Rising Female Centric/Mixed Gyms and Surging Female Participation will Drive Oman Fitness Services Market: Ken Research Analysis

Expanding service portfolio with launch of fitness services centres in both organized and unorganized fitness services sector, rising cases of diseases such as heart problems, asthma, and diabetes, along with increasing rate of obesity are the major factors driving the market growth. The fitness services market in Oman has also boomed due to various macro factors such as increasing population, increasing household consumption expenditure and others.

The report titled “Oman Fitness Services Market Outlook to 2022 - By Gym Membership and Personal Training, by Region (Al Batinah North, Al Batinah South, Ad Dakhiliyah, Dhofar and Muscat), by Gender and by Membership Subscription (Annual, 6 months, 3 months, 1 month)” by Ken Research suggested a growth at a CAGR of more than 6% in fitness services in Oman Fitness Services Market by 2022.

Oman youth population has grown at a steady pace over the review period (2012-2017), which has resulted into a significant increase in the fitness centre going population. Arabia fitness services market has witnessed a substantial growth in the past few years witnessing a strong CAGR of more than 6% from 2012 to 2017. Rapidly rising obesity rate, heart problems, and increase in the consciousness about the personal health have propelled momentum to the market. The demographic profile of the country has also changed over the years, which has resulted as a supporting factor to this industry. Gyms membership has been the largest revenue generating segment in Oman. The revenue generated by personal training has particularly been benefitted by the continuous growth in the demand for qualified fitness professionals and requirement of certification courses in the country. Personal Trainers have acquired revenue share of almost 40% in the total Oman fitness services market size in 2017. Numerous new gyms have been coming up in various areas of Oman. The growth of population driven by increase in various lifestyle diseases, growing trend of corporate fitness programs, various initiatives by the government to support and promote active lifestyle has brought about a positive change in the mentality of people towards fitness which has increased participation of people in gyms.

Muscat has accounted for the maximum number of organized fitness centers in Oman. It is primarily because of the urban and wealthy population that lives in this region. This set of audience usually prefers a healthy lifestyle and has the resources to spend on fitness services. Dhofar has the second largest number of organized fitness centers in Oman as it being the largest governorate in Oman. It is followed by Al Batinah North, Al Batinah South, Ad Dakhiliyah and others.

Males have undoubtedly dominated the fitness service market. The market for fitness services had been majorly driven by the country’s male population. Approximately 70% of the individuals who attended gyms in 2017 were males while the rest 30% were females. The rationale behind this can be attributed to the societal norms associated with women and the lack of female trainers in Oman. With conservative norms still in place especially for women in Middle Eastern countries, the proportion of women attending fitness services has been low. However, with the changing lifestyle, trends, mentality and health consciousness among the population this scenario is gradually changing. The demand for female specific services and fitness centers has already started picking up and this trend is assumed to continue in the future.

Keywords:-

Oman Fitness Services Market

Oman Total Gym Membership

Oman Female Gyms Market

Oman Mixed Gyms Market

Oman Fitness Trainers Market

Fitness Services Centres in Muscat

Fitness Services Centers in Dhofar

Oman Population Demographics

Oman Group Training Market

Oman Yoga Industry

Muscat Personal Training Market

Future Oman Fitness Services

Key Segments Covered:-

Market Segmentation by Market Structure (Organized & Unorganized)

--By Revenue Stream

--By Membership subscription

--By Region (Organizes & Unorganized)

--By Gym Type (For Organized)

Market Segmentation By Gender (Male & Female)

Market Segmentation By Revenue Stream (Membership Subscription & Personal Training)

Market Segmentation By Membership Subscription (12 Months, 6 Months, 3 Months and 1 month)

Market Segmentation By Region (Al Batinah north, Al Batinah south, Ad Dakhiliyah, Dhofar and Muscat)

