The publication titled ‘India Financial Brokerage Industry Outlook
to FY’2024’ undertakes an in-depth analysis
of Indian Capital Market Trrading industry, changing preferences of retail and
institutional investors, competitive landscape of full service brokerages,
discounted brokerage firms and hybrid firms. It also covers the unique expansion
strategies undertaken by key players, type of technological advancements
integrated by different brokerage firms, Regulatory landscape, Future outlook
& certain trends expected to be a reality soon. During 2001-05, trading was
limited only to informed & institutional investors with majorly all trading
tasks undertaken by brokers. However, with introduction of derivatives based
trading & increasing internet penetration, retail investing took a major
jump & led to the formation of a new brokerage model by Zerodha called
discount brokerage. Since, India has
come a long way in improving trading infrastructure coupled with retail
participation growing from almost Nil in 2001 to ~2% in 2019.
Traditional Brokerage
Method-Full Service Brokerage
Brokerage Model of assigning a relationship manager &
undertaking all trade related services from trade execution to overall
portfolio management by charging high brokerage of 0.3-0.6%. Competition in
full service brokerage is concentrated among top players including ICICI
Securities, HDFC Securities, Kotak Securities, ShareKhan, Motilal Oswal etc
competing on the basis of pricing, services offered, offline network, quality
of advisory & research services offered, trading platforms etc. With
increased financial & technological awareness, pricing became the top most
consideration for millennial tech savy investors leading to emergence of discount
brokerage model. However in current situation we see a changing trend of
investors preferring to pay only for the services availed thereby forcing
various FSBs to launch subscription/fee per service plans thereby making them
hybrid in nature. As this trend is expected to continue in future, we might see
some of the leading full service players like ICICI Securities converting their
operating models to hybrid model.
Discount
Brokerage-Attracting customers with Minimal Brokerage Charges
Brokerage model offering only trade execution services
through trading platforms at discounted flat fee charges of INR 20 or 0.01%
(whichever is lower) irrespective of trade value involved. With no cost for
hiring advisors & analysts and no offline trading outlets, discount brokers
are able to operate at very less operating cost compared to full service
brokers. However, High investment cost incurred by them is related to in-house technology
development or outsourcing it. The
uniformity in pricing forces the players to compete on parameters such as technology, complimentary
services, marginal based leverage offered. Leading players including Zerodha,
5Paisa, SAMCO, Upstox etc are seen to advancing their platforms with
technological & back end up gradations including EKYC, biometric
authentication, order management systems, advanced charting & analytical
solutions etc. Due to limited advisory & research offerings, discount
brokers face the challenge of catering to institutional clients which prefer
PMS and IPO Facilitation services.
In an objective of catering to both type of clients (Retail
and Institutional), major traditional brokerage players including Axis
Securities, Angel Broking introduced third broking model-Hybrid Brokerage.
Preference for
Subscription plans & Product Innovations leading to Hybrid Model
Targeting dual clientele type & stiff competition from
discount brokerage forced various full service brokers to launch special
discounted plans thereby introducing the concept of hybrid model. In 2019,
hybrid brokerage saw the entry of leading brokers Axis Securities & Angel
Broking with launch of discounted brokerage plans like Trade@20 & Angel
iTrade Plan respectively. With entry of new players hybrid brokerage is
expected to acquire ~40% of industry’s client base by FY’2024.
Other Developments
Catering to investor’s major concern of portfolio
diversification, leading players are also seen introducing the concept of
thematic investments through in house portfolio development or by partnering
with companies such as Smallcase. Similarly, geographical diversification needs
are also being served by Stockal & Vested Finance by introducing the
concept of global investing to Indian investors.
Companies Covered:-
Full Service Brokerages
ICICI Securities
HDFC Securities
ShareKhan
Kotak Securities
Motilal Oswal
Nirmal Bang
Geojit Financial Services
IIFL Securities
SMC Global Securities
Reliance Securities
Discount Brokerage
Zerodha
5Paisa
Upstox
SAMCO
Prostocks
R K Global
Wisdom Capital
Interactive Brokers
Hybrid brokerage
Angel Broking
Edelweiss
Axis Direct
Swastika Investmart (TradingBells)
MasterTrust
Key Topics Covered in the
Report:-
Overview of India Financial Brokerage Industry
Understanding customer’s requirements
Decision making criteria for selecting brokers by retail
& Institutional Clients
Evolution in Role of Brokers, 2005-2022
Full Service Brokerage in
India:
Overview with Business Model followed
Competitive Landscape including Cross comparison among major
players on financial, operational, Pricing, Strengths & Weakness Analysis
Company Profile of major Full Service Brokers
Future Outlook & Potential of Full Service Brokers in
India
Discount Brokerage in
India:
Overview with Industry Ecosystem & Business Model
followed
Competitive Landscape including Cross comparison among major
players on Financial, Operational, Technological, Pricing, Strengths &
Weakness Analysis
Company Profile of major Discount Brokers
Technological Landscape including Technologies available,
Profiling of major Technology Providers
Overview of Back Office Operations with Profiling of major
Back Office Operators
EKYC Providers & costing
Future Outlook of Discount Brokerage
Case Study of Stockal
Hybrid Brokerage in India:
Overveiw with Business Model followed
Industry Landscpae including Cross comparison among major players
on financial, operational, Pricing, Strengths & Weakness Analysis
Company Profile of major Hybrid Brokers
Future Outlook for Hybrid Brokerage with expected
Industry Trends
Regulatory Landscape Governing
Brokerage Industry in India
For More Information on the research report, refer to below
link:-
Related
Reports:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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