Wednesday, March 27, 2019

Landscape Of The Global Trade Management Software Market Outlook: Ken Research


According to the report analysis, ‘Trade Management Software Market - Global Drivers, Opportunities, Trends, and Forecasts to 2023’ states that there are several key players which are recently functioning in this sector more efficiently for attaining the highest market share across the globe with the significant innovation in the technology and techniques of doing work includes Amber Road, Descartes, Oracle, SAP, and JDA Software. Moreover, the key players of this market are benefitted with the joint venture and mergers and acquisitions for ruling across the globe and providing the better consumer satisfaction which lead the market growth more significantly in the coming years. Nevertheless, the focused key players of this market are investing the high amount of money for developing the related aspects of the market growth more effectively.

The trade management software associations are heading onwards improving their offerings and are entering partnership with the technology suppliers to gather to the growing requirements of the end users. The international trade is observing a lot of revolutionary shifts and pursues to undergo radical procedures changes majorly owing to the changing regulations. This condition has generated the necessity for a trade management software which support the associations to streamline the business operations. The growing requirement for the automating workflows to speed up the works in ERP, develop goods security, increase demand for customs management, and requirement for visibility and utilization in supply chain across the globe are the other major contributors for the market growth. Furthermore, the key players of this market are enhancing the techniques of doing work and specifications of technology for increasing the trade internationally which further beneficial for attaining the highest market share across the globe with the fastest market growth during the forecasted period more efficiently.

Although, according to research, the Trade Management Software Market is predictable to reach USD 1,151.6 million by 2023, increasing at an effective CAGR of 10.6% during the forecast period of 2017-2023. However, a number of start-ups are in flowing the market to proposal attractive solutions and services in trade management market to the consumers. The modernizations in IoT and accumulative R&D investments from big organizations for the improvement of logistics infrastructure are also contributing to the market growth. Furthermore, on the basis of region, the market is spread across the globe which majorly includes North America, Europe, Asia Pacific, and RoW. Recently, the North America has the mainstream share of the market mainly owing to the technological improvements. The market is observing a conspicuous growth in the countries such as the US and Canada. Europe is disbursing enormously in the manufacturing industry and has lot of opportunities in the market. The emerging regions such as Asia Pacific will be booming up the market growth during the forecast period. 

Accumulative complexities in global trade, commonly fluctuating trade regulations, increasing demand for decreasing the operation costs, speedy urbanization, and growing demand for supply chain utilization and visibility are compelling the organizations to aim on increasing innovative solutions in trade management market. Therefore, in the near future, it is expected that the market of trade management software will increase across the globe more significantly over the recent few years.

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Tuesday, March 26, 2019

Integrated Facility Management Market Outlook and Market Analysis: Ken Research

Facility Management Market:-Facility management is a dynamic profession that consists of multiple disciplines to confirm the comforts, safety, functionality, and efficiency of the build surrounding by integrating the place, people, technology and process. Moreover, the industry of facility management has been experienced the significant technological advancements and efficient development in functioning a specific task as this market involves the dealing of the huge amount with an array of wide-ranging documents. Furthermore, the key players in this market are dominating the market growth more significantly during the forecasted period while investing the high amount of money for changing the traditional way of doing work which further proved to be beneficial for releasing an efficient outcome and enable the players’ for registering the high value of market share around the globe more positively in the coming years.
Facility Management Market Outlook
According to the report,” Facility Management Market Research Reports” states that there are several key players which presently functioning in this market more actively for leading the fastest market growth and dominating the high value of market share around the globe in the short span of time while estimating the market aspects and forecasting the profitable things which further proved to be beneficial for increasing the amount of revenue. Not only has this, but many of the focused players in this market are also making enormous developments in the surrounding of this sector and leading the efficient market growth by introducing an e-commerce platform which is benefitted for offering several other benefits to both the buyer and the seller. This also becomes effective for attaining the high value of market share around the globe more significantly around the world. Furthermore, a significant development in the project activity centered on tourism and the commercial segment has upraised the demand for soft and hard services in the several regions, leading to optimistic impact on the facilities management market.
Although, with the significant developments by the players and effective applications of the “Facility Management Industry Research Reports” the market is spread around the globe which extremely involves Asia Pacific region, North America, Europe, Latin America and Rest of the World. North America is the leading and significant country around the globe in terms of market share. However, with the efficient developments in the underdeveloped regions such as India, China, and several others, the Asia Pacific region is also estimated to exhibit extreme market growth in the coming years. Additionally, the dependency on the in-house facility management team and the absence of managerial awareness is one of the restraining aspects of the market. Whereas, the extensive factors speculated to increase the markets are transforming the focus to the virtual workplace and mobility, need to maintain the regulatory and environmental compliance and the emergence of the SaaS deployment models. Therefore, it is anticipated that in the coming years the market of facility management will increase across the globe more positively with the high amount of investment by the existing players and coming investors for acquiring the high return on investment over the recent years.

