Friday, November 24, 2017

US Online Advertising Industry Research Report: Ken Research

In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, advertising industry on the whole registered a decline in revenues while the online advertising industry registered growth at a slow rate. Increasing broadband penetration, rising number of internet users as well as popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.
The US is the largest and most developed market for advertising, and it has also been registering growth in online advertising despite the recession. Moreover, the US continues to be the largest market for e-commerce, thereby driving the growth of online advertising sector in the country as well. In the US, the retail advertisers account for the largest share in online advertising, followed by finance and telecom companies. The automobile sector which used to be one of the major contributors in online advertising, during recession witnessed a decline in ad spending contribution on account of a weak demand in the country.
In the US online ad market, there exist low entry barriers; this has led to the entry of many players in this industry. Geographically, the US continues to be the largest market for online advertising, followed by Europe. There continues to exist scope for online advertising players to enter the US market, as in the country internet accounts for around 20% of the overall media consumption but currently, advertisers have only invested around 7.5% of their budget in online advertising.
The report on "The US Online Advertising Industry" includes a detailed study of the global advertising as well as the US online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.
Scope of the Report
The report gives a detailed analysis of The US Online Advertising Industry including insights on past market performance, its various segments and their performance, present analyses and future outlook of the industry.
The report also discusses the various forms of payment models existing in the industry and it also assesses the growth drivers.
The macroeconomic environment is discussed in detail, thereby providing marketers a view regarding the present and future market for their products & services in the country.
Discusses the positioning of the industry players and their market share which helps to assess scope for new and existing players.
This research report helps the domestic and international players looking for potential segment in the industry.
Key Topics Covered in the Report
US Online Advertising Industry Research
US Online Advertising Market Major Players
US Online Advertising Industry Swot Analysis
US Online Advertising Industry Future Outlook
US Online Advertising Market Growth
US Online Advertising Industry Trends
US Online Advertising Industry Revenue
US Online Advertising Industry
US Online Advertising Industry Size
US Online Advertising Market Share
For more information on the market research report please refer to the below link:
Related Reports by Ken Research
Contact:          
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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Thursday, November 23, 2017

The US Furniture Market Research Report / Statistics / Industry Facts: Ken Research

The US Furniture Market by End Users (Home, Office, Hotels and Industrial), By Major States (New York, Los Angeles, San Fransisco, Chicago), By Age Group (Millennials, Generation X, Baby Boomers, seniors), By Distribution Channel (Departmental Stores, Lifestyle Stores, Exclusive Stores, Supermarkets and Online Distribution) 2017, By Product Categories (Bedroom, Living Room, Dining Room, Kitchen), by Living Room Furniture (Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table), by Bedroom Furniture (Bed, Wardrobe, Dressing Table), by US Dining Room Furniture, US Kitchen Furniture Market.
The Outlook for the US Furniture Industry is largely positive because of the growth exhibited in the overall economy after the decline and improvement registered in the overall housing sector.
Millennials would play a major role as they are expected to drive the demand for furniture in the country by increasing the spending on furniture products.
The research report presents an overview of the present state of the furniture industry in the country. The report emphasizes on the change witnessed in the spending pattern of individuals under different age group and major manufacturers and retailers entering the furniture market in the country.
The US economy has witnessed a steady growth and is on the road to revival after the financial crisis which jolted the country. The labor market has also registered positive signs. Overall impact can be witnessed in the housing market with increasing sale of housing units coupled with rising prices observed in the residential sector. The increasing number of sale of housing units has in turn resulted in increased demand for furniture products registering a growth of 8-10% in the historical period. With a steady future outlook forecasted for the country, furniture industry is hopeful of achieving a growth of 4-7% in the future.
Ken Research in its latest titled “The US Furniture Market by End Users (Home, Office, Hotels and Industrial), By Age Group (Millennials, Generation X, Baby Boomers, seniors (Child Care and Infant Care), By Distribution Channel (Departmental Stores, Lifestyle Stores, Exclusive Stores, Supermarkets and Online Distribution)– Outlook to 2021”, suggested that Klaussner Furniture Industries, Ashley Furniture Industries Inc, La-Z-Boy, Sauder Woodworking, Ethan Allen, Dorel Industries, Man Wah Holdings, Lacquer Craft are expected to remain the major manufacturers contributing to the demand of furniture products in the US.
Key Topics Covered in the Report
US Market Demand for furniture Products
US Furniture Market Size by Revenues
US Furniture market by Organized and Unorganized Channel
US Furniture Demand from Home Segment, Office, Hotel and Industrial Sector
Demand for Bedroom Furniture
Demand for Living Room Furniture
Sale of Sofa units in US
Sale of Center Table by Value
Market Share of Ashley Furniture
Sale of Ethan Allen in US
IKEA units sold in the US
Berkshire Hathaway Revenue from Furniture
US Online Furniture Market Growth
Furniture Demand in US
Office Furniture Sale in US
US Furniture Retailers Market
Los Angeles Furniture Market
Ashley Furniture Industry Revenue
US Kitchen Furniture Sale
Dining Room Furniture US
New York Furniture Market
San Fransisco Furniture Market
For more information on the market research report please refer to the below link:
Related Reports by Ken Research
Contact:         
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022: Ken Research

Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022" provides a comprehensive analysis of online advertising market in Poland. The report covers Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads, By Digital Ad Spending by Various Sectors (Retail, E-commerce, Automotive, Telecom, Financial Services, Packaged Food, Hotel/ Bars/ Restaurant and others) and Market Share of Major Digital Platforms (Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, goldenline.pl), and Major Online Advertising Agencies (VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl). The report also covers market in different aspects such as parameters to design a successful internet ad campaign, trends and developments, issues and challenges, market share of major publishers. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.
Market Segmentation of Poland Online Advertising Market
Type of Online Ads: In terms of expenditure, type of digital ads segmentation is dominated by Search Ads which accounted for share of ~% during 2017. Search engine advertising was followed by banner advertising in terms of spending during 2017 which accounted for ~% share in Poland online advertising market. Display ads include many different formats and contain items such as text, images, flash, video, and audio. Online Video Ads constituted share of ~% in 2017. Mobile ads followed video advertising in terms of expenditure with the share of ~% during 2017.
By Cost Metrics: Cost per Impressions accounted for ~% of digital spending in 2017. Click through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Click through rate accounted for ~% share during 2017. Pay-per-sale is a pricing system where the advertisement platform/portal is paid on the basis of the number of sales that are directly generated by an advertisement. PPS accounted for least amount of revenues in Poland online advertising market during 2017.
By Medium: Poland online advertising market is dominated by desktop advertising in terms of segmentation by medium with a share of ~% followed by mobile advertising with a share of ~% in the market in 2017.
By Major Banner Ad Sizes: In terms of major ad sizes, Poland online advertising market is segmented by double billboards, Rectangle, Billboard, Skyscraper, Box, Topplayer and Triple Billboard. Double billboard is the most popular billboard size in Poland with an ad size of (750 x 200 pixels). Double billboard has dominated the market with a share of ~% in online banner/display advertising spending during 2017. Double billboard was followed by rectangle size and accounted for ~% in 2017. Billboard (750 x 100 pixels) accounted for ~% of the major ad sizes in the market owing to its performance in both brand and direct-response advertising campaigns. Skyscraper (120 x 600 pixels) format can fit into narrower spaces that don't accommodate the (160 x 600 pixels) wide skyscrapers. Skyscraper accounted for ~% of the overall share during 2017. Toplayer and Triple billboard accounted for ~% and ~% share in Poland online banner advertising market respectively.
By Spending by Each Sector: Major sectors that spent on online advertising in Poland are automotive, e-commerce, banking, financial services and insurance (BFSI), telecom, real estate, media, FMCG, packaged food, tourism, healthcare, and education. Automotive sector accounted for ~% in overall online ad spending during 2017. It is followed by E-commerce and BSFI sector accounted for ~% and ~% in 2017 respectively.
Competitive Scenario in Poland Online Advertising Market

Competitive Scenario has been analyzed for advertising agencies as well as digital platforms. Major advertising agencies in the country include VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Connaxis, Feno.pl.
The major online advertising platforms in Poland are Facebook, NK.pl, Instagram, Google, YouTube, Twitter and others. Facebook and Instagram together dominated the market with a share of ~% and Google held the second position with a share of ~% in the total revenues in 2016. Since, the demand for video advertising is surging, YouTube also has a major share of ~% in the total revenue in 2016.
Future Potential of Poland Online Advertising Market