Key Target Audience:-

Women Fitness Service Centers

Mixed Fitness Service Centers

Major Fitness Equipment Manufacturers

Investors

Personal Training Certification Institutes

Companies Covered:-

Oman Organized Fitness Services Providers: Flex Fitness, Horizon Fitness, JN Fitness, Gold's Gym, Elite Gym, Premedion Premium Club, The Wellness Center, Fitness Lounge, Knock Out  Gym, Fit Body, UFC Gym

Women’s Gym Jasmine For Her, VivaFit, Sky Gym, Curves

Oman Unorganized Fitness Services Providers: Blue Dragon (Men Only Club), Marinas Fitness Center, Go Fit Gym, Champions  Gym, Ruwi  Gym, Yanqul  Gym, Extreme Fitness (Men Only), Blue City Gym (Men Only), Al Piroh Gym (Men Only), Oasis Health Club, Legend Crew Studio, Al Mardaf (Ladies club), Alpha Lounge, Wijdan Fitness, WeSee Fitness

For more information on the research report, refer to below link:-

https://www.kenresearch.com/healthcare/general-healthcare/oman-fitness-services-market/171306-91.html

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Changing Dynamics Of The Global Used Vehicles Market Outlook: Ken Research

Used Vehicles Market Research Report shows how the market of the used vehicles has grown more actively across the globe as many of the key players are establishing the e-commerce platform for generating high revenue and highest share across the globe. However, India is the largest manufacturer and producer of two wheelers in the world followed by the republic of China. Moreover, the requirement for used two wheelers has seen a persistent increase over the past few years, especially from models such as Aviator, TVS Jupiter, Discover, Honda Activa and several others. In addition, the China used vehicle market is in its early stage of growth. In this region, a gradual move has been witnessed; a growing number of people are now opting for vehicles under the age of 3 years. Overview of major online companies likewise Uxin Group, Guazi and Renrenche has enlarged the penetration rate of online companies in China.

The key players of this market across the globe is leading the market growth more significantly with the high penetration of internet moreover, major players such as manufacturers are doing significant development in the technology of such vehicles for acquiring the huge market share across the globe. According to the research, it is stated that many global players are currently working in this sector more significantly for dominating the huge market share by accomplishing the demand of the clients.

The beginning of online auto classified portals likewise OLX, Carmudi and Mobile88 have streamlined the used car industry across the globe. There is more transparency in the market and buyers have a huge variety of brands and models to indicate from the convenience of their home. In addition, the rise in prices of fuel leading the demand of used vehicles in the respective region. Furthermore, the key players of this market is investing more actively in the research and development programs which results the high competition in the market and proved to be beneficial for investors who are going to support the market financially.

Therefore, in the coming years it is expected that the market of used vehicles will grow more significantly across the globe over the decades with the high investment of the entrants.

To know more, click on the link below:

https://www.kenresearch.com/tag/automotive-transportation-and-warehousing/used-vehicles/160.html

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Jordan Plastic Pipes and Fittings Market Research Report to 2022: Ken Research

How Jordan Plastic Pipes and Fitting Market is Positioned?

The Jordan Plastic Pipe and Fittings Market grew from USD ~ million in 2012 to USD ~ million in 2017 at a CAGR of ~% from 2012-2017. High strength, light weight, simple installation and cost effectiveness make plastic pipe a popular substitute to iron and steel pipes in water supply and sewage applications. Usage of plastic pipes in plumbing applications for residential and commercial real estate construction has also witnessed growth in the past few years. Around ~% of the country’s ~ million population resides in major cities like Amman, Irbid and Zarqa. Owing to larger population concentration, majority of the demand from these cities comes from water supply, sewage and plumbing applications. From Jordan Valley, Wadi Arab, North East, Middle and South Ghor Region the demand for pipes is majorly for applications in agriculture and irrigation.

The construction industry in Jordan grew from USD ~ Million in 2012 to USD ~ Million in 2017. The market size for manufacturing sector was USD ~ Million in 2017 as compared to USD ~ million in 2012

The elaborate plans like the “Jordan Economic Growth Plan 2018-2022” and the “National Water Strategy 2016-2025” are aimed at improving the overall economy through infrastructural development, water resource management, reduction of public debt and the water deficit in the country.

