Monday, November 27, 2017

Online Advertising has Strengthened its Position as One of the Primary Advertising Medium in Poland: Ken Research

Increasing Internet Penetration, Rising Smartphone Usage, New Technology (AI, Virtual Reality, ChatBots) Evolution, Internet Speed, Increasing Prominence of Ecommerce were the key factors driving growth in Poland Online Advertising Market.
Poland digital advertising agencies have realized the importance of real-time marketing, analytics, monitoring and planning to devise a success full internet campaign. In the dynamic digital environment, response time to online advertisement makes the difference in effective and ineffective communication with the customers. Hence, online video ads play a pertinent role in dominating the digital communication between brands and customers.
Digital agencies understand that the evolution in visual storytelling and role that video messages play in increasing brand recognition, influencing user engagement, forming relationship and communicating the brand value. Digital Video ads and Display ads registered the highest growth in online advertising industry in Poland in 2016.
Poland online advertising market ecosystem is currently earmarked by the presence of advertising agency (i.e. the company which creates and buys advertising for its customers to promote it on internet), ad Network (connects advertisers and publishers and creates advertising packages/ campaigns), Aggregators/ Sell Side Platform (SSP) (Entities that aggregate the publisher's advertising space. Allows publishers to manage their surface advertising and maximizing advertising revenue, by selecting ads from different sources), Ad Exchanges (A platform that allows advertisers and publishers to participate in the auction, and therefore the sale and purchase of the area under RTB model), Data suppliers (Entity which has user data and delivers it in unprocessed form to the DMP platform), Data Management Platform(i.e. Platform for management, protection and data collection from different sources, to be processed and made available for purchase and sales platforms), Demand Side Platform (A technology that allows advertisers to participate in the purchase of advertising space on the Internet in the RTB model), Agency Trading Desk (Trading desk which enables advertiser participation in the auction. It is created specifically for needs of the company (agency) and contains functionalities allowing, managing client data and many campaigns), Technology / Tools (Entities that provide software for implementation of advertising campaigns on the Internet, to manage emissions and to serve graphic, text, and shipping ads) and finally Publishers (Entities which gets money for showing the ads on its site).
According to Ken Research, several trends have been observed in the Polish online advertising market which include consolidation of horizontal ad networks, evolving ways of bidding and selling via RTB and programmatic models, rising smartphones shipments and Facebook outgoings and automated guarantee (allows publishers to offer premium inventory with a good rate) and header bidding (which lets publishers to compare SSP and adnetworks offers for each impression and choose the best one).
The report titled “Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022” by Ken Research suggested an online ad spend growth at a positive double digit CAGR for Poland Market in next 5 years till 2022.

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Friday, November 24, 2017

US Online Advertising Industry Research Report: Ken Research

In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, advertising industry on the whole registered a decline in revenues while the online advertising industry registered growth at a slow rate. Increasing broadband penetration, rising number of internet users as well as popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.
The US is the largest and most developed market for advertising, and it has also been registering growth in online advertising despite the recession. Moreover, the US continues to be the largest market for e-commerce, thereby driving the growth of online advertising sector in the country as well. In the US, the retail advertisers account for the largest share in online advertising, followed by finance and telecom companies. The automobile sector which used to be one of the major contributors in online advertising, during recession witnessed a decline in ad spending contribution on account of a weak demand in the country.
In the US online ad market, there exist low entry barriers; this has led to the entry of many players in this industry. Geographically, the US continues to be the largest market for online advertising, followed by Europe. There continues to exist scope for online advertising players to enter the US market, as in the country internet accounts for around 20% of the overall media consumption but currently, advertisers have only invested around 7.5% of their budget in online advertising.
The report on "The US Online Advertising Industry" includes a detailed study of the global advertising as well as the US online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.
Scope of the Report
The report gives a detailed analysis of The US Online Advertising Industry including insights on past market performance, its various segments and their performance, present analyses and future outlook of the industry.
The report also discusses the various forms of payment models existing in the industry and it also assesses the growth drivers.
The macroeconomic environment is discussed in detail, thereby providing marketers a view regarding the present and future market for their products & services in the country.
Discusses the positioning of the industry players and their market share which helps to assess scope for new and existing players.
This research report helps the domestic and international players looking for potential segment in the industry.
Key Topics Covered in the Report
US Online Advertising Industry Research
US Online Advertising Market Major Players
US Online Advertising Industry Swot Analysis
US Online Advertising Industry Future Outlook
US Online Advertising Market Growth
US Online Advertising Industry Trends
US Online Advertising Industry Revenue
US Online Advertising Industry
US Online Advertising Industry Size
US Online Advertising Market Share
For more information on the market research report please refer to the below link:
Related Reports by Ken Research
Contact:          
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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Thursday, November 23, 2017

The US Furniture Market Research Report / Statistics / Industry Facts: Ken Research

