Monday, February 3, 2020

Rising Consumer Data Privacy Concerns and the Impending Implementation of the California Consumer Privacy Act will Impact the Digital Advertising Market in the US: Ken Research

  • The introduction and adoption of 5G Internet Technology are expected to be the prime growth driver for the digital advertising market in the country in the future. Improved internet infrastructure and faster speed will drive the shift towards online advertising, especially on mobile mediums.
  • The expenditure on digital advertising is expected to increase as the internet and smartphone penetration increases. Advertisers from Retail, FMCG, Financial Services and Pharmaceuticals are expected to show massive growth over the forecasted period 2019-2025.
  • Video and audio advertising are expected to witness major growth, out of all the types of ad formats over the forecast period 2018-2025. This would be facilitated by the introduction of 5G internet and the shift towards more interactive ad formats away from static banner ads.
Analysts at Ken Research in their latest publication US Online Advertising Market Outlook To 2025 – By Medium (Mobile and Desktop), By Type (Search, Social Media, Display, Video, Search, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, CPM and Hybrid) and By Ad Buyers (Direct and Agencies)” believe that the introduction of 5G internet technology, new advertising formats, adoption of latest technologies such as Artificial Intelligence, Augmented & Virtual Reality and growth of digital advertising by e-retailers are going to drive the US Online Advertising Market space in the future. The market is expected to register a double-digit positive CAGR of 13.3% in terms of advertisement expenditure during the forecast period of 2018–2025F.
US Online Advertising Market
Rising Data Privacy Concerns: The rise of data-driven advertising and the sheer amount of consumer data available with publishers from browsing to purchase history have raised concerns in the US about how their information is being shared online and monetized. The California Consumer Privacy Act, which will be implemented from January 2020, is a result of this conundrum and will grant consumers the right to protect their personal information online. The mounting worry around data privacy is likely to compel other states to follow suit, which will drastically impact the programmatic digital advertising, which works primarily on consumer data.
Technological Advancement: The introduction of 5G internet technology in the near future is expected to be one of the major growth drivers for the digital advertising market in the US, as data will be processed and exchanged at much higher speeds. Faster mobile internet speed will improve the mobile video viewing experience and will lead to increased expenditure on video advertising. New creative ad formats are also expected to be introduced, especially on mobile devices, making digital advertising more interactive. The rising adoption of latest technologies such as Artificial Intelligence, Machine Learning, Big Data, Augmented and Virtual Reality is also expected to transform the digital advertising space in the country.
Growth of Social Media: The inclining number of social media users is expected to lead to higher advertising expenditure on social media platforms. The introduction of new social ad formats such as Shoppable posts & feeds on Instagram and other social media channels is likely to propel social media advertising in the country. The rise of social video platforms such as TikTok and Firework in the US is also expected to positively impact the digital advertising market by 2025.
Key Segments Covered:-
By Type (On the Basis of Ad Expenditure)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
Desktop Advertising
Mobile Advertising
By Type of Advertisement (On the Basis of Ad Expenditure)
Search Advertising
Social Media Advertising
Display Advertising
Video Advertising
Audio Advertising
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure)
Social Media Advertising
Facebook
Instagram
Others
Search Advertising
Google
Yahoo & Bing
Amazon
Others
Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure),
2013-2018
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Audio Advertising
Mobile
Desktop
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
Retail
Automotive
Financial Services
Telecommunications
Leisure Travel
Consumer Packaged Goods
Electronics & Computers
Pharmaceuticals/Healthcare
Media
Entertainment
Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
Direct
Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
Performance
Cost Per Mile
Hybrid
Key Target Audience:-
Advertising Agencies
Social Networking Platforms
End-User Industries Investing in Digital Advertising
Regulatory Bodies and Government Agencies
Investors
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2025
Companies Covered in US Online Advertising Market:-
Major Ad Agencies
WPP
Interpublic Group of Companies
Publicis Groupe
Omnicom Group
Dentsu Inc.
Major Online Platforms
Google (including YouTube)
Facebook (including Instagram)
Amazon
Microsoft (including LinkedIn)
Verizon Media
Key Topics Covered in the Report:-
Retail advertising market US
Telecommunications advertising market US
Media and Entertainment ads Market Share
US Cost Per Mile Advertising Market
US Cost Per Action Advertising Market
US Online Healthcare Advertising Market
US Traditional Advertising Market
US Online Advertising Market Share
US Online Advertising Market Growth Rate
Omnicom US Advertising Market Revenue
Publicis US Digital Advertising Revenue
US digital advertising Market Growth
US Mobile Advertising Market Share
Online Advertisement Spending in the US
Facebook Online Advertising Revenue US
YouTube Advertising Revenue US
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Ankur@kenresearch.com
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APAC Healthcare AI Market Research Report to 2025: Ken Research