These policies are expected to directly and indirectly develop various industries in the country, which will also support growth in the plastic pipes and fittings market in Jordan.

Jordan Plastic Pipe and Fittings Market Segmentation

By Type of Plastic Pipe

The plastic pipes and fittings market in Jordan is dominated by the uPVC pipes. uPVC pipes constituted ~% of the total revenue of the plastic pipes and fittings market in the country. The demand for uPVC pipes is high owing to the vast application in irrigation, water supply, sewage and plumbing applications

By End User Applications

The country is classified as a semi-arid to arid region. This presents a huge challenge of addressing the water demand for drinking water needs, industrial and irrigation water requirements. Owing to this the demand from water supply and sewage application is highest in the country. In 2017, use of plastic pipes for water supply and sewage applications generated around ~% of the total revenue of the plastic pipe and fittings market in Jordan. The government has implemented several policies like “Jordan Water Strategy and Policies-1998” and “Water for Life: Jordan’s Water Strategy 2008–2022” which have resulted in efficiency improvements of the water supply and sewage infrastructure in the country.

By Market Structure

Organized players are defined as players which manufacture plastic pipes and fittings in the country. A number of these players also export their products to other countries. Organized players in the market include companies like World Plastics, Farhat Plastics, Fidaa Group, Jamco Group and other players

By Domestic Manufacturing and Imports

The manufacturers in the country primarily manufacture plastic pipes and fittings to meet the domestic demand. In 2017, ~% of the revenue of the total plastic pipe & fittings market in Jordan was generated by domestically manufactured products. These manufacturers consist of organized companies that manufacture products with a wide range spectrum, as well as small and unorganized manufacturers that have small production capacity and manufacture only a limited range of products; like uPVC or PVC pipes for irrigation or water supply applications. Most of the manufacturers in Jordan source their raw materials from Saudi Arabia and other GCC countries.

Competative Landscape in Jordan Plastic Pipe and Fittings Market

The market for plastic pipes and fittings in Jordan is largely concentrated with ~% of the market share with the top ~ players. The overall plastic pipes and fittings industry in Jordan has around ~ manufacturers in total. Apart from these manufacturers the market also has some importers and traders. Organized players manufacture a range of products in contrast to the unorganized manufacturers or importers which only have one or two types of pipes and fittings often made or imported for specific applications. The major competition parameters are price of the product, quality of the product, on demand availability, manufacturing standards and product customization.

Jordan Plastic Pipe and Fittings Market Future Outlook and Projections

The revenue from the plastic pipes and fittings market in Jordan is estimated to grow at a CAGR of ~% during 2018-2022. The revenue of the market is estimated to grow from USD ~ million in 2018 to USD ~ million in 2022. The primary demand is likely to come from major cities like Amman, Irbid and Zarqa owing to the concentration of population. Regions like Al-Mafraq, Karak, Balqa and Aqaba will also witness surge in demand with the growth of various sectors like construction, manufacturing and agriculture in these regions.

For more information on the research report, refer to below link:

https://www.kenresearch.com/manufacturing-and-construction/machinery-and-parts/jordan-plastic-pipes-fittings-market/170255-97.html

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Technological Advancements in European Managed Security Services (MSS): Ken Research

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A systematic approach to managing an organization’s security needs is termed as Managed Security Services or MSS. It is needed for better security against contravention and or cyber-attacks and is accomplished by both in-house and outsourced to service providers. Managed Security Services or MSS oversee other organizations information system security and network; oversee patch management and upgrades, responding to emergencies, round-the-clock monitoring, and management of intrusion detection systems and firewalls and performing security audits and assessments. All the outsourcing security operations utilized to managed security service providers need core expertise and skilled workforce to improve the quality of protection of managed security services. Digitalization id the key factor that drives the growth of managed security services MSS market coupled with increasing trend of being your own devices (BYOD) and the need to secure the devices. It was observed that there are increasing instances of frequent security breaches and cyber-attacks due to the rise in complexity. Globally, all the organizations are increasingly deploying managed security service providers to monitor and provide better protection.

