AR the future of metaverse: Global Market to reach USD 700 Mn by 2028?: Ken Research

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Story Outline

Whether it is healthcare, retail, social media or the workplace, the metaverse has the potential to change lives. With the increase in popularity of virtual reality, augmented reality and mixed reality, the metaverse is gaining momentum, enabling users to go about a normal conversation as an avatar in a ‘different world’.

But according to a report by the World Economic Forum, the true benefits of the metaverse do not come from the creation of new digital worlds. They come through the integration of physical and digital worlds.

1. Meeting the Metaverse Challenge: AR Emerges as a Key Enabler for the Future.

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The move to the metaverse will require enormously sophisticated future technologies. According to Intel, to power the metaverse for hundreds of millions of users simultaneously, the world’s current computing, storage and networking infrastructure is ‘simply not enough’. A key to the success of the metaverse includes integrating the physical and the digital, with AR representing a better fit ‘for the real world’.

“Platforms for the metaverse typically either use AR or VR,” she writes. “VR has come to life over the past decade through gaming, esports, and entertainment, with fully virtual avatars and environments. On the other hand, AR is a better fit for work in the real world. While there’s room for both in the growing metaverse market, AR ultimately has the greatest potential. With AR, you can still interact with the objects, tools, environments, and people around you – making adoption easier, providing greater value to existing activities and speeding the path to ROI. Plus, this paradigm feels more natural and intuitive, since human evolution has equipped us to interact this way.

2. Building an open, interoperable metaverse ecosystem for the world

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Last year Microsoft, Epic Games, Meta, and 33 other companies and organisations announced the formation of a standards group for metaverse technology. “Building a metaverse for everyone will require an industry-wide focus on common standards,” said Vishal Shah, Vice President of Metaverse at Meta. “The Metaverse Standards Forum can drive the collaboration that’s needed to make this possible, and Meta is committed to this work. Creators, developers and companies will all benefit from the technologies and experiences that will be made possible by common protocols.”

The Khronos Group hosts the Metaverse Standards Forum, inviting any company, standards organization, or university to participate without any fees through a Participant Agreement. Emphasizing the significance of open standards, Johnson highlighted how they facilitate collaboration among developers, hardware manufacturers, MDMs, and partners, accelerating adoption, fostering innovation, and allowing users to determine the most suitable solutions. While closed ecosystems may have specific applications or business models, they are better suited as distinct "islands" within the broader metaverse ecosystem.

Companies have already begun to adopt the metaverse, with Microsoft and Samsung owning 158 and 122 patents on the metaverse respectively. As Johnson describes, enterprises are primed to pioneer advances in the metaverse, just as they did for mainframe computing. Enterprises are leading the way because they understand the case for productivity, competitive advantage and value to their customers.

US Game Streaming Market Outlook to 2027: Ken Research

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What is the Market Size of US Game Streaming Industry?

US Game Streaming Market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028. The Game Streaming Market is largely driven by increasing internet penetration, economic growth, technological advancements, large numbers of players, and strong association with the E-Sports Community.

USA has been a popular destination for gamers with wide area of faster internet connection for various players, with a vast amount of technologies and ample amount of recourses, game streaming Market has flourished globally as people prefer to play the games and stream even when they are from other countries, including India, the Philippines, and Vietnam. As high end computers and internet penetration rise has offered people to stay connected through online games and people’s engagement has increased a lot.

Game streaming has never been this widespread since players took interest in it while they were all sitting home, fuelling to a full outgrowth towards this segment.

The development and widespread adoption of technology, particularly powerful mobiles and high end computers, have made it easier and more convenient for people to play highly complex games on a very easy note with live streaming connected with it. With online revenue generation and compact audience watching the streams and providing views (on which revenue is generated) which is continuously stimulating the growth of the Market.

USA’s geographic strongpoint to the rapidly growing IT infrastructure, fuels the availability of internet availability, which in exchange helps players to be online and stream their gameplays in order to get views and followers, activating their incomes daily or monthly.

US Game Streaming Market Segmentation By type of Device

The US Game Streaming Market is segmented by type of Device offered to the players. The segment in the US Game Streaming Market offers the Browser games, mobile games, downloaded games and console games of which the Mobile games has proven to be superior.

Among the major devices offered by the industry, mobile games have been proved to be more effective and dominant in the Market because of its availability and easy to use interface.

Although mobiles have confirmed to be dominant, console games and downloaded games have been rising side-by-side, as console games procure a readymade platform to play games build for its types, while downloaded games lets us play on the computer but need to be downloaded from online sites, thus keeping the game forever, claiming it for free.

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US Game  Streaming Market Segmentation By Type of platform

The US Game Streaming Market is segmented by the type of Platform, including Twitch, YouTube Gaming, Facebook Gaming, SteamTV, Daily Motion Games and Caffeine as the main platform types.