How is the AI in Healthcare Market Positioned in Asia Pacific? What are the Major Market Trends Driving the Industry?
The APAC AI in Healthcare Market is currently at its growth stage. Rising investments and entry of new global players has been complimenting the size of this industry. In terms of revenue, APAC AI in Healthcare market size was witnessed to increase from USD ~ million in the year 2013 to USD ~ million in 2018, therefore showcasing a CAGR of ~% over the review period 2013-2018. In Asia Pacific region, Japan is seen to be the market leader in terms of advancement and innovation as the region fosters leading companies, developed infrastructure & expanding demand. The demand for artificial intelligence in healthcare services in countries such as India, Japan and China has also been complemented by ever increasing rate of population. Rising number of investments, collaborations and partnerships among hospital chains, AI developers, medical device manufacturers and other healthcare providers has been one of the major factors that has led to coming up of various new small and medium sized AI developing companies in Asia Pacific region. In collaboration with various hospitals and medical device manufacturers, AI developing companies are also investing in providing training for implementing efficient usage of AI in medical devices and other administrative systems. There are two prominent pillars justifying 10 folds growth of AI in Healthcare services in APAC region. First is the state of medical infrastructure (that constitutes the medical equipments and devices, process/procedures and other automation techniques). In countries such as India and China, tremendous amount of improvement has been seen in terms of medical infrastructure which has made incorporation of AI in a smooth manner. Second factor is lack of available trained medical staff/professionals in various countries which has given birth to necessity in terms of automation of regular mundane tasks in hospitals administration and day to day functioning.

What are the various segmentations on which APAC AI Healthcare Market is divided?
APAC AI in Healthcare Market can typically be segmented on the basis of Technology, Applications, End Users and Country.
By Technology: APAC AI in Healthcare market incorporates technologies such as Deep Learning Method, Querying Method, Natural Language Processing and Context Aware Processing Method. Growth rate of Deep Learning Method was witnessed to be the highest during 2013-18, whereas Natural Language Processing had the highest market share, owing to its high application in data mining and image recognition systems and services.

By Application: Application areas include Machine/Robot Assisted Medical Procedures, Clinical Trial & Drug Discovery, Preliminary Diagnosis, Administrative Workflow Assistance, Virtual Nursing Assistant, Fraud Detection, Dosage Error Reduction and Others (including Fitness & Wellness Tech Devices). In 2018, machine or robot assisted surgeries were reported to be highest contributor to overall revenue generation, owing to high average cost of robots and increased adoption in past few years. After Machine/Robot Assisted Medical Procedures, second highest share in revenue contribution was occupied by Clinical Trial & Drug Discovery and Preliminary Diagnosis with revenue generation of about USD ~ million owing to its high application in several medicinal areas.

By End Users: In terms of end users, APAC AI in Healthcare market is categorized basis Hospitals, Clinics, Healthcare Providers, Medical Devices Companies, Pharmaceuticals & Biotechnology Companies and Others including Payers and Other Software Providers. In 2018, Healthcare Providers (including Hospitals and Clinics) contributed highest amount of revenue of about USD ~ Million. Factors driving demand in Hospitals and healthcare centers were high application of AI in overall management of hospitals through usage of several healthcare management software, high adoption of AI in medical devices & machineries used in hospitals, AI being used for mundane tasks in order to reduce workload of doctors and others. After Hospitals and Healthcare Centers, Medical Devices such as ultrasound device and machines used in detecting cardiovascular diseases and others were highest contributors to revenue.

