Thursday, June 9, 2022

The Quick Commerce industry is driven by dynamically changing consumer behavior from value seeking to convenience seeking, resulting in weekly small-sized purchases compared to larger monthly purchases: Ken Research

India News

  • Quick Commerce players are opting dark store’s model to deliver the groceries in minutes.
  • Quick commerce companies provide convenience and flexibility of fast deliveries by managing a focussed set of ~2000 SKUs within the dark stores and gets it all delivered within 75 mins.
  • Convenience Seekers inclined towards Unplanned Purchases are the major addressable audience for India Quick Commerce Market.

Express Delivery is possible with the help of Dark Store Model: Majority of the Quick Commerce Companies follow the Dark Store Model for Delivering Groceries at doorstep in minutes.

In this Model, the user places the order on the mobile application, after which the order is received by the nearest dark store or the micro-fulfilment centre. These dark stores are located in close proximity in the regions that the company is operational.

The dark store then has trained professionals who pick and pack the order and delivery partner reaches the customer’s doorstep with the order in minutes.

This model accurately justifies the delivery of grocery in minutes of ordering online.

Target Addressable Audience for Quick Commerce: Smartphone users in the urban region aged 15-45 are considered as the target audience for ordering consumables online as they are young, experimental, convenience seekers who tend to do unplanned purchases. Consumer behavior is dynamically changing from value seeking to convenience seeking, resulting in weekly, small-sized purchases compared to larger, monthly purchases. This is the major factor which is driving the Quick Commerce Market in India.

Technologies Facilitating Business Operations: Companies have been constantly on the look out to adapt new technologies in their operations. Fleet management software, real time inventory monitoring & business analytics have driven the day-to-day operations in the industry. Artificial Intelligence has helped the companies to offer personalize experience to customer.

Analysts at Ken Research in their latest publication India Quick Commerce Market Outlook to FY’27F - Driven by Increasing demand for Faster Delivery & Convenience and Shifting Customer behavior towards Unplanned Purchasesbelieve that the Quick Commerce market in India is expected to demonstrate strong growth owing to the increase in demand for faster deliveries, wide product assortment, convenient & hassle-free shopping experience. The market is expected to register a positive CAGR of 27.9% in terms of revenue during the period FY’22P-FY’27F.

Key Segments Covered:-

By Product Category

Fruits & Vegetables

Packed food & Beverages

Staples

Beauty & Personal Care

Others

By Region

Metro & Tier I

Tier II and below

By Business Model

Dark Store Platform

Third Party Delivery Platform

By Customer’s Gender

Male

Female

By Delivery Time

0-20 Minute

20-40 Minute

40-60 Minute

60-75 Minute

By Average Order Value

< INR 300

INR 300 – INR 600

INR 600 – INR 1,000

> INR 1000

Companies Covered:-

Swiggy Instamart

Blinkit

Zepto

Dunzo

BB Now

Ola Dash

BB Now

Flipkart Quick

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Key Target Audience:-

Quick Commerce Companies

E-commerce Companies

E-Grocery Companies

Logistics Companies

Cold Chain Companies

Investors & Venture Capitalists

Time Period Captured in the Report:-

Historical Period: FY’22

Forecast Period: FY’23-FY’27F

Key Topics Covered in the Report:-

How is the Quick Commerce Market positioned in India?

India Quick Commerce Market Flowchart

Evolution of the Quick Commerce Industry

Target Addressable Audience for India Quick Commerce Market

Consumer Purchase Behavior

Channels available for shopping consumables

Comparison of E-Grocery and Quick Commerce Platform

Value Chain Model - Dark Store Delivery Platform

Supply Ecosystem and Challenges

Market Size and Segmentation

SWOT Analysis

Current Technologies Facilitating Quick Commerce Industry

Upcoming Technologies in Quick Commerce Industry

Investment and Funding in Quick Commerce Companies in India

Competitive Landscape – Cross Comparison of Major Players

Company Profiles

Case study & Analyst Recommendations

Research Methodology

For More Information on the research report, refer to below link:-

India Quick Commerce Market

Related Reports:-

Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players

Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego

KSA Online Grocery Delivery Market Outlook to 2025- Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Kingdom

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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Online Advertising Market: Ken Research

Online advertising denotes to a kind of marketing and advertising practice that employs the internet to encourage services and products. It carries the promotional marketing messages by collecting data and pointing potential customers. Countless tools and techniques are used to encourage these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is expansively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment.

