AR and VR are trending high in UX/UI Market in 2023: Ken Research

 How the user interface works is decided by a UX designer and a UI designer on the look and feel for any application. But both the teams tend to work together, collaboratively and harmoniously for creating magic like AR and VR. The design trends often are shaped by the advancement in technology, every year. The designers need to be on their toes, learning and improving on the latest trends.

STORY OUTLINE

• AR and VR is new trend in UX / UI due to growing market in technology sector.
• Many new platforms like Gaming and banking mobile apps are using new AR and VR technologies for advance user interfaces.
• Collaborations between UX and UI platforms for bringing the best AR and VR experience like Samsung.
• New investments in companies like AR/VR has been seen in the AR/VR market making pathway for major growth

Designers have started using AR in UI design for quite some time now and staying for some time in future. The AR-driven features will make the understanding of design easy, accurate, and better because of constant updates in the technology. In Virtual Reality (VR) the designers not only consider the basic principles of photography, sketching, and motion design but also considers other parameters such as depth, curved design, interactions, sound design, and environment. It getting used by the modern age user experience designers as never before.

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• New trends has been seen in snapchat filters using face recognization, creating a AVATAR that could just look like you. In fact, between January 2019 and September 2022, Meta invested an eye-watering $36 billion into Reality Labs, as per an Insider analysis. This massive spend on the hypothetical future iteration of the internet, without much to show for it, has led many to believe Zuckerberg has squandered the capital.
• In VR, the new updates are mostly in gaming platforms and in medical science also. Like making a 360-degree field of vision. Blending of real and virtual world. Evolution of metaverse is also a trend in UX/UI market and full body motion tracking.

Competitive Landscape of AR and VR Market

• Samsung, Google and Qualcomm Team Up to Build a New Mixed-Reality Platform. The announcement comes at a time of increased interest in virtual, augmented and mixed reality. Apple is expected to release a mixed-reality headset in 2023 that could cost $3,000, according to Bloomberg. Sony's PlayStation VR 2 and HTC's Vive XR Elite are both slated to launch this month, and Google teased a new pair of AR glasses at Google I/O last year aimed at language translation. Meta's Quest 3 is arriving by the end of the year.
• APAC is reaching US$ 14.8 billion by 2026 on AR/VR solutions. More than 66% of overall spending in 2022 is on discrete manufacturing, education, professional services, healthcare providers, and personal and consumer services accounted for. According to the latest release of IDC’s Worldwide Augmented and Virtual Reality Spending Guide, APAC spending on AR/VR solutions is anticipated to reach US$ 8 billion by 2026, rising at a CAGR of 40.1%.

Top 5 Government Initiatives Fueling the Growth of POC Immunoassay Analyzers in India: Ken Research

 STORY OUTLINE

• 'Make in India' initiative encourages domestic production of medical devices, including POC Immunoassay Analyzers, to make India a hub for affordable healthcare technology.
• National Health Mission is setup to establishes health and wellness centers with diagnostics, driving demand for POC Immunoassay Analyzers in untouched regions.
• Ayushman Bharat scheme, a Universal health coverage scheme which improves access to quality healthcare, boosting growth in the POC Immunoassay Analyzer market.
• Pradhan Mantri Bhartiya Janaushadhi Pariyojana provides affordable generic medicines, saving costs, and stimulating the Immunoassay Analyzers market.
• Promotion of Medical Device Parks which aims to boost domestic manufacturing, reduce import dependence, and foster innovation in the healthcare sector, including Immunoassay Analyzers.

The Indian government, acknowledging the critical role of diagnostics in healthcare delivery, has initiated numerous programs and policies to strengthen the nation's diagnostic capabilities.

Point-of-care (POC) Immunoassay Analyzers, as a vital part of the diagnostic infrastructure, have significantly benefited from these initiatives.

This article provides a comprehensive overview of these government initiatives and their impact on the POC Immunoassay Analyzer market in India.

1. 'Make in India' Initiative

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The 'Make in India' initiative, launched in 2014, aims to transform India into a global manufacturing hub.

By encouraging domestic production of medical devices, including POC Immunoassay Analyzers, had significant implications for the healthcare technology sector.

By promoting the manufacturing and production of medical devices within the country, the government has aimed to make India a hub for high-quality, affordable healthcare technology.

