Tuesday, December 3, 2019

France Used Car Industry Future Outlook: Ken Research

What Is The Current Potential Of France Used Car Market?
France used car market is at a late growing stage. France used the car market in terms of GTV has increased at a positive CAGR of ~% during the review period 2013-2018. This growth was supported by increased used car sales in the country. The average ticket price has also increased by a single-digit positive growth rate during the period 2013 to 2018. In addition, there has been a surge in the used car market in France due to an increase in trade values. The used car market experienced growth during the period 2013 to 2018 owing to the increase in sales of hybrid, plug-in hybrid and battery-electric cars in the France automotive space. The used car market was stimulated due to strong consumer confidence and rising business profit levels encouraged customers to replace vehicles more often.
France Used Car IndustrY
The used to new car ratio has been found around ~ in 2018. There has been an increasing trend in the car parc, having a CAGR of approximately ~ % during the period 2013 to 2018. The increase in the used car sales has positively impacted the car parc in France. In 2015, the used car market experienced a drop due to soaring prices of the used cars, owing to which the sales declined in the country. This was coupled with the heavy supply and the weakening demand which directly impacted the retail outlets. The decreasing demand for diesel cars impacted the growth of the used cars across the region.
France Used Car Market Segmentation
By Market Structure (Organized and Unorganized Market): The unorganized used car sector, which consists of the OEM-certified used cars and the multi-brands used car dealerships, constitute a market share of roughly ~ % in terms of used cars sales volume across the region. The unorganized used car market is dominant in the overall used car space in France owing to the fact that the buying and selling experience is simpler among individuals as compared to the dealerships. The organized sector provides high quality duly certified used cars which are carefully inspected and usually cause no discrepancies. They also offer the after-sales services due to which the customers have started shifting towards the organized dealerships as compared to the unorganized dealers in France.
By Type of Cars (MPVs / Sedans, Economy / Hatchbacks, and SUVs): Sedan is the type of car which has captured the biggest portion in the market share. It has almost ~ % market share in France used car market in 2018. This is followed by SUV’s and then Hatchbacks.
By Kilometers Driven: Old-age vehicles with an average ownership period of 6-8 years or above are exposed towards high wear and tear, therefore, increasing their overall vehicle maintenance cost. Pre-owned cars falling in the range of 20,000-80,000 km driven collectively dominated France used cars market along with a volume share of ~ % thus, evaluated at ~ thousand units in the year 2018.
By Age of Used Cars: Cars having less than 6 years dominated France used cars market along with a massive collective volume share of ~ % thus, evaluated around ~  thousand units during 2018. This segment recorded the highest sales owing to the fact that potential buyers had a large variety of used car models to choose from. The least market share is being captured by the used cars which are more than 16 years old.
Key Segments Covered:-
Market Structure
Organized Sector
By Sales Channel (Multi-Brand Dealers and OEM-certified Dealers)
By Lead Generation (Dealerships Walk-ins and Online Car Portals)
Unorganized Sector
By Sales Channel (C2C and Local Dealerships)
By Lead Generation (Dealerships Walk-ins and Online Car Portals)
Type of Used Cars
MPVs / Sedans
Economy / Hatchbacks
SUVs
Kilometers Driven
Less than 5,000 km
5,000-20,000 km
20,000-50,000 km
50,000-80,000 km
80,000-120,000 km
Above 120,000 km
Ownership Period
< 6 Years
6 to 10 Years
11 to 15 Years
> 16 Years
Key Target Audience
Offline Dealers
Online Portal
Organized Multi Brands Dealers
OEM Certified Dealerships
Online Portal
Private Equity and Venture Capitalist
Industry Associations
OEM Manufacturers
Automotive Manufacturers
Car Auction Companies
Time Period Captured in the Report:-
Historical Period - 2013-2018
Forecast Period - 2018-2023F
Online Companies Covered:-
Aramisauto
Autoscout24
La Centrale
Paru Vendu
Leboncoin
BYmyCAR
Auto-selection
Offline Companies Covered:-
Emil Frey France
Geudet
BYmyCAR
Bernard Automobiles
Car Avenue
Maurin
Jean Rouyer Automobiles
Key Topics Covered in the Report:-
France Renault Used Car Market Sales Forecast
France Used Car Aftermarket
France used car Buy sell model
France Used Car Market End Users
France used cars Import Market
Online car dealership portals France
Online listings used cars France
Ratio of used to new cars France
Recession impact on France used car Market
Repossessed Cars for Sale in France
Revenue streams France used vehicles
Second hand cars Market By Running
Transfer of Ownership in France
Used car advertisement in France
Used Car Business in France
Used Cars for Sale in France
Car Parc Market France
France Audi Used Car Market Share
France Ford Used Car Market Growth Rate
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Interview of Oksana Korobkina from Yandex.Money on Decoding the Dynamics of Russia Payment Services Industry: Ken Research


