The global beverage
market has so far been on a positive trend but with lots of unexplored
potentials. Europe and Asia, especially China, currently are major development
motivation, but in the future, the growth rate will be driven by the
development of Africa and the Middle East. Beer market has a clear distinction
and competition between two groups: multinational companies with advantages in
capitals, brands, distribution channels and indigenous manufacturers with
understanding and serving the needs of the local customers. Alcohol is
witnessing the rapid growth, especially the high-quality wine. In particular,
vine wine production is unstable due to the quality as well as the number of
grapes that make alcohol change according to the change of weather. Malt wine
is gaining market share of Wine and is expected to be the driving force of
alcohol beverage. Beverage market in the first quarter of 2018 sharply
decreased compared to 2017 due to difficulties in production.
Beer production in Vietnam
depends on raw materials imported mainly from Australia, China and some
countries in Europe. With large manufacture-size and stable growth rate, the
domestic beer production industry has met the demand for consumption in the
country, tended to reduce imports and increase exports, contributing to higher
export turnover of the industry.
Soft beverage market is large
and has a high growth rate, due to the advantage of domestic supply such as
abundant mineral water reserves and a variety of fruit having good quality.
Instant tea, bottled water and carbonated drinks account for the largest share
of consumption. Most soft beverage products distributed through store channels
are more efficient than on-site consumption channels. Competitive pressure in
the beverage sector is huge because there are many product lines on the market
and many companies are involved in the business.
The wine market is on small
scale with falling production and unable to meet the domestic demand for
high-quality wine and low export value. As a result, wine imports have been
increased to offset the shortage of domestic supplies. The domestic wine market
has potential to develop, mainly serving middle-class customers upwards and is
increasingly favored by domestic and Asian markets. As estimated, the beer,
wine and soft drink segment will revenue xxx billion, xx billion and xxx
billion respectively by 2018.
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Ankur
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