2. National Health Mission

Other Healthcare mission launched by Govt

Under the National Health Mission, the government aims to establish health and wellness centers across the country to provide comprehensive primary healthcare services, including diagnostics.

 The need for efficient and rapid diagnostic tools at these centers naturally drives the demand for POC Immunoassay Analyzers.

The NHP 2017 outlines a significant emphasis on early screening and diagnosis of diseases. It calls for an increase in investment in diagnostic facilities, especially in rural and underserved regions.

This policy has promoted the usage and distribution of immunoassay analyzers across the country.

3. Ayushman Bharat.

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Ayushman Bharat, also known as the Pradhan Mantri Jan Arogya Yojana (PMJAY), is a program launched by the Indian Government in 2018.

The scheme aims to provide health insurance coverage of up to 500,000 rupees per family per year to over 100 million families, approximately 500 million beneficiaries.

The scheme covers secondary and tertiary care hospitalization across public and private empaneled hospitals in India.

Ayushman Bharat is a significant initiative in India's journey towards universal health coverage.

By making healthcare accessible and affordable, particularly for the country's poor and vulnerable populations, improving access to quality health services, thus fueling growth in the POC Immunoassays Analyzers Market.

4. Pradhan Mantri Bhartiya Janaushadhi Pariyojana

Other major Healthcare Initiatives by India Govt

The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is a campaign launched by the Government of India in 2008, aimed at providing quality medicines at affordable prices to the masses through dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJK).

There more than 7,500 PMBJKs across India.

PMBJP is an important move towards providing accessible and affordable healthcare to India's population.

It focuses on offering over 900 high-quality generic medicines covering a wide range of diseases at significantly lower prices than branded equivalents.

The program has resulted in substantial savings for the citizens, thus fueling growth in the Immunoassays analyzers market in India.

5. Promotion of Medical Device Parks

Other Major Medical Parks in India

The Indian government was actively promoting the establishment of medical device parks to boost the domestic manufacturing of medical devices.

 In 2020, the government approved a scheme to promote medical device parks in four states — Kerala, Andhra Pradesh, Tamil Nadu, and Himachal Pradesh.

The parks are expected to benefit from a financial investment of about INR 400 Crores (approximately 54 million USD) to provide world-class infrastructure and facilities.

The promotion of medical device parks is an important part of India's efforts to bolster its healthcare industry.

These parks will serve as hubs for the production of high-quality medical devices, reducing dependence on imports and fostering innovation in the sector.

By encouraging local manufacturing, the initiative aims to bring down the cost of medical devices, increase their accessibility, and stimulate job creation.

It's a strategic move towards self-reliance and boosting the domestic economy in the healthcare sector including the Immunoassays Analyzers market.

Conclusion:

Government initiatives have played a critical role in shaping the POC Immunoassay Analyzer market in India. As these initiatives continue to unfold, their impact on the market is set to increase, paving the way for more accessible, affordable, and rapid diagnostics for the Indian population.

Asia's Media Entertainment Market's Bright Future by 2027: Ken Research

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The Asia media and entertainment market is on the brink of an exciting and promising future. With its diverse and rapidly growing industry, the region has become a powerhouse in the global entertainment landscape.

STORY OUTLINE

• Asian cinemas drive the media and entertainment industry, embracing technology and providing ample job opportunities.

• Asia's online gaming industry thrives due to substantial investments from major companies like Tencent and Alibaba.

• Internet advertising in Asia is on the rise, with video advertising gaining popularity, driven by high-speed internet and social media platforms.
• India, Japan, South Korea, and other Asian countries are powerhouses in the gaming landscape, producing globally acclaimed titles.

The entertainment and leisure market in Asia has experienced significant growth over the past years. It encompasses various sectors, including gaming, theme parks, movies, music, sports, live events, gambling, and more.  India, Japan, the Philippines, South Korea, Malaysia, Indonesia, and Thailand stand out as the primary game industry powerhouses, making significant contributions to the gaming landscape.

1. The Cinema Market's Role in Growth

The cinema market represents a considerable portion of the total revenue generated by the media and entertainment industry. The demand for high-quality cinematic experiences pushes technological advancements in the media and entertainment industry.

In Asia, the cinema market serves as a major source of employment, offering job opportunities to a significant workforce.