Oksana Korobkina, CCO at Yandex.Money tells Lakshay Aggarwal from Ken Research that The infrastructure for non-cash payments is rapidly developing in Russia and POS-infrastructure is now savvier in Russia than it is in Europe or the USA.


Yandex.Money is the market leader in the Russia Payments Industry. What were the success factors throughout the journey, that helped the company to attain this position?
Yandex.Money initially started with the B2C Segment, around 17 years ago, when people didn’t have much awareness about the non-cash modes of payment. We started working on our E-Wallet and with the rapidly increasing awareness coupled with suitable product, brand and efficient distribution we could establish ourselves as one of the biggest players in the industry.

Yandex.Checkout, the B2B segment, was started around 6 years ago with the objective of facilitating easy collection of money for businesses. We have been successful in implementing the model owing to our easy to access platform backed by innovative API. We further plan to capitalize on growing small and medium enterprises by offering value added services to them.
I think building the right set of products as per the needs and customer acceptance helped us to reach where we are today.

In 2018, around 55% of the total payment transactions were observed to be non-cash in nature. What contributed from being highly cash dependent in early 2000’s to becoming cashless by 2018?
The infrastructure for non-cash payments is rapidly developing in Russia and POS-infrastructure is now savvier in Russia than it is in Europe or the USA. Also, number of cashless transactions has grown 30 times from 2010 to 2018 - from 5.8 to 172 per year per person and the overall volume of payments in the country has grown by an average of 22.1%. I feel that mentality of the people and the spending patterns of consumers have also changed from being cash dominated to cashless. Although the transition was slow earlier, people are now realizing the benefits of non-cash payments. Another fear in the minds of people used to be regarding the security of non-cash transactions, which is getting removed gradually.

Does the industry face any challenges from the regulatory side?
In fact, the government and authorities are emphasizing on the need to go digital/cashless. Few years back, NSPC and MIR cards were introduced in the industry. Recently, direct debit facility was also supported by the authorities.

Is there any direct involvement of Yandex in POS and ATM Terminals segment of Russia? Owing to the high growth estimated in these segments, are there any plans on venturing into the underdeveloped space?
We are currently involved through our partners which in total accounts for the largest network of terminals. That allows our users to top-up their accounts and pay for their purchases in offline stores. Our merchants who utilize Yandex.Checkout have automatic access to 250K payment points.

The usage of digital payment channels for small value transactions is on the rise. Our analysis show that the average value of an e-money transaction has decreased from RUB 1,112.2 in 2013 to RUB 734.6 in 2018. How is it going to affect the revenue of Yandex.Money in the coming years?
While the Russian market grows approximately 30% per year, Yandex.Checkout develops twice faster and over the last two years our turnover has doubled. Thus, a decrease in the transaction value at the growing market value indicates an increase in number of transactions. That leads to the demand for boosting capacity (at the moment we can operate up to 600 transactions per second) and providing new and superior products and services, which is exactly what we are working on and what we are positive about.

The rise of tokenization system of payments including Apple Pay, Google Pay and others have changed the industry dynamics from e-wallets to contactless payments. How do you think is it going to impact the industry?
It is the trend we support and develop within our B2C and B2B services. Yandex.Money as a B2C solution also issues its own bank cards which fully support contactless payments. The number of payments via Apple Pay, Google Pay, Samsung Pay, and Garmin Pay made with Yandex.Money cards have increased 2.5 times over the last year, while the turnover has increased 3.1 times. Yandex.Money users can also pay contactless with a Smartphone using the service’s own app: the number of such payments has increased 2.9 times over the past year; the turnover has increased 2.5 times. On the other hand, Yandex.Checkout as a PSP surely involves contactless methods for accepting payments.

