There has been a strong growth in the
women fitness segment in the Saudi Arabia Fitness Services industry during the
past few years. The increase can be attributed to the opening of female
specific fitness centres in regions such as Riyadh, Jeddah and Dammam.
As the Covid-19 situation in the
Kingdom keeps gyms empty, many unorganized and independent gym centres are
closing down due to low financial viability. Established gym brands are
rethinking their expansion strategies and are now focusing on consolidation of
services and following a conservative approach.
Fitness Time, the largest fitness
services brand in the Kingdom, launched 10 new centres over the last 12 months,
taking its overall fitness centre count in the country to 128, out of which 30
are Women only gyms.
Rising Awareness about Importance of Fitness: Saudi Arabia has 70% of its population under the age of 40
years. This segment of the population is the major target segment, leading the
demand for fitness services in the Kingdom. Heightened concerns about beauty,
fitness and societal concerns are pushing the young segment of the population
to enroll in fitness centers and take part of physical activities. Moreover,
regular initiatives by the government towards spreading awareness about the
importance of maintaining physical health are also encouraging the population
to enroll in fitness activities in the Kingdom.
Regional Expansion in Fitness Centers: Major cities such as Riyadh, Jeddah, Dammam, Al Khobar have
emerged as fitness service hotspots, with major brands either currently
operating or looking to operate branches in these regions. Highly populated
ones, these areas are commercial hubs, industrial centers and the most
non-Saudi resident vibrant cities out of all Saudi regions. Gyms are located in
malls, commercial centers, residential complexes and other traffic heavy
regions in cities, to be able to attract more number of fitness customers in
that particular region.
Inclusion of Sports Activities in Fitness Centers: Diversification of fitness center services, by including
sports such as swimming, badminton, football, billiards, table tennis, squash
and basketball along with regular gym and fitness services is a common trend
amongst fitness service operators. While licensing constraints and floor area
constraints limit the spread of sport area constructions in gyms, these
services are certainly something that gym members are identified to be widely
interested in. Brands such as Fitness Time, Body Masters, Glamour Fitness, and
Fitness First provide dedicated areas of their centers towards such sporting
activities and thus offer a wide range of physical and recreational activity
options to their members to choose from.
Analysts at Ken Research in their latest publication "Saudi Arabia Fitness Services Market Outlook to 2025- By
Market Structure (Organized and Unorganized), By Revenue Stream (Membership,
Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah,
Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6
months, 1 year and others), By Gender (Male and Female), By Age (Below 18
years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group
(Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and
above SAR 150,000)" observed that
the a rising awareness towards the importance of maintaining fitness,
governmental initiatives supporting the opening of women fitness centers and
fitness services portfolio expansion by service operators were witnessed to
stimulate strong growth in the fitness services industry in Saudi Arabia. The Saudi
Arabian Fitness Services industry revenues grew at a CAGR of ~14.0%, number of
centers in the industry at ~11.4% and number of fitness centre members in the
industry at ~11.5% during the period 2014-2019.
Key Segments Covered:-
By Market Structure
Organized
Unorganized
By Revenue Stream
Membership
Personal Training
Supplementary Services
By Regions
Riyadh
Jeddah
Dammam
Al Khobar
Makkah and Madinah
Others
By Subscription
3 Months
6 Months
1 Year
Others
By Gender
Male
Female
By Age
Below 18 years
19 to 30 years
31 to 60 years
Above 60 years
By Income Group
Below SAR 38,000
SAR 38,000 to SAR 94,000
SAR 94,000 to SAR 150,000
Above SAR 150,000
Key Target Audience:-
Fitness Service Providers
Fitness Service Equipment
Manufacturers
Ministry of Sports
Industry Associations
Investors/VC’s
Time Period Captured in the Report:-
Historical Period: 2014-2019
Forecast Period: 2019-2025
Fitness Brands Covered:-
Fitness Time
Body Masters
NuYu
Golds Gym
9 Round
Interval Plus Crossfit
Fitness First
Arena MMA Fitness
The Power Gym
Active Time
Lava Fitness
Spectrum Wellness for Women
Kore
Glow Fit
Studio 55
Pulse Studio
Kinetico
World Gym
Tytans Fitness
Curves
Glamour Fitness
Fit Zone
Fitness Maker
Muscles Factory
Other Players include G-Fit, B-Well Center, Fitness
Inn, Areka, Iron Hill Crossfit, Fitness World, Marom Club, Rio Gym and Wazen
Gym
For More Information on the research report, refer to below
link:-
Related Reports By Ken Research:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