According to the study “Managed Security Services (MSS) in Europe: Telco’s' MSS Portfolios and Market Approach”, managed security service market is segmented based on industry verticals such as telecom and IT, retail, healthcare, hospitality sectors, manufacturing, government and utilities, research and development (R and D), and banking financial services and insurance (BFSI). The major end users are government utility sectors, telecom and IT and the BFSI which account for a large share. Managed security service market outsourcing proves to be a viable and economical due to the rise in numbers, cost, lack of internal expertise, and complexity of threats. Various applications of managed security services are a risk assessment, confidentiality, compliance, business continuity, access control, and network security. Confidentiality, compliance and network security services account for a major share within the managed security services market.

A majority of the internet and telecom service providers are interlinked with prominent managed security services such as IBM Corp., AT&T Inc., Bell Canada Inc., Wipro Technology Services Ltd., and Tata Communications Ltd. which are also the leading technological companies. These managed security services are dominated by Dell Secure Works, IBM, EMC, and HP companies. The leading players within the European managed security services market are AlienVault, Fortinet, Zscaler, Arbor Networks, IBM, BT, Juniper Networks, Checkpoint, KPN, Cisco, Lexsi, Counterpane, McAfee, CyberArk, Morpho (Safran), DearBytes, Orange, Deutsche Telekom, Palo Alto, EgoSecure, QSight IT, Ercom, Symantec, Telefonica, ThreatConnect, ForeScout and Trend Micro.

European Telcos are well established and offer robust MSS in their network connectivity, cloud infrastructure, and existing relationship with enterprises. Various European Telcos like BT, Telefonica, Orange, and Deutsche Telekom are commercializing on Managed Security Service MSS. These leading companies over the years either merged or acquired or partnering with many information security vendors to establish themselves in the European technological market. This trend has witnessed an increase in revenue in telcos and expansions in various sectors that are away from connectivity. Managed security services market in Europe is likely to boost significantly over the next few years due to easy installation and affordable maintenance cost. It was estimated there were increasing benefits that managed marketing services in Europe along with rising in awareness about MSS that has fuelled the European MSS market. However, the need for security of confidential information may hinder the growth of managed security services market over the next few years.

To know more, click on the link below:-

https://www.kenresearch.com/technology-and-telecom/it-and-ites/security-services-europe/157416-105.html

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Oman Fitness Services Market Outlook to 2022: Ken Research

The report titled, “Oman Fitness Services Market Outlook to 2022 - By Gym Membership and Personal Training, by Region (Al Batinah North, Al Batinah South, Ad Dakhiliyah, Dhofar and Muscat) , by Gender and by Membership Subscription (Annual, 6 months, 3 months, 1 month)” covers market size by organized and unorganized fitness service providers along with market segmentation by revenue stream (membership subscription and personal training), by market structure (organized and unorganized), by region (Muscat, Dhofar, Al Batinah North, Al Batinah South, Ad Dakhiliyah and others), by gender (male and female), and by membership subscription (12 months, 6 months, 3 months and 1 month) on the basis of revenue generated and number of centers. It also includes emerging growth drivers and trends, issues and challenges, customer pain points and decision making parameters, investment model, and competitive landscape of fitness centers chain including Horizon Fitness, Flex Fitness, Jasmine for Her, UFC Gym, Gold’s Gym and others The report also explores the Personal Training market and Yoga Service market as market snapshots, future outlook & projections along with analyst recommendation & macroeconomic variables highlighting the major opportunities & cautions to the reader.

The key target audience includes women fitness service centers, mixed fitness service centers, major fitness equipment manufacturers, investors, personal training certification institutes and standalone yoga centers.