What do you think would be the biggest asset for Yandex? Is it the data /revenue /strategic partnerships or high market penetration?
It would be difficult to single out a particular asset. I think all of them together contribute to our growing business.
“The interview was conducted as a part of the research for assessing the current scenario and future prospects of the Russia Payment Services Industry.

About Yandex: Yandex.Money is the most popular online payment service in Russia, according to a 2019 survey by Mediascope. The company is the joint venture of search engine Yandex (NASDAQ: YNDX), and Sberbank. Yandex.Money offers consumers easy, safe, and reliable methods of paying online on its own site and mobile app. The service hosts about 60M user accounts and has around 120k registered merchants on its PSP, Yandex.Checkout.

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Saudi Arabia Real Estate Market is driven by initiatives taken by Ministry of Housing to increase the affordability housing coupled with Rising House Ownership Scenario and Implementation of White Land Tax: Ken Research

“Listing of REIT’s in Saudi Arabia’s Stock Market coupled with Revision in Mortgage Law in which Loan to Value Ratio increased to 90.0% have driven the Saudi Arabia Real Estate Market”

Revival of Cinemas in the region: AMC Entertainment in collaboration with The Development and Entertainment Investment Company (DEIC) launched the Kingdom’s first cinema in 2018. Operators such as Cinépolis will open 6 movie theaters in country, with first in Lulu Mall, Dammam, in 2019, four scheduled for 2020 and the sixth for 2021, other operators including VOX Cinemas and Next Generation are also opening movie theaters in the region. This has motivated several other local developers to sign agreements with cinema operators from across the region to open cinema multiplexes and offer a diverse selection of entertainment outlets to customers. This has led to huge opportunities especially in the retail sector with development of shopping entertainment or “shoppertainment”.

Boosting of the New Industries: In December 2018, King Salman Energy Park (Spark) a project developed by Saudi Aramco in partnership with the Saudi Authority for Industrial Cities and Technology Zones, located in the Eastern Province was inaugurated. This park has five main regions that focus on general manufacturing, liquids and chemicals, metal formation and industrial services. It is expected that this park will make a contribution of SAR 22 Billion by 2035 in the GDP. This will fuel the demand for commercial and industrial real estate with increase in foreign investment and private sector participation.

Improving House Ownership Scenario: Government is working on tackling the housing gap in the Saudi region. For this they have launched several initiatives, for instance in 2018, The Ministry of Housing in partnership with the Real Estate Development Fund (REDF) funded ‘Sakani’ program with the aim to provide 300,000 residential support units throughout the region. The ministry signed five agreements with four property developers to set up the villas and townhouses.

The report titled Saudi Arabia Real Estate Market Outlook to 2025 – By Retail Real Estate Market (Super-Regional Malls, Regional Malls and Community Centre), By Hotel Real Estate Market (3 Star, 4 Star, 5 Star and Other Hotels),By Office Real Estate (Premium Offices Grade A and Grade B) and Residential Real Estate Market (Apartment, Villas, Traditional Houses and Others)" by Ken Research suggested that the Saudi Arabia Real Estate market has been increasing due to government initiatives to increase the contribution from non oil sectors in economy. Moreover, various construction activities will take place by public and private partnership; foreign investors will enter the market as it is one of the most growing countries in the GCC and Middle East region. The maximum growth will happen in supply of hotel rooms which are expected to witness a seven year CAGR of 10.0% during the forecasted period 2019-2025.

