Friday, November 1, 2019

US Online Advertising Market Outlook to 2025: Ken Research

The report titled “US Online Advertising Market Outlook To 2025 – By Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio, and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, Cost per Mile and Hybrid) and By Ad Buyers (Direct and Agencies)” provides a comprehensive analysis of the US Digital Advertising Industry. The report covers various aspects including the introduction of the online advertisement market, value chain, market size, and segmentation by advertisement expenditure, comparative landscape, growth drivers, trends and developments, issues and challenges in the market, successful digital ad campaigns, customer profiling and the regulatory framework of the industry. The report concludes with market projections for the future described above and analyst recommendations highlighting the major opportunities and cautions for the US online advertisement market.
US Online Advertising Market
US Online Advertising Market Size and Overview
The digital advertising market has experienced exponential growth over the last few years. The shortcomings of traditional advertising mediums including lack of traceability and targeting have stimulated the shift towards digital advertising mediums. The rising internet and smartphone penetration in the country, as well as the rapid adoption of social media in the country among all age-groups, have been the primary factors propelling the consistent double-digit growth of the digital advertising industry in the country.
The introduction of varied new ad-formats, as well as the adoption of technologies such as Machine Learning and Artificial Intelligence to improve the targeting and measurability of digital ads, has made digital advertising a preferred medium. Owing to these factors, the industry witnessed a double-digit CAGR of 20.2% over the review period 2013-2018.
US Online Advertising Market Segmentation
By Medium (Mobile and desktop): Due to the increasing penetration of smartphones and tablets in the country, the mobile medium received a greater share in the digital advertising expenditure in 2018. The widespread use of social media through mobile devices has also propelled the shift towards mobile advertising.
By Type of Advertising (Search, Social Media, Display, Video, Audio, and Others)
Search advertising accounted for the highest share in the industry owing to the rise of keywords based advertising on not just search engines but also e-commerce platforms. Social media advertising received the second-highest digital ad spending followed by the display, video, audio and other types of ads. Social media advertising showcased the fastest growth due to the introduction of new ad formats such as shoppable ads, influencer marketing and more.
By Ad Buyers (Agencies and Direct): Majority of the ad-buying took place through advertising agencies in 2018. Direct ad buying by brands accounted for a meager share in the digital advertising market due to the lack of in-house talent and requisite technologies by advertisers.
By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others): The retail sector dominated the digital advertising market in terms of advertising expenditure. The review period saw a rise in e-commerce spending in the country which led to a rise in digital spending by the retail sector. Other sectors including Automotive, Financial Services, Telecommunications, and Leisure Travel also contributed a significant share to the total digital advertising expenditure.
By Pricing Model (Performance, Cost per Mile and Hybrid):  The performance models including CPA, CPC among others received the maximum digital advertising expenditure in the country in 2018 as advertisers in the US are concerned about the measurability of the ads and hence prefer action-based models. The CPM model also saw a rise over the review period among advertisers aiming to widen their reach.
Comparative Landscape in the US Online Advertising Market: There are a large number of advertising agencies operating in the US Online Advertising Market. The top five holding companies including WPP, Omnicom Group, Interpublic Group of Companies, Publicis Groupe and Dentsu Inc dominated the market in 2018 in terms of billings. These companies own most of the major advertising agencies in the country. These agencies compete on various parameters such as pricing of the services offered (average hourly rate), minimum project size, service portfolio, major clientele, and flexibility. The supply side of the digital advertising market, on the other hand, is dominated by the duopoly of Google (including YouTube) and Facebook (including Instagram).
US Online Advertising Market Future Outlook and Projections
The digital advertising expenditure is expected to surpass the traditional advertising owing to the spurring smartphone and internet penetration among the population in the US. The introduction of 5G internet technologies is expected to be one of the major growth drivers impacting the market as advertisers are now likely to adopt new ad formats due to better internet infrastructure and speed. Adoption of new technologies such as Artificial Intelligence, Augmented & Virtual Reality to improve the targeting, measurability, and efficiency of internet ads are further expected to positively impact digital advertising the market in the country.
Key Segments Covered:-
By Type (On the Basis of Ad Expenditure)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
Desktop Advertising
Mobile Advertising
By Type of Advertisement (On the Basis of Ad Expenditure)
Search Advertising
Social Media Advertising
Display Advertising
Video Advertising
Audio Advertising
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure)
Social Media Advertising
Facebook
Instagram
Others
Search Advertising
Google
Yahoo & Bing
Amazon
Others
Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure),
2013-2018
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Audio Advertising
Mobile
Desktop
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
Retail
Automotive
Financial Services
Telecommunications
Leisure Travel
Consumer Packaged Goods
Electronics & Computers
Pharmaceuticals/Healthcare
Media
Entertainment
Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
Direct
Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
Performance
Cost Per Mile
Hybrid
Key Target Audience:-
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Digital Advertising
Regulatory Bodies and Government Agencies
Investors
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2025
Companies Covered in US Online Advertising Market:-
Major Ad Agencies
WPP
Interpublic Group of Companies
Publicis Groupe
Omnicom Group
Dentsu Inc.
Major Online Platforms
Google (including YouTube)
Facebook (including Instagram)
Amazon
Microsoft (including LinkedIn)
Verizon Media
Key Topics Covered in the Report:-
US Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
US Online Advertising Market Size, 2013-2018
US Online Advertising Market Segmentation, 2013-2018
SWOT Analysis of US Online Advertising Market
Growth Drivers, Trends and Developments in US Online Advertising Market
Issues and Challenges in US Online Advertising Market
Regulatory Framework in US Online Advertising Market
Customer Profiling in US Online Advertising Market
Case Studies Covered in US Online Advertising Market
Competitive Landscape in US Online Advertising Market
US Online Advertising Market Future Outlook and Projections, 2019-2025F
Analyst Recommendations
To Know More, Click On The Link Below:-
Related Reports by Ken Research:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Location: United States