Improvement in technology and better internet speed will increase mobile internet penetration in the country by 2022. Poland online advertising market is expected to grow at a CAGR of ~% during the forecast period of 2017-2022 The growth is expected to be driven by the rising number of social media users, booming e-commerce market, rise of independent advertisement advisors, support from government, publishers and mobile networks. As analytical tools are gaining prominence in the market, the advertising agencies have been using big data and other analytical tools to connect better with the customers. Such major innovations in upcoming years will result in market growth in future.
Key Topics Covered in the Report:
  • Poland Advertising Market Overview and Genesis
  • Poland Online Advertising Market Genesis and Current Scenario
  • Value Chain Analysis on Poland Online Advertising Market
  • Poland Online Advertising Market Size, 2012-2017
  • Poland Online Advertising Market Segmentation, 2017
  • Decision Making Parameters for Selecting Advertising Agencies
  • SWOT Analysis in Poland Online Advertising Market
  • Trends and Developments in Poland Online Advertising Market
  • Issues and Challenges In Poland Online Advertising Market
  • Regulatory Scenario In Poland Online Advertising Market
  • Competitive Landscape In Poland Online Advertising Market
  • Market Share of Major Players in Poland Online Advertising Market, 2017
  • Company Profiles for Major Digital Platforms and Advertising Agencies in Poland Online Advertising Market
  • Future Outlook for Poland Online Advertising Market, 2017-2022
  • Macroeconomic Factors affecting Poland Online Advertising Market

Source: https://www.kenresearch.com/media-and-entertainment/advertising/poland-online-advertising-market/142277-94.html
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com
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Rising Demand of US Furniture Products, a Key Catalyst for Growth of the US Economy: Ken Research

Striking Growth Opportunities in the US furniture market, shift to online shopping, Advancement in logistics and easy to assemble furniture has attracted numerous companies with innovative solutions to the furniture industry in the US.
The US furniture market has witnessed a consolidation over the years. Major retailers have raised their market share over the period leaving little for other players. A considerable decrease in number of furniture stores can be witnessed over the years making way for E commerce platform, largely because of the improvement in the distribution network. The major online companies such as overstock.com, amazon and wayfair have witnessed a considerable increase in the market share when we compare the complete furniture space.
With respect to product segmentation, living room furniture and bedroom furniture accounted for most of the furniture spend. Most of the e-retailers are experiencing a high growth rate. Plenty of startups also offer customized designs and custom made furniture solutions which cater to the growing demand of US Consumers.
Mobile shopping has been a major thump which has benefited the e commerce segment. Young age population through their smart phones is shopping as per their convenience. A considerable rise in the mobile traffic has been witnessed along with an increase exhibited in the m commerce transactions.
Key Topics Covered in the Report
The US Furniture Retail Market
Number of Stores in the US
Online Furniture Sale in the US as a percentage of total sale.
Spend on the US Furniture
Retail Store Sale, Online Sale, Exclusive Store Sale
Revenue of Klaussner Furniture Industries
Sale of IKEA in the United States
Sale of Ashley Furniture Home Store in the US
Number of stores of Ethan Allen
Annual Growth of Major Companies
Forecasted growth of Furniture Industry
Market share of major players operating in the furniture industry
For more information on the market research report please refer to the below link:
Related Reports by Ken Research
Contact:         
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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Wednesday, November 22, 2017