The US Furniture Market by End Users (Home, Office, Hotels and Industrial), By Major States (New York, Los Angeles, San Fransisco, Chicago), By Age Group (Millennials, Generation X, Baby Boomers, seniors), By Distribution Channel (Departmental Stores, Lifestyle Stores, Exclusive Stores, Supermarkets and Online Distribution) 2017, By Product Categories (Bedroom, Living Room, Dining Room, Kitchen), by Living Room Furniture (Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table), by Bedroom Furniture (Bed, Wardrobe, Dressing Table), by US Dining Room Furniture, US Kitchen Furniture Market.
The Outlook for the US Furniture Industry is largely positive because of the growth exhibited in the overall economy after the decline and improvement registered in the overall housing sector.
Millennials would play a major role as they are expected to drive the demand for furniture in the country by increasing the spending on furniture products.
The research report presents an overview of the present state of the furniture industry in the country. The report emphasizes on the change witnessed in the spending pattern of individuals under different age group and major manufacturers and retailers entering the furniture market in the country.
The US economy has witnessed a steady growth and is on the road to revival after the financial crisis which jolted the country. The labor market has also registered positive signs. Overall impact can be witnessed in the housing market with increasing sale of housing units coupled with rising prices observed in the residential sector. The increasing number of sale of housing units has in turn resulted in increased demand for furniture products registering a growth of 8-10% in the historical period. With a steady future outlook forecasted for the country, furniture industry is hopeful of achieving a growth of 4-7% in the future.
Ken Research in its latest titled “The US Furniture Market by End Users (Home, Office, Hotels and Industrial), By Age Group (Millennials, Generation X, Baby Boomers, seniors (Child Care and Infant Care), By Distribution Channel (Departmental Stores, Lifestyle Stores, Exclusive Stores, Supermarkets and Online Distribution)– Outlook to 2021”, suggested that Klaussner Furniture Industries, Ashley Furniture Industries Inc, La-Z-Boy, Sauder Woodworking, Ethan Allen, Dorel Industries, Man Wah Holdings, Lacquer Craft are expected to remain the major manufacturers contributing to the demand of furniture products in the US.
Key Topics Covered in the Report
US Market Demand for furniture Products
US Furniture Market Size by Revenues
US Furniture market by Organized and Unorganized Channel
US Furniture Demand from Home Segment, Office, Hotel and Industrial Sector
Demand for Bedroom Furniture
Demand for Living Room Furniture
Sale of Sofa units in US
Sale of Center Table by Value
Market Share of Ashley Furniture
Sale of Ethan Allen in US
IKEA units sold in the US
Berkshire Hathaway Revenue from Furniture
US Online Furniture Market Growth
Furniture Demand in US
Office Furniture Sale in US
US Furniture Retailers Market
Los Angeles Furniture Market
Ashley Furniture Industry Revenue
US Kitchen Furniture Sale
Dining Room Furniture US
New York Furniture Market
San Fransisco Furniture Market
For more information on the market research report please refer to the below link:
Related Reports by Ken Research
Contact:         
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022: Ken Research

Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022" provides a comprehensive analysis of online advertising market in Poland. The report covers Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads, By Digital Ad Spending by Various Sectors (Retail, E-commerce, Automotive, Telecom, Financial Services, Packaged Food, Hotel/ Bars/ Restaurant and others) and Market Share of Major Digital Platforms (Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, goldenline.pl), and Major Online Advertising Agencies (VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl). The report also covers market in different aspects such as parameters to design a successful internet ad campaign, trends and developments, issues and challenges, market share of major publishers. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.
Market Segmentation of Poland Online Advertising Market
Type of Online Ads: In terms of expenditure, type of digital ads segmentation is dominated by Search Ads which accounted for share of ~% during 2017. Search engine advertising was followed by banner advertising in terms of spending during 2017 which accounted for ~% share in Poland online advertising market. Display ads include many different formats and contain items such as text, images, flash, video, and audio. Online Video Ads constituted share of ~% in 2017. Mobile ads followed video advertising in terms of expenditure with the share of ~% during 2017.
By Cost Metrics: Cost per Impressions accounted for ~% of digital spending in 2017. Click through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Click through rate accounted for ~% share during 2017. Pay-per-sale is a pricing system where the advertisement platform/portal is paid on the basis of the number of sales that are directly generated by an advertisement. PPS accounted for least amount of revenues in Poland online advertising market during 2017.
By Medium: Poland online advertising market is dominated by desktop advertising in terms of segmentation by medium with a share of ~% followed by mobile advertising with a share of ~% in the market in 2017.
By Major Banner Ad Sizes: In terms of major ad sizes, Poland online advertising market is segmented by double billboards, Rectangle, Billboard, Skyscraper, Box, Topplayer and Triple Billboard. Double billboard is the most popular billboard size in Poland with an ad size of (750 x 200 pixels). Double billboard has dominated the market with a share of ~% in online banner/display advertising spending during 2017. Double billboard was followed by rectangle size and accounted for ~% in 2017. Billboard (750 x 100 pixels) accounted for ~% of the major ad sizes in the market owing to its performance in both brand and direct-response advertising campaigns. Skyscraper (120 x 600 pixels) format can fit into narrower spaces that don't accommodate the (160 x 600 pixels) wide skyscrapers. Skyscraper accounted for ~% of the overall share during 2017. Toplayer and Triple billboard accounted for ~% and ~% share in Poland online banner advertising market respectively.
By Spending by Each Sector: Major sectors that spent on online advertising in Poland are automotive, e-commerce, banking, financial services and insurance (BFSI), telecom, real estate, media, FMCG, packaged food, tourism, healthcare, and education. Automotive sector accounted for ~% in overall online ad spending during 2017. It is followed by E-commerce and BSFI sector accounted for ~% and ~% in 2017 respectively.
Competitive Scenario in Poland Online Advertising Market