Qatar Auto Finance Market Outlook to 2023: Ken Research

The report titled “Qatar Auto Finance Market Outlook to 2023 –By Banks, Non Banking Financial Companies and Captives, By New and Used Vehicles Financed, By Type of Vehicle Financed (Motor Bikes, Cars and Light Commercial Vehicles) and By Loan Time Period” provides a comprehensive analysis of the Qatar vehicle finance market including market evolution, market overview, market genesis, market size and current and future market segmentations. Extensive focus has been placed in quantifying the auto loans outstanding and segment-wise number of vehicles financed. The report covers aspects such as market segmentation (by loan tenure, type of vehicles, new and used vehicles and type of lending institutions), customer perspective in the market and snapshot on Digitalization of Auto Finance & the way forward. Competitive landscape of major lenders including Qatar National Bank, Commercial Bank, Qatar Islamic International Bank, Doha Bank, First Finance Co., Al Jazeera Finance, Toyota Financial Services. The report also covers future industry analysis (by credit disbursed and auto loan outstanding), future market segmentation, PESTEL Analysis, growth opportunities, up-coming business models, government regulations and analyst recommendations.

Qatar Auto Finance Market Overview and Size:
The Vehicle Finance Market in Qatar witnessed a slight decline during the period 2014-2018, owing to decreasing new vehicle sales over the same period. The market is in growth stage with vehicle sales beginning to follow a normal growth trend after continued exponential growth till 2014, followed by a rapid decline after that. Trends in the market were largely stimulated by decline in oil prices after 2014 and blockade led by Saudi & a few other neighboring gulf countries against Qatar. These trends led to decline of new vehicle sales in Qatar but spurred the growth of used vehicles, especially in passenger cars segment in the country.
Qatar Vehicle Finance Market Segmentation:
By New and Used Vehicles: The Vehicle Finance Market in Qatar is segmented into New and Used Vehicle finance with New Vehicle finance holding a major share of the total credit disbursed in 2018. Even though, the number of new vehicle sales was quite less in comparison to used vehicles but the higher price of new vehicles sold was one of the major reasons for higher credit disbursement share for this segment.
By Lender Type: The primary lending institutions in the Qatar Auto Finance market include Banks, Captives & Non-Banking Financial Companies. Banks hold a majority share in the market owing to their reliable lending reputation and expansive network of branches across the country. In used vehicle finance, borrowers face greater difficulties in getting the required finance, penetration rate for used vehicles is much lower than the global average of 50.0%. Captives and NBFCs are struggled in gaining traction.
By Type of Vehicle (Bikes, Cars and Light Commercial Vehicles): Cars accounted for a major share in the number of vehicles financed in the market owing to high volume of SUVs on Qatar roads , while the share of Light Commercial is lower than Cars and higher than bikes. This was due to low preference of bikes by population in Qatar due to sandy and hot terrain.
By Time Period of Loan for New and Used Vehicles: Vehicles are financed for different tenures in the market, with the share of loans lasting for 3-4 years the highest. The overall trend in the market is the lengthening of loan terms with car buyers preferring to make payments over a longer period of time to distribute their financial burden evenly over a longer period. Borrowers provide raised interest rates for longer period loans with lower monthly payments. The trend towards longer loan terms is evident both in New and Used Vehicle finance with borrowers opting for longer loan terms years progressively.
Competitive Landscape in the Qatar Auto Finance Market:
The competition in the market is concentrated in nature. The major lending institution types in the market are Banks, Captives & Non-Banking Financial Companies. Banks hold a majority share in the lending space for new vehicles whereas NBFCs & Captives are expected to gain the used vehicle segment in the future. Major parameters basis which players compete are interest rate and down payment ratio, loan tenure, digitalization and ease of transaction, customer reach or branch network, service portfolio and others.
Qatar Auto Finance Market Future Outlook and Projections:
Over the forecast period, Qatar auto finance market is expected to grow at a positive rate with estimated increase in sales of new and used vehicles in the country owing to emergence of new businesses, increasing personal disposable income and expected increase in tourist inflow. Existing players are expected to move towards digitalization with focus on streamlining the financing process for both Qataris and expats. Multiple fin-tech startups are also expected to enter the landscape which could pose a threat to conventional finance companies and banks. These start ups would primarily work towards developing products to augment the digitalization of the banking sector. This includes digital payments, online lending, online aggregation and remote banking facilities which will make customer lending process more simplified, further facilitating the car finance market in the country. Banks and Captives are expected to focus and grow their share in the used cars segment, also new NBFCs are expected to enter the competitive landscape to cater to the increasing demand of vehicle financing in the country.
Key Segments Covered
By New and Used Vehicle
New Vehicle
Used Vehicle
By Type of Vehicle
Motor Bikes
Cars
Light Commercial Vehicles
By Lender Category
Banks
Captives
Non-Banking Financial Companies
By Loan Tenure between New and Pre-Owned Motor Vehicles
One Year
Two Years
Three Years
Four Years
Five Years or More
Key Target Audience
Existing Auto Finance Companies
Banks
Non-Banking Financial Companies
New Market Entrants
Government Organizations
Investors
Automobile Associations
Automobile OEMs
Time Period Captured in the Report:
Historical Period: 2014-2018
Forecast Period: 2019F-2023F
Key Companies Covered:
Banks
Qatar National Bank
Doha Bank
Commercial Bank
International Bank of Qatar
Qatar Islamic International Bank
Qatar Islamic Bank
Masraf Al Rayan
Non-Banking  Financial Companies
First Finance Company (Barwa Bank)
Al Jazeera Finance
Key Topics Covered in the Report
Executive Summary
Research Methodology
Qatar Vehicle Finance Market Overview and Genesis
Qatar Vehicle Finance Market Size, 2014-2018
Qatar Vehicle Finance Market Segmentation, 2014-2018
Major Trends and Development in Qatar Vehicle Finance Market
Regulatory Framework in the Qatar Vehicle Finance Market
A Snapshot on Digitalization of Auto Finance in Qatar
Customer Perspective in Qatar Vehicle Finance Market
Competitive Landscape containing Company Profiles in the Qatar Auto Finance Market
Qatar Vehicle Finance Market Future Outlook and Projections, 2019F-2023F
Analyst Recommendations for the Qatar Auto Finance Market
For more information on the research report, refer to below link:
Qatar Auto Finance Market Research Report
Related Reports:
US Vehicle Finance Market Outlook to 2023 –By Banks and Non Bank Entities including Captives and Credit Unions and Finance Companies (Auto Loan Portfolio), By New and Used Vehicles, By Type of Vehicle Financed (Passenger Cars and Light Trucks), By Loan Time Period and By Risk Category
Vietnam Auto Finance Market Outlook to 2024 - by Loan Tenure, by Type of Institution (Commercial Banks and Non- Banking Financial Institutions) and by Type of Vehicle (Passenger and Commercial)
Thailand Auto Finance Market Outlook to 2023 - by Loan Tenure, By Commercial Banks, Non- Banking Financial Institutions, Auto OEMs Captives; By New and Used Passenger and Commercial Vehicles
Philippines Auto Finance Market Outlook To 2023 - By Banks And NBFCs Including Captive Units (Auto Loan Portfolio And Motor Cycle Loan Portfolio), By New And Used Motor Vehicles, By Motor Vehicle Financed (Passenger And Commercial Vehicles), By Loan Time Period.
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
sales@kenresearch.com
+91-9015378249
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Landscape of the Global Ferrite Magnet Market Outlook: Ken Research

The ferrite magnets presently demonstrate the more broadly utilized permanent magnets around the world. The foremost raw materials utilized to making the ferrite magnets are relatively economical compared to the most several other types of the permanent magnets. This allows them to be accurately suited for the wide capacity production runs. Such magnets are also termed as the ceramic magnets owing to their excellent electrical insulation capability. In addition, the ferrite magnets are outstanding in damp, wet or marine surroundings and exhibit high confrontation to demagnetization and corrosion. Furthermore, the requirement for the product is majorly fostered by the growing production of the electric vehicles, increasing wind energy installations, and speedily increasing robotics industry.