Asian cinemas have embraced technological advancements, including premium formats like IMAX, 4DX, and Dolby Atmos. Additionally, Virtual Reality (VR) and Augmented Reality (AR) experiences are being integrated into select theaters, enhancing the viewer's cinematic experience.

2. Gaming Takes Center Stage in Asia's Thriving Entertainment Industry

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Mobile gaming is the largest and fastest-growing segment in the Asia gaming market. With the widespread adoption of smartphones and increasing internet penetration, mobile games have gained immense popularity across the region. Games such as PUBG Mobile, Garena Free Fire, and Honor of Kings have attracted millions of players, driving the growth of the mobile gaming market.

Asia's online gaming industry is experiencing a surge in innovation and growth, thanks to substantial investments from major companies like Tencent and Alibaba.

Asian countries like Japan and South Korea are renowned for their game development prowess, producing globally acclaimed titles.

3. Internet Advertising Market Sparks Innovation Across Industries

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Internet advertising spending in Asia has been steadily increasing as advertisers recognize the growing importance of digital channels. With the rise of internet penetration and smartphone usage across the region, advertisers are allocating more of their budgets to online platforms to reach a wider audience.

Video advertising is becoming increasingly popular in Asia, as consumers are spending more time watching videos online. This trend is being driven by the increasing availability of high-speed internet and the growing popularity of social media platforms, such as YouTube and TikTok, which are heavily used for watching videos.

India's vast population and rapid growth in internet adoption have made it one of the leading countries in terms of internet users in the region.

In Conclusion, the entertainment and leisure market in Asia has witnessed remarkable growth, driven by diverse sectors like gaming, movies, music, and more. The cinema market plays a crucial role, generating significant revenue and employment opportunities. With mobile gaming taking center stage and internet advertising sparking innovation, Asia's entertainment industry continues to thrive, making it a vibrant and dynamic landscape for years to come.

Fortum Charge & Drive India Introduces Innovative RuPay Pre-paid Card for EV Charging: Ken Research

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The partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market

Storyline

• As per Ken Research, partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market.
• Enhanced User Experience: Partnership with Pine Labs enriches EV charging experience, offering convenience, flexibility, and control.
• Versatility in Use: Card facilitates payments at Fortum and non-Fortum charging stations, extends to online and offline transactions.
• Seamless Access: Customers order the card via the Fortum C&D App from January 1, 2023, simplifying KYC.
• Innovative Collaboration: Fortum C&D and Pine Labs introduce RuPay Pre-paid Card, redefining EV charging payments.

1. Revolutionizing EV Charging Payments

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Fortum Charge & Drive (C&D) India, in collaboration with Pine Labs, has launched a RuPay Pre-paid Card. The card is expected to simplify payments for completed charging sessions at Fortum charging stations across India. The grand launching took place at the prestigious 'The FINCHAM Annual Gala 2022', attended by industry dignitaries.

2. Efficient and Flexible Charging Experience

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From January 1, 2023, customers can access the RuPay Pre-paid Card through the Fortum C&D App, via minimal KYC. Fortum Charge & Drive India will also shift from post-paid to pre-paid payment methods specifically for EV users. This is also expected to add value to the existing EV structure, improving the market base for the same.

3. Versatile Usage and Convenience

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The card extends beyond Fortum charging stations, allowing payments for EV charging at non-Fortum stations where RuPay cards are accepted. Furthermore, the pre-paid card can also be used for online and offline transactions across various merchant outlets, eateries, retail stores, as well as e-commerce platforms.

Collaborating with Pine Labs, an expert in prepaid card solutions, Fortum C&D aims to enhance the charging experience for users. The RuPay Pre-paid Card empowers EV users with convenience, flexibility, and complete control over their finances, catering to diverse needs.

Conclusion

As per Ken Research, this partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market. The RuPay Pre-paid Card promises to play a pivotal role in the growth of EV charging infrastructure, elevating the experience for Indian EV users.

The Next Startup Gold Rush: Look at what the investors have to say ?: Ken Research

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Story Outline

Some of the shine has come off the metaverse recently, with Elon Musk calling it little more than a marketing gimmick and the average price of non-fungible tokens (NFTs, seen as a key part of buying and selling things in the metaverse) dropping dramatically.

