Showing posts with label India Online Education Market. Show all posts
Showing posts with label India Online Education Market. Show all posts

Thursday, May 28, 2020

Understanding Udemy’s Marketplace Model of Learning and its Heavy Focus on India

Up-Skilling and Re-Skilling in order to stay in touch with the rapidly evolving technological trends is now a standard requirement in India’s professional landscape. Professionals turn towards online learning as a means to achieve the goal, due to their inability to turn back to conventional classroom modes of learning. Ed-Tech players such as Udemy are extending the proposition of Online Self-Paced Practical Learning which allows professionals and students to develop their professional skill-set and work towards achieving their long-term professional goals.
As through our conversation with Mr. Irwin Anand, India MD at Udemy, we attempt to identify how Udemy sees India, with the largest White-Collar graduate workforce, as an exciting investment, and how it’s Marketplace Model serves an Unmatched Value Proposition to Learners.
Q1Being the first employee for Udemy in India, you would have been involved end-to-end in expanding the brand in the country. How has the company’s journey been during your brief tenure here?
Previously I was with OLX where I was hired as one of the first few employees to help the company grow and scale. Again, with Udemy in India, my mandate as the first employee was to define the local strategy and incorporate all the stakeholders for Udemy, which includes instructors, individual learners, and corporate customers. I have been responsible for setting up Udemy’s first India office in Gurgaon, growing the local team, which is currently double-digit, and deepening the investments in the country. We have a team on the Marketplace end handling the learner and instructor base, as well as a team on the Enterprise end that handles corporate sales and customer success. Our focus is on developing local insights, tailoring the content, and developing a unique user experience. India is the second-largest market for Udemy in terms of revenue and traffic and among the top three growth markets globally. We’re achieving triple-digit growth YoY in India.
Q2Udemy has a Marketplace model wherein it connects learners to instructors online. Can you briefly explain how the Udemy model works and how is it different from other players in the industry?
Udemy is the largest online learning destination that helps students, companies, and governments gain the skills they need to compete in today’s economy. We provide a platform where instructors can share their knowledge and build a profitable business while learners can have access to the latest skill domains on virtually any topic in the world. We have over 150,000 courses hosted on the platform, taught by more than 57,000 expert instructors.  Our marketplace model allows expert instructors to compete for learners, which ultimately encourages them to make high value-driven course content. Instructors also participate in discussion forums to cater to learner queries, create quizzes, downloadable content, test courses, and exercises. Our instructors are in the best position to develop the next best course which is an important component of our marketplace model. Because Udemy instructors are industry practitioners and experts themselves, they create the courses in a way that the skills are professionally implementable.
For companies, Udemy for Business offers subscription access to 4,000+ business-relevant courses, powerful learning analytics, as well as an easy-to-use platform to host and distribute their own content in one central place. We also offer Udemy for Government, a highly customizable learning platform designed to upskill workers across nations and prepare them for the jobs of today and tomorrow. Both are powered by the Udemy marketplace.
Q3. Which courses or topics are currently in major demand by the Indian audience?
Tech courses are definitely in great demand in India — Python, Data Science, Ethical Hacking, Machine Learning, and Embedded Systems, to name a few. For a practitioner, there are also courses around more specialized topics like MicroPython, Web Development NestJS, and Web Development NodeJS. One of the premises Udemy was built around, was that every learner should be able to find his/her right teacher, and that teacher could be anywhere in the world. With our constant feedback and communication mechanism between the instructors and the students, Udemy provides a powerful 2-way exchange to help students find the best instructor for them.
Q4In a massively fragmented industry for re-skilling and up-skilling programs in the country, how does Udemy differentiate itself from players such as upGrad, Simplilearn, Coursera, Udacity, and others?
Our proposition to the consumer is completely different because of our marketplace business model where courses are created and taught by practitioners in the field. Because our instructors work in their respective fields, they can predict the next big course or topic from the perspective of industry relevance. The courses are also very affordable and that’s one of the reasons why more than 5 million learners are on Udemy, with that number growing at a fast pace. We are growing on the corporate side as well with companies such as Wipro, TechMahindra, TetraSoft identifying with the value proposition of Udemy for Businesses.