The dominant segment in the US Game Streaming Market is the Twitch Platform in 2022. With rapid number of streamers increasing from day to day, Twitch has been holding an outstanding population of streamers and a separate community for them where they can easily watch influencing streamers from their regions.

The others are rising significantly with passing time, with YouTube Gaming and Facebook Gaming has risen very much in today’s generation. Being amongst the most used social media application, made gamers attract to this platform by incorporating live-streaming.

US game streaming MARKET segmentation By Region

The US Game Streaming Market is segmented By Region into East, West, South and Central. The Northern American region is the most dominant region in 2022 which could not be extinguished, with major cities like Irvine, CA and Austin, TX, due to the well-established infrastructure of 5G connectivity and extensive branch networks of influencers flourishes the game streaming Market by a broad scale.

Competition Scenario in US Game Streaming MARKET
The Game Streaming Market in US is highly competitive, with various players competing for Market share.  Common game conventions have made a rise of arcade games during the late 90s, but with the improvement of technologies and upgradation from offline to online competitive games from companies like NVidia Corp, Twitch, game streaming has risen to a great deal from just being a time pass to a proper career.

With E-Sports community bringing about tournament system, players are making their application up to date in their own regions and making sure the servers are up and running 24/7, in order for the continuous inflow of data and players can keep streaming without any fluctuations in connections. Regions are dependent on state wise servers, which is particular to a state or a region. This will show the faster connectivity according to the region one resides in, and allows a person to change that particular server with   another, making them able to play with players of other regions.

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What is the Expected Future Outlook for the Overall us game STREAMING MARKET?

The US Game Streaming Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028, witnessing a CAGR of ~% during the forecast period 2022-2028. The sudden growth scenario is most likely due to the Covid-19 pandemic which allowed people to participate more and revenue generated is much more as per current Market conditions. This proves that there will be no overall impact on the Market due to any further COVID-19 waves in the future.

The US Game Streaming Market is driven by high internet penetration, high end computers and mobile, rapid broadcasting, high amount of revenue generated due to revenue models and connecting with other countries. This has led to a surge of streamers from all different continents, fuelling the streaming companies.

The gaming companies are finding game streaming to be a major source for revenue collection, which is why many game companies are encrypting livestream to their own platforms, enabling the players to live stream from within the application. This merging between game companies and streaming companies are benefitting them both, resulting in the rise of both the sides.

The Game Streaming Market is getting very competitive in every aspect, competing from quality of games to what hours of streaming is performed. This basically will lead to newer innovations, improvements in the features, and new monetization models, leading to betterment to the Market.

As game streaming is getting much and much more in use nowadays and is continuing to evolve every day, a regulatory fraction should be uphold to withstand challenges like regulations and copyright infringements etc. This regulations if kept correctly can propel the Market to a great length where every individual will be known for their own content.

As the growing popularity of games and game streaming continues, E-Sports along with many high ranked influencers will want to adopt the streaming base on every tournaments, leading to a rise in the user base. This is just the starting for players like TenZ, Shroud etc. to make their influence all over this particular Market and push the current low level players up to the top.

Furthermore, with the adoption of mobile gaming, people can now easily play on their favourite places with a proper internet connection, breaking the stereotypical manner of playing, sitting on the same place, leading to a huge increase in the user’s engagement towards mobile gaming.

Market Taxomony

By Device Type

• Browser (PC) Games
• Downloaded or Board PC Games
• Mobile Games
• Console Games

By Platform Type

• Console Game Streaming
• PC Game Streaming
• Mobile Game Streaming

By Region

• North
• South
• East
• West

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Major Game Streaming Market Players across the US

• Twitch
• YouTube Gaming
• Facebook Gaming
• NVidia Corps
• OBS
• Apple Inc.
• Huya Gaming

Research Sources

Secondary Research

• Company Reports & Websites
• Game Industry Index
• Online Magazines
• Newspapers & Journals
• Online Articles
• Market Related Ministries
• Government Associations
• Industry Journals/Portals
• Investor Presentations & Company Profiles

Time Period Captured

• Historical Period – 2017-2022
• Base Period – 2022
• Forecast Period – 2022 –2028

Key Factors Considered in the Report

• US Game Streaming Market Introduction
• Market Infrastructure
• Value Chain in US Game Streaming Market
• US Game Streaming Market Size
• US Game Streaming Market Segmentation
• US Game Streaming Market Future Outlook
• US Game Streaming Market Future Segmentation
• Top Company Profiles
• Issues and Challenges
• Analyst Recommendation

For More Insights On Market Intelligence, Refer to the Link Below: –

US Game Streaming Market Outlook to 2027

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US Online Sports Betting Market Outlook to 2028

US Artificial Intelligence Market Expected To Reach $100 Bn By 2028: Ken Research

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More than 25 per cent of large enterprises in US have been actively using AI for developing their products & services. This can be attributed to their high-cost investments, with which they attract the best talent.