Key Segments Covered
Saudi Arabia Retail Real Estate Market
By Type:
Super-Regional Malls
Regional Malls
Community Centers

By Geography:
Riyadh
Jeddah
DMA
Makkah

Saudi Arabia Hotel Real Estate Market
By Type:
3 Star Hotels
4 Star Hotels
5 Star Hotels
Others (Less than 3 Star Hotels)
By Geography:
Riyadh
Jeddah
DMA
Makkah

Saudi Arabia Office Real Estate Market
By Type:
Premium Office
Grade A Office
Grade B Office
By Geography:
Riyadh
Jeddah
DMA

Saudi Arabia Residential Real Estate Market
By Type:
Apartments
Villas
Traditional Houses
Floor in a Villa
Others (Floor in a Traditional House)

By Geography:
Riyadh
Jeddah
DMA
Makkah

Key Target Audience
Real Estate Developers
Independent Investors
Real Estate Consulting Companies
Third Party Real Estate Companies
Independent Architects
Government Associations
Government Agencies

Time Period Captured in the Report:
Historical Period - 2013-2018
Forecast Period - 2019-2025

Companies Covered:
Property Finder (Including JRD Group)
Emerging Market Property Group (Bayut.SA)
Aqarmap
Dar Alarkan Real Estate Development Co.
Taiba Investment Company
Jabal Omar Development Company
Kingdom Holding Company
Saudi Real Estate Company (Al-Akaria)
Arriyadh Development Co
Ewaan Global Residential Company
Al Saedan Real Estate Company

Key Topics Covered in the Report
Executive Summary
Research Methodology
Real Estate Market Scenario in Saudi Arabia, 2013-2018
Macro Economic Overview of Saudi Arabia
Overview of Retail in Saudi Arabia
Factors Inflecting Retail Real Estate Sector in Saudi Arabia
Current and Future Retail Demand and Supply, 2013-2025F
Supply and Demand Gap, 2013-2025F
Saudi Arabia Retail Real Estate Market Regional Landscape
Retail Market Outlook, Opportunities and Future Development Trends
Saudi Arabia Retail Market Future Outlook
Saudi Arabia Key Upcoming Malls
Future Trends in Retail Market
Saudi Arabia Retail Market Success Factors Recommendations
Saudi Arabia Retail Space Key Features and Characteristics
Saudi Arabia Case Studies of Major Retail Centers
Saudi Arabia Hotel Real Estate Market Overview
Factors Influencing Hotel Sector in Saudi Arabia
Saudi Arabia Current and Future Hotel Supply and Demand, 2013-2025F
Supply and Demand Gap, 2013-2025F
Saudi Arabia Hotel Real Estate Market Regional Landscape
Saudi Arabia Hotel Market Outlook, Opportunities and Future Development Trends
Key Features and Characteristics of Hotels in Saudi Arabia
Saudi Arabia Key Expected Hotel Projects
Saudi Arabia Hotel Market Potential Gaps
Saudi Arabia Recommendations Regarding Success Factors of Developing Hotels
Saudi Arabia Case Study of Major Hotels
Saudi Arabia Office Real Estate Market Overview
Factors Influencing Office Sector in Saudi Arabia
Saudi Arabia Current and Future Office Supply and Demand, 2013-2025F
Supply and Demand Gap, 2013-2025F
Saudi Arabia Office Real Estate Market Regional Landscape
Saudi Arabia Offices Key Features and Characteristics
Saudi Arabia Key Expected Upcoming Office Projects
Saudi Arabia Office Market Gap Analysis
Saudi Arabia Office Market Recommendations Regarding Success
Saudi Arabia Office Market Future Outlook, Opportunities and Development Trends
Saudi Arabia Co-Working Office Space Snapshot
Saudi Arabia Case Studies of Major Office Complexes
Factors Influencing Residential Sector in Saudi Arabia
Supply-Demand Gap, 2018
Saudi Arabia Residential Real Estate Market Regional Landscape
Saudi Arabia Residential Real Estate Market Gap Analysis
Saudi Arabia Recommendation Regarding Success Factors of Developing Residential Market
Saudi Arabia Residential Market Future Outlook, Opportunities and Development Trends
Saudi Arabia Key Upcoming Residential Projects
Key Features and Characteristics of Residential Sector in Saudi Arabia
Existing Housing Typologies in Saudi Arabia
Saudi Arabia Construction Costs, 2018
Saudi Arabia Online Real Estate Market Snapshot
Saudi Arabia Real Estate Online Portals Business Model
Saudi Arabia Online Real Estate Major Players ( Property Finder (Including JRD Group, Emerging Market Property Group (Bayut.SA) and Aqarmap)
Saudi Arabia Real Estate Market Competition Scenario
Saudi Arabia Real Estate Market Major Real Estate Developers Profiles (Dar Alarkan Real Estate Development Co., Taiba Investment Company, Jabal Omar Development Company, Kingdom Holding Company, Makkah Construction and Development Co)

