The report
titled “Vietnam
E-Learning Market Outlook to 2023 – Driven by Rising Adoption of Smartclasses, E-books
in Schools and MOOCs and Smart Authoring Tools in Corporate Training and Test
Preparation Segment” provides a comprehensive analysis on the
E-Learning market of Vietnam. The report covers various aspects including
Vietnam E-Learning market overview and genesis, Vietnam E-learning market value
chain analysis, market size by revenue, market segmentation by content and technology
services, by type of end users (schools, universities, corporate and others),
by type of offerings (LMS, smart class, packaged content, smart authoring tool,
digitized services), by the type of LMS (LMS Self Hosted and LMS Firm Hosted),
by the smart class market (online live session and online class session), by
the type of packaged content market in the B2B and B2C scenario (custom made
courses and standard courses), by type of smart authoring tools market (content
editing tools, simulation and gamification) and by the source of viewing
content (mobile, PC browser, PC firm software) market ecosystem, heat map,
trends and developments, issues and challenges, SWOT analysis, competitive
landscape and government regulations. The report concludes with future market
segmentations and analyst recommendations highlighting the major opportunities
and cautions.
Vietnam
E-Learning Market Overview and Genesis
The E-learning market
in Vietnam grew at a positive double
digit CAGR between 2013 and 2018. There has been an increase in the
number of internet users over the years. The internet penetration rate has
increased by 8.0% from 2017 to 2019. In 2017, the internet penetration rate of
Vietnam was 53.0% which now accounts to 61.0% in the year 2019. The increase in
the number of internet users in Vietnam indicates that more people has access
to internet, hence, making learning through internet easier. With the emergence
of ICT in Vietnam, the government took initiatives to promote Internet of
Things, big data, 4G LTE, 5G and artificial intelligence in Vietnam. Along with
the entry of 4G and 5G network, the total number of smartphone users was witnessed
to increase thereby, improving the scope for E-learning within Vietnam.
Vietnam
E-learning Market Segmentation
By
Content and Technology Services: The E-learning
market is dominated by the digital content revenue in the year 2018. The
increase in the total number of students enrolling in high schools and the
increase in working population in Vietnam
are some of the major reasons for increase in demand of E-learning, while
technology services accounted the remaining revenue share in the Vietnam
E-Learning market during the year 2018.
By End User Type (K-12 /
School, Universities, Corporates and Others): Business-to-consumer
end users contributed highest share in terms of revenue in Vietnam E-learning
market in 2018, since the people of Vietnam make use of E-learning for their
individual purposes more often. Schools were followed by universities, corporate,
vocational training programs and other end users such as home users thereby,
collectively capturing the remaining revenue share in Vietnam E-learning market
during the year 2018.
By
Type of Offering (LMS and Packaged Content, Smart Class, Smart Authoring and
Digitized Services): LMS and packaged content
contribute the highest share in terms of revenue in Vietnam E-learning market
in the year 2018. LMS is a necessity for viewing, tracking and scheduling the
content and hence because of its significant importance LMS has one of the
highest market shares in the market. Packaged content is an amalgam of content
and technology altogether which is quite feasible as compared to buying content
and technology separately. Therefore, packaged content also has the highest
market share. Smart class, smart authoring and digitized services capture the
remaining share of the market in 2018.
By
the Type of LMS (Firm Hosted LMS and Self-Hosted LMS): Firm
hosted LMS had the dominating share in the market as it allows the end user function
hassle free and firm hosted LMS provides them additionally with back-end
support. The remaining share is being captured by Self-hosted LMS in 2018.
By
the Type of Smart Class (Online Class Session and Online Live Session): Online
class session had the highest market share in the smart class market as online
class session is instructor-led and people find it more helpful as it is
assistive. Online live session captured the remaining market share of the smart
class market in the year 2018.
By
the Type of Packaged Content (B2B and B2C): In
B2B scenario, customized content has the highest market share as all
organizations have specific training objectives which cannot be captured in
standard courses. In the B2C scenario, standard content has the highest market
share because individual consumers cannot afford customized content as it is
expensive.
By
Smart Authoring Tool Market (Content Editing Tools, Gamification and Simulation):
Content editing tools have the highest market
share as it provides the end user the ease of viewing and using the content
hence, decreasing the amount of dependence on the service provider. The
remaining market share is being captured by gamification and simulation.
By
Ways of Viewing Content (Mobile and PC Browser): Mobile
and PC (Browser) captured the highest market share during 2018 because of the
ease they provide for viewing content. PC (firm software) captured the
remaining market share in 2018.
Comparative
Landscape in the Vietnam E-Learning Market:-
Competition stage
within the Vietnam E-Learning market was observed to be highly fragmented among
several players within Vietnam’s E-learning space. Vietnam has few renowned
companies which were able to establish their brand in the market. Companies are launching
gamification content for smart solutions to gain competitive edge. Some of the
major players in the market are Topica Ed-tech group, Kyna, Hocmai, E-group and
rest. These players compete in the E-Learning market on the basis of target
audience, technological capability, distribution network, client acquisition / retention,
fees and courses offered.
Vietnam E-learning
market in terms of revenue will increase at a double digit CAGR during the period
of 5 years 2019–2023. The demand for content services is expected to dominate
over technology services by the year ending 2023. The future will witness the
involvement of foreign players which will enter the market through partnerships
with the domestic players.
By Type of Content and Technology
By Type of Offering
LMS
Smart
Class
Packaged
Content
Smart
Authoring Tool
Digitized
Services
By
Type of LMS
Self-Hosted
Firm-Hosted
By
Smart Class Market
Online Class
Session
Online Live
Session
By
Packaged Content Market
Custom-made
Courses
Standard Courses
By
Smart Authoring Tools Market
Content Editing
Tools
Gamification
Simulation
By the Method of Viewing Content
Mobile
PC
(Browser)
PC
(Firm Browser)
By Type of End Users
Schools
Universities
Corporates
Others
(Vocational Courses)
Time Period Captured in the Report:-
Historical Period– 2013-2018
Forecast Period– 2019-2023
Key Target Audience:-
Schools
(K-12)
Ed
Tech Companies
Universities
LMS
providers
Vocational
Education Institutes
Test
Prep Tutoring Companies
Education
Ministry
Companies Covered:-
Egroup
Yola
ProSeeds
Hocmai
Kyna
MVV
Academy
Topica
Ed-Tech Group
Pharos
Smart Education
Others
(Rockit Online, Rabiti, Edubit, Dodaihoc, SchoolBus, Edumall)
Key Segments Covered in the Report:-
Executive Summary
Research Methodology
Vietnam E-Learning Market Overview and Genesis
Vietnam E-Learning Market Value Chain Analysis
Vietnam E-Learning Market Size by Revenue, 2013-2018
Vietnam E-Learning Market Segmentation, 2013-2018
Trends and Developments in Vietnam E-Learning Market
Issues and Challenges in Vietnam E-Learning Market
Regulatory Framework in Vietnam E-Learning Market
Decision Making Process in Vietnam E-Learning Market
SWOT Analysis for Vietnam E-learning Market
Comparative Landscape in the Vietnam E-Learning
Market
Company Content and Technology Development Pricing
in Vietnam E-Learning Market (Pro Seeds E-learning Solutions)
Vietnam E-learning Market Future Outlook and
Projections 2018-2023E
Analyst Recommendations for Vietnam E-Learning
Market
For more information on the research report,
refer to below link:-
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