The global online advertising market is expected to enormously benefit from the psyche of the customers who are turned off by traditional marketing approaches such as one-to-one conversation, direct e-mails, cold calling, and trade shows. During this scenario, when online advertising entertains clients with innovative graphical content tactics, the customers pay attention to the product that is tortuously being encouraged through the advert. Although the fundamental nature of online advertising is attractive to the viewers, there are pop-ups and arbitrary redirections on the web that agitate the viewers, thus, posing a threat to the Online Advertising Market Size by alleviating efficiency.

The switch from traditional print media to online advertising is propelled by present technological innovations in communication technologies. The prominent growth in number of smartphone user’s worldwide, increasing number of broadband service providers, and extensive utilization of the internet by innumerable users are triggering the global Online Advertising Market Growth Rate.

As the generating of appealing banners and advertisements via online sources promises more attention from the clients, this platform is progressively preferred by innumerable businesses over the globe.  Also, online advertising can be more convenient and cost-efficient, at the similar time proposing a broader platform, when associated to traditional advertising utilizing the television and the print media. Alarming degree of addiction to smart devices such as tablets, laptops, and smartphones has also been helping the growth.

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On the contrary, the existence of ad blockers aimed at eradicating advertisements form users’ webpages might restrict the global online advertising market revenue. Online advertising market has emerged as a very robust marketing or promotional strategy. As cited, the reach is mammoth, and it is now easier to reach the target audience. Throughout the initial introductory phase, search was the only format which acknowledged very high traction, but with time, organizations moved toward more collaborative advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest mounting advertising mediums in this online advertising market and has auspicious future.

Moreover, several Online Advertising Market Major Players are grappling with the issues of transitioning from desktop to the smartphone ads. This might also constraint the market expansion. However, the effective growth in dependence of individuals on Internet will ensure that the market for online advertising progresses hurriedly, counteracting the negative impact of this restraint.

The foremost players and brands in the North American region are being propelled by the large target audience in the region to market and encourage their content, products and services online, which in turn is propelling the growth of the digital marketing industry. The growing number of end-users in North America for online shopping is also anticipated to open broader opportunities for advertisers to encourage their products online, thereby, growing the regional market growth.

For more information on the research report, refer to below link:

Online Advertising Market Revenue

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Malaysia Used Car Market Future Outlook and Growth Rate: Ken Research

 Future Outlook of Malaysia Used Car Market and Growth Rate: Ken Research

 

How Is the Malaysia Used Car Market Positioned?

 

Overview: The Used car market in Malaysia is quite fragmented amongst the unorganized players in the industry. The used to new car ratio has been increasing over time and is currently at 1.38:1.  Increasing demand for private vehicles, increasing purchasing power, easy availability of finance, increased govt. incentives to ensure sale of new cars are the main reasons behind positive growth in used car revenue. Other major drivers include increased internet and smartphone penetration and emergence of online players which have made the overall process of selling and buying used cars smooth, thus boosting sales.

 

The buying decision of the customers is influenced by key parameters such as Price, Model and Brand value. Home grown brands Proton & Perodua account for majority of the market share.

 

Market: Market for used car in Malaysia has enhanced by a CAGR of ~% over the period 2015-2021 on the basis of revenue. Sales for used cars were recorded at ~ units in Malaysia during 2021.

 

Increasing demand for quality cars, warranty packages, post-sale services, easy financing are the main reasons behind positive growth in the sales of OEMs dealerships. However, independent dealers dominate the market as they offer cheaper price as compared to OEMs and Multi-brand Showrooms.

 


The demand for used cars decreased during the peak of pandemic on account of MCO restrictions. This was due to low supply and closure of OEM dealerships and Local Tents during lockdown. However, as the country witnessed easing of lockdown restrictions, there was a significant traction in used car sales fueled by changing consumer preferences. Going forward, the manufacturers are expected to shift focus towards digital medium in order to drive sales and increase customer footfall.

 

Malaysia Used Car Market Segmentation

By Sales channel: B2C/OEM dominates the market both in terms of both volume and value due to the provision of value-added services and after sales services. C2C transactions occurring between friends and family are comparatively very less.

 

By Source of lead generation:

In Malaysia, Online platform is the most preferred method for lead generation for organized players as it eliminates middlemen and the commission margin associated with them. It also offers a display of large variety of used vehicles on a single click and allows person to compare different vehicles at the same time.