Q5. A prominent bottleneck encountered by online skilling platforms is the low completion rates of programs. How is the company endeavoring towards bucking the trend of low course completion rates amongst MOOC platforms?
We don’t believe that completion rates are a proxy for learning or gaining knowledge. Learners usually focus on gathering implementable skills through the courses and may leave the course mid-way once their learning objective, which can be as simple a learning Pivot Tables in an Excel course, is complete. We measure course effectiveness in the form of ratings and review system, but we don’t see much of a correlation between learning effectiveness or learner satisfaction with course completion. 
Q6The adoption of online skilling programs and courses is growing in India, with professionals and students upgrading their skills to stay relevant. According to you how has Udemy’s learner base growth been?
We have 5 million learners in India currently. Our revenue tripled in India in just one year of operations. Our growth comes down to our value proposition and our ability to offer skills-based training at affordable prices, at a time and place of your choice. This allows learners to choose from thousands of top practitioners from all around the world, regardless of physical location.
Q7. How does the monetization model of the company work?
The consumer marketplace model is a basis pay-per-course and offers lifetime access to purchased courses. Courses are comprised of recorded videos in addition to assignments, quizzes, course materials, discussion forums, and exercises. The price point is more or less similar to a Reference Book, while the proposition is much more impactful. The consumer has a thriving rating & reviews system in terms of feedback and tracking learning journeys. For organizations offering to learn to employees, Udemy for Business is subscription-based and includes curated professionally relevant courses (~4,000 in English). These courses are packaged into a corporate user experience where stakeholders, including HR, Learning and D divisions, can collect learning data and analytics, manage learning paths, mandate people to learn, administer modules, and author content. We also offer companies the option to create courses on Udemy for Business and include API plug-ins for their L&D modules. Udemy for Business is available on an annual, per-seat basis with employees allowed to access the entire repository of courses and analytics.
Q8. Which business segment is Udemy more focused on in India?
Consumer and Enterprise business is a priority for us right now, and we have entered the Government space recently. We already had a lot of corporate clients here before even entering India.
Q9.  What are the major bottlenecks faced in scaling such a model?
In the context of Udemy, bottlenecks would be in the past tense. Through word of mouth and success stories of others, there are a lot of great instructors on Udemy with a 125% growth y-o-y in new instructors in India. Having said that, when launching a new country base, it’s important for us to identify if the country has needs for courses in the local languages. Currently, vernacular language would be more of an opportunity, rather than a challenge for the Indian market.
Q10. What is the offering pitched across as a part of Udemy for Government? Having experience working with Japanese, Singapore, LA and New Mexico’s governments, do you plan to target the government sector in India as well?
Answer: Udemy for Government follows a similar subscription business model to Udemy for Business. For example, in Singapore, we work with the Skills Future program where every Singaporean completing mandatory skill training is provided free access to Udemy. From India's perspective, we will continue to evaluate partnerships and programs with corporations and government entities.
Q11How does the company’s strategic outlook towards India differ from other markets such as US or Brazil or Singapore?
Two-thirds of Udemy’s students are located outside of the US and half of our instructors are based outside of the US. Our goal across every market is to deliver relevant, fresh content both to individual learners and businesses. Solution for a market like Brazil, where people mainly speak Portuguese will be different because there is an increased need for local language experts. As a lot of people in India are fluent in English, they can already take advantage of our large course catalog and begin learning new skills.
Q12. Is partnering up with Universities and Academic Institutions in India a part of the company’s plans going forward?
We are open to partnering with Universities in the future. Our core customers are mainly professionals but we are also focussing students in a college environment. We are exploring partnership opportunities with Universities, as content creators, but for now, we think of ourselves as a complementary skill offering to university programs.
For feedback and queries, reach out to the Ken Research Team at ankur@kenresearch.com
For More Information on the publication: -
Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Thursday, March 19, 2020

