Booming Prepaid Card Market in India: A Closer Look at Fintech Innovations: Ken Research

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The market is fueled by the country’s rising interest in digital payments & ‘Digital India’ initiative.

1. Digital Wallets Revolutionize Payments: Mobikwik partners with NPCI and Axis Bank, introducing MobiKwik RuPay Prepaid Card for global transactions.
2. Seamless Transit Payments: Paytm's prepaid transit card simplifies travel expenses, extends to shopping, parking, and more.
3. Empowering MSME Workers: ICICI collaborates with Niyo to launch ICICI Bank Niyo Bharat Payroll Card, boosting financial inclusion.
4. Fintech's Impact: Indian fintech firms drive prepaid card growth, catering to diverse needs and accelerating the shift towards cashless transactions.
5. As per Ken Research, India's prepaid card market is experiencing exponential growth, driven by the country's increasing shift towards digital payments

India's prepaid card market has witnessed a robust growth in the recent years registering a remarkable growth rate. As the country's digital landscape continues to evolve, fintech companies are actively capturing opportunities to expand their services and offer innovative solutions in order to meet the increasing demand coming in for digital payments. In this article, we uncover some of the recent developments in the Indian prepaid card market, underlining the efforts of financial service providers and digital wallet companies to capture more market share.

1. Digital Wallets Introducing Prepaid Card Solutions

Read More: India’s Cashless payment Market

As a response to the rising demand for digital payments across online and offline merchants, digital wallet providers are introducing innovative prepaid card solutions. One such instance is of the collaboration between Mobikwik, the Indian digital wallet company, the National Payments Corporation of India (NPCI), and Axis Bank. Together, they launched the MobiKwik RuPay Prepaid Card (November 2021).

The said card, combined with the wallet, grants customers unlimited access to over 40 million merchants worldwide, including the popular MobiKwik's extensive merchant network. The card mirrors up to 2 lakhs (~US$2,690) from the wallet balance, allowing users the convenience of digital payments on a worldwide scale.

Moreover, users of the prepaid card are automatically qualified for MobiKwik Zip, a ‘Buy Now Pay Later (BNPL)’ product, further enhancing the appeal of this financial offering.

2. Unified Prepaid Transit Cards for Easy Payments

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With the rising popularity of cashless transactions in India, fintech companies are entering into various sectors with innovative products. Paytm, a prominent financial service and digital wallet provider, launched its stand-alone transit card which is specifically aimed at fulfilling commuters' needs.

The Paytm Transit Card, a prepaid card, facilitates seamless travel experiences on metros, buses, and trains. However, its utility doesn't stop there. Users can even make use of the card for parking expenses, food, fuel, online shopping, and other travel-related expenses thereby streamlining the entire payment process.

The card is linked to Paytm Payments Bank and the wallet, allowing easy top-ups and transactions, making it an attractive proposition for travelers seeking convenience and efficiency.

3. Fintech Collaborations for MSME Workers:

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Recognizing the importance of the micro, small, and medium enterprises (MSME) sector, several financial institutions have now collaborated with fintech companies in order to launch prepaid payroll cards for blue-collar employees.

In one such instance, ICICI, a private sector bank in India, joined hands with fintech company ‘Niyo’ to introduce the ICICI Bank Niyo Bharat Payroll Card. Aimed at MSME workers, this prepaid card allows employers to load their salaries onto the cards, empowering workers with hassle-free access to their funds.

These payroll cards, powered by Visa, provide workers with the flexibility to use funds as per their requirement thereby supporting financial inclusion and promoting digital payment adoption.

Conclusion:

As per Ken Research, India's prepaid card market is experiencing exponential growth, driven by the country's increasing shift towards digital payments. Fintech companies, recognizing the potential, are introducing innovative prepaid card solutions and forming strategic partnerships to cater to various consumer segments. As India embraces a cashless future, prepaid cards are poised to play a pivotal role in transforming the nation's payment landscape.

Major Players Mentioned in the Report:

India Gift Card Market Players

• Uber
• Amazon
• Paytm
• Ajio
• Nykaa
• Myntra

India Co-Branded Cards Market

• Apollo Pharmacy
• Big bazaar
• Oyo
• Make My Trip
• Yatra

India Prepaid Reloadable Card Market

• Axis Bank
• SBI
• ICICI Bank
• Kotak Mahindra

India NCMC Card Market

• SBI
• Canara Bank
• Union bank of India
• Bank of Baroda
• ICICI Bank

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:

• Investors
• Risk-Averse Individuals
• Fixed Income Seekers
• Small Business Owners
• Non-Profit Organizations
• Fixed-Time Investors

Time Period Captured in the Report:

• Period: 2022-2023

For more insights on market intelligence, refer to the link below: –

India Prepaid Cards & Retail Fuel Spend Market

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KSA Lending Market Outlook to 2027

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Twitch takes hold of the US Game Streaming Market can it hold its dominance? : Ken Research

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From the year 2011, when the game streaming platforms comes to a rise, Twitch was already a budding application, which started off slow but spread its wings in 2014, with celebrities coming to make a proper environment for budding players. By 2022, Twitch had almost 9 Million streamers, among which nearly everyone had a minimum 25 Million viewers, stating a 5% month-on-month (MOM) growth.