The United States has been investing in Artificial Intelligence (AI) for many decades now, especially post COVID-19 pandemic, the demand for AI has increased across many sectors like healthcare, retail, finance, transportation etc. As per the forecast, the demand will exceed & the industry is set to soar new heights in the upcoming decade.

Story Outline

• In 2022, 25% of larger enterprises in the United States have been using AI for product and service development & among the small & medium sized enterprises, only 3 to 4% of small and medium-sized enterprises used AI.
• The US government has made significant investments on AI, allocating $3.3 billion in 2022. The investments were focused on decision science, computer vision, and autonomy segments.
• The US government took proactive steps to promote responsible AI development, including creating research and development hubs, developing ethical guidelines, and drafting an AI Bill of Rights to ensure proper design, use, and deployment of AI systems.
• According to Ken Research, the US artificial intelligence market is expected to reach more than 100 billion towards 2028, owing to digitalization & a significant reliance on AI-integrated systems for analyzing large amount of data & improving operational efficiency.

1. AI Revolution Driving Tech Advancements & Economic Growth

Percentage of companies using AI as production technology for goods & services, 2022

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The US Artificial Intelligence market is gradually becoming a crucial driver when it comes to undertaking technological advancements for the United State economy. In 2022, more than 25% of the larger enterprises are using AI for developing products & services & among small & medium sized enterprises, there are only 3 to 4 per cent of companies which are using it. A possible explanation for this can be that the larger companies can afford the time, money & personnel resources from other countries to attract the best pool of talent for developing AI in the country.

2. AI Investment Surges: US Leads the Way in Responsible Innovation

US Government Spending by Segment 2017-22 (in billion dollars)

US Government’s spending on artificial intelligence contracts has reached $3.3 billion in 2022. This investment has gone up by $600 million from previous year & the highest investments have been dedicated towards decision science, computer vision & autonomy segments.

Recently, in May 2023, the White House also announced a $140 million investment on creating 7 artificial intelligence research & development hubs & also developed a new set of guidelines, especially for the private sector towards ethical, moral & legal use of AI technology in the country.

“Realizing the promise of AI by managing the risk is going to require some new laws, regulations, and oversight. In the weeks ahead, I'm going to continue to take executive action to help America lead the way toward responsible innovation.”

                                                                                        -Joe Biden, President of United States

According to Ken Research, the US artificial intelligence market is expected to reach more than 100 billion till 2028, owing to digitalization & a significant reliance on AI-integrated systems for analyzing large amount of data & improving operational efficiency.

3. US Government Spearheading AI Initiatives for Prosperity & Security

 AI Research & Development Centre locations in United States (2021)

The US government has been active in terms of promoting AI oriented research & development programs like National AI Initiative of 2020, which became a law from January 1, 2021 to accelerate AI research & leadership for economic prosperity & national security.

Another policy is American AI Initiative which plays a similar role in ensuring national security & improving the quality of life. The initiative emphasized on the following practices:

1. Investing in AI research & development
2. Unleash AI resources by enhancing access to federal data models to identify new opportunities for improving AI models, while keeping confidentiality in mind
3. Remove barriers for AI Innovation
4. Embrace trustworthy AI for government services & missions
5. Training an AI-ready workforce

These programs encourage AI research, education and commercialization, thereby driving growth in the AI market.

4. Ensuring Ethical AI: The US Government’s Draft Bill of Rights

Ethical Dilemmas of AI in USA (2023)

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Artificial Intelligence in companies have changed the way businesses work & have also raised ethical concerns about the risk for companies because they don’t want to be impacted by data or ethics scandal which may harm the company’s reputation.

In October 2022, the US government led by Biden published a draft AI Bill of Rights to ensure proper design, use & deployment of automated systems. The White House Office of Science & Technology has recognized the five big AI principles which include:

1. BluePrint for Safe & Effective System
2. Algorithmic Discrimination
3. Data Privacy
4. Notice of Explanation
5. Human Alternatives, Considerations & Fallbacks

Artificial Intelligence has been used increasingly in the US and across the world. That’s why ensuring that there are ethics & regulations in place to ensure that people develop confidence in this technology & the government is taking active steps to address this.

Conclusion

The AI market in United States is driving technological advancements & economic growth, as large enterprises use it significantly & successfully contributing towards economic growth. The US government's investments in AI research and development and ethical guidelines highlight its commitment to responsible innovation. Initiatives like the National AI Initiative and the American AI Initiative are propelling AI ensuring the nation's prosperity and security through research, education & commercialization. Moreover, the government's efforts to establish an AI Bill of Rights demonstrate its commitment to building public confidence in AI technology.

For more insights on market intelligence, refer to the link below: –

Artificial Intelligence USA market

Yadea Revolutionizes E-Bike Market with Cutting-Edge Technology & Global Dominance: Ken Research

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Wireless charging, higher speed, longer range, and better batteries is what separates Yadea from the usual 2W.