Oman Fitness Services Market Growth

Oman fitness services market has witnessed a substantial growth in the past few years with a CAGR of close to 7% during 2012 to 2017. Rapidly rising obesity rate, heart problems, and increase in the consciousness about the personal health have propelled momentum to the market. Male and female population between 15 to 44 years has increased at a rate of more than 7% and 3% respectively during the review period. The number of fitness centres in Oman has increased with the expansion in the number of organized gyms and increase in the number of female specific fitness centers. Major contributing factors to the boost in revenue had been the addition of integrated fitness services such as, Yoga, Pilates and Swimming; provided under one roof, demand for personal training and others. Various macro economic factors have also contributed to the increase in demand. These include factors such as rise in total population, increase in obese population, increase in household consumption expenditure and GDP. All these factors have contributed to increasing the market for fitness services in Oman.

Market Segmentation

By Market Structure: The organized sector has contributed major share to the overall Oman Fitness Services market revenue. This sector includes two entities namely, mixed gyms and women’s gym, indulged in providing all kinds of fitness services including Yoga, Pilates, Aerobics, Zumba and Personal Training. Unorganized centers have also been able to make use of the opportunities and enter the fitness industry because it offer reasonably lower membership fee and are easier to set up.

By Region: Muscat has accounted for the highest proportion of fitness centers in Oman, mainly because of the urban and wealthy population that lives in this region. This set of audience usually prefers a healthy lifestyle and has the resources to spend on fitness services. It is followed by Dhofar, which is the largest governorate in Oman. Hence, major fitness centers place high preference to location around these two provinces. These regions are followed by Al Batinah North and Al Batinah South in 2017. Other regions include Ad Dakhiliyah, Ad Dhahirah, Al Buraymi, Ibri, Musandam, Khasab, Ash Sharqiyah South and Sur.

By Gender: Males have undoubtedly dominated the fitness service market. The market for fitness services had been majorly driven by the country’s male population. More than half of the total individuals who attended gyms in 2017 were males while the rest were females. The rationale behind this can be attributed to the societal norms associated with women in Oman. With conservative norms still in place especially for women in Middle Eastern countries, the proportion of women attending fitness services has been low. However, with the changing lifestyle, trends, mentality and health consciousness among the population, this scenario is gradually changing. The demand for female specific services and fitness centers has already started picking up and this trend is assumed to continue in the future.

By Membership Subscription: Membership packages offered for one year is the most preferred package and has contributed more than one third of the total memberships in the market in 2017 due to various reasons including tier pricing which makes the one year packages economical in relation to the other membership packages. Additionally, better offers, discounts and promotions offered by fitness centers on buying the long-term packages have attracted consumers in huge number.  The second most preferred package has been the three month package while 6 month package was least popular in 2017.

Competitive Analysis:

Competition Stage and Company Positioning: The number of fitness center chains operating in the organized market has been 15 with a total of 53 outlets. These provide gym services along with supplementary facilities such as Spa, Sauna, Swimming Pool, Showers, Lockers facility and others. Few of the major organized players include Horizon Fitness, Flex Fitness, Jasmine for Her, UFC Gym, Gold’s Gym, Sky Gym and others.

Future Projections:

Market Size: Oman Fitness Services market revenue has been anticipated to grow at a double digit CAGR during the forecast period (2017-2022E). Growth during this period is expected to be supported by the rising number of obese population, increasing demand for personal training, expanding geographical presence of major fitness centers, diversifying services portfolio and others. Increase in health awareness would supplement growth in the market. The future share of female population in the Oman fitness service revenue is expected to increase by the end of 2022E. The scenario is improving for females because of the changing lifestyle and norms. More female participation is expected owing to rising diseases and health concerns amongst women. Similarly, due to increase in demand the number of fitness centers in the organized sector is also expected to almost double by 2022E.