We think of the metaverse as partly AR and VR, partly massively multiplayer games and partly Web3 and crypto,” says Alvarez. He believes in a future with a “mad mishmash of overlapping metaverses” rather than one dominated by Meta or Microsoft.

1.Hiro Capital Dominates European Metaverse Investment with a Whopping €415 Million in Funds

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Hiro Capital is the big beast of European metaverse investment, having recently launched its second fund — €300m — to accompany its first €115m fund launched in 2019. Hiro Capital has also launched a special purpose acquisition company and is looking to take a games company with an enterprise value of between €400m and €2bn onto the stock market.

Hiro has a solid games pedigree. It was founded by Ian Livingstone, the former chairman of Eidos, the publisher of the Tomb Raider games, who is sometimes referred to as the “father of Lara Croft”. And yes, it’s called Hiro Capital after the name of the main character in Neal Stephenson’s Snow Crash, the 1992 book which predicted the metaverse.

The first investments from the Hiro Capital 2 fund are expected to be announced next month, says Luke Alvarez, founder and general partner. Most of the fund will be targeted at European startups, with about 15% going to the US and a small handful to other markets (for example, Hiro Capital recently invested in an Indian real-time games company called Loco).

2.Alvarez is very bullish that European companies will take a large slice of the metaverse market

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Alvarez expresses strong optimism that European companies will have a significant presence in the metaverse market. He believes that the current opportunity in 2022 is as exciting as the mobile internet era in 2002, which led to the emergence of tech giants like Facebook, Google, Tencent, Alibaba, and Baidu. While European companies missed out on the mobile internet era, Alvarez sees great potential for Europe to play a major role in the metaverse era.

Europe already holds a notable position in the gaming industry, with a third of the world's games content being developed in the region. Early proto metaverses, such as Minecraft and The Sandbox, were also created in Europe. Alvarez highlights the advantage of having a larger number of games developers in Europe compared to the US and the relatively lower development costs in the region.

Alvarez is particularly interested in deep tech companies, with plans to invest around 20% of the new fund into such ventures. These may include no-code games platforms that enable easier game creation for kids and in-game advertising that allows brands to integrate their logos into games. He is also keeping a close watch on hardware development for augmented reality and virtual reality, with the potential for innovative technologies like laser holography to create a super scaled AR experience for billions of people in the coming years.

Though many of the recent big deals have been in the US, European investors see the arrival of the metaverse as an opportunity for Europe to regain some of the tech dominance it lost during the last 15 years. “If the metaverse ends up being mainly games-based then Europe will have a chance — some of the world-leading games companies have come from Europe,” says Henry Gladwyn, partner at OMERS Ventures.

MEI's Strategic Investment: Pioneering Air-Conditioner Factory in Chennai : Ken Research

 MEI to Invest ₹1,891 Cr in Chennai Air-Conditioner Factory driving an employment generation capacity of 2000 jobs

Storyline

1. MEI's ₹1,891 Crore Investment in Chennai Facility
2. Creating 2,000 Jobs - Meeting Surging Demand
3. MoU with Tamil Nadu - Strategic Expansion
4. As per Ken Research, the investment will prove to be a great initiative given the employment generation capacity that it has.

Mitsubishi Electric India (MEI), a subsidiary of the renowned Japanese conglomerate Mitsubishi Electric with a market cap of $37 billion, is making a significant investment of ₹1,891 crore in a state-of-the-art air-conditioner and compressor factory near Chennai. This strategic move marks MEI's maiden manufacturing facility in India, aiming to cater to the surging demand for air conditioners in the country.

1. What is it?

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Mitsubishi Electric India (MEI) is set to make a significant impact with its 100% foreign direct investment in a new air-conditioner and compressor factory near Chennai. The investment, totaling ₹1,891 crore, is expected to create over 2,000 job opportunities in the region, according to a recent press release.

The project's development was formalized through the signing of a memorandum of understanding (MoU) between MEI and the Tamil Nadu State government. The virtual foundation stone for the project was unveiled by Chief Minister MK Stalin during the ceremony, marking a momentous step towards meeting the escalating demand for air conditioners in India.

2. The Regional Analysis

Mitsubishi Electric India's upcoming facility will span 52 acres at Origins by Mahindra in Peruvoyal Village, Gummidipoondi Taluk, Thiruvallur District. The production is set to commence in October 2025. Initially, the factory will have an annual capacity of up to 3,00,000 room air conditioners. However, by the beginning of December 2025, the capacity is expected to more than double, reaching an impressive 6,50,000 compressors, as revealed in the press release.