STORY OUTLINE

• Twitch TV has a greater number of Streamers and communities, resulting in an increase in gamers streaming through this.
• With Content Diversity and Exclusive Partnerships, Twitch climbs up the ladder in a short period of time.
• With strong veteran game players residing under this community, player’s engagement towards the platform increases, raising the platform with it.
• Built for game streaming, Twitch aims to make itself as one of the highest revenue generating game streaming platform.

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1.Twitch TV has a greater number of Streamers and communities, resulting in an increase.

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• Twitch currently records of getting 140 millionunique visitors every month, increasing the number of subscribers and viewers. That’s a rise of 154% from its past years.

• Almost 110,000 live Twitch broadcasts are going on at any given time The US is currently owning biggest share of Twitch viewers, making home to nearly a quarter of all users out of which 65% of the users are men.
• The Twitch app has been downloaded over 100 million times, with more than equal revenues generated. League of Legends, being the most-watched on Twitch, with streams of its videos game accumulating at about 42.55 billion watch hours.

According to Ken Research, Twitch is a leading game streaming application, with a wide Established User Base, mainly containing streamers and viewers. With an “Exclusive partnership” and Integration with Amazon Prime, twitch draws maximum of the players, bringing them to showcase their skills online.

• With a broader broadcasting system, Twitch excels in bringing the right target to the platform, connecting all of them under the same roof and making sure that there is a trouble free broadcasting.

With technological advancements and larger groups of gamers and viewers, twitch has recorded for generating $~3 Billion dollars, in 2022

2.With Content Diversity and Exclusive Partnerships, Twitch climbs up the ladder of huge active users.

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• Monthly Active Users or MAUs, refers to the number of unique visitors on a monthly basis, of which Twitch has almost 150 Million, resulting in a surge of views and subscription.
• With 7.4 Million streamers publishing high quality content and over 2 Billion Hours video watched for each month, Twitch is currently generating a high growing rate monthly.
• DAUs or Daily Active Users, are the number of new visitors on a daily basis, of which Twitch records in having 15 Million DAUs, with a continuous number of 3 Million viewers at any given time, pushing the growth starting from daily and monthly.

3.With strong veteran game players residing under this community, player’s engagement towards the platform increases, raising the platform with it.

• With popular Twitch streamers like Richard Tyler Blevins (aka Ninja), Turner Ellis Tenney (aka Tfue), Michael Grzesiek (aka Shroud), subscription and views, rise up simultaneously in an increasing fashion daily, resulting in an increased revenue generation.
• With Ninja ranking top in the number of subscriptions (17 Million) and viewers, with League of Legends (43 Billion hours) and Fortnite (26 Billion hours) being the top games that are streamed, Twitch grows on a daily basis, as there are millions of other players, especially other professional streamers, generating revenue every day.
• While the games were generating revenues from its own side, “Just Chatting” category saw more growth than any game, with 2 Billion hours of watch time and over 5000 channels broadcasted simultaneously, resulting in an exponential growth network to spread globally.

4.Built for game streaming, Twitch aims to make itself as one of the highest revenue generating game streaming platform.

• Twitch generated about $232 Million, through an annual advertising system which has exceeded double than what it generated in the past. This rise made possible to extend their chain more than what it was, and spread across globally.
• The other revenue model for Twitch, is the subscription model. With more and more daily active users, at least 50% of the viewers are subscribing to the channel, making that streamer with a bigger fan base, leading to larger revenue earned, with recorded generation of $~15 billion.
• With the “50 followers and 500 total streaming minutes” scheme, Twitch encourages people to make a fan base through this fashion to lead to a proper income. Twitch is currently making their services better, for which expert streamers are earning $3000- $4000 monthly.
• With advanced machinery and strong built for heavy broadcasting, Twitch projects to make itself globally number 1.

CONCLUSION

According to the above article, the main focus of Twitch is to earn more and more subscribers and receive more views from their followers, resulting in a generalised mode of payment for both ends. With a broad listing of veterans streaming and teaching others, and with a live chat system where people can ask anything to the streamer, it becomes a quick gateway for learners to adapt and rise up for the challenge. With currently over 150 Million active users, Twitch is able to rise by a ~5% every year.

Metaverse Market Thrives on Cryptocurrency Craze, Pioneering Security Innovations and Embracing Decentralized Solutions: Ken Research

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Story Outline

Rise in Demand in the media and entertainment, gaming and adjacent markets like virtual reality (VR), augmented reality (AR), mixed reality (MR), and digitalization in the fashion, retail, and art industries are the main factors for the metaverse industry growth. New product launches and contracts are expected to offer lucrative opportunities for the market players during the next five years.

