- The introduction and adoption of 5G Internet Technology are expected to be the prime growth driver for the digital advertising market in the country in the future. Improved internet infrastructure and faster speed will drive the shift towards online advertising, especially on mobile mediums.
- The expenditure on digital advertising is expected to increase as the internet and smartphone penetration increases. Advertisers from Retail, FMCG, Financial Services and Pharmaceuticals are expected to show massive growth over the forecasted period 2019-2025.
- Video and audio advertising are expected to witness major growth, out of all the types of ad formats over the forecast period 2018-2025. This would be facilitated by the introduction of 5G internet and the shift towards more interactive ad formats away from static banner ads.
Analysts at Ken Research in their latest publication “US Online Advertising Market Outlook To 2025 – By Medium (Mobile and Desktop), By Type (Search, Social Media, Display, Video, Search, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, CPM and Hybrid) and By Ad Buyers (Direct and Agencies)” believe that the introduction of 5G internet technology, new advertising formats, adoption of latest technologies such as Artificial Intelligence, Augmented & Virtual Reality and growth of digital advertising by e-retailers are going to drive the US Online Advertising Market space in the future. The market is expected to register a double-digit positive CAGR of 13.3% in terms of advertisement expenditure during the forecast period of 2018–2025F.
Rising Data Privacy Concerns: The rise of data-driven advertising and the sheer amount of consumer data available with publishers from browsing to purchase history have raised concerns in the US about how their information is being shared online and monetized. The California Consumer Privacy Act, which will be implemented from January 2020, is a result of this conundrum and will grant consumers the right to protect their personal information online. The mounting worry around data privacy is likely to compel other states to follow suit, which will drastically impact the programmatic digital advertising, which works primarily on consumer data.
Technological Advancement: The introduction of 5G internet technology in the near future is expected to be one of the major growth drivers for the digital advertising market in the US, as data will be processed and exchanged at much higher speeds. Faster mobile internet speed will improve the mobile video viewing experience and will lead to increased expenditure on video advertising. New creative ad formats are also expected to be introduced, especially on mobile devices, making digital advertising more interactive. The rising adoption of latest technologies such as Artificial Intelligence, Machine Learning, Big Data, Augmented and Virtual Reality is also expected to transform the digital advertising space in the country.
Growth of Social Media: The inclining number of social media users is expected to lead to higher advertising expenditure on social media platforms. The introduction of new social ad formats such as Shoppable posts & feeds on Instagram and other social media channels is likely to propel social media advertising in the country. The rise of social video platforms such as TikTok and Firework in the US is also expected to positively impact the digital advertising market by 2025.
Key Segments Covered:-
By Type (On the Basis of Ad Expenditure)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
Desktop Advertising
Mobile Advertising
By Type of Advertisement (On the Basis of Ad Expenditure)
Search Advertising
Social Media Advertising
Display Advertising
Video Advertising
Audio Advertising
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure)
Social Media Advertising
Facebook
Instagram
Others
Search Advertising
Google
Yahoo & Bing
Amazon
Others
Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure),
2013-2018
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Audio Advertising
Mobile
Desktop
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
Retail
Automotive
Financial Services
Telecommunications
Leisure Travel
Consumer Packaged Goods
Electronics & Computers
Pharmaceuticals/Healthcare
Media
Entertainment
Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
Direct
Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
Performance
Cost Per Mile
Hybrid
Key Target Audience:-
Advertising Agencies
Social Networking Platforms
End-User Industries Investing in Digital Advertising
Regulatory Bodies and Government Agencies
Investors
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2025
Companies Covered in US Online Advertising Market:-
Major Ad Agencies
WPP
Interpublic Group of Companies
Publicis Groupe
Omnicom Group
Dentsu Inc.
Major Online Platforms
Google (including YouTube)
Facebook (including Instagram)
Amazon
Microsoft (including LinkedIn)
Verizon Media
Key Topics Covered in the Report:-
Retail advertising market US
Telecommunications advertising market US
Media and Entertainment ads Market Share
US Cost Per Mile Advertising Market
US Cost Per Action Advertising Market
US Online Healthcare Advertising Market
US Traditional Advertising Market
US Online Advertising Market Share
US Online Advertising Market Growth Rate
Omnicom US Advertising Market Revenue
Publicis US Digital Advertising Revenue
US digital advertising Market Growth
US Mobile Advertising Market Share
Online Advertisement Spending in the US
Facebook Online Advertising Revenue US
YouTube Advertising Revenue US
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Related Reports by Ken Research:-
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