Competitive Scenario has been analyzed for advertising agencies as well as digital platforms. Major advertising agencies in the country include VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Connaxis, Feno.pl.
The major online advertising platforms in Poland are Facebook, NK.pl, Instagram, Google, YouTube, Twitter and others. Facebook and Instagram together dominated the market with a share of ~% and Google held the second position with a share of ~% in the total revenues in 2016. Since, the demand for video advertising is surging, YouTube also has a major share of ~% in the total revenue in 2016.
Future Potential of Poland Online Advertising Market

Improvement in technology and better internet speed will increase mobile internet penetration in the country by 2022. Poland online advertising market is expected to grow at a CAGR of ~% during the forecast period of 2017-2022 The growth is expected to be driven by the rising number of social media users, booming e-commerce market, rise of independent advertisement advisors, support from government, publishers and mobile networks. As analytical tools are gaining prominence in the market, the advertising agencies have been using big data and other analytical tools to connect better with the customers. Such major innovations in upcoming years will result in market growth in future.
Key Topics Covered in the Report:
  • Poland Advertising Market Overview and Genesis
  • Poland Online Advertising Market Genesis and Current Scenario
  • Value Chain Analysis on Poland Online Advertising Market
  • Poland Online Advertising Market Size, 2012-2017
  • Poland Online Advertising Market Segmentation, 2017
  • Decision Making Parameters for Selecting Advertising Agencies
  • SWOT Analysis in Poland Online Advertising Market
  • Trends and Developments in Poland Online Advertising Market
  • Issues and Challenges In Poland Online Advertising Market
  • Regulatory Scenario In Poland Online Advertising Market
  • Competitive Landscape In Poland Online Advertising Market
  • Market Share of Major Players in Poland Online Advertising Market, 2017
  • Company Profiles for Major Digital Platforms and Advertising Agencies in Poland Online Advertising Market
  • Future Outlook for Poland Online Advertising Market, 2017-2022
  • Macroeconomic Factors affecting Poland Online Advertising Market

Source: https://www.kenresearch.com/media-and-entertainment/advertising/poland-online-advertising-market/142277-94.html
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com
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Rising Demand of US Furniture Products, a Key Catalyst for Growth of the US Economy: Ken Research

Striking Growth Opportunities in the US furniture market, shift to online shopping, Advancement in logistics and easy to assemble furniture has attracted numerous companies with innovative solutions to the furniture industry in the US.
The US furniture market has witnessed a consolidation over the years. Major retailers have raised their market share over the period leaving little for other players. A considerable decrease in number of furniture stores can be witnessed over the years making way for E commerce platform, largely because of the improvement in the distribution network. The major online companies such as overstock.com, amazon and wayfair have witnessed a considerable increase in the market share when we compare the complete furniture space.
With respect to product segmentation, living room furniture and bedroom furniture accounted for most of the furniture spend. Most of the e-retailers are experiencing a high growth rate. Plenty of startups also offer customized designs and custom made furniture solutions which cater to the growing demand of US Consumers.
Mobile shopping has been a major thump which has benefited the e commerce segment. Young age population through their smart phones is shopping as per their convenience. A considerable rise in the mobile traffic has been witnessed along with an increase exhibited in the m commerce transactions.
Key Topics Covered in the Report
The US Furniture Retail Market
Number of Stores in the US
Online Furniture Sale in the US as a percentage of total sale.
Spend on the US Furniture
Retail Store Sale, Online Sale, Exclusive Store Sale
Revenue of Klaussner Furniture Industries
Sale of IKEA in the United States
Sale of Ashley Furniture Home Store in the US
Number of stores of Ethan Allen
Annual Growth of Major Companies
Forecasted growth of Furniture Industry
Market share of major players operating in the furniture industry
For more information on the market research report please refer to the below link:
Related Reports by Ken Research
Contact:         
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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