·
Dabur,
Patanjali, Himalaya and Emami are anticipated to dominate the market space for Alternative
medicines and herbal products in the near future
·
Digestive
remedies will continue to be a major growth segment in the coming years owing
to the inherent Indian habits which act as a stimulant for the necessity of
these remedies.
Ken
Research announced its latest publication on “India Alternative Medicines & Herbal Products Market Outlook to 2021 - Herbal
Medicines and Herbal Skin Care Products to Drive Market Growth”
which provides a comprehensive analysis of herbal products market in India. The
report focuses on Alternative medicines, which includes AYUSH medicines and
herbal products. Herbal products category includes the detail study about
herbal hair care market, herbal skin care market, herbal oral care, herbal
Chyawanprash, herbal balm and herbal digestives. Additionally, the report also
covers sub segmentation for each herbal products market in India. The report
covers recent trends and developments in India alternative and herbal products
market. Market positioning of major players in the industry has been discussed
with detailed company profiles. The report also includes SWOT analysis and
Porters five forces model. The future outlook and projections for India alternative
medicines and herbal products has been covered in the publication. The report
also serves as a benchmark for every new player which is seeking to enter into alternative
medicines and herbal products market and what should be the focus and USP for
that new player, according to Research Analyst, Ken Research.
Government is expected to
increase its AYUSH budget to INR 25.5 billion by FY’2021, which will boost the
size of the industry. To support various AYUSH institutions across the country,
a total of INR 266 crore has been given while INR 447 crore is allocated for
research and development. The growing investment by the government and private
players in developing herbal medicines based on traditional texts which would
help in curing specific diseases such as flu, gastrointestinal ailments and
life threatening diseases such as tuberculosis, cancer and others would impel
the growth of herbal medicine market in the years ahead. Rising prevalence of
life style diseases in the country such as diabetes, obesity, heart diseases
and others will tend to increase the demand of preventive medicines. Stressful
lifestyle and increasing human diseases have led to increase in consciousness
among people to remain healthy and maintain a work life balance. Additionally,
Booming male grooming industry in the country will surge the demand of herbal
products especially products made for male customers. The companies will focus
on all categories of men’s personal care products. Expanding product lines of
herbal product portfolio will also boost the size of the herbal products industry
in coming future.
The alternative medicines market will also grow at a robust
rate in the coming future. Use of herbal medicines for therapeutic &
preventive purpose is forecasted to increase in the coming years. Rising awareness, greater marketing
and promotional strategies adopted by popular brands such as Dabur, Himalaya is
likely to drive the sales of herbal hair care products in India in the future.
The companies are continuously focusing on introducing wide
range of creams from herbal massage cream to sunscreens which will accelerate
the demand. The growth in the male grooming segment in the country will
positively impact the skin care market. The companies such as Himalaya Drug
Company, Emami and Patanjali have plans to launch the complete herbal skin care
range for male customers.
It has been anticipated that the digestive remedies market
will become more popular in coming future due to the unhealthy diets, stressful
lifestyle, growing elderly population and greater awareness of digestive
conditions. Also,
it has been anticipated that the changing demographics and rising old age
population in the country will drive the growth of the digestive remedies
market.
The
companies offering herbal products should focus on distribution channel.
Majority of the population in the country is living in rural areas. The
penetration of herbal products is low in these areas. The companies can
increase their distribution channel by increasing their direct and sub
distributor which are selling the products in the rural areas. Also, the
companies can strategically promote their products in the market by organizing
free health check up camps, yoga camps and others. Government should set up
standardization measures for herbal products and alternative medicines, according
to Research Analyst, Ken Research.
Key Topics Covered in the
Report:
·
India
Alternative medicines & herbal products market
·
Market
Segmentation by Alternative medicines and herbal products
·
India
Alternative medicines market Size
·
India
Herbal products market size and market segmentation by types of products
·
India
Herbal hair care products market size and market share by companies
·
India
Herbal skin care products market size and market share by companies
·
India
Herbal oral care products market size and market share by companies
·
India
Herbal Chyawanprash market size and market share by companies
·
India
Herbal balm market Size and market share by companies
·
India
Herbal digestive market size and Market share by companies
·
Trade
Scenario of India Alternative Medicines & Herbal Products
·
Government
roles in India Alternative Medicines & Herbal Products
·
Trends
and Development and Issues & Challenges
·
SWOT
Analysis and Porters five forces Analysis
·
Future
Outlook
·
Analyst
Recommendations
Companies Covered in the Report
Dabur
limited
Patanjali
Himalaya
Drug Company
Emami
limited
Marico
Baidyanath
Products Covered in the Report
Herbal
Medicines
Herbal
Hair Care
Herbal
Shampoo
Herbal
Face Wash
Herbal
Oil
Herbal
Toothpaste
Herbal
Digestives
Herbal
Balm
Chyawanprash
For more information about the publication refer to below link:https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/india-herbal-products-market/55358-95.html
Related Reports:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