The US Furniture Market Outlook to 2021: Ken Research

The report focuses on the overall market size of furniture market in the US, market segmentation by various states (New York, Los Angeles, San Fransisco, Chicago), by organized and Unorganized sector, by product categories (Bedroom, Living Room, Dining Room, Kitchen), by Living Room Furniture (Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table, by dining room furniture and children furniture. The report also includes the profile of major manufacturers and retailers and online players, government rule and regulations, trends and developments. The report concludes with market projection for future and analyst recommendations.
The US Furniture Market Size
The US furniture market generated revenues worth USD ~ million in 2012. The revenue generated increased from USD ~ million in 2012 to USD ~ million in 2017. The furniture industry has witnessed a steady growth in the demand of the furniture products by the consumers in the US.
The US Furniture Market Segmentation
Based on the segments, the US furniture industry is divided into organized and unorganized players. The demand for furniture products basically arises from the four major sectors i.e. home, office, hotels and industrial. The new home sales are expected to lead the demand for the furniture products. After the economic recession, there has been an increase in demand for new home units which will lead to rise in the demand for furniture. Spend by Millennial is on the rise when it comes to furniture products. A shift in distribution has also been witnessed with advent of major retailers and online distribution players.
Comparative Landscape in Furniture Market in the US
Major retailers have gained a significant presence in the furniture market in the US. Ashley Furniture Home Store, IKEA, Williams-Sonoma, Rooms to Go, Berkshire Hathaway are some of the leading retailers operating in the furniture industry.
Online Companies such as overstock.com, amazon and wayfair have also gained considerable presence with the young population making maximum use of smart phones for making online purchases.
Key Topics Covered in the Report
Executive Summary
Research Methodology
Value chain Analysis of US furniture market
US furniture market size by revenues
US Furniture Market Segmentation by organized and unorganized sector, by end users Home, Office, hotels and industrial, by major states (New York, Los Angeles, San Fransisco, Chicago), By Age Group (Millennials, Generation X, Baby Boomers, seniors and by By Distribution Channel (Departmental Stores, Lifestyle Stores, Exclusive Stores, Supermarkets and Online Distribution) 2017
By Product Categories (Bedroom, Living Room, Dining Room, Kitchen and Others)
US Dining Room Furniture Market
US Kitchen Furniture Market
Company Profiles for Major Manufacturers in US Furniture Market
US Online Furniture Market
Snapshot on Easy to Assemble (DIY) Furniture Market
Snapshot on Smart Furniture Market
US Furniture Market Future Outlook and Projections
Analyst Recommendations
Macroeconomic Factors Impacting US Furniture Market
To know more about the publication, click on the link below
Related Reports by Ken Research
Philippines furniture market witnessed a slump in growth rate in 2015, primarily as the exports market witnessed erosion in sales during the year. Low demand from the US and Japan resulted in decline of furniture exports by 17.8% in 2015 as compared to the revenues in previous year. The market for furniture in the country stood at 1,433.0 million in 2015, representing a growth of only 7.9% from previous year. The export and domestic market stood at USD 298.0 million and USD 965.1 million in 2015, respectively.
Furniture market in Indonesia increased to USD 2,634.6 million in 2016 from USD 2,451.6 million in 2015, registering a robust CAGR of 7.9% during 2012-2016. An increase in domestic demand for both traditional and modern furniture in Indonesia has been witnessed, due to the availability of wide range of local and foreign products for homes, offices, hotels and industries in the recent years, has been a strong factor which has led to the surge in the market revenues during 2015-2016.
The furniture market in China has grown with a CAGR of 10.3% during the period 2010-2015. The revenues generated by China furniture market were evaluated at USD 40.9 billion in 2010 and has grown to USD 66.8 billion by end of 2015. The furniture industry in China has been immensely driven by its ability to provide best quality furniture products at best affordable prices without compromising on the quality standards and low cost skilled workforce. With the substantial growth in the real estate industry, technology and increasing growth rate in tourism from 1.2% in 2011 to 4.1% in 2015 had led to inauguration of many new public and private construction projects, automation in the manufacturing process and increase in the number of hotels, bars & restaurants in country.
In FY’2015, the furniture market in India clocked revenue worth INR 1,049.1 billion which increased by 16.5% from INR 899.6 billion in FY’2014. The furniture market has experienced a substantial growth in the last few years. There are several factors which have led to this growth such as surge in real estate and housing activity, increasing growth in the information technology and services sectors, growing affluence both in the urban and rural areas and higher proportion of middle class Indians aspiring for better lifestyle.
The furniture market of Malaysia had increased from USD 3,045.8 million in 2010 to USD 3,357.6 million in 2015 at a CAGR of 2% during the period 2010-2015. The furniture market in the country had been immensely driven by a substantial growth in the real estate, travel & tourism and hospitality domains over the years. The rising number of commercial projects along with a greater spending on the infrastructure had also provided an enormous growth to the furniture market in the last few years.
Contact:         
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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