US Online Advertising Market: - “Digital advertising expenditure is expected to surpass traditional advertising in the US in 2019 owing to the exponential growth of mobile advertising due to the rising social media usage and smartphone penetration in the country.”
Analysts at Ken Research in their latest publication “US Online Advertising Market Outlook To 2025” believe that the introduction of 5G internet technology, new advertising formats, adoption of the latest technologies such as Artificial Intelligence, Augmented & Virtual Reality, and growth of digital advertising by e-retailers are going to drive the US Online Advertising Marketspace in the future. The market is expected to register a double-digit positive CAGR of 13.3% in terms of advertisement expenditure during the forecast period of 2018–2025F.
Well-Developed Internet Infrastructure: The US has an efficient internet infrastructure with the fixed connection internet speed being recorded at 124.39 Mbps in 2018, which is 9th fastest globally. The average mobile internet speed was recorded to be 32.01 Mbps in 2018. The internet penetration in the country also reached approximately 95.0% of the total population in 2018. The excellent internet infrastructure has made the experience of using the internet smoother and has resulted in a rising shift towards using mobile phones for varied activities such as shopping, financial services, travel, and other bookings, accessing social media and more. Advertisers were quick to respond to this change and have increased their digital advertising expenditure substantially in recent years.
Creative Ad Formats and Leveraging Consumer Data: The digital advertising market, especially mobile advertising, grew exponentially over the period 2013-2018 largely due to the introduction of a plethora of new ad formats such as social stories or 10 seconds video ads, responsive Google ads, influencer marketing, audio advertising, geo-fencing, e-commerce advertising and more. These new types of advertisements have led to advertisers increasing their digital advertising expenditure to grab more eyeballs. Advertisers are also capitalizing on the vast consumer data available along with advancements in technologies such as Artificial Intelligence to improve targeting of the ads and convert searches into purchases.
Spurring Social Media Usage: Social media has experienced robust growth over the review period with the number of social media users reaching 230 million in 2018, accounting for 70.0% of the total population. The number of social media users on mobile reached 61.0% of the total population. An average American spent around 2 hours using social media on an everyday basis in 2018 and is exposed to thousands of ads across all social media platforms. The spurring social media usage, as well as the rise of new platforms such as Snapchat, TikTok among others, has been one of the key catalysts for the growth of digital advertising in the country.
Key Segments Covered:-
By Type (On the Basis of Ad Expenditure)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
Desktop Advertising
Mobile Advertising
By Type of Advertisement (On the Basis of Ad Expenditure)
Search Advertising
Social Media Advertising
Display Advertising
Video Advertising
Audio Advertising
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure)
Social Media Advertising
Facebook
Instagram
Others
Search Advertising
Google
Yahoo & Bing
Amazon
Others
Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure),
2013-2018
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Audio Advertising
Mobile
Desktop
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
Retail
Automotive
Financial Services
Telecommunications
Leisure Travel
Consumer Packaged Goods
Electronics & Computers
Pharmaceuticals/Healthcare
Media
Entertainment
Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
Direct
Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
Performance
Cost Per Mile
Hybrid
Key Target Audience:-
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Digital Advertising
Regulatory Bodies and Government Agencies
Investors
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2025
Companies Covered in US Online Advertising Market:-
Major Ad Agencies
WPP
Interpublic Group of Companies
Publicis Groupe
Omnicom Group
Dentsu Inc.
Major Online Platforms
Google (including YouTube)
Facebook (including Instagram)
Amazon
Microsoft (including LinkedIn)
Verizon Media
Key Topics Covered in the Report:-
US Internet Advertising Market
Advertising Industry US
Advertising Market US
US digital advertising Market Growth
US Mobile Advertising Market Share
Online Advertisement Spending in the US
US Cost Per Action Advertising Market
US Online Healthcare Advertising Market
US Direct Advertising market Players
Retail advertising market US
Telecommunications advertising market US
Media and Entertainment ads Market Share
US Traditional Advertising Market
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Related Reports by Ken Research:-
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