Read More: Global Industrial Robotics trends

This expansion signifies the company's commitment to meeting the growing demand for air conditioners in India and strengthening its position in the market.

Conclusion

The facility as per our estimates at Ken Research is not only a great initiative from the company’s point of view but also from the government’s perspective if we take into account the employment generation capacity as well as the R&D prospects available.

AR the future of metaverse: Global Market to reach USD 700 Mn by 2028?: Ken Research

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Story Outline

Whether it is healthcare, retail, social media or the workplace, the metaverse has the potential to change lives. With the increase in popularity of virtual reality, augmented reality and mixed reality, the metaverse is gaining momentum, enabling users to go about a normal conversation as an avatar in a ‘different world’.

But according to a report by the World Economic Forum, the true benefits of the metaverse do not come from the creation of new digital worlds. They come through the integration of physical and digital worlds.

1. Meeting the Metaverse Challenge: AR Emerges as a Key Enabler for the Future.

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The move to the metaverse will require enormously sophisticated future technologies. According to Intel, to power the metaverse for hundreds of millions of users simultaneously, the world’s current computing, storage and networking infrastructure is ‘simply not enough’. A key to the success of the metaverse includes integrating the physical and the digital, with AR representing a better fit ‘for the real world’.

“Platforms for the metaverse typically either use AR or VR,” she writes. “VR has come to life over the past decade through gaming, esports, and entertainment, with fully virtual avatars and environments. On the other hand, AR is a better fit for work in the real world. While there’s room for both in the growing metaverse market, AR ultimately has the greatest potential. With AR, you can still interact with the objects, tools, environments, and people around you – making adoption easier, providing greater value to existing activities and speeding the path to ROI. Plus, this paradigm feels more natural and intuitive, since human evolution has equipped us to interact this way.

2. Building an open, interoperable metaverse ecosystem for the world

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Last year Microsoft, Epic Games, Meta, and 33 other companies and organisations announced the formation of a standards group for metaverse technology. “Building a metaverse for everyone will require an industry-wide focus on common standards,” said Vishal Shah, Vice President of Metaverse at Meta. “The Metaverse Standards Forum can drive the collaboration that’s needed to make this possible, and Meta is committed to this work. Creators, developers and companies will all benefit from the technologies and experiences that will be made possible by common protocols.”

The Khronos Group hosts the Metaverse Standards Forum, inviting any company, standards organization, or university to participate without any fees through a Participant Agreement. Emphasizing the significance of open standards, Johnson highlighted how they facilitate collaboration among developers, hardware manufacturers, MDMs, and partners, accelerating adoption, fostering innovation, and allowing users to determine the most suitable solutions. While closed ecosystems may have specific applications or business models, they are better suited as distinct "islands" within the broader metaverse ecosystem.

Companies have already begun to adopt the metaverse, with Microsoft and Samsung owning 158 and 122 patents on the metaverse respectively. As Johnson describes, enterprises are primed to pioneer advances in the metaverse, just as they did for mainframe computing. Enterprises are leading the way because they understand the case for productivity, competitive advantage and value to their customers.

US Game Streaming Market Outlook to 2027: Ken Research

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What is the Market Size of US Game Streaming Industry?

US Game Streaming Market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028. The Game Streaming Market is largely driven by increasing internet penetration, economic growth, technological advancements, large numbers of players, and strong association with the E-Sports Community.

USA has been a popular destination for gamers with wide area of faster internet connection for various players, with a vast amount of technologies and ample amount of recourses, game streaming Market has flourished globally as people prefer to play the games and stream even when they are from other countries, including India, the Philippines, and Vietnam. As high end computers and internet penetration rise has offered people to stay connected through online games and people’s engagement has increased a lot.

Game streaming has never been this widespread since players took interest in it while they were all sitting home, fuelling to a full outgrowth towards this segment.

The development and widespread adoption of technology, particularly powerful mobiles and high end computers, have made it easier and more convenient for people to play highly complex games on a very easy note with live streaming connected with it. With online revenue generation and compact audience watching the streams and providing views (on which revenue is generated) which is continuously stimulating the growth of the Market.