Key Segments Covered:-

Market Segmentation by Market Structure (Organized & Unorganized)

By Revenue Stream

By Membership subscription

By Region (Organizes & Unorganized)

By Gym Type (For Organized)

Market Segmentation By Gender (Male & Female)

Market Segmentation By Revenue Stream (Membership Subscription & Personal Training)

Market Segmentation By Membership Subscription (12 Months, 6 Months, 3 Months and 1 month)

Market Segmentation By Region (Al Batinah North, Al Batinah south, Ad Dakhiliyah, Dhofar and Muscat)

Key Target Audience:-

Women Fitness Service Centers

Mixed Fitness Service Centers

Major Fitness Equipment Manufacturers

Investors

Personal Training Certification Institutes

Standalone Yoga Centers

Time Period Captured in the Report:-

2012-2017 – Historical Period

2018-2022 – Future Forecast

Companies Covered:-

Oman Organized Fitness Services Providers: Flex Fitness, Horizon Fitness, JN Fitness, Gold's Gym, Elite Gym, Premedion Premium Club, The Wellness Center, Fitness Lounge, Knock Out  Gym, Fit Body, UFC Gym

Women’s Gym: Jasmine For Her, VivaFit, Sky Gym, Curves

Oman Unorganized Fitness Services Providers: Blue Dragon (Men Only Club), Marinas Fitness Center, Go Fit Gym, Champions  Gym, Ruwi  Gym, Yanqul  Gym, Extreme Fitness (Men Only), Blue City Gym (Men Only), Al Piroh Gym (Men Only), Oasis Health Club, Legend Crew Studio, Al Mardaf (Ladies club), Alpha Lounge, Wijdan Fitness, WeSee Fitness

 Key Topics Covered in the Report:-

Oman Fitness Services Market Introduction and Evolution

Oman Fitness Services Market Size and Segmentation

Emerging Trends and Growth Drivers in Oman Fitness Service Market

Issues and Challenges in Oman Fitness Services Market

Investment Model for Oman Fitness Services Market

Customer Pain Points and Decision Making Parameters

Snapshot On Personal Training and Yoga market In Oman

SWOT Analysis of Oman Fitness Service Market

Competitive Landscape of major Players in Oman Fitness Service Market

Oman Fitness Services Market Future Outlook and Projections, 2018E-2022E

Analyst Recommendations

Macroeconomic Factors in Oman Fitness Services market

For more information on the research report, refer to below link:-

https://www.kenresearch.com/healthcare/general-healthcare/oman-fitness-services-market/171306-91.html

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Landscape Of The Telecommunication In The Kenya Market Outlook: Ken Research

According to the report analysis, ‘Kenya: Country Intelligence Report’ states that some of the major companies which are currently functioning in this sector more significantly for acquiring the huge market share by dominating the demand of the potential users such as Safaricom, Telkom Kenya, Airtel Kenya, Lycamobile Kenya, Homeland Media and several others. Whereas, in 2018 the Safaricom will hold a majority 67.8% share of the while mobile subscriptions which led by the enlargement of the 4G/LTE network and 4G+/LTE-A network vis carrier aggregation. Moreover, report stated the expectation of rising competition to intensify further as all the operators are aiming on LTE expansion with a focus on mobile data services.

The telecommunication sector frequently effect the GDP of the respective economy and recent and advanced developments in this sector totally transform the look and infrastructure of the region more significantly. Whereas, in Kenya the telecom service revenue growth in Kenya over 2018-2023 will be operated by mobile data and fixed broadband sectors.  Not only has this, the key players of this region in this sector is playing a significant role by serving effective plans for the voice calling and usage of internet. In addition, the mobile voice will remain the highest revenue contributor till 2020, while the mobile data revenue will take over from 2021 operated by rising number of active mobile data users and rising consumer requirement for data-heavy mobile services such as OTT and social media. The government of this sector is also playing an effective role by doing potential investment in the research and development programs related to this. Furthermore, the government will focus on improvement of national fiber backbone while mobile operators will focus on serving data centric facilities and LTE network expansions. With the effective working of the key players and the government the sector of telecommunication in the country will grow more significantly in the coming years with the adoption of new facilities and offers by the users.