1. Next-Generation Aerospace and Defense: Harnessing the Power of Metaverse and Adjacent Technologies

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Technologies, such as XR, AI, and analytics in the aerospace and defense sector is expected to be useful for training and simulating applications largely. These technologies coupled with metaverse are expected to be helpful for experiential training by making use of data-driven applications in real-time. Thus, the metaverse is projected to enable the improved and efficient transfer of accurate skills and enhanced knowledge retention by trainees across this vertical/enterprise. Extended reality is used to train the ground crew for pre-flight checks in airlines. It is also used to enable the ground crew to carry out required procedures before the take-off of aircraft. Further, the technologies combined can be used to inspect airplanes, analyze the data, and find out malfunctions, before take-off, thereby ensuring increased safety. The metaverse in integration with XR, can also help in weapon training, flight training, and simulations, thereby boosting the market growth.

2. Global economic slowdown resulting due to COVID-19: A challenge or driver for the metaverse industry?

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The ongoing pandemic has increased the demand for extended reality devices due to the unexpected lockdowns in key regions (Europe, Asia Pacific, and North America). The employees of several organizations are working from home in the wake of the COVID-19, thereby increasing the requirement for virtual meetings, training, and conferences. The pandemic has also affected the global manufacturing of extended reality devices.

A survey conducted by the National Association of Manufacturers (NAM) in 2020 related to the manufacturing industry in the US depicts more than 35% of respondents are of the opinion that the COVID-19 has impacted their supply chain operations, and over 53% expected a change in their operations in the coming months. Some key industrial companies have closed their facilities and are considering the extent of layoffs to help curb the spread of the virus and for economic reasons. The severe impact of the pandemic on the manufacturing industry has halted the supply of extended reality devices across the world. It has reduced consumer expenditure on non-essential items. This, in turn, is expected to act as a challenge for the growth of the metaverse market in short term.

3. The rising popularity of virtual tokens and NFTs are a major growth driver of the metaverse market.

Emerging US Professional Services Market

In recent years, non-fungible tokens or NFTs have gained major growth and endorsements. Rise in popularity of virtual goods and digital currencies among younger generation (millennials and gen Z) aids in growth of NFTs. According to a report published by the American news media house – CNBC in March 2022, total number of NFT trades accounted for over $17 billion, which was a 200% increase from 2020 to 2021. Such instances propel growth in popularity of virtual goods and currency in the modern digital landscape, which propels the global metaverse market.

Rise in demand for work from home and remote working tools during the period of the COVID-19 pandemic led to growth of the global metaverse market. Growth in popularity of cryptocurrencies and non-fungible tokens (NFTs) positively impact the metaverse market growth. However, complex security and privacy challenges on the metaverse platform can hamper the metaverse market. On the contrary, a positive drive toward decentralized network technology is expected to offer remunerative opportunities for expansion of the metaverse market during the forecast period.

Inside the Minds of Gurugram Home Buyers: Perception Analysis Revealed- Ken Research

Gurugram, also known as Gurgaon, is a rapidly developing city located in the National Capital Region (NCR) of India. It has witnessed significant growth in its real estate sector over the years.

Gurugram offers a diverse range of residential properties, including apartments, villas, and independent houses. The preference for property type may vary based on budget, family size, lifestyle, and personal preferences.

Gurugram's strategic location near Delhi and its well-developed infrastructure, including highways and metro connectivity, make it an attractive choice for homebuyers. Proximity to workplaces, educational institutions, hospitals, and other essential services is a crucial factor for buyers.

The majority of customers view a residential purchase as not only a place for shelter but also as a means of potential investment returns when renting it out and selling it in the future. The respondents are highly interested in buying a residential apartment in Gurgaon and express a strong willingness to consider properties that are ready for immediate possession.

Click to Read Full Article: Home Buyer Perception Study

Buyers prioritize residential properties in MG Road or Phase 3 due to their advantageous location as major hubs with close proximity to both the airport and the capital city. Additionally, the proximity to workplaces, educational institutions, hospitals, and other essential services plays a significant role in their decision-making process.

The closeness to amenities such as schools, hospitals, and work locations continues to be a crucial determinant in property purchase decisions, with ~30% of respondents emphasizing its utmost importance.

As physical health awareness grows, people now favor having fitness centers within residential apartments. This not only saves commute time and membership costs but also offers the convenience of round-the-clock access. Moreover, it fosters interactions with other apartment residents, facilitating the opportunity to forge new connections and relationships.

Discover Layout preferences and Size Requirements

As Gurugram's real estate market continues to evolve, staying attuned to homebuyer preferences and trends is essential for developers and investors alike. The demand for residential properties, coupled with changing lifestyle priorities, underscores the city's potential for continued growth and investment opportunities. With its strategic location and a diverse array of offerings, Gurugram remains an exciting prospect for both home seekers and the real estate industry.

In conclusion, Gurugram's thriving real estate sector is driven by strategic location, diverse property offerings, and the growing emphasis on lifestyle preferences. Homebuyers prioritize proximity to essential services and workplaces, with MG Road and Phase 3 emerging as top choices. As physical health awareness rises, in-house fitness amenities gain prominence. Gurugram's real estate boom presents lucrative investment opportunities, cementing its position as a premier destination for discerning home seekers and investors alike.

Asia's Showbiz Spectacle: The Booming Media and Entertainment Market: Ken Research

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The Asia media and entertainment market is a dynamic and diverse industry encompassing digital streaming, gaming, film, music, and more, driven by technological advancements and growing consumer demand.