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Demand for Power Backup Solutions Followed by Increase in Population to Drive UPS Market: Ken Research

An uninterruptible power supply (UPS) is a device which permits computer to maintain operations for a short time once the primary power source is gone. UPS appliances also provide protection from power surges. Small UPS systems deliver power for a few minutes allowing smooth shutdown of computers in an orderly manner, while the larger one provide adequate battery for operating the system for several hours. The applications such as critical datacenters require UPS systems which can operate quickly for a short duration until electrical generators take over.
Nowadays UPS systems can also set up alerting servers to shut down in a systematic manner when an power outage occurred, and the batteries are moving out. It prevents probable origin of damage on appliances due to sudden power supply interruptions, therefore it is an is the essential need when arises to offer the smooth work operations.

According to the study, “Uninterruptible Power Supply (UPS) Market Research Report by Product Type (Off-line/standby, Line-interactive, Online/double-conversion, and Others), Application (Telecommunication, Data Centre, Data Center, Medical, Industrial, and Others), and Region (North America, Europe, APAC, and RoW)-Global Forecast to 2025” the key companies operating in the Uninterruptible Power Supply (UPS) market are PowerMan, S&C Electric Company, Delta Electronics Inc., HongBao Electric Co. Ltd., Active Power Inc., Jiangsu EKSI Electrical Manufacturing Co. Ltd., Beijing Dynamic Power Co. Ltd., Schneider Electric, Guangdong Zhicheng Champion Group Co. Ltd, Guangdong Prostar New Energy Technology Co. Ltd.
Based on type, market is segmented into off-line/standby, online/double-conversion, line-interactive, and others. The standby UPS system segment holds major share, as it is cost-efficient & more suitable for residential use. Based on output type, market is segmented into DC and AC. Based on power rating, market is segmented into 1–10 kVA, 10.1–20 kVA, 20.1–100 kVA, and 100.1 kVA & above. In addition, based on end-user, market is segmented into telecommunication, data center, refining, medical, oil & gas, IT sector, power & energy sector, petrochemical, automobile, and others. Data center segment is estimated to witness substantial growth as it generates massive volume of data during the forecast period.
The market is driven by rise in development of telecommunication industry, followed by increase in need for high-quality & efficient UPS for continuous power supply, growth in number of data centers, rise in government initiatives for industrial development, decline in lithium-ion battery prices, surge in demand for power backup solutions and increase in population. However, high maintenance cost and requirement for battery replacement & updating of components may impact the market. Moreover, increase in use of industrial UPS in the chemicals, food processing, and railway sectors is a key opportunity for market.
Based on geography, the North-American region holds major share, followed by European region in market owing to growth in demand from several end users, such as insurance, healthcare, and financial services and rise in volume of digital content in the region. The Asian-Pacific region is projected to witness higher growth rate due to increase in number of collaborative data centers and rise in concerns regarding blackout in under-developed & developing countries over the forecast period.
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Monday, December 2, 2019

Dynamics of the Worldwide Conjugate Vaccines Market Outlook: Ken Research

The conjugate vaccines are the effective vaccines for the infectious syndromes. There are specific polysaccharide coating on the some bacteria and viruses that positively support them to escape immune system. An undeveloped immune system can effectively determine these bacteria along the support of conjugate vaccines, as such vaccines associate the specific polysaccharide coating to an organism by introducing immunity and response. In addition, the augmented revenue from the sale of meningococcal vaccines and pneumococcal vaccines are propelling the worldwide conjugate vaccine market owing to the growing effective developments in the research and development. Furthermore, the growing prevalence of the infectious diseases and augmenting the consciousness toward the prevention of such syndrome is predicted to boom the worldwide conjugate vaccine market during the review duration.

According to the report analysis, ‘Global Conjugate Vaccine Market (2018-2023)’ states that in the worldwide conjugate vaccine market, there are numerous key players which are efficiently functioning their job for leading the fastest market growth and registering the high value of market share around the globe in the coming years more significantly while spreading the awareness of the conjugate vaccine, decreasing the price of the vaccine, increasing the benefits of vaccines, determining the strategies and policies of the government and delivering the better consumer satisfaction includes GlaxoSmithKline, Pfizer Inc., Merck & Co., Novartis, Sanofi Pasteur, CSL Limited, Bharat Biotech International, Biological E Limited, Serum Institute of India and several others.