By Country: In APAC region, Japan is seen to be one of the fastest growing market in terms of technological developments and innovations owing to its highly refined infrastructure for research and development with presence of numerous healthcare universities and industries and increasing investment due to government support.

Key Segments Covered in APAC AI in Healthcare Market
By Technology (On the basis of Revenue)
Deep Learning Method
Querying Method
Natural Language Processing
Context Aware Processing

By Application (On the basis of Revenue)
Machine/Robot Assisted Medical Procedures
Clinical Trial & Drug Discovery/Development
Preliminary Diagnosis
Administrative Workflow Assistance
Virtual Nursing Assistant
Fraud Detection
Dosage Error Reduction
Others (including Fitness & Wellness Tech (Physical Fitness, Mind & Body Wellness)

By End Users (On the basis of Revenue)
Hospitals/Clinics/Healthcare Providers
Medical Devices Companies
Pharmaceuticals & Biotechnology Companies
Others Including Payers and Other Software Providers

By Country (On the basis of Revenue)
Japan
China
Australia
India
Singapore
Rest of APAC

Key Target Audience
Hospitals, Clinics and Healthcare Providers
Medical Device Manufacturers
Insurance Providers
AI Developers
Healthcare Software Providers
Pharmaceuticals & Biotechnology Companies
Research Institutes
Venture Capital Firms

Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2025

Companies Covered:
IBM
NVIDIA Corporation
Intel
Microsoft Corporation
iCarbonX
Alphabet Inc.
Next IT Verint Corporation
Welltok Incorporation
Oncora Medical
Entilic Incorporation
Koninklijke Philips
General Vision

Key Topics Covered in the Report
APAC AI in Healthcare Value Chain & Ecosystem
APAC AI in Healthcare Market Size Analysis, 2013– 2018
APAC Healthcare AI Market Segmentation, 2013-2025E
Innovation, Adoption and Application Gap - Comparison of APAC with Europe & US
Regulatory Framework in APAC AI in Healthcare Market
Case Studies on Various Application Areas of AI in Healthcare, 2013-2018
Competitive Landscape in APAC AI in Healthcare Market, 2018
Company Profiling Of Major Players Operating in APAC Artificial Intelligence in Healthcare Market
Investment Scenario- Healthcare in AI, 2018
Taxonomy
Markets of Investment Activity
Future Market Sizing Analysis, 2019E-2025E

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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Growth in Demand for Industrial Facilities Anticipated Driving Global HVAC Damper Actuators Market: Ken Research