India Online Education Industry Research Report: Ken Research

Major Program Domains Targeted By Ed-Tech Companies
In the emerging technology landscape in the country, professionals are constantly forced to expand and develop their skill-set in order to be protected from massive job displacements at the hands of automation and technology. Data Science and Analytics are the strongest emerging areas where companies are requiring their employees to develop a skill-set. In addition, tech-focused domains such as Artificial Intelligence, Machine Learning, Deep Learning, and Robotics are currently the need of the hour in IT companies as these emerging technologies will form the crux of IT operations going forward. The sporadic rise of E-Commerce has prompted a multitude of new roles such as Category Managers, Product Managers, Supply Chain Analytics and Product Heads. Product Management, Digital Marketing, Marketing Analytics & Social Media Marketing are now the cornerstones of any consumer-focused business and are rapidly rising in demand in the up-skilling program space. In addition, software development, cloud, cybersecurity and blockchain are the emerging tech domains which are gaining traction while management and leadership-focused programs face high adoption by mid to senior-level management.
india-ed-tech-driven-career-programs-market
Program Delivery Modes Offered by Ed-Tech Players
Career Programs were offered by Private Institutions in the form of MDPs, Classroom training institutes, MOOC platforms and SPOC platforms. SPOC platforms seemed to dominate the supply side for such career-focused programs, Program Delivery Modes mapped were Offline/Classroom-Based, Self-Paced/Pre-Recorded Online, Live-Online and Blended (Online+Offline). The presence of an online mode of delivery was seen to be the most common offering in the program portfolio of players. Live doubt the resolution, chat boxes, peer-to-peer learning, quizzes, regular questions, hackathons, capstone projects, and boot-camps were the major learning tools offered by ed-tech players to their learners. Video conferencing-based programs provided through satellite or live-streaming in VC centers are also gaining uptake in the professional segment. Tier-1 institutes are partnering with Virtual classroom providers to expand the reach of their program’s country-wide.
Target Audience Trends
Working Professionals generally devote a considerable amount of time to decide which programs to enroll in and are generally on the lookout for weekend blended and classroom+online programs provided on weekends. Moreover, blended programs combining campus learning and online learning in tie-up with a Tier 1 Indian institute is gaining traction among senior management professionals whose companies sponsor professional education programs. Major program domains gaining traction among working professionals included IT & Computer Science, Business & Economics, Engineering, ML, Deep Learning, AI & Education. Masters & Short Duration Certifications dominated the uptake of programs for IT and Computer Science while Masters, MBA dominated Business Economic programs. Professionals focused on Live-Online Instructor-led programs which are in a structured and calendar-based format along with Blended (Classroom and Digital learning combining) programs.
Future Outlook and Projections Of India Ed-Tech Driven Higher Education Market
The uptake of Ed-tech delivered programs are expected to rise in the future as technological advancements in IT, Retail, BFSI, Automotive and Telecom sectors among others will force professionals to adapt and alter their skill-sets. Graduate segment and college segment programs are expected to drive up the demand by students in the future. In the competition side, mergers and acquisitions activity and the entry of new players in the industry are expected to drive growth in the adoption and spread of Ed-tech towards untapped regions and segments. Emerging revenue models and course domains will also impact the competition in the market and lead to lower customer acquisition costs for Ed-Tech players, further down the line.
Key Segments Covered: -
By Ed-Tech Driven Higher & Professional Education Program Segment
UG
PG
MDP
B2B
By Higher Education Course Segment
UG
PG
Diploma
Integrated
Certificate
Key Target Audience
Ed-Tech Companies
Independent Investors
Venture Capital Firms
Universities
Corporate Training Companies
Government Ministries
Time Period Captured in the Report:
Historical Period – 2013-2019
Forecast Period – 2019-2025
Companies Covered in Report:
upGrad
Talentedge
SimpliLearn
Talent Sprint
Great Learning
Eruditus & Emeritus
Northwest Executive Education
Hughes Global Education
VC Now
2U
Trilogy Education Services
Others (NIIT,  Intellipaat,  Imarticus Learning, Times Professional Learning, NuLearn,  Edureka,  EduKyu,  Jigsaw Academy, Analytics Vidhya, Aptus Learn & Verzeo)
For More Information On The Research Report, Refer To Below Link:-
Related Reports by Ken Research: -
Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Wednesday, January 29, 2020

