Increasing demand for Express Delivery coupled with Growing Internet User’s in the Vietnam will drive the Online Grocery Market: Ken Research
- The online grocery delivery penetration in total grocery market is expected to increase to more than 3.0% by the end of 2026F.
- The Beauty and Health segment will continue dominating on the basis of GMV, followed by Food & Beverages category, in 2026.
- Technological development such as drone deliveries, warehouse automation and voice ordering are anticipated to be adopted by service providers to enable quicker deliveries.
- The demand for online grocery is rising among working professionals & married couples as they have less time to physically visit a store for grocery shopping.
Impact of Covid-19: The online grocery Industry in Vietnam witnessed a triple digit growth during the Covid-19 pandemic as people avoided going to crowded places and shifted to buying grocery online. Companies experienced a surge in average order size as customers were shopping in bulk. Average delivery time also increased to seven to ten days. In order to fulfil the increased demand, companies expanded their delivery fleet by partnering with third party delivery companies to manage last-mile logistics.
Expanding Partnerships: It is anticipated that companies would be expanding tie ups with suppliers & grocery stores, food delivery companies, e-wallet companies to leverage their capabilities to fulfil customer orders. Introduction of express delivery, regional expansion, diversification of product portfolio, focus on achieving operational efficiency and establishment of dark store are the future strategies that can be adopted the companies.
Future Technology: Drone Technology, Voice Ordering, Artificial Intelligence, Warehouse Automation is anticipated to drive the online grocery delivery market in future. Incorporating AI in front end would enable the company to create personalized shopping experience for the customer. Demand prediction and consumer behaviour analysis is crucial to ensure sufficient availability of products and to maintain minimum wastage.
According to the report by Ken Research titled “Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players”, the Online Grocery Delivery Market will grow at a CAGR of 20.4% during the period 2021P – 2026F. The market will witness growth owing to changing purchasing habits of consumers, rapid growing e-commerce awareness and introduction of subscription models & innovative strategies adopted by service provides.
Key Segments Covered:
- By Product Category
- Beauty & Health
- Food & Beverages
- Fresh Food
- Household supplies
- Others
- By Mode of Payment
- Cash on Delivery
- Online Payments
- By Age Group
- 18-24 years
- 25-34 years
- 35-44 years
- 45+ years
- By Type of Business
- B2B
- B2C
- By Mode of Delivery
- In a specific time period
- Express Delivery
- Others
- By Cities
- Ho Chi Minh City
- Hanoi
- Da Nang
Companies Covered
- Shopee
- Tiki
- Lazada
- Chopp
- GrabMart
- opmart
Key Target Audience
- Online Grocery Delivery Companies
- Supermarkets & Hypermarkets
- E-commerce Companies
- Food Delivery Companies
- Investors
Time Period Captured in the Report: -
- Historical Period: 2016–2021P
- Forecast Period: 2021P-2026F
Key Topics Covered in the Report: -
- How is the Online Grocery Market positioned in Vietnam?
- Comparison of the Brick-and-Mortar Grocery with the Online Grocery Platform
- Target Addressable Audience for the market
- Supply Ecosystem and Challenges
- Demand Scenario, Target Customer and Factor Influencing Consumer Behavior
- Cross Comparison of Operating Models (Marketplace and Omnichannel)
- SWOT Analysis
- Current Technologies Facilitating Online Grocery Delivery Industry
- Upcoming Technologies in Online Grocery Delivery Industry
- Investment and Funding in Online Grocery Delivery Companies in Vietnam
- Competitive Landscape – Cross Comparison of Major Players
- Company Profiles
- Future Market Analysis and Trends
- Analyst Recommendations
- Research Methodology
For More Information on the research report, refer to below link:-
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