 

By Type of Car: Sedans are the most popular car types in Malaysia. This is majorly due to the fact that they have both commercial and personal utility, mostly finding applications by young professionals, store/business heads, on- demand services like taxi and rental services

By Price: The price range of MYR 30,000-50,000 accounted for highest percentage share of used cars in Malaysia in 2021.  Sedans and Hatchback are the most popular car models preferred by Malaysians, and a vast majority of them lie in this price range.

 

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By Brand: Perodua is the market leader in Malaysia accounting for greater than 30% of sale of used cars by volume. Cars of Perodua, Proton, Toyota, Honda, Nissan are the most preferred due to strong brand value, reliability, longer life span, and higher retention value of the used vehicles.

 

By Kilometers Driven: Cars with running of 80,000- 120,000 kilometers dominate the market. Vehicles used for commercial purposes such as taxis, rentals travel in excess of 40,000 kms every year.

 

By Ownership Period: Cars with ownership period of 5-8 years have the highest market share owing to high durability of the pickup trucks in the country. Since these vehicles have sturdy engines, the owners tend to keep them for long time and use it for business purposes

 

By Region: High urban population and disposable income in Kuala Lumpur & Selengor has led to generation of ~% of the used car sales over these regions. Due to geographical factors, East Malaysia has a high demand on pickup trucks. East Malaysian cities such as Sabah, Kuching have sales generated majorly by pickup trucks that provide better power and maneuverability, especially for off road commercial applications such as logging, construction, and plantation

 

C2b Used Car Market Size

C2B Platforms for used cars make the car selling process more convenient. Malaysia C2B used car market size was valued at MYR ~Bn in 2021; recording a contraction of ~% CAGR in between 2016 and 2021 on the basis of GMV.

The C2B Platforms enable sellers to sell used cars directly to the online players who in turn sell the inventory to the dealers either through bidding or by general sales process while charging a margin.

 

On a C2B Platform, the sellers can upload a quick listing of their vehicles, receive offers from interesting buyers and accept the most feasible option to sell it online. The market displays a sales volume of ~ units through C2B channel in 2021 with a CAGR of ~% during the period 2016-2021.

 

Key Segments Covered: -

 

By Market Structure

Organized

Unorganized

 

By Sales Channel

B2C/OEM organized

C2C

Auction

 

By Source of Lead generation

Online

Dealership walk-ins

 

By Car Segment

Sedan

Hatchback

SUV

MPV

Pickup trucks

Others (convertibles, coupe, sports vehicles, etc.)

 

By Price

Less than MYR 30,000

MYR 30,000-50,000

MYR 50,000-70,000

MYR 70,000-90,000

More than 90,000

 

By Brand

Perodua

Proton

Honda

Toyota

Nissan

Others (Mitsubishi, Mazda, Mercedes, Audi, etc)

 

By Region

Kuala Lumpur

Selengor

Johor

Penang

Perak

Others

 

By Ownership period

Less than 2 years

2-4 years

4-6 years

6-8 years

More than 8 years

 

By Mileage

Less than 20,000

20,000-50,000

50,000-80,000

80,000-120,000

Above 120,000

 

By Fuel

Petrol

Diesel

Hybrid

Electric

 

Companies Covered

 

OEM Dealerships

Perodua Pre-owned

Proton Certified Pre-owned

Toyota Topmark

Mazda Certified Pre-owned

BMW Premium Selection

Mercedes Benz Certified Pre-owned

 

Online Portals – C2B platforms

Carsome

MyTukar

MyMotor

 

Online Portals – Online Auto Classified Platforms

Mudah.my

Motor Trader

Carlist.my

WeMotor

Motor Trader

Autocari

Oto.my

 

B2B Auction players

G-Mart

MUV

NG Chan Mau & Company

Pickles Auction

 

Key Target Audience

Used Car Companies

OEMs

Online Used Car Portals

Auction players

Used Car Financing Companies

Government Bodies

Investors & Venture Capital Firms

Used Car Dealerships

Used Car Distributors Auction Houses

Used Car Associations

 

Time Period Captured in the Report: -

Historical Period – 2015-2021

Forecast Period – 2021-2026F

 