USA’s geographic strongpoint to the rapidly growing IT infrastructure, fuels the availability of internet availability, which in exchange helps players to be online and stream their gameplays in order to get views and followers, activating their incomes daily or monthly.

US Game Streaming Market Segmentation By type of Device

The US Game Streaming Market is segmented by type of Device offered to the players. The segment in the US Game Streaming Market offers the Browser games, mobile games, downloaded games and console games of which the Mobile games has proven to be superior.

Among the major devices offered by the industry, mobile games have been proved to be more effective and dominant in the Market because of its availability and easy to use interface.

Although mobiles have confirmed to be dominant, console games and downloaded games have been rising side-by-side, as console games procure a readymade platform to play games build for its types, while downloaded games lets us play on the computer but need to be downloaded from online sites, thus keeping the game forever, claiming it for free.

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US Game  Streaming Market Segmentation By Type of platform

The US Game Streaming Market is segmented by the type of Platform, including Twitch, YouTube Gaming, Facebook Gaming, SteamTV, Daily Motion Games and Caffeine as the main platform types.

The dominant segment in the US Game Streaming Market is the Twitch Platform in 2022. With rapid number of streamers increasing from day to day, Twitch has been holding an outstanding population of streamers and a separate community for them where they can easily watch influencing streamers from their regions.

The others are rising significantly with passing time, with YouTube Gaming and Facebook Gaming has risen very much in today’s generation. Being amongst the most used social media application, made gamers attract to this platform by incorporating live-streaming.

US game streaming MARKET segmentation By Region

The US Game Streaming Market is segmented By Region into East, West, South and Central. The Northern American region is the most dominant region in 2022 which could not be extinguished, with major cities like Irvine, CA and Austin, TX, due to the well-established infrastructure of 5G connectivity and extensive branch networks of influencers flourishes the game streaming Market by a broad scale.

Competition Scenario in US Game Streaming MARKET
The Game Streaming Market in US is highly competitive, with various players competing for Market share.  Common game conventions have made a rise of arcade games during the late 90s, but with the improvement of technologies and upgradation from offline to online competitive games from companies like NVidia Corp, Twitch, game streaming has risen to a great deal from just being a time pass to a proper career.

With E-Sports community bringing about tournament system, players are making their application up to date in their own regions and making sure the servers are up and running 24/7, in order for the continuous inflow of data and players can keep streaming without any fluctuations in connections. Regions are dependent on state wise servers, which is particular to a state or a region. This will show the faster connectivity according to the region one resides in, and allows a person to change that particular server with   another, making them able to play with players of other regions.

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What is the Expected Future Outlook for the Overall us game STREAMING MARKET?

The US Game Streaming Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028, witnessing a CAGR of ~% during the forecast period 2022-2028. The sudden growth scenario is most likely due to the Covid-19 pandemic which allowed people to participate more and revenue generated is much more as per current Market conditions. This proves that there will be no overall impact on the Market due to any further COVID-19 waves in the future.

The US Game Streaming Market is driven by high internet penetration, high end computers and mobile, rapid broadcasting, high amount of revenue generated due to revenue models and connecting with other countries. This has led to a surge of streamers from all different continents, fuelling the streaming companies.

The gaming companies are finding game streaming to be a major source for revenue collection, which is why many game companies are encrypting livestream to their own platforms, enabling the players to live stream from within the application. This merging between game companies and streaming companies are benefitting them both, resulting in the rise of both the sides.

The Game Streaming Market is getting very competitive in every aspect, competing from quality of games to what hours of streaming is performed. This basically will lead to newer innovations, improvements in the features, and new monetization models, leading to betterment to the Market.

As game streaming is getting much and much more in use nowadays and is continuing to evolve every day, a regulatory fraction should be uphold to withstand challenges like regulations and copyright infringements etc. This regulations if kept correctly can propel the Market to a great length where every individual will be known for their own content.

As the growing popularity of games and game streaming continues, E-Sports along with many high ranked influencers will want to adopt the streaming base on every tournaments, leading to a rise in the user base. This is just the starting for players like TenZ, Shroud etc. to make their influence all over this particular Market and push the current low level players up to the top.

Furthermore, with the adoption of mobile gaming, people can now easily play on their favourite places with a proper internet connection, breaking the stereotypical manner of playing, sitting on the same place, leading to a huge increase in the user’s engagement towards mobile gaming.

