, in order for the continuous inflow of data and players can keep streaming without any fluctuations in connections. Regions are dependent on state wise servers, which is particular to a state or a region. This will show the faster connectivity according to the region one resides in, and allows a person to change that particular server with   another, making them able to play with players of other regions.

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What is the Expected Future Outlook for the Overall us game STREAMING MARKET?

The US Game Streaming Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028, witnessing a CAGR of ~% during the forecast period 2022-2028. The sudden growth scenario is most likely due to the Covid-19 pandemic which allowed people to participate more and revenue generated is much more as per current Market conditions. This proves that there will be no overall impact on the Market due to any further COVID-19 waves in the future.

The US Game Streaming Market is driven by high internet penetration, high end computers and mobile, rapid broadcasting, high amount of revenue generated due to revenue models and connecting with other countries. This has led to a surge of streamers from all different continents, fuelling the streaming companies.

The gaming companies are finding game streaming to be a major source for revenue collection, which is why many game companies are encrypting livestream to their own platforms, enabling the players to live stream from within the application. This merging between game companies and streaming companies are benefitting them both, resulting in the rise of both the sides.

The Game Streaming Market is getting very competitive in every aspect, competing from quality of games to what hours of streaming is performed. This basically will lead to newer innovations, improvements in the features, and new monetization models, leading to betterment to the Market.

As game streaming is getting much and much more in use nowadays and is continuing to evolve every day, a regulatory fraction should be uphold to withstand challenges like regulations and copyright infringements etc. This regulations if kept correctly can propel the Market to a great length where every individual will be known for their own content.

As the growing popularity of games and game streaming continues, E-Sports along with many high ranked influencers will want to adopt the streaming base on every tournaments, leading to a rise in the user base. This is just the starting for players like TenZ, Shroud etc. to make their influence all over this particular Market and push the current low level players up to the top.

Furthermore, with the adoption of mobile gaming, people can now easily play on their favourite places with a proper internet connection, breaking the stereotypical manner of playing, sitting on the same place, leading to a huge increase in the user’s engagement towards mobile gaming.

Market Taxomony

By Device Type

• Browser (PC) Games
• Downloaded or Board PC Games
• Mobile Games
• Console Games

By Platform Type

• Console Game Streaming
• PC Game Streaming
• Mobile Game Streaming

By Region

• North
• South
• East
• West

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Major Game Streaming Market Players across the US

• Twitch
• YouTube Gaming
• Facebook Gaming
• NVidia Corps
• OBS
• Apple Inc.
• Huya Gaming

Research Sources

Secondary Research

• Company Reports & Websites
• Game Industry Index
• Online Magazines
• Newspapers & Journals
• Online Articles
• Market Related Ministries
• Government Associations
• Industry Journals/Portals
• Investor Presentations & Company Profiles

Time Period Captured

• Historical Period – 2017-2022
• Base Period – 2022
• Forecast Period – 2022 –2028

Key Factors Considered in the Report

• US Game Streaming Market Introduction
• Market Infrastructure
• Value Chain in US Game Streaming Market
• US Game Streaming Market Size
• US Game Streaming Market Segmentation
• US Game Streaming Market Future Outlook
• US Game Streaming Market Future Segmentation
• Top Company Profiles
• Issues and Challenges
• Analyst Recommendation

For More Insights On Market Intelligence, Refer to the Link Below: –

US Game Streaming Market Outlook to 2027

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US Online Sports Betting Market Outlook to 2028

Twitch takes hold of the US Game Streaming Market can it hold its dominance? : Ken Research

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From the year 2011, when the game streaming platforms comes to a rise, Twitch was already a budding application, which started off slow but spread its wings in 2014, with celebrities coming to make a proper environment for budding players. By 2022, Twitch had almost 9 Million streamers, among which nearly everyone had a minimum 25 Million viewers, stating a 5% month-on-month (MOM) growth.

STORY OUTLINE

• Twitch TV has a greater number of Streamers and communities, resulting in an increase in gamers streaming through this.
• With Content Diversity and Exclusive Partnerships, Twitch climbs up the ladder in a short period of time.
• With strong veteran game players residing under this community, player’s engagement towards the platform increases, raising the platform with it.
• Built for game streaming, Twitch aims to make itself as one of the highest revenue generating game streaming platform.

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1.Twitch TV has a greater number of Streamers and communities, resulting in an increase.

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• Twitch currently records of getting 140 millionunique visitors every month, increasing the number of subscribers and viewers. That’s a rise of 154% from its past years.

• Almost 110,000 live Twitch broadcasts are going on at any given time The US is currently owning biggest share of Twitch viewers, making home to nearly a quarter of all users out of which 65% of the users are men.
• The Twitch app has been downloaded over 100 million times, with more than equal revenues generated. League of Legends, being the most-watched on Twitch, with streams of its videos game accumulating at about 42.55 billion watch hours.

According to Ken Research, Twitch is a leading game streaming application, with a wide Established User Base, mainly containing streamers and viewers. With an “Exclusive partnership” and Integration with Amazon Prime, twitch draws maximum of the players, bringing them to showcase their skills online.