Key Topics Covered in the Report: -

Executive Summary

Research Methodology

Malaysia Used Car Market Overview

Malaysia Used Car Market Size, 2015-2020

Malaysia Used Car Market Segmentation, 2020

Growth Drivers in Malaysia Used Car Market

Issues and Challenges in Malaysia Used Car Market

Regulatory Framework

Ecosystem and Value Chain of Used Car Industry in Malaysia

Customers Purchase Decision Making Parameters

Cross Comparison between Major OEMs and Multi-brand Dealers and Company Profiles & Product Portfolios

Snapshot on Online used car market

Snapshot on C2B and online classified market

Snapshot on Auction Market

Future Market Size and Segmentations, 2021-2025F

Covid-19 Impact on the Industry & the way forward

Analysts’ Recommendations

 

For More Information on the research report, refer to below link: –

Malaysia Used Car Market Growth Rate

 

Related Reports by Ken Research: –

 

Indonesia Used Car Market Outlook to 2025

 

Saudi Arabia Used Car Market Outlook to 2025

 

Contact Us: –

Ken Research

Ankur Gupta, Head Marketing & Communications

Support@kenresearch.com

+91-9015378249

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COVID Impact on General Healthcare Market: Ken Research

The enterprises of healthcare are vital in retaining the long-term economic fitness of any person. Such organizations or enterprises have observed an unprecedented boom over the last few years due to the up-gradation and advancement in technology and an augment in ultimatum from the growing markets. An aging population and incidences of the complex illnesses and the chronic health problems further augmented the investment in the several research and development segment to patients. The industry of healthcare has ended up with the higher orientation to as per the wishes of the patients entailing supplying the safe, personalized healthcare services and less expensive.

Israel is an important fitness and wellness destination with copiousness of wellness retreats, spa breaks, and boot camps proposing in a fitness centre with state-of-the-art equipment. The effective growth in awareness concerning to the balanced lifestyle, access to low-cost budget fitness centres and growth of well-equipped gyms with state-of the art equipment are propelling the market growth. Opening up of ladies dedicated gyms such as Fitwell Ladies Fitness Centres with female professional trainers to direct the woman's pursuing exercises has generated the new segment and increased the female memberships across the country.



With an augmenting awareness of the importance of a balanced lifestyle and traction obtained for healthier food and wellness, Israel fitness industry is witnessing double digit growth during the last few years. Vigorous growth in the fitness Industry along with growth in digital proposing has triggered the requirement for personal trainers over the past few years. Majority of the fitness centres across Israel are clustered in prime locations near Jerusalem and Tel Aviv targeting high class customers with augmented the per capita spending in these cities.

In 2020, General Healthcare Market across Egypt experienced a temporary downfall due to the impact of COVID-19 on industry leading to end of the fitness centres and health clubs owing to country broad lockdown. With compulsory protocol such as to avoid physical contact and maintenance of social distancing to safeguard the transmission of virus restrained a foremost chunk of population from availing fitness services in fitness centres and health clubs. These aspects have however led to augmented requirement of home-based fitness equipment and variation to digital fitness services as individuals preferred to follow fitness regimes at their home to confirm the safety. Also, augmented the awareness on health and hygiene followed by the advent of COVID-19 is functioning as a catalyst for the shift in consumer’s preference towards availing the digitally connected solutions for their fitness routine.

The high set up or installation cost of devices or equipment and growing demand for resale of used fitness equipment for saving cost are predicted to obstruct the market’s growth within the above-mentioned forecast duration. On the other hand, the global market is poised to gain significant traction with the growth in the number of women centric health clubs and fitness centres incorporating improved equipment catering to the transforming health patterns and consumer requirements.

Related Report: –

Indonesia Health Tech Market Outlook to 2025-Lack of Medical Staff and Protective Gear to Lean on Healthcare Startups in Indonesia

Contact Us: –

Ken Research

Ankur Gupta, Head Marketing & Communications

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+91-9015378249

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Customer Product Satisfaction Survey Are Occasions for Customer to Prompt Their Opinions: Ken Research

Customer feedback is one of the most commanding aspects of enhancing your customer experience. Only if you have measurable data on how well your client like your product or service, will you be able to make communicative innovations to their end-user experience. And a prodigious manner to gather feedback and determine the customer satisfaction levels is by manipulating the Client Satisfaction Survey. A customer feedback questions is a questionnaire put together by brands to recognize and know their customers' satisfaction with the product/service delivered. A survey of customer satisfaction research firm can be utilized to track customer sentiment around each touchpoint of the consumer journey.