• Yadea: Leading the Global E-Bike Market with 70 Mn Customers
• Unparalleled Stability and Control: Yadea's Advanced Mid-Drive Motor Technology
• Elevating the Riding Experience: Yadea's Multi-Sensor Fusion Technology
• The INNOVATOR: Yadea's Stylish and High-Performance E-Bike Model

1. A new age player with a connection to green future.

Emerging Companies Global E-Bike Industry

China based E-Bike manufacturer Yadea is all about sustainability & new world EVs. Introduced in 2001, the company has come a long way in supporting the global journey towards greener travel solutions.

A global leader in developing and manufacturing two-wheeled electric vehicles, from motorcycles and mopeds to bicycles and kick scooters, the company is now exploring the next stage of growth in electric mobility with consumers experiencing a revolution with electric two-wheelers that run faster, longer, and can charge wirelessly, among many other groundbreaking features.

2. What are the current innovations & developments?

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The company also marked its presence at CES in Las Vegas on January 5th. Showcasing a range of ebike models with high-performance motors and an impressive five-year warranty, the company's six years of expertise in the industry is evident. With mature smart sensor motor technology, Yadea ensures a seamless and powerful gear-shifting experience for riders.

Expanding its reach, the EV giant also plans to penetrate major US stores, launch an exclusive online ebike platform, and provide professional maintenance services and convenient door-to-door support.

3. What does the future hold for Yadea?

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With a clear vision for the future, Yadea is set to redefine the e-bike industry through groundbreaking motor technology innovations. The company's unwavering commitment to research and development of high-speed motors is poised to revolutionize the way we perceive e-bikes.

By pushing the boundaries of motor technology, Yadea aims to deliver highly efficient and powerful e-bikes that surpass all expectations. Fueling this mission, As per our opinion at Ken Research, Yadea will invest in cutting-edge facilities, forge strategic collaborations with industry experts, and foster a culture of innovation and continuous improvement.

The company has already sold products to 60 million users in over 100 countries and regions and has a network of 40,000+ retaile

BodiTech Med Takes Brazil by Storm: Leading the Point-of-Care Testing Revolution- Ken Research

 Boditech Med is a prominent leader in the field of point-of-care testing, offering an impressive portfolio of over 90 biomarker products. Boditech Med is renowned for its cutting-edge technologies and extensive array of biomarker products, all aimed at delivering rapid and precise diagnostic solutions.

STORY OUTLINE

• Boditech Med's Expansion in Brazil: Boditech Med is venturing into Brazil's market by establishing a new manufacturing facility, aiming to leverage the country's growing healthcare infrastructure and large population to expand its market presence.
• Global Presence and Diverse Product Portfolio: With a robust global presence, Boditech Med markets over 90 biomarker products in 120 countries.
• Tech-Driven Innovations: Continuous innovation and improvements in Boditech Med's POC IAA products have enhanced their efficiency and performance, attracting healthcare professionals and facilities in Brazil.
• Cost-Effective and Resource-Efficient Diagnostics: Boditech Med's diagnostic platform reduces sample volumes by up to 80%, optimizing resource utilization while delivering accurate results swiftly.
• Impressive Financial Milestone: In 2022, Boditech Med achieved an impressive sales revenue of approximately $90 million, reflecting their successful growth and market impact.

Boditech is embarking on an expansion initiative, with intentions to establish a new manufacturing facility in Brazil. Boditech Med has a robust presence in the global market, with its portfolio of over 90 biomarker products being marketed and sold in 120 countries. Boditech provides clinicians and patients with exceptionally dependable in-vitro diagnostic solutions, enabling them to enhance healthcare by conducting swift and trustworthy tests that are accessible anytime and anywhere.

1. Tech-Driven Healthcare: Boditech Med Redefines POC IAA Testing in Brazil

Discover Boditech’s Testing Volume

The continuous innovation and improvements in Boditech Med's POC IAA products have enhanced their performance and efficiency, making them more attractive to healthcare professionals and facilities in Brazil.

By leveraging state-of-the-art technologies, Boditech Med has strengthened the accessibility, accuracy, and efficiency of various healthcare solutions, particularly in the realm of Point-of-Care (POC) diagnostics.

Leveraging state-of-the-art technology, in 2022, Boditech Med has achieved a significant milestone by surpassing the installation of over 1000+ analyzers in Brazil.

2. Healthcare Game Changer: Boditech Med’s Platform Delivers More with Less

Boditech Med’s cutting-edge diagnostic platform provides an extensive range of test markers for various medical conditions, including Cardiac, Cancer, COVID-19, Diabetes, Hormone, Infection, Autoimmune, Biological Therapy Monitoring, Molecular Diagnostics, and others.

Compared to traditional diagnostic methods, Boditech Med’s platform reduces sample volumes by up to 80%, conserving valuable resources and enabling healthcare providers to serve more patients effectively.