STORY OUTLINE

• Digital Content Dominance: Subscription-based streaming grows, original content invests, and regional curation expands, reshaping Asia's entertainment market.

• Thriving Market Opportunities: Dynamic and expanding industry invites businesses to embrace tech and cater to localized content preferences in the competitive Asian landscape.
• Tech-Driven Innovation: AR elevates theme park experiences, AI personalizes content, and blockchain transforms gaming transactions in Asia.
• Mobile Gaming Revolution: Mobile titles dominate Asia's gaming scene, with unique monetization models tailored to regional preferences.

1. The New Era of Media: Digital Content Reigns Supreme

Click to Read Full Article: Asia Media and Entertainment Market

Increased Subscription Revenue: The adoption of subscription-based streaming platforms is expected to rise significantly, leading to substantial revenue growth for companies providing on-demand digital content.

Original Content Production: Content creators and streaming platforms will continue investing in original programming to differentiate their offerings and attract and retain a loyal subscriber base.

Content Localization: Streaming platforms will focus on curating content specific to individual Asian markets, catering to linguistic and cultural diversity and expanding their regional audience reach.

2. Level Up: Gaming and Esports Expand their Domains

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Mobile gaming is the largest and fastest-growing segment in the Asia gaming market. With the widespread adoption of smartphones and increasing internet penetration, mobile games have gained immense popularity across the region. Games such as PUBG Mobile, Garena Free Fire, and Honor of Kings have attracted millions of players, driving the growth of the mobile gaming market.

The popularity of mobile gaming will continue to rise, with mobile titles dominating the gaming market and reaching a massive audience across Asia. In the Asian market, game monetization models often diverge from those in Western markets. Free-to-play games with in-app purchases and microtransactions have gained immense popularity, enabling players to access games without any initial cost while providing the option to make voluntary purchases for virtual goods, cosmetics, and extra features. The localization of these monetization models takes into account the preferences and spending habits of Asian gamers.

3. Pioneering the Path to Technological Advancement

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Augmented Reality in Theme Parks: Theme parks will integrate AR experiences into rides and attractions, providing visitors with interactive and immersive entertainment.

AI-powered Content Recommendations: Streaming platforms will employ artificial intelligence to personalize content recommendations based on user preferences, increasing user engagement.

Blockchain in Gaming: Blockchain technology will be adopted to introduce secure in-game transactions, ownership of digital assets, and decentralized gaming platforms.

The Asia entertainment and leisure market is embracing the digital era, with subscription-based streaming, original content, and localization driving media growth. Mobile gaming's dominance and unique monetization models further boost the gaming sector. Pioneering technological advancements, including AR, AI-driven content recommendations, and blockchain in gaming, promise enhanced user experiences and industry evolution. The market's dynamic expansion and projected remarkable growth present lucrative opportunities for businesses to thrive in the vibrant Asian landscape, as it continues to captivate audiences with diverse and innovative entertainment offerings.

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:

• Media Companies
• Entertainment Companies
• Advertising and Marketing Agencies
• Content Creators and Artists
• Technology and Service Providers
• Potential Market Entrants
• Mechanical Repair Companies
• Industry Associations
• Consulting Agencies
• Government Bodies & Regulating Authorities

Time Period Captured in the Report:

• Historical Period: 2018-2022
• Base Year: 2022
• Forecast Period: 2022-2027

For more insights on market intelligence, refer to the link below: –

Asia Media and Entertainment Market

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US Game Streaming Market stand at $ 150 Bn in 2022. Will it be able to climb the ladder of Global Market Index?: Ken Research

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The recent growing vast network of gamers, with the wake of Covid-19, game streaming has become a strong income for the game companies, which in turn leads to a growth to the market. Since 2020, market for game streaming is rising by ~11%, leading to a steady growth in selling of gaming consoles to selling games through online libraries.

STORY OUTLINE

• The US Game Streaming market is flourishing monetization to ensure the growth of gamers, especially the game streaming industry.
• Adoption of Streaming applications and an increase in internet penetration has marked the growth in this market.
• A great increase in high end computers and consoles, leads to a high engagement towards gaming and E-sports.
• Games Market is also marking the growth of Game Developing Companies.

1.The US Game Streaming market is flourishing monetization to ensure the growth of gamers, especially the game streaming industry.

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• Gaming Industry has a particular revenue model that lets them earn seamlessly, providing safety via online transaction, marking a rise in the growth percentage.

For the game streaming industry to rise the Game developing companies need to flourish first. They have six different types of revenue models which makes the growth spike every month.

• Revenue models exploited by the game developing companies for paid games are:

1. Subscription Model- Which allows players to subscribe to the game or content in order to access it, making a revenue for the owner, per subscriptions.
2. Paid Games for Order- Which allows players to buy the game into their online or digital libraries like Steam, Origin, etc. allowing individuals to keep the game to them once bought.
3. Premium Model- It is a group of games that have a premium set of contents that needs to be bought using real money, which are sent directly to the owner, leaving 5% of the amount with the company.

