Ken
Research announced its latest publication on “India Online Consumer Electronics Market Outlook
to FY’2020” which provides a comprehensive analysis of the electronic
products sold online in India and covers various aspects such as market size of
India Online Consumer Electronics market, segmentation on the basis of product
categories, demand from major cities, preferred mode of making payments, seasonal
demand, mode of distribution, mode of making purchase and marketplace & company website. This
report also offers prevalent trends and developments in industry, government
regulations, SWOT analysis, external environment analysis, and challenges in
the industry. The publication provides insight on the competitive landscape of
the industry in which the information related to the players operating in this
industry has been comprehensively presented. This has been complemented with
the major investment deals that have been finalized in the industry. It also
includes information on the major macroeconomic indicators affecting the
market. Moreover, the report also offers
information regarding the business models operating in the market and the
trends in the online consumer electronics market. The report is useful for e-commerce
players, electronic products manufacturers, suppliers of electronics, retail
chains and new players venturing in the online electronics market.
The onlineconsumer electronics market in India has witnessed a growth in recent years on
account of rise in demand for convenience shopping as well as the penetration
of internet among the population. The market has also flourished as it has been
able to offer steep discounts on the prices of the products offered and attract
customers away from the brick and mortar shops. The surge in growth is majorly
originated from growth in mobile phones and accessories as a segment of online
consumer electronics market. The growth in this segment has been largely led by
increasing popularity of smartphones and their availability at affordable
prices. Overall, the online consumer electronics market revenues have grown at
a CAGR of ~% from FY’2012 –FY’2015.
According to the
Industry Veterans, the India Online Consumer Electronics Market will grow at a considerable CAGR rate
thus exceeding INR 630 billion by FY’2020 due to the lucrative discounts
offered by online retailers along with the rapidly increasing internet and
smartphone users in the country.
“Ease of shopping online and on mobile, acceptability
of online payments and mobile wallets, easy delivery and exchange of products
as well as discount offers and cash back schemes will result in growth of
online purchases of consumer electronics in India, while unreliable internet
connectivity, negative price wars and rising competition are few of the major
challenges to the industry growth in the future”, according to the Research Analyst,
Ken Research.
Key
Topics Covered in the Report:
Online Consumer Electronics
-
Market Size by GMV
-
Market Segmentation by
o
Product Categories
o
Demand from Major Cities
o
Preferred Mode of Making Payment
o
Seasonal Demand
o
Mode of Distribution
o
Mode of Making Purchase
o
Marketplace and Company Website
-
Consumer Profile
-
Growth Drivers
-
Trends and Development
-
External Environment
-
Issues and Challenges
-
SWOT
-
Porter’s Five Forces Analysis
-
Competition and Market Share
-
Recent Mergers, Acquisitions and Investments
-
Future Outlook
-
Analyst Recommendations
-
Macro Economic Parameters
Key
Product Mentioned in the Report
Mobile Phone and Accessories
Home and Kitchen Appliances
Computers and Peripherals
Photographic Equipment and Accessories
Companies
Covered in the Report
Flipkart Online Services Pvt Ltd
Jasper Infotech Pvt Ltd.
Amazon Seller Services Pvt Ltd.
One97 Communications Limited (Paytm)
EBay India Pvt Ltd.
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