Customer Product Satisfaction Survey can support to regulate how consumers are feeling about an organization’s customer service, products, web experience and services. They can also sustenance an organization get to know their clients in order to enhanced the communicate with them.

Ken Research is one of the Top CSAT Companies to conduct retail audit either by staying the store or by creating an enquiry over a call. Constant retail audits can authorize companies to stay ahead of the competition and authorize the supreme ROI. Our customer feedback survey will sustenance you gather consumer’s feedback on any anxieties connected to your products and services. It will make you improve the deeper insights about how they distinguish your products/services/brand. The feedback will discover issues that you might not be conscious of and will sustenance you to fix them. 

Not only has this, Ken Research also provide reports on the Employee Feedback Survey Questions. All the information gained from our survey is utilized by organizations to improve the quality of their products and services. Feedbacks from clients through such customer experience survey can assist the organizations to discourse issues and take measures proximately of issues they were not aware of. Thus, such a customer satisfaction survey where customers are asked about the products of a survey aid to advance the entire performance and prosperity of an organization.

CSAT Assessment is the foremost to making or breaking brands. In this competitive insight of a massive number of brands, customer satisfaction has to be focal to your customer strategy. No amount of marketing campaigns and preferments will assist you if your consumers are not gratified. Brands that have low levels of customer satisfaction are likely to decease during the future. Brands that have supporters are far probable to do better than brands that do not. You will have brand supporters when you have gratified customers. So, as you see, it all starts and ends with the customer satisfaction survey.

Our Satisfaction surveys backing you make short-, medium-, and long-term decisions about more than a few aspects of your company, as you can expose what things require to be enhanced and get the ideas for new products and services. We benefit you automate payment collection, cutting down on the amount of admin your team necessitates to deal with when chasing the invoices.

For more information on the research report, refer to below link:

Customer Product Satisfaction Survey

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

support@kenresearch.com

+91-9015378249

 

Customer feedback is one of the most commanding aspects of enhancing your customer experience. Only if you have measurable data on how well your client like your product or service, will you be able to make communicative innovations to their end-user experience. And a prodigious manner to gather feedback and determine the customer satisfaction levels is by manipulating the Client Satisfaction Survey. A customer feedback questions is a questionnaire put together by brands to recognize and know their customers' satisfaction with the product/service delivered. A survey of customer satisfaction research firm can be utilized to track customer sentiment around each touchpoint of the consumer journey.

Customer Product Satisfaction Survey can support to regulate how consumers are feeling about an organization’s customer service, products, web experience and services. They can also sustenance an organization get to know their clients in order to enhanced the communicate with them.

Ken Research is one of the Top CSAT Companies to conduct retail audit either by staying the store or by creating an enquiry over a call. Constant retail audits can authorize companies to stay ahead of the competition and authorize the supreme ROI. Our customer feedback survey will sustenance you gather consumer’s feedback on any anxieties connected to your products and services. It will make you improve the deeper insights about how they distinguish your products/services/brand. The feedback will discover issues that you might not be conscious of and will sustenance you to fix them. 

Not only has this, Ken Research also provide reports on the Employee Feedback Survey Questions. All the information gained from our survey is utilized by organizations to improve the quality of their products and services. Feedbacks from clients through such customer experience survey can assist the organizations to discourse issues and take measures proximately of issues they were not aware of. Thus, such a customer satisfaction survey where customers are asked about the products of a survey aid to advance the entire performance and prosperity of an organization.

CSAT Assessment is the foremost to making or breaking brands. In this competitive insight of a massive number of brands, customer satisfaction has to be focal to your customer strategy. No amount of marketing campaigns and preferments will assist you if your consumers are not gratified. Brands that have low levels of customer satisfaction are likely to decease during the future. Brands that have supporters are far probable to do better than brands that do not. You will have brand supporters when you have gratified customers. So, as you see, it all starts and ends with the customer satisfaction survey.

Our Satisfaction surveys backing you make short-, medium-, and long-term decisions about more than a few aspects of your company, as you can expose what things require to be enhanced and get the ideas for new products and services. We benefit you automate payment collection, cutting down on the amount of admin your team necessitates to deal with when chasing the invoices.

For more information on the research report, refer to below link:

Customer Product Satisfaction Survey

Follow Us

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

support@kenresearch.com

+91-9015378249