Not only has this, the potential companies in the global ferrite magnet market are effectively expanding the business premises, increasing the applications of the magnets and implementing the effective strategies. According to the report analysis, ‘Global Ferrite Magnets Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024’ states that in the global ferrite magnets there are numerous active players which presently functioning more significantly for leading the fastest market growth and registering the high value of market share around the globe in the coming years more enormously while studying the limitations of the government, determining the competitive strategies of the competitors, accepting the profitable policies and analyzing the growth drivers along the opportunities includes TDK, Magnetic, Hitachi Metals, FDK, JFE, TOKIN, ARNORD, FEELUX, Ferroxcube, DMEGC, JPMF, Jinchuan Electronics, TDG, Sinomag, FENGHUA, ACME and several others.
In the global market, the manufacture of ferrite magnets effectively augments from 1406 K MT in 2011 to 1540 K MT in 2015, at a CAGR approximately 2.3%. In 2015, the global ferrite magnets market is controlled by China, apprehending about 52.30% of global ferrite magnets construction. Japan is the second-largest county-wise market with 13.82% global production share. At present-day, the foremost producers of the ferrite magnets are strenuous in TDK, Magnetic, Hitachi Metals, FDK, Ferroxcube, DMEGC and JPMF. TDK is the world frontrunner, controlling 7.36 % construction market share in 2015.
However, based on the region, the market of ferrite magnet is spread across the globe which majorly includes the industrialized and developed regions such as North America, Asia Pacific, Europe and Rest of the World. The Asia Pacific region was the principal regional market for ferrite magnets. Southeast Asia is also projected to observe the fastest growth, at an expected CAGR of 3.2% from 2011 to 2015. China and Japan are estimated to witness require growth at an anticipated CAGR of 2.0% and 2.4% from 2011 to 2015, correspondingly.
Not only has this, the international market for Ferrite Magnets is projected to increase at a CAGR of approximately -0.5% over the next five years, will reach 4340 million USD in 2024, from 4480 million USD in 2019. Therefore, in the near years, it is anticipated that the market of ferrite magnet will increase around the globe more significantly over the coming years.
To know more, click on the link below:-
Global Ferrite Magnets Market
Related Reports:-
Ferrite Magnets Market Research: Global Status & Forecast by Geography, Type & Application (2015-2025)
Global Ferrite Magnets Market Outlook 2018-2023
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresearch.com
+91-9015378249
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Landscape of the Asia Pacific Seed Market Outlook: Ken Research

The sector of the agriculture across the Asia Pacific region has effectively monitored an augmented requirement for the broad types of seeds overtime. The Enormous and abundant fertile soil has generated Indonesia being measured amongst the foremost agricultural regions across the globe. Moreover, an augmented aim of producing hybrid seeds by the domestic and international players in the gap has progressively boomed the market revenues over the fresh past. Increasing requirement for the staple food crops involving rice and corn has occasioned in increased revenues from the seeds in the global market.

Moreover, the resourcefulness of the legal authorities to create the Indonesia a self-sufficient corn nation led to the augmented volumes of the corn seed being promotes, thus generating this sector a dominant position in the market revenues during the recent past. In the Asia Pacific, the Indonesia is the largest palm oil introducer across the globe and enlargement in the oil palm plantation location in the region has triggered the growth of the revenues from the sales of the plantation crop seeds during the recent past.

In the Asia Pacific region, the Seed Market in the Indonesia is greatly competitive owing to the large number of domestic and worldwide players suggesting a broad category of seeds in the space. The market is registered by the unorganized players attaining to the requirement of the farmers to attain the increasing demand for the several food crops in the region. Nonetheless, the organized local and worldwide seed market players functioning in the Indonesia have a registering share in the sales of the vegetable seeds.

In the Asia Pacific region, the seed corporates are competing based on the price of seeds, the variety of seeds suggested, distributed network and reach of the market players, and pursues research and development for the production of new seeds across the region.

The requirement for the seeds in the region is predicted to be fostered principally by the advanced strategic plan of the Ministry of Agriculture. The importance on attaining the self-sufficiency by augmenting the introduction of corn, soybean, chili, onions and several other foremost food crops during the outlook duration is predicted to boom the revenues of the players contributing seeds for introducing the crops in Asia Pacific region. The market is also predicted to advantage from the growing the middle class populace across the Asia Pacific region, which is anticipated to boom the requirement for the fruits and several other horticulture crops. However, the Indonesia seed market is anticipated to become extremely competitive, with the organized players attaining significant market share on the back of their durable R&D and financial strength.