With a product warranty of 2 years, the analyzers from Boditech do not necessitate any servicing for at least 2-3 years. These analyzers enable quick, accurate, and decentralized testing in diverse environments.

3. Brazil’s Market Beckons Companies for Financial Growth

Explore Competitive Landscape Brazil POC IAA Market

Brazil is one of the largest economies in Latin America and offers significant market potential for medical and diagnostic products. Its large population and growing healthcare infrastructure can present opportunities for Boditech Med to expand its market share.

Import/export tariffs and taxes could affect the cost structure of Boditech Med's products in Brazil. It's essential to consider these factors while planning the expansion.

In the year 2022, Boditech achieved a remarkable sales revenue of approximately $90 million.

In conclusion, Boditech Med's cutting-edge diagnostic solutions and expansion into the Brazilian market showcase the company's commitment to transforming healthcare with technology-driven innovations. With an extensive global presence and a diverse product portfolio, Boditech Med continues to deliver efficient, accurate, and accessible diagnostic solutions, positively impacting healthcare worldwide.

Are UK Based Players Dominating the Metaverse to Secure a $250 Bn Edge by 2028?: Ken Research

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Story Outline

• Rise in Demand in the media and entertainment, gaming and adjacent markets like virtual reality (VR), augmented reality (AR), mixed reality (MR), and digitalization in the fashion, retail, and art industries are the main factors for the metaverse industry growth.
• New product launches and contracts are expected to offer lucrative opportunities for the market players during the next five years.

1.Is the increasing demand in the entertainment and gaming industry becoming a significant growth driver for the metaverse market?

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The media, entertainment and gaming industry has experienced rapid growth due to the rising popularity of AR, VR, and MR technologies. The widespread adoption of VR headsets, MR headsets, smart glasses, and other devices has enabled a first-person perspective, natural user interfaces, and 6-degree freedom, creating highly immersive virtual scenarios that enhance the gaming experience for users.

These technological advancements have significantly improved user experiences, providing realistic real-time interactions. The surging demand for extended reality devices has attracted substantial investments from major market players, driving the metaverse's integration and usage in the gaming and entertainment sectors.

2.High installation and maintenance costs of high-end metaverse components slightly restrains the market.

In the UK Metaverse market, the hardware components play a crucial role, including XR devices, semiconductor components, sensors, trackers, and cutting-edge equipment. For an authentic and captivating metaverse experience, fast networking, ample storage, and high-end hardware are essential, but these can be costly. Additionally, the devices used in the metaverse often incorporate 3D and other advanced technologies, further adding to their expenses.

Enterprise-grade metaverse software, including engines, 3D modeling tools, and rendering software, is also on the higher end of the cost spectrum. The installation of extended reality devices and solutions requires additional investments, and ongoing maintenance costs can further escalate the overall expenses associated with adopting metaverse technology in the UK. Consequently, these substantial upfront and recurring costs may pose challenges to the growth of the UK Metaverse market.

3.Based on vertical, the Consumer segment holds the largest market share among verticals during the forecast period

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The consumer segment in the metaverse market comprises two main sub-segments: Gaming and social media and live entertainment & other events. Within the realm of entertainment applications, metaverse technology is utilized in diverse settings such as museums, theme parks, art galleries, and exhibitions, offering captivating experiences.

Metaverse, in conjunction with XR technology, delivers impressive visual effects, particularly evident in gaming and sports broadcasts. The gaming industry has been quick to embrace innovative technologies like 3D, VR, and MR, elevating the gaming experience for players. These technologies enable the creation of virtual objects and characters seamlessly integrated into defined real-world locations. As a result, players can interact with and immerse themselves in these games, feeling as if they are part of a live gaming experience, thanks to meticulously designed engines and 3D modeling software.

The live entertainment and events category includes a wide range of activities, such as sports events, circus performances, music concerts, trade fairs, exhibitions, seminars, and more. Metaverse applications enrich the experience of these events, making them even more engaging and interactive for attendees.

The metaverse industry in Europe is experiencing a surge in consumer interest and willingness to explore its various applications, ranging from socializing to online shopping and attending entertainment events. This trend has prompted major brands to innovate and enhance customer experiences, driving the future growth of their businesses. Although the metaverse sector is still in its early stages of development, the outlook for robust growth over the next three to four years remains promising. As firms continue to invest in building the future of the internet, the metaverse is poised to become an integral part of people's lives and contribute significantly to the evolving digital landscape.

Booming Prepaid Card Market in India: A Closer Look at Fintech Innovations: Ken Research

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The market is fueled by the country’s rising interest in digital payments & ‘Digital India’ initiative.