• Revenue models for the companies selling free-to-play games, are:

1. a) Freemium- This is a certain model which allows the players to download a free to play games, but it will have certain advertisements in between, which once viewed generates a revenue and is transferred directly to the account.
2. b) Battle pass- This is a separate section of content that can be brought using real money, present mostly in the free to play games. Almost 40% of total gamers go for buying battle pass as once bought, it offers currency to keep the pass going even when a season ends.

• All these revenue model strive for an increase in the revenue generated from the number of people actively taking part in the games. Approximately 2 Bn gamers are actively participating in the gaming industry, making the market grow.

According to Ken Research, the rise in the Game streaming market came to rise like a flood owing to the wake of Covid-19. This first stage of a global pandemic shook the people restricting them to their homes, with almost 90% of the population not able to do anything other than stay at homes.

A steady decrease in the employment was recorded for the year, but with it a certain percentage of people rose to keep the income coming, known as “Gamers”.

 From teenagers to adults, girls to boys, many rose to invest their time in gaming, especially Competitive Games, which allows many players to team up at one time, making the engagement much more interactive.

With a current market size of $150 Billion in 2022, due to increased people streaming, the market is expected to grow exponentially in the upcoming year.

• A gradual increase in high-end parts for computers, high end consoles (like PS and Xbox) and thousands of games selling on online game libraries are making people come out of the stereotypic buying and reselling, and keeping the games to them forever with secure digital payments, like PayPal etc.

This resulted in gamers to showcase their games online, trying to get global recognition, with at least 55% of streamers active and earning by 2021. With websites like YouTube, Twitch, Facebook etc, people gets to broadcast their skills in an online platform with a subscriber and viewer model of payment.

• This rise in streaming has marked a rise in the growth of the budget in which companies like Twitch benefit from streamers, rising every year. Every streamer playing a game, lets the owner of the game earn a revenue while he is playing.

The games that have advertisements, such as the mobile games, have a subscription and in-app purchases model of monetization. Every individual opening the advertisement will let the owner of the game earn a certain percentage of money allowing them to grow.

While the in-app purchases are allowing players to buy in-game cosmetics, like ‘skins’, ‘agent dialogue package’, ‘emotes’, etc. which make their game playing look different than normal users and make their stream gain viewers and relative subscribers, resulting in an overall growth of the market.

2.Adoption of Streaming applications and an increase in Internet penetration has spiked the growth in this market.

• Streaming requires high end computers and cameras. A streamer has to set his setups and also make a place amongst the game communities to get proper views for the particular game he/she is streaming at that moment.
• Almost 40% of the online communities out there on online, social platforms are gamers, which enthuses every other gamer to stream and showcase their skills, leading for game streaming companies like Twitch, YouTube, GameCaster etc. to flourish due to people’s engagement.
• Total global population as of present times is 8 Billion people, among which almost 64% of the total are having an internet connection at their home, with Northern Europe ranking first with 97% Internet Penetration, and among the total population almost 41% of them are gamers with high-end internet connection and stations to play. This significantly marks the growth pillar where people from diverse nations are buying game, game content and earning by streaming or recording video content.
• Total of 60% of US population are gamers in today’s time and due to the presence of high end parts of computer and consoles. Live streaming has become a necessity for every gamer out there, streaming every other days in a week. With more high end computers and technologies being invented people’s engagement is increasing making the market grow.

3.A great increase in high end computers and consoles, leads to a high engagement towards gaming and E-sports.

 

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• Gamers are equally spending on the parts and physical hardware, leading to an equal growth of the computer hardware stores, spiking their growth as well. The US computer hardware market has grown significantly than what it was. At present time, the gaming industry is pushing its limits and spread its chain networks to more distant countries where games are not yet available in that quantity like China, Belgium, etc.
• For the non-availability of games in certain country, gaming communities came up with a new opportunity called “E-Sports”. This is a community of gamers who come together to setup tournaments and awareness about the rising games by holding live streams and podcasts just for games, so that people from different parts get to know about this and learn to engage more.
• A small entry fee is taken, which is not considered to be a matter of concern for most of the gamers. Once even participated, people will know that person and will have a viewer’s system for their streaming, leading for the streamer to stream more and generate more revenue, for that company in turn to flourish more with more active users.

4.Game Streaming marks a rise of awareness for people to engage more towards Games.

• Streaming has always been a best way for gamers to show their skills in a particular game. Above 20% of gamers in a particular community are well paid streamers, who earn at least $2000 a week, calculating to be a higher percentage of revenue annually.
• Celebrities and influencers like SenTenz, ACEU, IitzTimmy, and SHROUD etc. broadcast their games and teach other players how to master their own skills in the games, and how to be a better streamer in order to get more views and subscriptions. A 7% rise in the streamers are seen with such influencers posting or live streaming about topics like this, prospering and fueling other gamers.
• With the rise in streaming amongst communities, every gamer soon aspires to become a streamer, activating their monetization facilities and earn generated revenue. This makes a possible permanent player in this market, who will consistently earn and increase viewer’s engagement as well, resulting in an overall growth.

CONCLUSION

According to Ken Research, game streaming industry rises along with gaming industry, with the new technological advancements, heavier than usual internet penetration and larger human engagement towards this industry, leads to an overall growth in the market, leading to new streamers every month, who in turn gradually increase the streaming market’s revenue generated annually, and is growing ~11% annually.