Vietnam Online Advertising Market Driven by Improved Internet Infrastructure and Increased Number of Smartphone Users, Combined with Increased Usage of Social Media: Ken Research


Analysts at Ken Research in their latest publication Vietnam Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA) believe that with advent of strong internet infrastructure, increase in number of smartphone users and rise in acceptance of digital advertising channels by brands  in Vietnam will pave the path for growth of Vietnam online advertisement market. Growth in the sector has also been fuelled by increase in the usage of social media and emergence of data security and localization regulations. The market is expected to register positive CAGR of ~21% in terms of advertising expenditure during the forecasted period 2018-2023E.

Overview:  Advertising costs in Vietnam is generally low compared to others region in Southeast Asia. Though, the traditional advertisement channels such as T.V, print media still dominated the overall advertisement industry, however, digital marketing or advertising is seeing the highest growth among all others with many business now pushing their brands on digital platform to enhance their brand visibility. In digital advertising, social networks now rival search engines as an effective online marketing and advertising channel, gaining a significant market share and generating huge revenues in Vietnam. The market witnessed immense growth in these segments with rise in number of smartphone users and internet penetration in the country.

Growth Drivers: Attitude towards switching from traditional to online advertising is being adopted by the Vietnamese. The advantage of using online platforms as a medium for advertising is that it can optimize the monetization better as compared to the traditional medium. Moreover, the Vietnamese government is coming up with cyber security laws that can increase the internet penetration rate further.

Competition: In Vietnam, Google and Facebook contributed the maximum share of online advertising spending.  Along with these, Vietnam has come up with some local Apps such Zalo or Cc Cc Browser that will further promote the idea of advertising the products and services over an online platform. Owing to increasing number of social media users and rise in media consumption, share of social media platforms seems to benefit higher in the long terms. Major advertising agencies in Vietnam are competing on the basis of number of clients, industry expertise, advertisement cost etc. Few popular advertisement agencies in Vietnam which have the highest visibility are Group M, Publicis, Dentsu, Clever Ads, Adtima.

Future Potential: The Vietnam Online Advertising Market is forecasted to grow but at a slower pace as compared to the other countries in the Southeast Asia. The factors for its growth lie in the growing young population base that is internet savvy. Due to the increased use of the social media and the E-commerce for a variety of activities, the internet penetration rate is growing since its inception in Vietnam.

Keywords:-
Vietnam Online Advertising Market
Vietnam Digital Advertising Market
Vietnam Online Advertising Trends
Vietnam Online Advertising Challenges
Vietnam Online Advertising Issues
Vietnam Digital Consumer Landscape
Vietnam Mobile Advertising Market
Vietnam Banner Advertising Market
GroupM Vietnam Revenue
Publicis Vietnam Revenue
Dentsu Vietnam Revenue
CleverAds Vietnam Revenue
Zalo Vietnam Revenue
FPT Online Vietnam Revenue
Facebook Online Advertising Revenue Vietnam
Google Online Advertising Revenue Vietnam

Key Segments Covered:-
By Online Advertising Medium:
Desktop
Mobile

By Types of Online Advertising:
Banner Advertising
Video Advertising
Search Advertising
Social Media Advertising
Online Classifieds and Others

By Different Sector/Industries:
FMCG
Healthcare
Entertainment & Media
Automotive
Retail/E-commerce
BFSI
Others

By Pricing Models:
Cost per Mile (CPM)
Cost per Click (CPC)
Cost per Action (CPA)

