Focus on high internet penetration rate, the ‘Go-ecommerce Onboarding campaign’, driven by increasing requirement of convenient and hassle-free experience Are Major Factor Contributing towards development of Quick Commerce Market in Malaysia.
Gen Z and Unplanned Purchase Driving the Market: Increased affinity of online and Gen-Z customers towards top-up and indulgence purchases driving the segment. In addition to this, the rising unplanned online ordering behavior from metro and tier I cities is also a contributing factor in the rise of the segment.
Shift in Consumer Behavior from Value-seeking to Convenience-Seeking: Willingness to pay for premium products, growing market for easy-to-cook products at-home delivery, demand for healthy and nutritional products, rising consumption of newer products through global experiences. Shift in consumer behavior from value-seeking to convenience-seeking, resulting in weekly, small-sized purchases rather than larger, monthly purchases driving the demand for on-demand logistics market.
Increased Conversion: "Malaysia, as with many Asian countries, love a bargain. We see year-round sales and discounts in malls and markets, reflected online via coupon sites such as Cuponation. We often see huge spikes in traffic (2 times -3 times) on specific sales dates and 60-70% conversion rates. These spikes are fueled further of late by buy now pay later payment options. The biggest spikes come on the 11-11, and 12-12 where we have seen 70 - 85% conversion rates with AOV driven up by more than three times on these sale days.
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Evolving purchasing habits with Digital Free Trade Zone: Consumer purchasing habits are evolving, supported by the Malaysian Government’s National E-commerce Strategic Roadmap, which seeks to promote growth in online retail and attract investment in the sector from global players. The Digital Free Trade Zone (DFTZ) was set up by the Malaysian Government in 2017 to facilitate seamless cross-border trade and enable local SMEs to export their goods using online marketplaces. There are currently over 1,900 companies participating in the zone. Food and beverage, beauty and personal care, furniture, and health and medical are among the top categories.
Analysts at Ken Research in their latest publication “Malaysia Quick Commerce Market Outlook to 2026F- Driven by growing technological adoption and infrastructure development” observed that Malaysia Quick Commerce Market is in the growing phase. The adoption of New Technologies, emerging new players, high internet penetration, balancing lifestyle, Government Initiatives and with the convenience of last mile delivery, are some of the factors that will contributed to the Malaysia Quick Commerce market growth over the period of 2022P-2027F with a growth rate of CAGR 6.0%.
Key Segments Covered in the report: -
Malaysia Quick Commerce Market Segmentation on Demand Grocery
By Products Category
- Beauty & Personal care
- Packaged Food & Beverages
- Staples
- Fruits & Vegetables
- Others
By Region
- Metro & Tier I
- Tier II & below
By Business Model
- Dark Store Model
- Marketplace Model
By Customer's Gender
- Male
- Female
By Delivery Time
- 0-30 mins
- 30-45 mins
- 45- 1 hour
- 1-2 hours
By Order Value
- 0-50
- 50-100
- 100-200
- 200-1000
By Customer's Age
- 16-24
- 25-34
- 35-44
- 45-54
- 55+
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Malaysia Quick Commerce Market Segmentation on Demand Logistics
By B2B/B2C & C2C
- B2B
- B2C
- C2C
By B2C End User
- Grocery
- Flowers
- Shoes
- Fresh Fruits & Vegetables
- Others
By Regions
- Urban Areas
- Tier 2 and Rural Areas
By Average Delivery time taken
- 0-30 mins
- 30-45 mins
- 45 mins - 1 hr.
- 1 hr.- 2hr
Malaysia Quick Commerce Market Segmentation on Demand Food Delivery
By Region
- Urban Areas
- Tier 2, 3, Rural Areas
By Average Delivery Period
- Under 30 Minutes
- 30-45 Minutes
- 45-60 Minutes
By Gender
- Male
- Female
By Age Group
- 18-24
- 25-34
- 35-44
- 45 above
By Frequency of ordering
- Everyday
- 2-3 times a week
- once a week
- every 2 weeks
- once a month
- once every 6 months
- once a year
- less than once a year
By Cuisine type
- Fast Food
- Malay
- Beverages
- Chinese
- Others
Key Target Audience
- Quick Commerce Players
- Ecommerce Companies
- E-grocery Companies
- Logistics Companies
- Cold Chain Companies
- Investors & Venture Capitalists
Time Period Captured in the Report:
- Historical Period: 2017/22-2021
- Forecast Period: 2022-2027F
Companies Covered:
- Food Panda
- GrabFood
- Oddle
- Quicksent
- Airasia
- Pandamart
- GrabMart
- Happyfresh
- Lala Move
- Borzo
- GrabExpress
- Pickupp
Key Topics Covered in the Report
Country Overview Malaysia
Ecosystem of Major players in the Malaysian Quick Commerce Market, 2022
Business Cycle and Genesis of Malaysia Quick Commerce Market
The Rise of Rapid Delivery (Quick Commerce)
Customer Journey: Traditional E-Commerce VS On-Demand Logistics
E-commerce statistics in Malaysia as compared to other regions
E-commerce penetration in Malaysia
E-commerce trends in Malaysian states
E-commerce vs Quick Commerce
Business Model Canvas of Quick Commerce businesses
On Demand Food Delivery Market in Malaysia
Market Segmentation for On Demand Food Delivery Market in Malaysia
Competition Analysis for On Demand Food Delivery Market in Malaysia
Future Forecast for On Demand Food Delivery Market in Malaysia
On Demand Grocery Delivery Market in Malaysia
Market Segmentation for On Demand Grocery Delivery Market in Malaysia
Competition Analysis for On Demand Grocery Delivery Market in Malaysia
Future Forecast for On Demand Grocery Delivery Market in Malaysia
On Demand Last Mile Logistics Market in Malaysia
Market Segmentation for On Demand Last Mile Logistics Market in Malaysia
Competition Analysis for On Demand Last Mile Logistics Market in Malaysia
Future Forecast for On Demand Last Mile Logistics Market in Malaysia
Industry Analysis
Regulations: Product Registration and Certification
Challenges in Market
Growth Drivers of the Malaysian Quick Commerce Market
Growth driven by Covid-19 pandemic
Malaysian Government’s National E-commerce Strategic Roadmap
Sub-segments of the Malaysian Government’s Digital Free Zone
Diversification Opportunity to Other Categories
Technologies to Leverage in the Malaysian Quick Commerce Market
Strategies followed by Food Delivery Player in SEA’s
New Technologies
For more insights on the market intelligence, refer to the link below: -
Malaysia Quick Commerce Market Analysis
Related Reports by Ken Research: -
India Quick Commerce Market Outlook to FY’27F
