“In 2018, Vietnam’s nominal GDP per capita reached USD 2,211,
an increase of 5.4% compared to 2017. A solid increase in
GDP per capita suggested that an average Vietnamese have more disposable income
to spend, which acted as one of the major growth factors for online classifieds
market in the country”.
The
report titled “Vietnam Online Classifieds Market Outlook to 2023 - By Horizontal and Vertical Classifieds, By
Source of Revenue (Listings and Advertising), By Verticals (Automobile,
Properties and Recruitment)” by Ken Research suggested that the online classifieds market in Vietnam has
been increasing due to rising
government initiatives, entry of new players with unique business models, value
added services, innovative advertising campaigns, introduction of various value
added services and enhanced technology features such as 360 degree view and
virtual tours coupled with rising interest rate on purchase of new goods
through EMI options. The online
automotive, property and recruitment classifieds market is expected to register
a positive CAGR of 12.3%, 21.8% and 12.5% respectively in terms of revenue
during the forecast period 2018-2023E.
Changing Consumer Mindset: As Vietnam started to expeditiously adopt the internet, the
migration from print to digital in Vietnam was inevitable and has proven itself
to be quite lucrative for digital players. The people in Vietnam have showcased
a positive attitude towards online classifieds and shifted their focus from
large display ads to online classifieds owning to their cheap running cost.
With the current internet penetration and increasing number of smart phone
users in the country, it is expected that online classifieds market will
continue to exhibit notable growth across various verticals.
Urbanization and Increase in Consumer Spending- Vietnam’s consumer market is constantly evolving, driven by
changing consumer lifestyles, income, and behavior. The country has experienced
a steady progression of disposable income in recent years, which can be seen in
its rapid growth of total consumer expenditure from USD 80 billion to USD 171
billion between 2010 and 2018. The country is also experiencing urbanizing at a
rate of 3.4% per year, most of which is in and around Ho Chi Minh City and
Hanoi. Urbanization, especially in the two large economic centers, has a
central role to play in Vietnam's economic growth and online classifieds
industry as a whole.
Increase in Government Expenditure: The increase in government expenditure after the prolonged
housing crisis in 2009 is one of the major drivers for the increase in online listings
of residential units in Vietnam. The government provided the real estate market
with a USD 1.4 billion stimulus package in 2013, subjected developers to
stricter financial requirements, and bought USD 8 billion of non-performing
loans especially from the real estate sector. The State Bank of Vietnam (SBV), the country’s central bank, slashed the
refinance rate and discount rate several times, and a VND 5 trillion (approximately
USD 215 million) credit package was given to homebuyers by the Vietnam Bank for
Industry and Trade (Vietinbank).
Key Segments Covered:-
Vietnam Online Automotive Classifieds Market
By Vehicle Type
Premiums
and SUV’s
Hatchbacks
Motorbikes
Others
By Revenues Source
Listing
Revenues
Advertisement
Revenues
By Listings
Free
Listings
Paid
Listings
Vietnam Online Property Classifieds Market
By Property Type
Residential
Sector
Commercial
Sector
Industrial
and Others
By Sale or Rental Listings
Rental
Listings
Sale
Listings
By Market Structure
Secondary
Market (Brokers)
Primary
Market (Builders)
By Revenues Source
Listing
Revenues
Advertisement
Revenues
By Region
Ho
Chi Minh
Hanoi
Da
Nang
Others
Vietnam Online Recruitment Classifieds Market
By Industry
Sales
Marketing
Customer
Service
Others
By Sources of Revenue
Recruiters
Job
Seekers
By Recruiters Revenue
Job
Listing
Advertisement
Revenues
Database
Access
By Type of Registered Customers
Companies
Consultants
By Region
Ho
Chi Minh
Hanoi
Bin
Duong
Others
Snapshot of Vietnam Online B2B Classifieds Market
Snapshot of Vietnam Online C2C Classifieds Market
Key Target Audience:-
Online
Classified Companies
Advertising
Agencies
Automobile
Companies
Construction
Companies
Real
Estate Brokers
HR
Consultancies
E-Commerce
Companies
B2B
Businesses
Investors
and VC Firms
Time Period Captured in the Report:-
Historical Period: 2013- 2018
Forecast Period: 2019E - 2023E
Companies Covered:-
Online Automotive Classifieds Market:-
Bonbanh
Oto.com
Carmudi
Online Property Classifieds Market:-
Batdongsan.com
MuaBannhaDat
Propzy
Rever
Online Recruitment Classifieds Market:-
Vietnamworks
Careerbuilder
Vieclam24h
Jobstreet
Careerlink
Online B2B Classifieds Market:-
Vietnamesemade
Tradekey
Tradeboss
Vietaz
EC21
Online C2C Classifieds Market:-
Chotot
Muaban
Rongbay
Phomuaban
For more information on the research report, refer to below
link:-
Related
Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