Unveiling the Power of Robotics and Automation to Revolutionize Industry: Ken Research

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This piece uncovers the global industrial robotics market's ongoing interest, as companies exhibit significant confidence in automation and allocate a substantial portion of their capital spending to it

                                                              Storyline

1. Automation Trends: Retail & Logistics Lead Investments
2. Balancing Automation: Routine vs. Complex Tasks
3. Advantages & Limitations of Automation
4. As per Ken Research, the pros & cons of the industry trends have to be kept in mind by the industry players before diving too deep in the water.

Companies across the industrial world are showing significant confidence in robotics and automation, with many of them allocating a substantial portion of their capital spending, approximately 25 percent, over the next five years towards automated systems. Industrial-company executives anticipate various advantages, including improved output quality, enhanced efficiency, and increased uptime. Despite the optimistic outlook, there are still apprehensions among some executives. In this piece, we uncover the ongoing interest in the global Industrial robotics market.

1. Retail and Consumer Goods Lead the Automation Charge, While Logistics and Fulfillment Embrace the Robotic Revolution!

Read More: Global Industrial Robotics trends

Among the industrial sectors surveyed, the biggest spender on automation over the next five years is poised to be retail and consumer goods, with 23 percent of respondents from that sector planning to spend more than $500 million. That compares with 15 percent in food and beverage and 8 percent in automotive. On the other hand logistics and fulfillment players, automation will represent 30 percent or more of their capital spending in the next five years—the highest share among industrial segments surveyed.

2. Navigating the Automation Frontier: Unraveling Routine Tasks while Pioneering Human-Driven Complexities

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Certain aspects of productive activity present themselves more readily to automation, with routine tasks being the most suitable candidates, some of which include picking, packing, sorting, movement from one point to another, and quality assurance, which have already undergone partial automation and are expected to receive substantial investment in the future. On the other hand, activities demanding significant human involvement, such as assembly, stamping, surface treatment, and welding, are less likely to be automated in the short to medium term.

3. Embracing the Machine Age: Unleashing the Power of Automation for Smarter, Safer, and Speedier Operations

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Automation offers several advantages where operations can be automated, including increased speed and higher production capacity, along with the ability to maintain high-quality standards. Additionally, companies can experience cost savings, improved operational uptime, and enhanced safety measures. However, it's important to note that automation may have limited positive impacts on environmental and sustainability factors. While automation can optimize processes and reduce waste in some areas, its overall influence on environmental aspects may not be as pronounced as other benefits.

                                                          Conclusion

The survey depicts the journey towards automation is highlighted as far from simple. As per ken Research, participants point out two primary hurdles to adoption - the capital costs associated with robots and a general lack of experience within companies regarding automation, cited by 71% and 61% of respondents, respectively. Surprisingly, low business confidence in technology leads to challenges related to conviction and funding.

Another interesting revelation is that respondents' expectations of increased production and reliability through automation are tempered by concerns that such gains could result in job loss and impact existing contracts. However, it's essential to clarify that automation typically leads to changes in workplace roles rather than outright redundancies.

For more insights on market intelligence, refer to the link below: –

Industrial Robotics Market

Mattel or Hasbro: Will the long-term Rivalry turn into a partnership or Vice-Versa?

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Hasbro and Mattel, the leading players in the KSA toy market, dominate as the top toy giants, captivating children and competing fiercely for market dominance. With Hasbro's revenue of USD 1324.4 Bn and Mattel's revenue of USD 2312.5 Bn, there exists a substantial difference of approximately USD 980 Bn between the two companies. However, the distinction goes beyond just revenue figures. Examining their market reputation, investment landscape, and analyst preference provides a broader perspective of the industry landscape. Discover more about these toy industry leaders below.

1. A long history of trials & error with KSA: Mattel's Barbie Backlash and Hasbro's Safe Play in KSA

 

KSA Toy Market Dynamics:  Click Here

When Hasbro first penetrated KSA’s toy market, Mattle was already on its way up, generating a decent revenue & expanding the market size. On one hand, Mattle has had a bitter-sweet relationship with GCC countries. For instance, Barbie which has been Mattle’s flagship product for over 60 years faced a substantial backlash when it entered the Middle East in 1990s, mainly because of violation of Islamic dress code but the effect on the overall sales was not as much as one would have anticipated.

As per an article published by Arab News, “Even temporary bans — in 1995 and 2003 — have failed to dim her appeal in the Kingdom.” Hasbro on the other side, has adopted the policy of, ‘play safe’ when it comes to KSA but has had other controversies on a global scale.

2. Exploring New Frontiers: Hasbro's Digital Expansion and Mattel's Operating Challenges in the Evolving Investment Landscape

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Hasbro and Mattel both have been focused in recent years on diversifying their revenue bases beyond traditional toys. Hasbro has been investing in digital gaming in order to expand its presence & go with the trend.

According to company’s CEO Chris Cocks, “low barrier-entry digital experience is really going to be kind of the flywheel that drives the brand’s growth over the next couple of years,” The company’s first quarter operating profit as per its official website, “amounted to $17.9 Mn and adjusted operating profit of $47.2 Mn.”