Market Taxomony

By Device Type

• Browser (PC) Games
• Downloaded or Board PC Games
• Mobile Games
• Console Games

By Platform Type

• Console Game Streaming
• PC Game Streaming
• Mobile Game Streaming

By Region

• North
• South
• East
• West

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Major Game Streaming Market Players across the US

• Twitch
• YouTube Gaming
• Facebook Gaming
• NVidia Corps
• OBS
• Apple Inc.
• Huya Gaming

Research Sources

Secondary Research

• Company Reports & Websites
• Game Industry Index
• Online Magazines
• Newspapers & Journals
• Online Articles
• Market Related Ministries
• Government Associations
• Industry Journals/Portals
• Investor Presentations & Company Profiles

Time Period Captured

• Historical Period – 2017-2022
• Base Period – 2022
• Forecast Period – 2022 –2028

Key Factors Considered in the Report

• US Game Streaming Market Introduction
• Market Infrastructure
• Value Chain in US Game Streaming Market
• US Game Streaming Market Size
• US Game Streaming Market Segmentation
• US Game Streaming Market Future Outlook
• US Game Streaming Market Future Segmentation
• Top Company Profiles
• Issues and Challenges
• Analyst Recommendation

For More Insights On Market Intelligence, Refer to the Link Below: –

US Game Streaming Market Outlook to 2027

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US Online Sports Betting Market Outlook to 2028

US Artificial Intelligence Market Expected To Reach $100 Bn By 2028: Ken Research

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More than 25 per cent of large enterprises in US have been actively using AI for developing their products & services. This can be attributed to their high-cost investments, with which they attract the best talent.

The United States has been investing in Artificial Intelligence (AI) for many decades now, especially post COVID-19 pandemic, the demand for AI has increased across many sectors like healthcare, retail, finance, transportation etc. As per the forecast, the demand will exceed & the industry is set to soar new heights in the upcoming decade.

Story Outline

• In 2022, 25% of larger enterprises in the United States have been using AI for product and service development & among the small & medium sized enterprises, only 3 to 4% of small and medium-sized enterprises used AI.
• The US government has made significant investments on AI, allocating $3.3 billion in 2022. The investments were focused on decision science, computer vision, and autonomy segments.
• The US government took proactive steps to promote responsible AI development, including creating research and development hubs, developing ethical guidelines, and drafting an AI Bill of Rights to ensure proper design, use, and deployment of AI systems.
• According to Ken Research, the US artificial intelligence market is expected to reach more than 100 billion towards 2028, owing to digitalization & a significant reliance on AI-integrated systems for analyzing large amount of data & improving operational efficiency.

1. AI Revolution Driving Tech Advancements & Economic Growth

Percentage of companies using AI as production technology for goods & services, 2022

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The US Artificial Intelligence market is gradually becoming a crucial driver when it comes to undertaking technological advancements for the United State economy. In 2022, more than 25% of the larger enterprises are using AI for developing products & services & among small & medium sized enterprises, there are only 3 to 4 per cent of companies which are using it. A possible explanation for this can be that the larger companies can afford the time, money & personnel resources from other countries to attract the best pool of talent for developing AI in the country.

2. AI Investment Surges: US Leads the Way in Responsible Innovation

US Government Spending by Segment 2017-22 (in billion dollars)

US Government’s spending on artificial intelligence contracts has reached $3.3 billion in 2022. This investment has gone up by $600 million from previous year & the highest investments have been dedicated towards decision science, computer vision & autonomy segments.

Recently, in May 2023, the White House also announced a $140 million investment on creating 7 artificial intelligence research & development hubs & also developed a new set of guidelines, especially for the private sector towards ethical, moral & legal use of AI technology in the country.

“Realizing the promise of AI by managing the risk is going to require some new laws, regulations, and oversight. In the weeks ahead, I'm going to continue to take executive action to help America lead the way toward responsible innovation.”

                                                                                        -Joe Biden, President of United States

According to Ken Research, the US artificial intelligence market is expected to reach more than 100 billion till 2028, owing to digitalization & a significant reliance on AI-integrated systems for analyzing large amount of data & improving operational efficiency.