• With a broader broadcasting system, Twitch excels in bringing the right target to the platform, connecting all of them under the same roof and making sure that there is a trouble free broadcasting.

With technological advancements and larger groups of gamers and viewers, twitch has recorded for generating $~3 Billion dollars, in 2022

2.With Content Diversity and Exclusive Partnerships, Twitch climbs up the ladder of huge active users.

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• Monthly Active Users or MAUs, refers to the number of unique visitors on a monthly basis, of which Twitch has almost 150 Million, resulting in a surge of views and subscription.
• With 7.4 Million streamers publishing high quality content and over 2 Billion Hours video watched for each month, Twitch is currently generating a high growing rate monthly.
• DAUs or Daily Active Users, are the number of new visitors on a daily basis, of which Twitch records in having 15 Million DAUs, with a continuous number of 3 Million viewers at any given time, pushing the growth starting from daily and monthly.

3.With strong veteran game players residing under this community, player’s engagement towards the platform increases, raising the platform with it.

• With popular Twitch streamers like Richard Tyler Blevins (aka Ninja), Turner Ellis Tenney (aka Tfue), Michael Grzesiek (aka Shroud), subscription and views, rise up simultaneously in an increasing fashion daily, resulting in an increased revenue generation.
• With Ninja ranking top in the number of subscriptions (17 Million) and viewers, with League of Legends (43 Billion hours) and Fortnite (26 Billion hours) being the top games that are streamed, Twitch grows on a daily basis, as there are millions of other players, especially other professional streamers, generating revenue every day.
• While the games were generating revenues from its own side, “Just Chatting” category saw more growth than any game, with 2 Billion hours of watch time and over 5000 channels broadcasted simultaneously, resulting in an exponential growth network to spread globally.

4.Built for game streaming, Twitch aims to make itself as one of the highest revenue generating game streaming platform.

• Twitch generated about $232 Million, through an annual advertising system which has exceeded double than what it generated in the past. This rise made possible to extend their chain more than what it was, and spread across globally.
• The other revenue model for Twitch, is the subscription model. With more and more daily active users, at least 50% of the viewers are subscribing to the channel, making that streamer with a bigger fan base, leading to larger revenue earned, with recorded generation of $~15 billion.
• With the “50 followers and 500 total streaming minutes” scheme, Twitch encourages people to make a fan base through this fashion to lead to a proper income. Twitch is currently making their services better, for which expert streamers are earning $3000- $4000 monthly.
• With advanced machinery and strong built for heavy broadcasting, Twitch projects to make itself globally number 1.

CONCLUSION

According to the above article, the main focus of Twitch is to earn more and more subscribers and receive more views from their followers, resulting in a generalised mode of payment for both ends. With a broad listing of veterans streaming and teaching others, and with a live chat system where people can ask anything to the streamer, it becomes a quick gateway for learners to adapt and rise up for the challenge. With currently over 150 Million active users, Twitch is able to rise by a ~5% every year.

US Game Streaming Market stand at $ 150 Bn in 2022. Will it be able to climb the ladder of Global Market Index?: Ken Research

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The recent growing vast network of gamers, with the wake of Covid-19, game streaming has become a strong income for the game companies, which in turn leads to a growth to the market. Since 2020, market for game streaming is rising by ~11%, leading to a steady growth in selling of gaming consoles to selling games through online libraries.

STORY OUTLINE

• The US Game Streaming market is flourishing monetization to ensure the growth of gamers, especially the game streaming industry.
• Adoption of Streaming applications and an increase in internet penetration has marked the growth in this market.
• A great increase in high end computers and consoles, leads to a high engagement towards gaming and E-sports.
• Games Market is also marking the growth of Game Developing Companies.

1.The US Game Streaming market is flourishing monetization to ensure the growth of gamers, especially the game streaming industry.

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• Gaming Industry has a particular revenue model that lets them earn seamlessly, providing safety via online transaction, marking a rise in the growth percentage.

For the game streaming industry to rise the Game developing companies need to flourish first. They have six different types of revenue models which makes the growth spike every month.

• Revenue models exploited by the game developing companies for paid games are:

1. Subscription Model- Which allows players to subscribe to the game or content in order to access it, making a revenue for the owner, per subscriptions.
2. Paid Games for Order- Which allows players to buy the game into their online or digital libraries like Steam, Origin, etc. allowing individuals to keep the game to them once bought.
3. Premium Model- It is a group of games that have a premium set of contents that needs to be bought using real money, which are sent directly to the owner, leaving 5% of the amount with the company.

• Revenue models for the companies selling free-to-play games, are:

1. a) Freemium- This is a certain model which allows the players to download a free to play games, but it will have certain advertisements in between, which once viewed generates a revenue and is transferred directly to the account.
2. b) Battle pass- This is a separate section of content that can be brought using real money, present mostly in the free to play games. Almost 40% of total gamers go for buying battle pass as once bought, it offers currency to keep the pass going even when a season ends.