The brand has also signed a second licensed agreement with SEVEN to develop the world’s first transformers indoor entertainment center in Saudi Arabia which according to, Zawya, “will offer thrilling and highly immersive experiences for people of all ages.” Mattle on the other hand, recorded an operating Loss of $115 Mn, a decrease of $195 Mn & adjusted Operating Loss of $87 Mn, a decrease of $177 Mn.

The combined viewpoint of the market experts seemed to be the one of dilemma. As per Morningstar analyst Jaime Katz, "Expectations are pretty tepid given that the year (2022) ended in a less favorable-than-anticipated way. I don't think that this is going to be a banner year for the toy industry by any means.”

3. The Future of Hasbro and Mattel in the KSA Toy Market: A Dynamic Rivalry and Collaborative Potential

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With a series of investments & partnerships with other players such as Al Hokair Group, Hasbro’s future in the kingdom looks decent enough for a robust growth. On the other hand, Mattle definitely has consumer preference when it comes to product quality & its flagship products like Barbie.

The two brands have been in an on-off relationship with each other. For instance, as per an article published by Forbes, “Rivals Mattel and Hasbro, for the first time, have entered into a multi-year licensing agreement to create co-branded toys and games.” Before this, an offer was made by Hasbro to acquire Mattle in 2017 & much before that in 1990s, both of which were rejected by the latter.”

As per our views at Ken Research, both the brands have their own USP’s, the advantage of which is expected to be availed by the other as a result of their new agreement. The rivalry for market dominance in KSA will however continue.

Nigeria data center market is expected to generate more than USD ~280 Mn by 2027 owing to the investments happening in hyperscale and co-location services and increasing internet penetration: Ken Research

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Ecosystem of Nigeria Data Center Market

The Nigeria Data Center industry is consolidated with top players holding more than 70% market share. The players compete with each other on the basis of number of data centers, IT load, gross floor area, total white space, number of racks, geographical presence, etc.

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Key Market Findings:

• Nigeria is promoting a fully digital economy by 2030 through the National Digital Economy Policy and Strategy (NDEPS 2020-2030).
• The growing fintech and startup ecosystem needs dynamic data centers to survive. So far, many of these companies host their data offshore, as reliability and scalability concerns have forced companies to look elsewhere.
• However, as the attention of international data center operators shifts to the country, the sector will become more robust and reliant on local hosting.

Launch of 5G: The growth of the data center market in Nigeria is owing to the launch of 5G. E-commerce platforms and fintech (financial technology) will greatly benefit from 5G networks. Launch of 5G will strengthen the digital economy in the nation and hereby accelerate growth in data center market.

Nigeria Data Protection Regulation (NDPR): NDPR is a growth driver of data localization initiatives and the increasing development of data centers in the country leading to increased local data storage and computing requirements. Future data center demand, especially from a colocation perspective, will come from sectors such as cloud and large technology companies expanding their operations in West Africa.

Increase Internet Penetration: Improvement in network connectivity, government support, and rapid growth in the adoption of big data, and IoT services have been strong enablers for the growth of the industry in Nigeria. Internet penetration in Nigeria is increasing year over year, which will thereby accelerate data center market in Nigeria.

Analysts at Ken Research in their latest publication “Nigeria Data Center Market Outlook to 2027 - Driven by launch of 5G, internet penetration, increase in investment and government initiatives.” observed that the Nigeria data center market is expected to showcase considerable growth in the coming five years. In the upcoming years, it is predicted to expand more rapidly due to increased internet penetration and the launch of 5G. The Nigeria Data Center Market is expected to grow at robust CAGR over the forecasted period 2022 -2027.

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Key Segments Covered in the report

Nigeria Data Center Market

By Vertical

• Hyper Scale DC
• Co-location DC
• Managed DC

By Type of Co-location

• Wholesale Co-location
• Retail Co-location

By End User

• Telecom and IT
• BFSI
• Government
• E-Commerce
• Others

Key Target Audience

• Data Center companies
• Cloud providers (Domestic and Global)
• Managed data center companies
• Co-location data center companies
• Private Equity and Venture Capitalist
• Industry Associations
• Data Center Constructors
• Technology providers

Time Period Captured in the Report:

• Historical Period: 2017-2022
• Base Year: 2022
• Forecast Period: 2022-2027

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Nigeria Data Centre Market Outlook to 2027

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US Data Center Market Outlook to 2027

Africa Data Center & Cloud Services Market Outlook to 2027

Thailand Data Center and Cloud Services Market Outlook to 2027

KSA Seafood and Fish Feed Market Expected to Reach $900 Mn by 2027: Ken Research

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Story Outline

• Population growth fuels the demand for seafood, boosting the fish feed market in KSA.
• Economic prosperity drives preference for nutritious seafood, fueling fish feed market growth.
• Governments Vision 2030 promote aquaculture and sustainable practices, propelling fish feed market growth.
• Health consciousness increases demand for nutritious seafood, driving fish feed market growth.
• Technological advancements improve fish farming efficiency, stimulating the fish feed market in KSA.