Key Target Audience:-
Advertising Networking Companies
Advertising Companies
Industry Associations
Government and Regulatory Authority
Publishers of Ads

Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2018-2023E

Companies Covered:-
GroupM
Publicis
Digital Marketing Vietnam
Dentsu
Mirum
Blueseed Digital
PHD Media
CleverAds
Adtima
Facebook
Google
Zalo
Coc Coc Browser
FPT Online

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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Landscape Of The Global Telecom Managed Services Market Outlook: Ken Research


According to the report analysis, ‘Telecom Managed Services Market’ states that there are several key players which are recently functioning in this market more significantly for leading the highest market growth with the handsome amount of share by doing huge amount of investment in the relatable developments and advancement in the techniques of doing work more efficiently includes Cisco Systems, Huawei Technologies, Ericsson, Fujitsu, ZTE, Tech Mahindra, Comarch, Subex, NCS, Unisys, and others.Foremost vendors across different verticals are scheduling for superior amount of investments in this market, and as a result, the market is predictable to develop at an impressive rate in the forthcoming years. The key players are accepting numerous organic as well as inorganic growth strategies such as mergers & acquisitions, collaboration & partnerships, joint ventures, and few other strategies to be in the robust position in the market.


The industry of telecom has observe widespread growth during the past few years. The companies of telecommunication are facing the continuous pressure to support innovative facilities at inferior cost to retain their consumers in the competitive market. Whereas, the managed services have now become crucial criteria for the organization who generally want to aim on their core business functions, developed the agility, decrease the costs and complexity and customer service. Moreover, the managed services are much more radical in the recent connected world, in which cloud, analytics security and IoT all play an effective role. The telecom companies, owing to the lower margins, are aiming on decreasing their costs, increasing the customer satisfaction and loyalty, and thereby create uppermost revenue. Furthermore, the key players of this market are doing an effective job for enhancing the product and services for increasing the consumer satisfaction while with the significant increase in demand which further lead the market growth more significantly during the forecasted.

Cisco Systems, Huawei Technologies, Ericsson, and Fujitsu are the key players in the telecom managed services market. Huawei has combined with several carriers to together build premium broadband networks and to accept the method of value-driven network deployment. Moreover, on the basis of region, the market is spread across the globe. Whereas, North America controlled the prevalent market share in 2017 and is predictable to account the telecom managed services market during the forecast period. The market will observe a steep increase in this region. The aspects fueling the growth of the market in North America include quickly evolving technological developments, the existence of the world's largest telecom companies observing for augmenting their network investments & improve customer satisfaction, and increasing network cyber-attacks in this region.

Managed services allow telecom companies to confirm business steadiness with powerful safeguard by constantly monitoring network, observance a check on the health of their network, and symbolizes attractive growth opportunities for telecom companies. Therefore, in the near future, it is expected that the market of telecom managed services will increase across the globe more significantly over the recent few years.

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Vietnam Online Advertising Market Outlook to 2023: Ken Research


The report titled Vietnam Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive ,BFSI and Others) provides information on overview of the online advertising market in Vietnam, Vietnam online advertising spending overview from 2013 to 2023 , Vietnam online advertising market segmentation By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and by Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA). The report also covers competition landscape, trends and developments, issues and challenges, value chain analysis and government regulations pertaining to the online advertising market in Vietnam. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market.

This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years. The report is useful for Ad networking companies, Advertising companies, industry associations, government and regulatory authority and publishers of ads.

Vietnam Online Advertising Expenditure and Overview
The online advertising market in Vietnam is currently in its growth stage. The overall advertising market in Vietnam is being dominated by the traditional channels of advertising such as television, newspaper, magazines and radio. The online advertisement market is expected to grow due to the increased use of smart phones and higher internet penetration in Vietnam. The online advertising market in Vietnam witnessed robust growth between the years 2013-2018 driven by innovative technologies to understand the consumers’ needs better. In addition, rising trend of using social media, e-commerce market and improved internet infrastructure have amplified the growth of digital advertising in Vietnam.