HVAC or heating, ventilation, and air conditioning damper is a movable plate, located in the ductwork, which regulates airflow, temperature, and humidity throughout buildings and homes. Actuators are the interface between the mechanical system and the control system and are critical to accurate control. Usually, 80% or more of the direct digital control (DDC) effects in the HVAC portion of the system go to actuators. If they are no longer positioned correctly, then all other portions of the air system suffer. HVAC damper actuators are extensively used in the terminal control, air duct system, and central air-conditioning unit.
According to the study, “Global HVAC Damper Actuators Market 2019 by Manufacturers, Regions, Type, and Application, Forecast to 2024” the key companies operating in the global HVAC damper actuators market are Belimo, Honeywell, Johnson Controls, Azbil Corporation, Siemens, KMC Controls, Rotork, Dwyer Instruments, Schneider, Hansen Corporation, Neptronic, Kinetrol, Dura Control.
Based on type, HVAC the damper actuators market is segmented into spring return damper actuators (two-position control, three-position control and modulating control) and non-spring return damper actuators. Based on the operation mode, the market is segmented into motorized and manual. The motorized segment dominates the market as it is equipped with the most advanced technologies available in the market. Based on material type, the market is segmented into stainless steel, aluminum, galvanized steel, and others. Galvanized steel holds the major share in the market owing to its ability to tolerate weather elements and the durability characteristics. Based on the application, the market is segmented into the air duct system, central air-conditioning unit, and terminal control. In addition, based on end-user, the market is segmented into a commercial building, public utilities, industrial facilities, and others. The commercial segment is predicted to hold the major share in the market due to the growth in consumption in the area due to endless applications in the industry during the forecast period.
Global HVAC Damper Actuators Market
The HVAC damper actuators market is driven by growth in applications in the industrial facilities, commercial building, and public utilities, followed by a rise in advancement in the HVAC damper industry and growth in government support towards the establishment of new industries. However, lack of awareness in the emerging economies and lack of skilled professionals may impact the market. Moreover, growth in infrastructural development in developing economies is a key opportunity for the market.
Based on geography, the Asian-Pacific region holds the major share in the HVAC damper actuators market owing to growth in technological advancements and an increase in demand for the products in the market in the region. The North-American and European regions are anticipated to witness a higher growth rate on account of a rise in demand from developing countries and various government initiatives regarding energy efficiency mandates over the forecast period. In the near future, it is expected that the market will be reached at rapid speed caused by growth in demand of the Internet of Things (IoT) in the HVAC industry during the forecast period. The global market is projected to grow at a CAGR of approximately 1.9% over the next five years, will reach the US $1460 million in 2024, from the US $1310 million in 2019.
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Friday, January 31, 2020

Egypt Facility Management Market Revenue is expected to Grow Due to Inflow of Foreign Direct Investment and Increasing Tourism in the Country: Ken Research

Key Findings
The revenue from Integrated Facility Management is expected to more than double in the next five years.
The Facility Management Market in Egypt is expected to witness emergence of both local and global facility management service providers, due to high demand for the services in the future.
The revenue for Facility Management Industry from Outsourced Personnel is expected to increase by 89.75% in the next five years.

Improving Tourism: The government is working on enhancing its tourist destination sites to attract more tourists with an overall focus on improving the economic well-being of the country. The maintenance of these destination sites will lead to higher demand for facility management services in the country. The increase in the number of tourists will lead to the growth in the hospitality sector due to the construction of new hotels to cater to the demand.  This will ultimately increase the demand for housekeeping and security services in Egypt.

Growing demand for Integrated Facility Management: The demand for IFM is forecasted to increase in future majorly due to upcoming airport construction projects and increasing MNCs in the country. This will augment the demand for Integrated Services while creating space for more players to enter the facility management market. 

Increasing Constructional Activities: The Egyptian real estate market has been highly resilient to the political and economic instability experienced in the country but removal of fuel subsidies and flotation of the Egyptian Pound have led to increasing costs for short term contractors and affecting the overall market. The country is also experiencing rapid urbanization with an aim to reduce income disparity and to uplift the economy. It is expected that the Residential Supply will increase by 55,000 units and the Commercial Office Supply will increase by 76,000 sqm mainly due to the construction activities around New Cairo. The construction of both residential and commercial units will lead to an increase in demand for Facility Management services in Egypt.

Analysts at Ken Research in their latest publication “Egypt Facility Management Market Outlook to 2023- By Soft Services (Housekeeping, Security, Landscaping and Others); Hard Services (Electromechanical and Operational Maintenance, Fire Safety and Security Systems and Civil Maintenance) and By End User Sectors (Industrial, Commercial, Residential and Others)” believe that the facility management market in Egypt will increase owing to growth in real-estate sector, increase in Foreign Direct Investment in the country and upcoming smart city projects. The market is expected to register a positive CAGR of 9.6 % in terms of revenue during the forecasted period 2018-2023E.