India Ed Tech Driven Career Programs Market Outlook to 2025: Ken Research

The report titled India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future” provides a comprehensive analysis of the adoption of Ed-Tech in the higher and professional education segment within India. The report covers all various aspects including introduction and overview, demand & supply ecosystem, need for alternate education, target audience analysis through survey, industry size on the basis of enrollments & spend, market segmentation by type of program, operating models, revenue models, technological capabilities of Ed-Tech players, marketing models, team structure of Ed-Tech players, competitive landscape, trends and developments, emerging course and revenue models in the industry. The report concludes with market projections for the future of the industry including forecasted industry size by enrollment and by spend.
India Ed-Tech Driven Career Programs Market Overview and Size:
The market was observed in its growth stage majorly due to the fact that India has a large working population which is leading the demand for up-skilling & re-skilling programs provided by Ed-tech companies. Also, minimal restrictions on competitive entry allow the entry/presence of numerous players operating on a SPOC model, therefore, catering to working professionals, primarily. Government initiatives aimed at increasing the Gross Enrollment Ratio have also played a major role in increasing the adoption of online skilling and vocational training programs. For instance, the government allocated around INR 17,000 crores towards skill-based development and employment generation in India.
India Online Education Market
India Ed-Tech Driven Career Programs Market Segmentation
By Type of Course (UG, PG, MDP, and B2B): MDP programs were witnessed to dominate the industry in terms of enrollment as professional up-skilling programs for executives led the industry. Whereas in terms of program spend, PG programs edged MDP programs due to the comparatively higher batch size of PG programs as compared to MDP programs in India.
India Higher Education Market Segmentation by the Type of Course (UG, PG, Diploma Integrated and Certificate Programs): UG programs dominated the higher education segment due to the high number of institutions, colleges, and universities for higher education in the country. The Gross Enrolment Ratio for overall higher education was measured at 26.3%in India during the year 2019.
Competitive Landscape of Major Players Operating in the India Ed-Tech Driven Career Programs Market:
Competition stage within the Indian Ed-Tech market was observed to be highly fragmented with the presence of major players such as upGrad, Talentedge, SimpliLearn, Talent Sprint, Great Learning, Edureka, NIIT and others who captured a substantial share in terms of student enrolment in 2018-2019. Ed-Tech companies in India were observed to compete on the basis of course quality, program delivery modes, doubt clearance, instructor experience, pricing, student support & tech interface.
India Ed-Tech Driven Career Programs Market Future Outlook & Projections:
The market is expected to grow at a high rate in the future, with working professionals turning to Ed-tech powered up-skilling as well as re-skilling programs in order to learn on-the-go. Also, high job change rates, lay-off rates, risk of getting unemployed by developing technologies and lack of workplace learning opportunities will heighten the adoption of uptake of Ed-tech powered online programs. Moreover, the graduate & college segment is predicted to surge in the future due to favorable government judgments and the need for placement focused programs for college students.
Key Segments Covered:-
By Ed-Tech Driven Higher & Professional Education Program Segment
UG
PG
MDP
B2B
By Higher Education Course Segment
UG
PG
Diploma
Integrated
Certificate
Key Target Audience
Ed-Tech Companies
Independent Investors
Venture Capital Firms
Universities
Corporate Training Companies
Government Ministries
Time Period Captured in the Report:
Historical Period – 2013-2019
Forecast Period – 2019-2025
Companies Covered in Report:
upGrad
Talentedge
SimpliLearn
Talent Sprint
Great Learning
Eruditus & Emeritus
Northwest Executive Education
Hughes Global Education
VC Now
2U
Trilogy Education Services
Others (NIIT,  Intellipaat,  Imarticus Learning, Times Professional Learning, NuLearn,  Edureka,  EduKyu,  Jigsaw Academy, Analytics Vidhya, Aptus Learn & Verzeo)
Key Topics Covered in the Report:-
Target Addressable Audience for Higher & Professional Education Programs (2013-2019)
Training Spend by Employee/Fresher or Employer
Government Initiatives to Bridge Skill Gap
India Ed-Tech Driven Higher & Professional Education Programs Industry Size- By Enrolment & Spend (2019-2025)
Target Audience Analysis Survey
Supply Side Ecosystem- Career Driven Programs
Ed-Tech Driven Career Program Ecosystem
University Ed-tech Partnership Analysis
Program Domains Targeted by Ed-Tech Players
Operating Model Analysis
Tech Capabilities & Program Delivery Analysis
Revenue Streams
Marketing Models with Ideal Cost Allocations
Team Structure Analysis
Challenges faced by Ed-Tech Players
Competitive Landscape
Company Profiles of Major Players
Competition Side Target Audience Survey
International Success Case Studies
Favorable Tax Saving Destinations
Future Industry Outlook to 2025
Emerging Revenue & Course Models
For More Information On The Research Report, Refer To Below Link:-
Related Reports by Ken Research:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249