The key players of this market in Kenya is leading the effective growth more actively with the efficient working in the expansion of networks while, many of the key players are benefitted with the mergers and acquisition which further advantageous for acquiring the huge market share. Whereas, the overall telecom service revenue in Kenya will rise at a CAGR of 7% during 2018-2023 mobile revenue will register for 91.7% of the total telecom revenue in 2023, operated by rising adoption of mobile broadband and 4G facilities. Moreover, the 4G subscription will rise at the highest rate during 2018-202, led by ongoing 4G network enlargements by MNOs like Telkom Kenya.

The active working of the key players and government results the competitive nature in the market, the investor are effectively invested in the market for the significant benefits of the market in the Kenya. Therefore, it is expected that the telecommunication market of Kenya will grow more actively in the coming years over the decades with the effective investment of the new entrants.

To know more, click on the link below:

https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/kenya-country-intelligence/154958-105.html

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Newer Technological Trends and Internet Penetration has Motivated Home Retailing in Hong Kong: Ken Research

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China industrialization has motivated more consumption, more tourists resulting in growth of the Hong Kong retail market. Hong Kong is a densely populated area with extensive networks of physical stores; however, the rate of internet penetration is high with more number of computer literates.  E-commerce in China continues to progress with the support of various electronic payment methods, increasing delivery options and a wide range of products. Physical store retailers invested heavily in pop-up stores such as temporary outlets in popular malls, famous tourist spots, or any areas without a prior presence to extend the brand and introduce signature products. This trend witnessed a drastic growth over the recent years within Hong Kong retailing market.

According to the study “Home Retailing in Hong Kong, Market Shares, Summary and Forecasts to 2022”, emerging markets, health awareness, and premiumization are the key factors driving the home retailing market in Hong Kong. Premiumization is the market strategy adopted by almost all homes retailers to try to get customers to buy more expensive products by presenting a proposition with a higher value by cross-selling and up-selling of the product. Increase in population of upper-middle-class consumers and the demand for premium products in all the retail segments has boosted the sales within the market. This trend has compelled vendors to sell their products with differential pricing strategy compared to similar products available in the unorganized segment.

The key vendors in Hong Kong home retailing are IKEA, JHC, Pricerite, ParknShop, Yota, Muji, Aeon, Lane Crawford, Sogo and Goods of Desire. China’s home retailing market is segmentation into various products such as food, beverage, apparel, footwear, home improvements, consumer electronics appliances, beauty, and personal care. Home retailing market in Hong Kong is highly competitive and fragmented due to the presence of international and domestic players. The market competition is expected to intensify with various innovative products that meet the changing consumer demands. The increasing health awareness and personal care will strengthen sales in the retail market coupled with rising Hong Kong tourism, social media influence, and e-commerce.

Introduction of online and omnichannel trade within home retailing in Hong Kong has motivated sales through retail stores, mobile stores, online stores, mobile app stores, and through the telephone. Omni-channel home retailing has the number of vendors, more vendors and all the products exhibit maximum visibility. Within the home retailing sector, drugstores, healthcare products, personal beauty products categories account for the highest share. It was estimated that a wide variety of brand, availability, and discounted prices are encouraging online sales within the Hong Kong home retailing market.

Industrialization, premiumization, increase in consumer’s spending limit, newer technological trends and establishment of more online and physical stores nationwide are prompting more sales within the home retailing category in China. 7-Eleven and Circle-K in Hong Kong have established international pure online retailers such as Taobao, ASOS and Zalora with the provision of easy pick-up and return services. It is too early to estimated drastic growth in Hong Kong home retailing market with the recovery of tourism. Increasing tourists in Hong Kong are the key pillars of the city's home retailing industry. However, the majority of the tourists consider Korea and Japan as their prime destinations where latest fashion and electronic gadgets flourish. All the home retailing products in Hong Kong are available online as well as in physical store which will witness a steady growth over the next few years.

To know more, click on the link below:-

https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/home-hong-kong-market-shares/157411-95.html

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