Low Water Purifier Penetration: There are total 27.1 Cr households in India out of which approximately 65.8%
resides in rural area whereas remaining lives in urban area as of 2018. Currently,
the water purifier penetration is low in India. The
combined penetration of electric and non electric purifiers is 12.2%. Out of
which the penetration for electric purifier is 8.7% and for non electronic it
is 3.5%.
Usage of Traditional Methods for
Treating Drinking Water: As of 2018, around 65% of the population used no
method for treating the drinking water. On the other hand, a big part of
population still relied on using traditional water purifying method for
consumption. A whopping 11% of the population used method such as filtering water
with cloth, whereas approximately 8% used boiling as a method for treating
drinking water.
High Amount of Contaminated Sources: More than 20 states in India showed
high signs of some or the other water contamination. States such as Delhi,
Uttar Pradesh, Andhra Pradesh and others have shown high TDS level in the
water. Whereas states such as West Bengal, Assam, Karnataka, Odisha and others
have high number of water sources with chemical and bacteriological contaminants
above permissible level.
Rising Product Awareness: Companies are trying different
marketing campaigns in order to educate customer and raise product awareness.
Eureka Forbes started this by building a huge team of door to door sales
person, which helped in educating customer and increasing the product familiarity.
Then companies such as Kent RO Systems started using celebrity endorsement for
connecting with a larger set of audience and reaching each and every household.
The report titled “India Water Purifier Market Outlook to FY’2025– Rising Water Contamination,Increasing Purchasing Power and More Consumer Education will drive the Market” provides a comprehensive analysis on water purifier industry
in India. The report covers various aspects including the current water
purifier scenario in India in value and volume, its segmentations viz, market
structure, sales channel, technology, end users and region, import and export
scenario, major trends and development, issues and challenges, government
regulations and competition benchmarking. The report concludes with market
projections for future of the industry including forecasted industry size by
revenue and volume.
Key Segments Covered:-
By Market Structure
Organized
Unorganized
By Sales Channel
Offline
Retail
Direct
Sales
Online
By Technology
RO
Water Purifier
UV
Water Purifier
Gravity
Water Purifier
By End Users
Residential
Industrial
Commercial
By Region
West
North
South
East
Companies Covered:-
Eureka
Forbes Ltd
Kent
RO Systems
Livpure
Pureit(HUL)
BlueStar
LG
Electronics
Tata
Swach
Key Target Audience:-
Water
Purifier Manufacturers
Consumer
Appliance Companies
Water
Purifier OEMs/Assemblers
Water
Purifier Importers/Exporters
Modern
Trade Chains
Consultancy
Companies
Time Period Captured in the Report:-
Historical Period – FY’2014FY’-2020
Forecast Period
–FY’2021F-FY’2025F
For More Information, refer to below link:-
Related Reports:-
Global Water Purifiers Market 2020 by Manufacturers,
Regions, Type and Application, Forecast to 2025
Contact Us:-
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-9015378249