• All these revenue model strive for an increase in the revenue generated from the number of people actively taking part in the games. Approximately 2 Bn gamers are actively participating in the gaming industry, making the market grow.

According to Ken Research, the rise in the Game streaming market came to rise like a flood owing to the wake of Covid-19. This first stage of a global pandemic shook the people restricting them to their homes, with almost 90% of the population not able to do anything other than stay at homes.

A steady decrease in the employment was recorded for the year, but with it a certain percentage of people rose to keep the income coming, known as “Gamers”.

 From teenagers to adults, girls to boys, many rose to invest their time in gaming, especially Competitive Games, which allows many players to team up at one time, making the engagement much more interactive.

With a current market size of $150 Billion in 2022, due to increased people streaming, the market is expected to grow exponentially in the upcoming year.

• A gradual increase in high-end parts for computers, high end consoles (like PS and Xbox) and thousands of games selling on online game libraries are making people come out of the stereotypic buying and reselling, and keeping the games to them forever with secure digital payments, like PayPal etc.

This resulted in gamers to showcase their games online, trying to get global recognition, with at least 55% of streamers active and earning by 2021. With websites like YouTube, Twitch, Facebook etc, people gets to broadcast their skills in an online platform with a subscriber and viewer model of payment.

• This rise in streaming has marked a rise in the growth of the budget in which companies like Twitch benefit from streamers, rising every year. Every streamer playing a game, lets the owner of the game earn a revenue while he is playing.

The games that have advertisements, such as the mobile games, have a subscription and in-app purchases model of monetization. Every individual opening the advertisement will let the owner of the game earn a certain percentage of money allowing them to grow.

While the in-app purchases are allowing players to buy in-game cosmetics, like ‘skins’, ‘agent dialogue package’, ‘emotes’, etc. which make their game playing look different than normal users and make their stream gain viewers and relative subscribers, resulting in an overall growth of the market.

2.Adoption of Streaming applications and an increase in Internet penetration has spiked the growth in this market.

• Streaming requires high end computers and cameras. A streamer has to set his setups and also make a place amongst the game communities to get proper views for the particular game he/she is streaming at that moment.
• Almost 40% of the online communities out there on online, social platforms are gamers, which enthuses every other gamer to stream and showcase their skills, leading for game streaming companies like Twitch, YouTube, GameCaster etc. to flourish due to people’s engagement.
• Total global population as of present times is 8 Billion people, among which almost 64% of the total are having an internet connection at their home, with Northern Europe ranking first with 97% Internet Penetration, and among the total population almost 41% of them are gamers with high-end internet connection and stations to play. This significantly marks the growth pillar where people from diverse nations are buying game, game content and earning by streaming or recording video content.
• Total of 60% of US population are gamers in today’s time and due to the presence of high end parts of computer and consoles. Live streaming has become a necessity for every gamer out there, streaming every other days in a week. With more high end computers and technologies being invented people’s engagement is increasing making the market grow.

3.A great increase in high end computers and consoles, leads to a high engagement towards gaming and E-sports.

 

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• Gamers are equally spending on the parts and physical hardware, leading to an equal growth of the computer hardware stores, spiking their growth as well. The US computer hardware market has grown significantly than what it was. At present time, the gaming industry is pushing its limits and spread its chain networks to more distant countries where games are not yet available in that quantity like China, Belgium, etc.
• For the non-availability of games in certain country, gaming communities came up with a new opportunity called “E-Sports”. This is a community of gamers who come together to setup tournaments and awareness about the rising games by holding live streams and podcasts just for games, so that people from different parts get to know about this and learn to engage more.
• A small entry fee is taken, which is not considered to be a matter of concern for most of the gamers. Once even participated, people will know that person and will have a viewer’s system for their streaming, leading for the streamer to stream more and generate more revenue, for that company in turn to flourish more with more active users.

4.Game Streaming marks a rise of awareness for people to engage more towards Games.

• Streaming has always been a best way for gamers to show their skills in a particular game. Above 20% of gamers in a particular community are well paid streamers, who earn at least $2000 a week, calculating to be a higher percentage of revenue annually.
• Celebrities and influencers like SenTenz, ACEU, IitzTimmy, and SHROUD etc. broadcast their games and teach other players how to master their own skills in the games, and how to be a better streamer in order to get more views and subscriptions. A 7% rise in the streamers are seen with such influencers posting or live streaming about topics like this, prospering and fueling other gamers.
• With the rise in streaming amongst communities, every gamer soon aspires to become a streamer, activating their monetization facilities and earn generated revenue. This makes a possible permanent player in this market, who will consistently earn and increase viewer’s engagement as well, resulting in an overall growth.

CONCLUSION

According to Ken Research, game streaming industry rises along with gaming industry, with the new technological advancements, heavier than usual internet penetration and larger human engagement towards this industry, leads to an overall growth in the market, leading to new streamers every month, who in turn gradually increase the streaming market’s revenue generated annually, and is growing ~11% annually.