Additionally, the Conjugate vaccine is a variety of vaccine that consists the bacterial capsular polysaccharide, committed to a protein to developed the immunogenicity and protect against aggressive diseases. The global conjugate vaccine market is predicted to increase at a CAGR of 14.6%, leading to a worldwide revenue of USD 100.59 Bn by 2023. By volume, it is predicted to reach 9600.56 Million units by 2023, enlarging at a CAGR of 17.2%.

Whereas, the conjugate vaccine market is predicted to have an encouraging growth across the globe, lack of consciousness, shortage risk, the condition of the oligopoly, uncertainty related to the future of international initiatives, emerging producers, and costs and prices of fresh vaccines will restrict the growth. However, the effective augment in the adoption of cancer therapeutic vaccines, wide advancement in the patient compliance along with a positive augment product pipeline, and increasing efforts for the acceptance of the appropriate preventive screening ways to support the avert adversative reactions will quicken the market.

Conjugate Vaccine market is predicted to have a positive growth due to the technological advancements, growth initiatives for the introduction of the low-cost vaccines, and prevalent routine vaccination programs in emerging regions.

Although, according to the U.S. National Library of Medicine, National Institutes of Health, great mortality and morbidity are instigated owing to the vaccine-preventable diseases. In 2010, 87% of the populace of high-income regions had pneumococcal conjugate vaccines in their immunization schedules, whereas only 2% had pneumococcal conjugate vaccines in their immunization schedules amongst the entire populace of the low-income regions.

Furthermore, the effective rise in the focus of foremost players on the market in the respective region and governmental ingenuities for infectious diseases are probable to fuel the requirement for the conjugate vaccines in the respective region. Therefore, in the coming years, it is anticipated that the market of conjugate vaccine will increase across the globe over the coming years.

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Profitable Insights Of The Global Varicose Veins Market Outlook: Ken Research

The varicose veins are uncharacteristic, dilated blood vessels instigated by the dwindling of the vessel walls. Such veins acted to be a twisted, swollen, cluster of blue or purple veins under the skin. The varicose vein syndrome distresses the millions of individuals all across the globe. The symptoms of varicose vein frequently appear at the age of 40 and primarily appeared in the legs. In addition, the varicose vein is detrimental to the health if they lead to venous stasis ulcers, thrombosis, phlebitis, venous hemorrhage, or fungal and the bacterial infections.
According to the report analysis, ’Global Varicose Veins Market (2018-2023)’ states that in the worldwide varicose veins market, there are numerous level of companies which recently functioning more effectively for leading the fastest market growth and registering the handsome value of market share around the globe throughout the short span of time while positively augment the prevalence of the varicose veins, studying and analyzing the strategies and policies of the legal authorities, effectively developing the healthcare infrastructure and forming favorable policies and strategies and delivering effective consumer satisfaction at an economical cost includes AngioDynamics, Inc., Syneron Medical Ltd., Vascular Insights, LLC, Biolas Health, Inc., Energist Ltd., Medtronic plc, BTG plc, Alma Lasers, Inc., Lumenis Ltd., and several others.
Additionally, the worldwide varicose vein treatment devices market is predicted to reach USD 1,388.86 Mn by 2023, enlarging at a compound annual growth rate (CAGR) of 16.4% during the forecasted period of 2018-2023. The number of patient distress from the varicose veins is augmenting. However, the technologically advanced treatment processes are also emerging, which is anticipated to bolster the growth of the market during the review duration.
Global Varicose Veins Market
Based on the end-user sector, the hospital sector gathered the prevalent share in 2017, followed by surgical clinics and specialized clinics. The convenience of knowledgeable medical professionals, coupled with satisfactory medical insurance policies has propelled the requirement for the varicose veins treatment at hospitals. This sector controlled a 55.8% share of the worldwide revenue in 2017. Not only has this, the specialized clinic's sector, which involves the dedicated clinics for varicose veins management, is anticipated to witness a speedy growth of 18.0% from 2018 till 2023. Patients, specifically those from developed economies, are probable to foster the requirement for the treatment at specialized clinics throughout the forecast period. Satisfactory availability of cutting-edge, marginally invasive treatment measures is prophesied to fuel the growth of this sector.
Based on the geography, North America was the principal regional sector, registering for a 45.3% share of the worldwide revenue in 2017. An increasing geriatric populace, obesity, and sedentary lifestyle in regions such as the U.S. and Canada, have resulted in the augmented pervasiveness of varicose veins. Advanced healthcare infrastructure, coupled with satisfactory reimbursement policies have fueled the requirement in this region in the recent past couple of years.
Moreover, Europe was the second-leading regional sector in 2017, followed by Asia-Pacific. The market share of the Asia-Pacific region is predicted to enlarge at the highest CAGR of 20.3% during the reviewed period of 2018-2023, due to the augmented awareness among patients, along with an effective increase in healthcare expenditure. The regions such as China, India, Japan, and South Korea are probable to experience noteworthy growth over the next few years, due to the prospects of the increasing medical tourism industry, and a great patient pool. Therefore, it is predicted that in the coming years, the market of varicose veins will increase across the globe over the coming years.
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Rise in Demand to Integrate the Marketing Efforts to Drive Marketing Automation Software Market: Ken Research

