How is baby food market
positioned in the egypt?
The
Egypt
Baby Food Market is in its growing stage with retail sales value
increasing from EGP ~ million in 2012 to EGP ~ million in the year 2018(P) at a
six year CAGR of ~%. The increasing awareness of people regarding nutritional
value of baby food, rising digitization and globalization, higher income levels
and increasing participation of women in the total workforce has encouraged the
demand for baby food in the Egypt baby food market. It is an import oriented
market since it is largely dominated by international players. The Egypt baby
food market is highly receptive to innovative products as the camel milk based
baby food brand Camelicious gained a lot of popularity in the country.
The
market experienced consistent growth over the years as there has been
increasing involvement of women in the total workforce. Additionally,
increasing demand for organic baby food has been observed due to health
consciousness among parents. Among the presently available channels of
distribution required to sell baby food products in the markets of Egypt, the
majority of the stake has been held by offline retail stores. The consumers
prefer online channels of distribution for purchasing baby food as it saves their
time, effort and money. Overall, the market displays positive signs of both
growth and development which is bound to attract more players to the market.
Egypt Baby
Food Market Segmentation
By Food Category: Since milk
formula is considered as the prime substitute of mother’s milk, it has been the
leading market segment in the year 2018(P) with a revenue share of ~% of baby
food products by value. The second highest market share has been held by dried
baby food standing at ~%. The prepared baby food has contributed a minimal
revenue share of ~% in Egypt baby food market in the year 2018(P).
By Type of Milk Formula: Standard
milk powdered formula products acquired majority of the milk formula sales in
Egypt baby food market. The market share held by the particular segment stood
at ~% of the total milk formula sales by value in the year 2018(P). The market
shares for other milk formula types include follow-on milk powdered formula at
~% and growing-up milk formula at ~% in 2018(P). The remaining share has been
captured by special baby milk formula at ~% which is largely required by
infants with special nutritional needs or they are allergic to some specific
ingredient.
By Age Group: The
segmentation of baby food products by age group is only out of milk formula and
does not include baby food product categories such as dried baby food and
prepared baby food. The leading category has been baby food products for
infants that are 0-6 months old as their market share in terms of retail sales
has been ~% in 2018(P). The remaining share has been held by baby food products
for infants in the age groups, 6-12 months old and 12-36 months old standing at
~% and ~% respectively in the year 2018(P).
By Channel of Distribution: Majority of
the baby food sales which is ~% are made through Health and Beauty Specialist
Retailers. Subsequent purchases after consulting health experts are majorly
made from these renowned and trustworthy megastores such as supermarkets and
independent small grocers. The market shares held by these offline retail
stores for baby food sales in Egypt stood at ~% and ~% respectively in the year
2018(P). The other channels of distribution which are responsible for domestic
sales of baby food in Egypt include hypermarkets, convenience stores and
internet retailing.
Keywords:-
Egypt
Baby Food Market Research Report
Egypt
Baby Food Market Analysis
Egypt
Baby Food Market
Egypt
Baby Food Sector
Egypt
Baby Food Market Future Outlook
Egypt
Baby Food Marketing
Egypt
Baby Food Supply
Egypt
Baby Food Packaging
Egypt
Prepared Baby Food Market
Egypt
Organic Baby Food Market
Egypt
Dried Baby Food Market
Egypt
Milk Formula Market
Regulations
Baby Food Egypt
Baby
Food Retailing Egypt
Online
Baby Food Sales Egypt
Guidelines
Egypt Baby Food
Key Segments Covered:-
By Food Category-
Milk
Formula
Dried
Baby Food
Prepared
Baby Food
By Milk Formula-
Standard
Milk Powdered Formula
Follow-on
Milk Powdered Formula
Growing-up
Milk Formula
Special
Baby Milk Formula
By Channels of Distribution:-
Health
and Beauty Specialist Stores
Supermarkets
Independent
Small Grocers
Hypermarkets
Convenience
Stores
Online
Sales
Key Target Audience:-
Baby
Product Manufacturers
Baby
Product Distributors
Government
Agencies
Baby
Food Store Retailing
NGO’s
Supporting Baby Food and Care
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012-2018
Forecast Period: 2019-2023
Companies Covered:-
Nestle
SA
Danone
Groupe
Hero
Group GmbH
Fasska
SA
Riri
Co
Liptis
Nutrition Ltd
Ninolac
International SA
Abbott
Laboratories and others
For more information on the research
report, refer to below link:-
Related Reports:-
Contact
Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
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