1. Digital Wallets Revolutionize Payments: Mobikwik partners with NPCI and Axis Bank, introducing MobiKwik RuPay Prepaid Card for global transactions.
2. Seamless Transit Payments: Paytm's prepaid transit card simplifies travel expenses, extends to shopping, parking, and more.
3. Empowering MSME Workers: ICICI collaborates with Niyo to launch ICICI Bank Niyo Bharat Payroll Card, boosting financial inclusion.
4. Fintech's Impact: Indian fintech firms drive prepaid card growth, catering to diverse needs and accelerating the shift towards cashless transactions.
5. As per Ken Research, India's prepaid card market is experiencing exponential growth, driven by the country's increasing shift towards digital payments

India's prepaid card market has witnessed a robust growth in the recent years registering a remarkable growth rate. As the country's digital landscape continues to evolve, fintech companies are actively capturing opportunities to expand their services and offer innovative solutions in order to meet the increasing demand coming in for digital payments. In this article, we uncover some of the recent developments in the Indian prepaid card market, underlining the efforts of financial service providers and digital wallet companies to capture more market share.

1. Digital Wallets Introducing Prepaid Card Solutions

Read More: India’s Cashless payment Market

As a response to the rising demand for digital payments across online and offline merchants, digital wallet providers are introducing innovative prepaid card solutions. One such instance is of the collaboration between Mobikwik, the Indian digital wallet company, the National Payments Corporation of India (NPCI), and Axis Bank. Together, they launched the MobiKwik RuPay Prepaid Card (November 2021).

The said card, combined with the wallet, grants customers unlimited access to over 40 million merchants worldwide, including the popular MobiKwik's extensive merchant network. The card mirrors up to 2 lakhs (~US$2,690) from the wallet balance, allowing users the convenience of digital payments on a worldwide scale.

Moreover, users of the prepaid card are automatically qualified for MobiKwik Zip, a ‘Buy Now Pay Later (BNPL)’ product, further enhancing the appeal of this financial offering.

2. Unified Prepaid Transit Cards for Easy Payments

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With the rising popularity of cashless transactions in India, fintech companies are entering into various sectors with innovative products. Paytm, a prominent financial service and digital wallet provider, launched its stand-alone transit card which is specifically aimed at fulfilling commuters' needs.

The Paytm Transit Card, a prepaid card, facilitates seamless travel experiences on metros, buses, and trains. However, its utility doesn't stop there. Users can even make use of the card for parking expenses, food, fuel, online shopping, and other travel-related expenses thereby streamlining the entire payment process.

The card is linked to Paytm Payments Bank and the wallet, allowing easy top-ups and transactions, making it an attractive proposition for travelers seeking convenience and efficiency.

3. Fintech Collaborations for MSME Workers:

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Recognizing the importance of the micro, small, and medium enterprises (MSME) sector, several financial institutions have now collaborated with fintech companies in order to launch prepaid payroll cards for blue-collar employees.

In one such instance, ICICI, a private sector bank in India, joined hands with fintech company ‘Niyo’ to introduce the ICICI Bank Niyo Bharat Payroll Card. Aimed at MSME workers, this prepaid card allows employers to load their salaries onto the cards, empowering workers with hassle-free access to their funds.

These payroll cards, powered by Visa, provide workers with the flexibility to use funds as per their requirement thereby supporting financial inclusion and promoting digital payment adoption.

Conclusion:

As per Ken Research, India's prepaid card market is experiencing exponential growth, driven by the country's increasing shift towards digital payments. Fintech companies, recognizing the potential, are introducing innovative prepaid card solutions and forming strategic partnerships to cater to various consumer segments. As India embraces a cashless future, prepaid cards are poised to play a pivotal role in transforming the nation's payment landscape.

Major Players Mentioned in the Report:

India Gift Card Market Players

• Uber
• Amazon
• Paytm
• Ajio
• Nykaa
• Myntra

India Co-Branded Cards Market

• Apollo Pharmacy
• Big bazaar
• Oyo
• Make My Trip
• Yatra

India Prepaid Reloadable Card Market

• Axis Bank
• SBI
• ICICI Bank
• Kotak Mahindra

India NCMC Card Market

• SBI
• Canara Bank
• Union bank of India
• Bank of Baroda
• ICICI Bank

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:

• Investors
• Risk-Averse Individuals
• Fixed Income Seekers
• Small Business Owners
• Non-Profit Organizations
• Fixed-Time Investors

Time Period Captured in the Report:

• Period: 2022-2023

For more insights on market intelligence, refer to the link below: –

India Prepaid Cards & Retail Fuel Spend Market

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KSA Lending Market Outlook to 2027

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Twitch takes hold of the US Game Streaming Market can it hold its dominance? : Ken Research

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From the year 2011, when the game streaming platforms comes to a rise, Twitch was already a budding application, which started off slow but spread its wings in 2014, with celebrities coming to make a proper environment for budding players. By 2022, Twitch had almost 9 Million streamers, among which nearly everyone had a minimum 25 Million viewers, stating a 5% month-on-month (MOM) growth.