In the Asia Pacific region, in the market of seed the large players are acquiring the small enterprises for enlarging the values of share, increasing the applications of the seeds and leading the fastest market growth during the short span of time. Therefore, in the near years, it is predicted that the market of seed across the Asia Pacific region will increase more positively over the coming years.

For more information, click on the link below:
Asia Pacific Seed Market

Contact Us:    
Ken Research                                   
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91 9015378249
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Vietnam Used Car Market will be driven by Improvement in Car Replacement Rate and Increasing presence of Online Platforms: Ken Research


“Introduction of government policies (Reduction of SCT, ATIGA and VKFTA) coupled with rising number of inspection checks performed before selling a used car have driven the Vietnam Used Car Market”.

The report titled “Vietnam Used Car Market Outlook to 2025 - By Type (Sedans, SUV’s, MPVs, Hatchbacks, CTVs and Others), By Vehicle Age (0-2 Years, 2-4 Years, 4-6 Years and more than 6 Years), By Cities (Hanoi, HCMC, Hai Phong, Da Nang and Others) and By Brand (Toyota, Mazda, Kia, Honda, Ford, Chevrolet, Mitsubishi and Others)” by Ken Research suggested that the Vietnam Used Car Market has been increasing due to increasing middle class population coupled with faster car replacement period and introduction of government policies such as EVFTA and Ban on Motorbikes. The market is expected to register a positive CAGR of 11.2% in terms of sales volume during the forecast period 2018-2025E.

Reduction of Special Consumption Tax (SCT): The Vietnamese government in the year 2018 reduced SCT on vehicles with an engine size of 2.0 litres or less by 5%. Moreover, according to the ASEAN Trade in Goods Agreement, the government has also reduced the import tariffs from 50% to 35% in 2015 which further reduced to 20% in 2016 and 10% in 2017. In the year 2018, it was bought down to 0% which boosted the sale of used cars in the country.

Increasing Replacement Rate: The replacement rate of used vehicle in Vietnam is growing over the years largely due to the high resale value a seller gets on replacing a vehicle between 2-4 years of vehicle age. The dealership outlets keep replacing the cars with the fast moving models so as to ensure higher margins on the sale of such cars.

Strong Presence of Online Platforms: The use of social media platforms such as Facebook Marketplace along with online auto classifieds portals in Vietnam such as Oto and Carmudi have provided high user convenience to the buyers who are looking forward to purchase a used car as it provides the detailed description of all the listed used cars. The online medium drastically reduced the customer acquisition cost and increased the transparency which marked a level of trust and confidence thus increasing the sale of used cars in the country.

Key Segments Covered:-
By Type of Vehicle
Sedans
 SUV’s
MPVs
Hatchbacks
Cross Type Vehicles (CTVs)
Others

By Vehicle Age
0-2 Years
2-4 Years
4-6 Years
More than 6 Years

By Region
North
South
Central

By Cities
Hanoi
HCMC
Hai Phong
Da Nang
Others

By Price
Less Than VND 200 Million
VND 200 Million – VND 400 Million
VND 400 Million – VND 600 Million
VND 600 Million – VND 800 Million
More Than VND 800 Million

By Brand
Toyota
Mazda
Ford
Kia
Honda
Chevrolet
Mitsubishi
Others

Key Target Audience:-
OEM’S Companies
Multi Brand Dealers
Captive Dealers
Venture Capitalist Firms
Government/ Regulatory Authorities
Online Auto-Classifieds

Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019E-2025E

Companies Covered:-
Major Online Players in Vietnam:-
Bonbanh
Oto
Carmudi
Choxe
Chotot

Major Captive Dealers:-
Than Xuan Ford
Mercedes Benz An Du
Hyundai Dong Do
Toyota An Suong

Multi-Brand Dealers
Anycar
Viet Han Used Car
Hien Toyota
Hoa Binh Auto

For more information, refer to below link:-
Vietnam Used Car Market

Related Reports:-
China Used Vehicle Market Outlook to 2022 - by Type of Vehicle (Sedans, SUVs, Micro Vans, MPVs, Trucks, Buses, Cross Type Vehicles, Trailers, Motor Cycles and Low Speed Trucks), by Vehicle Age, by Distribution Channels, by Region, by Price of Vehicle

Indonesia Used Car Market Outlook to 2023 - Rising Popularity of Online Platforms and Reduction in Average Ownership Period to Drive Used Car Sales

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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