Analysts
at Ken Research in their latest
publication “Vietnam
Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By
Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds
& Others), By Sectors/Industries (FMCG, Healthcare, Entertainment &
Media, Retail & E-Commerce, Automotive, BFSI and Others) and By Pricing Models
(Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)” believe
that with advent of strong internet
infrastructure, increase in number of smartphone users and rise in acceptance
of digital advertising channels by brands in Vietnam will pave the path for growth of
Vietnam online advertisement market. Growth in the sector has also been fuelled
by increase in the usage of social media and emergence of data security and
localization regulations. The market is expected to register positive CAGR of ~21% in terms of advertising expenditure during the forecasted
period 2018-2023E.
Overview: Advertising costs in Vietnam is generally low compared to
others region in Southeast Asia. Though, the traditional advertisement channels
such as T.V, print media still dominated the overall advertisement industry,
however, digital marketing or advertising is seeing the highest growth among
all others with many business now pushing their brands on digital platform to
enhance their brand visibility. In digital advertising, social networks now
rival search engines as an effective online marketing and advertising channel,
gaining a significant market share and generating huge revenues in Vietnam. The
market witnessed immense growth in these segments with rise in number of
smartphone users and internet penetration in the country.
Growth Drivers: Attitude
towards switching from traditional to online advertising is being adopted by
the Vietnamese. The advantage of using online platforms as a medium for
advertising is that it can optimize the monetization better as compared to the
traditional medium. Moreover, the Vietnamese government is coming up with cyber
security laws that can increase the internet penetration rate further.
Competition: In
Vietnam, Google and Facebook contributed the maximum share of online
advertising spending. Along with these,
Vietnam has come up with some local Apps such Zalo or Cốc Cốc Browser that will
further promote the idea of advertising the products and services over an
online platform. Owing to increasing number of social media users and rise in
media consumption, share of social media platforms seems to benefit higher in
the long terms. Major advertising agencies in Vietnam are competing on the
basis of number of clients, industry expertise, advertisement cost etc. Few
popular advertisement agencies in Vietnam which have the highest visibility are
Group M, Publicis, Dentsu, Clever Ads, Adtima.
Future Potential: The Vietnam Online Advertising
Market is forecasted to grow but at a slower pace as compared to the other
countries in the Southeast Asia. The factors for its growth lie in the growing
young population base that is internet savvy. Due to the increased use of the
social media and the E-commerce for a variety of activities, the internet
penetration rate is growing since its inception in Vietnam.
Keywords:-
Vietnam
Online Advertising Market
Vietnam
Digital Advertising Market
Vietnam
Online Advertising Trends
Vietnam
Online Advertising Challenges
Vietnam
Online Advertising Issues
Vietnam
Digital Consumer Landscape
Vietnam
Mobile Advertising Market
Vietnam
Banner Advertising Market
GroupM
Vietnam Revenue
Publicis
Vietnam Revenue
Dentsu
Vietnam Revenue
CleverAds
Vietnam Revenue
Zalo
Vietnam Revenue
FPT
Online Vietnam Revenue
Facebook
Online Advertising Revenue Vietnam
Google
Online Advertising Revenue Vietnam
Key Segments Covered:-
By Online Advertising Medium:
Desktop
Mobile
By Types of Online Advertising:
Banner
Advertising
Video
Advertising
Search
Advertising
Social
Media Advertising
Online
Classifieds and Others
By Different Sector/Industries:
FMCG
Healthcare
Entertainment
& Media
Automotive
Retail/E-commerce
BFSI
Others
By Pricing Models:
Cost per
Mile (CPM)
Cost per Click (CPC)
Cost per
Action (CPA)
Key Target Audience:-
Advertising
Networking Companies
Advertising
Companies
Industry
Associations
Government
and Regulatory Authority
Publishers
of Ads
Time Period Captured in the Report:-
Historical Period –
2013-2018
Forecast Period –
2018-2023E
Companies Covered:-
GroupM
Publicis
Digital
Marketing Vietnam
Dentsu
Mirum
Blueseed Digital
PHD Media
CleverAds
Adtima
Facebook
Google
Zalo
Coc Coc
Browser
FPT
Online
For more information on the
research report, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
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