STORY OUTLINE

• Twitch TV has a greater number of Streamers and communities, resulting in an increase in gamers streaming through this.
• With Content Diversity and Exclusive Partnerships, Twitch climbs up the ladder in a short period of time.
• With strong veteran game players residing under this community, player’s engagement towards the platform increases, raising the platform with it.
• Built for game streaming, Twitch aims to make itself as one of the highest revenue generating game streaming platform.

Click here for the detailed Report:- US Game Streaming Market

1.Twitch TV has a greater number of Streamers and communities, resulting in an increase.

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• Twitch currently records of getting 140 millionunique visitors every month, increasing the number of subscribers and viewers. That’s a rise of 154% from its past years.

• Almost 110,000 live Twitch broadcasts are going on at any given time The US is currently owning biggest share of Twitch viewers, making home to nearly a quarter of all users out of which 65% of the users are men.
• The Twitch app has been downloaded over 100 million times, with more than equal revenues generated. League of Legends, being the most-watched on Twitch, with streams of its videos game accumulating at about 42.55 billion watch hours.

According to Ken Research, Twitch is a leading game streaming application, with a wide Established User Base, mainly containing streamers and viewers. With an “Exclusive partnership” and Integration with Amazon Prime, twitch draws maximum of the players, bringing them to showcase their skills online.

• With a broader broadcasting system, Twitch excels in bringing the right target to the platform, connecting all of them under the same roof and making sure that there is a trouble free broadcasting.

With technological advancements and larger groups of gamers and viewers, twitch has recorded for generating $~3 Billion dollars, in 2022

2.With Content Diversity and Exclusive Partnerships, Twitch climbs up the ladder of huge active users.

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• Monthly Active Users or MAUs, refers to the number of unique visitors on a monthly basis, of which Twitch has almost 150 Million, resulting in a surge of views and subscription.
• With 7.4 Million streamers publishing high quality content and over 2 Billion Hours video watched for each month, Twitch is currently generating a high growing rate monthly.
• DAUs or Daily Active Users, are the number of new visitors on a daily basis, of which Twitch records in having 15 Million DAUs, with a continuous number of 3 Million viewers at any given time, pushing the growth starting from daily and monthly.

3.With strong veteran game players residing under this community, player’s engagement towards the platform increases, raising the platform with it.

• With popular Twitch streamers like Richard Tyler Blevins (aka Ninja), Turner Ellis Tenney (aka Tfue), Michael Grzesiek (aka Shroud), subscription and views, rise up simultaneously in an increasing fashion daily, resulting in an increased revenue generation.
• With Ninja ranking top in the number of subscriptions (17 Million) and viewers, with League of Legends (43 Billion hours) and Fortnite (26 Billion hours) being the top games that are streamed, Twitch grows on a daily basis, as there are millions of other players, especially other professional streamers, generating revenue every day.
• While the games were generating revenues from its own side, “Just Chatting” category saw more growth than any game, with 2 Billion hours of watch time and over 5000 channels broadcasted simultaneously, resulting in an exponential growth network to spread globally.

4.Built for game streaming, Twitch aims to make itself as one of the highest revenue generating game streaming platform.

• Twitch generated about $232 Million, through an annual advertising system which has exceeded double than what it generated in the past. This rise made possible to extend their chain more than what it was, and spread across globally.
• The other revenue model for Twitch, is the subscription model. With more and more daily active users, at least 50% of the viewers are subscribing to the channel, making that streamer with a bigger fan base, leading to larger revenue earned, with recorded generation of $~15 billion.
• With the “50 followers and 500 total streaming minutes” scheme, Twitch encourages people to make a fan base through this fashion to lead to a proper income. Twitch is currently making their services better, for which expert streamers are earning $3000- $4000 monthly.
• With advanced machinery and strong built for heavy broadcasting, Twitch projects to make itself globally number 1.

CONCLUSION

According to the above article, the main focus of Twitch is to earn more and more subscribers and receive more views from their followers, resulting in a generalised mode of payment for both ends. With a broad listing of veterans streaming and teaching others, and with a live chat system where people can ask anything to the streamer, it becomes a quick gateway for learners to adapt and rise up for the challenge. With currently over 150 Million active users, Twitch is able to rise by a ~5% every year.

Metaverse Market Thrives on Cryptocurrency Craze, Pioneering Security Innovations and Embracing Decentralized Solutions: Ken Research

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Rise in Demand in the media and entertainment, gaming and adjacent markets like virtual reality (VR), augmented reality (AR), mixed reality (MR), and digitalization in the fashion, retail, and art industries are the main factors for the metaverse industry growth. New product launches and contracts are expected to offer lucrative opportunities for the market players during the next five years.