The Kingdom of Saudi Arabia (KSA), renowned for its oil wealth and sacred Islamic sites, is emerging as a significant player in the seafood and fish feed market. This transformation is intriguing, given that the desert nation has historically relied on seafood imports to meet its demand.

Several factors contribute to this positive shift, including population growth, a rise in income levels, supportive government initiatives, enhanced health awareness, and industry-specific technological advancements.

According to Ken Research, The KSA Seafood and Fish Feed Market is expected to reach $900 Mn by 2027, currently the market is growing at a CAGR of ~11% in 2022.

5 Major Reason for the Growth of the KSA Seafood and Fish Feed Market are:

1.The Rising Population Tide

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Saudi Arabia's population has been on a steady rise, reaching approximately 35 million in 2021, with an annual growth rate of about 1.59%.

This demographic trend invariably propels a surging demand for food. Given the protein-rich nature of seafood, it's particularly sought after, more so due to the global shift towards healthier dietary habits.

The World Health Organization's dietary guidelines recommend a weekly intake of 280-560 grams of fish.

Applying this guideline to Saudi Arabia's current and projected population, the demand for seafood and, consequently, fish feed, is anticipated to escalate. This population-driven demand creates a robust market for the seafood industry, and by extension, the fish feed market.

In aquaculture, the significance of quality feed is paramount. Efficient growth, health, and productivity of fish heavily rely on their diet.

As the population fuels the demand for seafood, the requirement for high-quality fish feed is set to rise proportionately, paving the way for a thriving fish feed market in KSA.

2.The Impact of Economic Growth on Dietary Preferences

As Saudi Arabia rides the wave of economic prosperity, its GDP per capita has been on an upward trajectory, from $20,813 in 2016 to an estimated $23,566 in 2021. This rising affluence is not just elevating living standards but also transforming dietary preferences.

With higher disposable income, the Saudi populace is exhibiting a growing inclination towards diverse and nutritious dietary choices.

Seafood, rich in essential nutrients like Omega-3 fatty acids and proteins, is progressively becoming a favored choice. This trend has catalyzed the seafood industry's growth and has created a ripple effect on the fish feed market.

The quality and type of fish feed significantly influence the nutritional value and taste of the seafood.

As consumers demand healthier and tastier seafood options, the fish feed market needs to innovate and provide feed solutions that help produce such desired seafood qualities.

Hence, economic prosperity indirectly nudges the fish feed market towards growth and innovation.

3.Major Government Initiatives and Policies

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The Saudi government has been instrumental in facilitating the growth of the seafood and fish feed market.

As part of its ambitious Vision 2030 strategy, the government aims to achieve substantial self-sufficiency in seafood production. The goal is to produce 600,000 tons of seafood by 2030, thereby reducing the nation's dependence on imports.

This target is a catalyst for investments in the aquaculture industry and allied sectors, including fish feed.

Initiatives like these drive the demand for quality fish feed, necessary to enhance the productivity and efficiency of fish farms, thereby fueling the fish feed market's growth.

Furthermore, the Saudi government's commitment to sustainable practices translates into regulations and policies that promote responsible aquaculture.

These policies mandate the use of quality fish feed that ensures optimal fish health and growth while minimizing environmental impact.

The regulatory push for sustainable practices provides a significant impetus to the fish feed market, reinforcing its growth prospects.

4.Increasing Health Consciousness and Its Impact

The global wellness wave is making substantial inroads into Saudi Arabia, and an increasing number of Saudis are becoming conscious about their health and wellness.

They're increasingly seeking nutritious and healthy dietary options, with seafood emerging as a top choice due to its beneficial nutrient profile.

Studies reveal a steady rise in fish consumption in KSA, from 9 kg per person per year in 2012 to 14 kg in 2018. As more people lean towards consuming heart-friendly and nutrient-rich seafood, the demand for healthy and high-quality seafood is intensifying.

This escalating demand indirectly impacts the fish feed market. Fish farmers require high-quality feed to rear healthy fish that meet consumer demands.

Hence, the growing health consciousness and the consequent demand for nutritious seafood promise a strong market for fish feed manufacturers who can deliver on these expectations.

5.Modern Techniques and Fish Feed Innovations

Funds Raised Startups Sea Food Sector KSA

The role of technology in the seafood and fish feed market is pivotal.

Technological advancements, especially in fish farming and fish feed formulation, have improved the industry's efficiency and productivity.

For instance, the use of Recirculating Aquaculture Systems (RAS) enables fish farming in controlled environments, ensuring optimal growth conditions and minimizing disease risks.

The application of AI in monitoring fish health and growth has also enhanced farming efficiency. These modern farming techniques have helped increase seafood production, indirectly escalating the demand for fish feed.

Simultaneously, there's a revolutionary change in fish feed formulation.

Research and development in this sector are leading to new feed formulations that enhance fish growth, health, and yield while maintaining sustainability.

As these technological breakthroughs continue to permeate the industry, the seafood and fish feed market in KSA is poised for significant growth.

Conclusion:

The growth narrative of the KSA seafood and fish feed market is a fascinating blend of demographic, economic, policy-driven, health-conscious, and technology-enabled factors. These drivers are working synergistically to shape a vibrant future for the seafood industry and the closely linked fish feed market.