Video
Conferencing Hardware Market in India
has grown tremendously at a five year CAGR of 17.3% during the period due to
growing awareness of video technologies and Digital India initiative. There has
been rise in the demand for videoconferencing Hardware Endpoints and
infrastructure with the growth in the end user industries including IT/ITES, Government
sector and PSUs, Education, Manufacturing, Hospitality, Hospitals,
Entertainment and Oil and Gas.
Large
enterprises dominated the video conferencing market in India with the highest
revenue share of FY’2017 owing to higher number of points/installation
locations and preference of multipoint systems which cost around INR 12.0 Lakh
followed by the government sector and PSUs as the project value for the same is
very high and this sector prefers video conferencing hardware instead of
virtual video conferencing setup due to security reasons.
The
endpoints constitute of CODEC, camera and monitor used for video conferencing.
Endpoints dominated the video conferencing market in India with a revenue share
of more than 80% in FY’2017.
Tier
1 cities dominated in India Video Conferencing endpoint hardware and
infrastructure market in FY’2017 with a revenue share of 84.0% due to the
highest number of end users and system integrators present in this region. High
value projects and developments in Tier 1 cities increase the demand for video
conferencing hardware. Moreover, Tier 1 cities have a large offices and commercial
space to build conference rooms which promotes the growth of the market.
India
Video conferencing endpoint hardware and infrastructure market is at growing
stage with approximately 14 players operating in the market. It is a
concentrated space with three major players including Polycom, Cisco and Huawei
capturing almost 90% of the market in FY’2018. The end users for the industry
include BFSI, IT/ITES, government sector and PSUs, transportation, education,
entertainment, manufacturing, oil and gas and healthcare. Major players have
approximately 3-4 distributors and 100-200 system integrators. India Video
Conferencing Endpoint Hardware and Infrastructure Companies compete on the
parameters including price, product portfolio, after sales service and distribution
network.
The
virtual video conferencing market has been declining over the years with the
falling prices of the software. Moreover, new competitors entering the market
have been introducing the software at a low rate. The use of virtual video
conferencing has been rising from the SMEs and there is extensive use of the
software by the industries including IT. The market is in late growth stage and
is a concentrated space. The players compete on the basis of price, product
portfolio, quality, promotions and discounts, number of participants, trial
days, free version, social media integration, plans offered and platform
availability. Skype is the leading player in the virtual video conferencing
market followed by Zoom and Cisco
The
major system integrators operating the space include Orange Business, BT India
private Limited, Dimension Data India Private Limited, IBM India Pvt. Ltd.,
Insight Business Machines Pvt. Ltd. and Staunch technologies Private Limited.
System integrators compete on the basis of quality of service provided, brand
value and OEM association. The cluster of system integrators in India is
present in Delhi NCR (Okhla, Nehru Place and surrounding areas), Mumbai
(Andheri East, Goregaon East and Bandra East) and Bangalore (Koramangala, Indiranagar
and JP Nagar).
The
companies operating in the space are planning to set up their manufacturing
operations in India. Cisco plans to make India a global export hub for all its
products in future after launching its manufacturing operations. Polycom also
plans to set up its manufacturing base in India in future. Industries including
hospitality, IT, transportation, banking, Media and entertainment, education,
healthcare and oil and gas are likely to act as a catalyst for the video
conferencing market in the country.
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