1. Next-Generation Aerospace and Defense: Harnessing the Power of Metaverse and Adjacent Technologies

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Technologies, such as XR, AI, and analytics in the aerospace and defense sector is expected to be useful for training and simulating applications largely. These technologies coupled with metaverse are expected to be helpful for experiential training by making use of data-driven applications in real-time. Thus, the metaverse is projected to enable the improved and efficient transfer of accurate skills and enhanced knowledge retention by trainees across this vertical/enterprise. Extended reality is used to train the ground crew for pre-flight checks in airlines. It is also used to enable the ground crew to carry out required procedures before the take-off of aircraft. Further, the technologies combined can be used to inspect airplanes, analyze the data, and find out malfunctions, before take-off, thereby ensuring increased safety. The metaverse in integration with XR, can also help in weapon training, flight training, and simulations, thereby boosting the market growth.

2. Global economic slowdown resulting due to COVID-19: A challenge or driver for the metaverse industry?

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The ongoing pandemic has increased the demand for extended reality devices due to the unexpected lockdowns in key regions (Europe, Asia Pacific, and North America). The employees of several organizations are working from home in the wake of the COVID-19, thereby increasing the requirement for virtual meetings, training, and conferences. The pandemic has also affected the global manufacturing of extended reality devices.

A survey conducted by the National Association of Manufacturers (NAM) in 2020 related to the manufacturing industry in the US depicts more than 35% of respondents are of the opinion that the COVID-19 has impacted their supply chain operations, and over 53% expected a change in their operations in the coming months. Some key industrial companies have closed their facilities and are considering the extent of layoffs to help curb the spread of the virus and for economic reasons. The severe impact of the pandemic on the manufacturing industry has halted the supply of extended reality devices across the world. It has reduced consumer expenditure on non-essential items. This, in turn, is expected to act as a challenge for the growth of the metaverse market in short term.

3. The rising popularity of virtual tokens and NFTs are a major growth driver of the metaverse market.

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In recent years, non-fungible tokens or NFTs have gained major growth and endorsements. Rise in popularity of virtual goods and digital currencies among younger generation (millennials and gen Z) aids in growth of NFTs. According to a report published by the American news media house – CNBC in March 2022, total number of NFT trades accounted for over $17 billion, which was a 200% increase from 2020 to 2021. Such instances propel growth in popularity of virtual goods and currency in the modern digital landscape, which propels the global metaverse market.

Rise in demand for work from home and remote working tools during the period of the COVID-19 pandemic led to growth of the global metaverse market. Growth in popularity of cryptocurrencies and non-fungible tokens (NFTs) positively impact the metaverse market growth. However, complex security and privacy challenges on the metaverse platform can hamper the metaverse market. On the contrary, a positive drive toward decentralized network technology is expected to offer remunerative opportunities for expansion of the metaverse market during the forecast period.

Inside the Minds of Gurugram Home Buyers: Perception Analysis Revealed- Ken Research

Gurugram, also known as Gurgaon, is a rapidly developing city located in the National Capital Region (NCR) of India. It has witnessed significant growth in its real estate sector over the years.

Gurugram offers a diverse range of residential properties, including apartments, villas, and independent houses. The preference for property type may vary based on budget, family size, lifestyle, and personal preferences.

Gurugram's strategic location near Delhi and its well-developed infrastructure, including highways and metro connectivity, make it an attractive choice for homebuyers. Proximity to workplaces, educational institutions, hospitals, and other essential services is a crucial factor for buyers.

The majority of customers view a residential purchase as not only a place for shelter but also as a means of potential investment returns when renting it out and selling it in the future. The respondents are highly interested in buying a residential apartment in Gurgaon and express a strong willingness to consider properties that are ready for immediate possession.

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Buyers prioritize residential properties in MG Road or Phase 3 due to their advantageous location as major hubs with close proximity to both the airport and the capital city. Additionally, the proximity to workplaces, educational institutions, hospitals, and other essential services plays a significant role in their decision-making process.

The closeness to amenities such as schools, hospitals, and work locations continues to be a crucial determinant in property purchase decisions, with ~30% of respondents emphasizing its utmost importance.

As physical health awareness grows, people now favor having fitness centers within residential apartments. This not only saves commute time and membership costs but also offers the convenience of round-the-clock access. Moreover, it fosters interactions with other apartment residents, facilitating the opportunity to forge new connections and relationships.

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As Gurugram's real estate market continues to evolve, staying attuned to homebuyer preferences and trends is essential for developers and investors alike. The demand for residential properties, coupled with changing lifestyle priorities, underscores the city's potential for continued growth and investment opportunities. With its strategic location and a diverse array of offerings, Gurugram remains an exciting prospect for both home seekers and the real estate industry.

In conclusion, Gurugram's thriving real estate sector is driven by strategic location, diverse property offerings, and the growing emphasis on lifestyle preferences. Homebuyers prioritize proximity to essential services and workplaces, with MG Road and Phase 3 emerging as top choices. As physical health awareness rises, in-house fitness amenities gain prominence. Gurugram's real estate boom presents lucrative investment opportunities, cementing its position as a premier destination for discerning home seekers and investors alike.