Key Segments Covered
By Type of Services
Soft Service
Hard Service

By Type of Soft Service
Housekeeping (including cleaning)
Security
Landscaping
Others

By Type of Hard Service
Electromechanical and Operational Maintenance (including HVAC)
Fire Safety and Security Systems
Civil Maintenance

By Integrated Facility Services, Bundled Services and Single Services
Single Service
Bundled Service
Integrated Facility Management

By Personnel Type
In-house Personnel
Outsourced Personnel

By End User
Industrial
Commercial
Residential
Others

Key Target Audience
Facility Management Companies
Facility Management Solution Providers
Consultancy and Advisory Firms
Real Estate Developers
Construction Companies
Hospitals and Schools

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023E

Companies Covered:
Contrack FM
Enova
EFS Facilities Management
IFMC - Apleona Group
Egypro-FME
CBRE
JLL
Qeema FM
G4S
Savills
ProService
Encorp Facility Management
Emdad Facility Management
Egypt Service

Key Topics Covered in the Report
Executive Summary
Research Methodology
Market Overview
Market Size, 2018
Market Segmentation, 2018
Trends and Development
Issues and Challenges
Regulatory Framework
SWOT Analysis
Competitive Landscape
Company Profiles of Major Players
Future Outlook and Projections, 2018-2023E
Future Segmentation, 2018 - 2023E
Analyst Recommendations

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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Growth in Surveillance Industry Anticipated to Drive Global Face Recognition Device Market: Ken Research

Face recognition is a biometric or complex computer application which captures image. It is used to identify individuals by applying facial analytics and comparing it with an existing database. It is commonly used for security purposes, mainly in the surveillance field. Currently, it is also used to photo tagging, identifying age, refining search engine searches based on facial images, and ethnicity of a person in retail stores and identifying missing persons.

The key benefits are included improved level of security, easy to integrate with existing security features, help automate authentication, requires less processing compared to other authentication techniques and accuracy of readings has improves over time etc.

According to study, “Global Face Recognition Device Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024” the key companies operating in the global face recognition device market are Cloudwalk, IDTECK Co Ltd., Aurora, CMOLO, Insigma Group, Adatis Co. KG, Herta, IDEMIA, Artec Group, SenseTime, Anviz, Cognitec Systems, EnterFace, Bioenable, ColosseoEAS. The increasing research & development (R&D) expenditure for innovative product launches is reinforcement the competition among the players of the global facial recognition market. The manufacturers are targeting towards business expansion by carrying out strategic mergers & acquisitions (M&A) in the global facial recognition market.

Based on type, face recognition device market is segmented into scanners, handheld devices, cameras, and integrated devices. Based on application, market is segmented into criminal investigation, intelligent signage physical security, homeland security, id management,web application, photo indexing & sorting, intelligent signage, business intelligence and others (VIP recognition, pc & banking login and automotive & phone). In addition, based on end-use, market is segmented into transportation, enterprise user, banking, financial services and insurance (BFSI), government & defense, healthcare, education, retail & ecommerce, automotive and others.

The face recognition device market is driven by growth in surveillance industry, followed by rise in technological advancements across industry verticals, increase in demand from government & defense sector, enlargement of commercial spending & unsolved high rate of criminal and rise in awareness of security. However, interoperability concerns and threat of privacy & data breaches may impact the market. Moreover, emerge in application of the facial recognition technology and growth in adoption of the cloud-based facial recognition technology are key opportunities for market.

Based on geography, the North-American region dominated the face recognition device market owing to increase in use of electronic devices that are equipped with this technology and rapid adoption of facial recognition technology in various government & non-government sectors in the region. Whereas, the Asian-Pacific and European regions are estimated to witness higher growth rate due to brisk development in technology and huge pool of players in the facial recognition over the forecast period. In near future, it is projected that the market will be reached at rapid pace on account of rise in adoption of facial recognition systems for security purposes and increase in investment for development of 3D technology during the forecast period. The worldwide market for Face Recognition Device is expected to grow at a CAGR of roughly 27.3% over the next five years, will reach US $4540 million in 2024, from US $1070 million in 2019.

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Ankur Gupta, Head Marketing & Communications
+91 9015378249