Marketing automation implies to the software which exists with the objective of applying the automating marketing functions. It is a kind of software which allows companies to effectively target businesses with a programed marketing messages across different modes including email, websites, social media and text messages for generating the sales starts. The automation technology is a sub segment of the customer relationship management, or CRM, and it is usually applied by marketing departments to eradicate monotonous assignments from staff workflows and improve overall marketing effectiveness.
Many marketing companies have programmed tasks and supported the business growth largely. Marketing automation software comprising data analytics to generate more specific personalization of content to individual customers to drive engagement and revenue. Business-to-business (B2B) and business-to-consumer (B2C) companies both can take significant advantage from this technology. It can use by both for automated marketing platforms to their marketing materials and send across to the mostly likely. Marketing automation permits companies to provide promotions on, sales, to minute segments of the customer established on targeted campaign purposes, or revenue goals for a particular territory or population.

According to the study, “Marketing Automation Software Market Research Report by Product (Digital Marketing, E-mail Marketing, Mobile Marketing, and Others), Application (SME, Large Enterprise, and Others), and Region (North America, Europe, APAC, Latin America, and RoW) - Global Forecast to 2023” the key companies operating in the marketing automation software market are SAS Institute Inc., Infusionsoft Inc., Hubspot Inc., IBM Corporation, Cognizant Technology Solutions Corporation, SAP SE, Act-On Software Inc., Salesforce.com Inc., Adobe Systems, Inc.
Based on product type, market is segmented into digital marketing, mobile marketing, e-mail marketing and inbound marketing. Based on solution type, market is segmented into Cross-Channel Campaign Management (CCCM), Lead-to-Revenue Management (L2RM), real-time interaction management, marketing resource management, Through Channel Marketing Automation (TCMA) and Content Marketing Platform (CMP). CCCM segment dominate the market owing to rise in need of large enterprises to manage large volume of data to be administered on multiple platforms/channels. Based on enterprise size, market is segmented into small & medium enterprises and large enterprises. Large enterprise segment is estimated to holds significant share due to increase in demand for marketing automation software by trades with higher investment capabilities during the forecast period. Based on deployment type, market is segmented into cloud and on-premises. Cloud-based deployment segment holds major share in market as a result of its advantages such as easy scalability, remote accessibility, and swift deployment as compared to on-premises. In addition, based on end-use industry, market is segmented into BFSI, retail, automotive, telecom & IT, manufacturing, hospitality, government, media & entertainment, healthcare, e-commerce, education and others.
The market is driven by rise in demand to integrate marketing efforts, followed by increase in demand for digital marketing, growth in social media usage and rise in adoption of digital marketing among enterprises. However, lack of skilled professionals across the industry may impact the market.
Based on geography, the North-American region dominates the market owing to rise in focus among enterprises to implement marketing automation software which help to improve customer experience and to obtain more information.
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