3. US Government Spearheading AI Initiatives for Prosperity & Security

 AI Research & Development Centre locations in United States (2021)

The US government has been active in terms of promoting AI oriented research & development programs like National AI Initiative of 2020, which became a law from January 1, 2021 to accelerate AI research & leadership for economic prosperity & national security.

Another policy is American AI Initiative which plays a similar role in ensuring national security & improving the quality of life. The initiative emphasized on the following practices:

1. Investing in AI research & development
2. Unleash AI resources by enhancing access to federal data models to identify new opportunities for improving AI models, while keeping confidentiality in mind
3. Remove barriers for AI Innovation
4. Embrace trustworthy AI for government services & missions
5. Training an AI-ready workforce

These programs encourage AI research, education and commercialization, thereby driving growth in the AI market.

4. Ensuring Ethical AI: The US Government’s Draft Bill of Rights

Ethical Dilemmas of AI in USA (2023)

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Artificial Intelligence in companies have changed the way businesses work & have also raised ethical concerns about the risk for companies because they don’t want to be impacted by data or ethics scandal which may harm the company’s reputation.

In October 2022, the US government led by Biden published a draft AI Bill of Rights to ensure proper design, use & deployment of automated systems. The White House Office of Science & Technology has recognized the five big AI principles which include:

1. BluePrint for Safe & Effective System
2. Algorithmic Discrimination
3. Data Privacy
4. Notice of Explanation
5. Human Alternatives, Considerations & Fallbacks

Artificial Intelligence has been used increasingly in the US and across the world. That’s why ensuring that there are ethics & regulations in place to ensure that people develop confidence in this technology & the government is taking active steps to address this.

Conclusion

The AI market in United States is driving technological advancements & economic growth, as large enterprises use it significantly & successfully contributing towards economic growth. The US government's investments in AI research and development and ethical guidelines highlight its commitment to responsible innovation. Initiatives like the National AI Initiative and the American AI Initiative are propelling AI ensuring the nation's prosperity and security through research, education & commercialization. Moreover, the government's efforts to establish an AI Bill of Rights demonstrate its commitment to building public confidence in AI technology.

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Artificial Intelligence USA market

Yadea Revolutionizes E-Bike Market with Cutting-Edge Technology & Global Dominance: Ken Research

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Wireless charging, higher speed, longer range, and better batteries is what separates Yadea from the usual 2W.

• Yadea: Leading the Global E-Bike Market with 70 Mn Customers
• Unparalleled Stability and Control: Yadea's Advanced Mid-Drive Motor Technology
• Elevating the Riding Experience: Yadea's Multi-Sensor Fusion Technology
• The INNOVATOR: Yadea's Stylish and High-Performance E-Bike Model

1. A new age player with a connection to green future.

Emerging Companies Global E-Bike Industry

China based E-Bike manufacturer Yadea is all about sustainability & new world EVs. Introduced in 2001, the company has come a long way in supporting the global journey towards greener travel solutions.

A global leader in developing and manufacturing two-wheeled electric vehicles, from motorcycles and mopeds to bicycles and kick scooters, the company is now exploring the next stage of growth in electric mobility with consumers experiencing a revolution with electric two-wheelers that run faster, longer, and can charge wirelessly, among many other groundbreaking features.

2. What are the current innovations & developments?

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The company also marked its presence at CES in Las Vegas on January 5th. Showcasing a range of ebike models with high-performance motors and an impressive five-year warranty, the company's six years of expertise in the industry is evident. With mature smart sensor motor technology, Yadea ensures a seamless and powerful gear-shifting experience for riders.

Expanding its reach, the EV giant also plans to penetrate major US stores, launch an exclusive online ebike platform, and provide professional maintenance services and convenient door-to-door support.

3. What does the future hold for Yadea?

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With a clear vision for the future, Yadea is set to redefine the e-bike industry through groundbreaking motor technology innovations. The company's unwavering commitment to research and development of high-speed motors is poised to revolutionize the way we perceive e-bikes.

By pushing the boundaries of motor technology, Yadea aims to deliver highly efficient and powerful e-bikes that surpass all expectations. Fueling this mission, As per our opinion at Ken Research, Yadea will invest in cutting-edge facilities, forge strategic collaborations with industry experts, and foster a culture of innovation and continuous improvement.

The company has already sold products to 60 million users in over 100 countries and regions and has a network of 40,000+ retaile