Market Segmentation
By Medium (Desktop and Mobile)
In the past, desktop dominated the advertising market owing to better resolution of the advertisements and bigger screen. In addition, the internet broadband speed available in Vietnam is faster in any fixed connections as compared to the internet speed connections via mobile phones. However with the advent of strong internet infrastructure owing to Vietnam government’s initiatives and rapid increase in smart phone penetration in the country, mobile advertising took a whole new meaning and changed the game of online advertising in Vietnam forever.

By Types of Advertising (Banner, Video, Search, Social Media and Online Classified & Others)
Among the five types of digital advertising, social media has the maximum market share due to the higher usage of social media for messaging, calls, online payments and many more activities. In social media, Facebook messenger and Zalo accounts the maximum user penetration followed by Instagram, Skype, etc. Video advertising ranks 2nd in terms of market share in online advertising in Vietnam due to the 99% video ad completion rate prevailing in the country. Search advertising has seen a stable growth in the last five years whereas banner and online classified advertising have seen a slight decline in this period.

By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail/E-Commerce, Automotive, BFSI and Others)
FMCG is the top sector which spends a lot on its product and services advertising owing to high market competition and low product switching cost followed by the healthcare sector that is coming up with innovative medical services and need to raise awareness among consumers. Entertainment & media also have a significant share in online advertisement spending in the country with digital games, online music having the highest visibility. E-commerce is an upcoming sector in Vietnam that will grow at a very fast growth rate owing to increase in personal disposable income and shift towards online shopping from traditional brick and mortar model. Automotive and Banking services also accounted for a considerable market share in the digital advertising market spending in Vietnam.

By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
The CPM (cost per mile) model is being widely used by publishers in Vietnam because the financial risk is low in this pricing model. However, the CPC (cost per click) and CPA (cost per action) model are going to overtake the CPM model because these pricing models are more result driven for the brand/advertiser.

Competitive Landscape in Vietnam Online Advertising Market
The online advertising segment is witnessed to be concentrated with few major advertising agencies serving the majority of the brands. Companies compete on the basis of promotion strategies, their networking, major clientele and the platforms used for digital advertising. Some of the major players operating within this segment include GroupM, Publicis, Digital Marketing Vietnam, Dentsu, Mirum, CleverAds, PHD Media and others. Major platforms with majority of the share in the market are Facebook and Google, followed by Zalo and other platforms. Pricing, brand value as well as advertising strategies adopted by a particular company are considered as of high importance in order to reach a wider target audience in the country.

Vietnam Online Advertising Market Future Outlook and Projections
The Vietnam online advertising industry is forecasted to have a CAGR (2018-2023) of approximately 21%. Due to the availability of software that could measure ads reach and optimize the monetization rate, the future of digital advertising market in Vietnam would witness a significant growth in its digital advertising expenditure. Moreover, the Vietnamese government is coming up with the cyber security laws that will protect the privacy data of the end users and will focus on data storage localization. This will result in advertising companies, investors and other advertising agencies to streamline and to innovate online advertisement strategies in the country. In addition, Vietnam is working on improving its internet infrastructure by making more investments in undersea cross-country cables which will connect different regions in Southeast Asia.

Key Segments Covered:-
By Online Advertising Medium:
Desktop
Mobile

By Types of Online Advertising:
Banner Advertising
Video Advertising
Search Advertising
Social Media Advertising
Online Classifieds and Others

By Different Sector/Industries:
FMCG
Healthcare
Entertainment & Media
Automotive
Retail/E-commerce
BFSI
Others

By Pricing Models:
Cost per Mile (CPM)
 Cost per Click (CPC)
Cost per Action (CPA)

Key Target Audience:-
Advertising Networking Companies
Advertising Companies
Industry Associations
Government and Regulatory Authority
Publishers of Ads

Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2018-2023E

Companies Covered:-
GroupM
Publicis
Digital Marketing Vietnam
Dentsu
Mirum
Blueseed Digital
PHD Media
CleverAds
Adtima
Facebook
Google
Zalo
Coc Coc Browser
FPT Online

Key Topics Covered in the Report:-
Executive Summary
Research Methodology
Vietnam Online Advertising Market
Vietnam Online Advertising Market Segmentation
SWOT Analysis of Vietnam Online Advertising Market
Trends and Development in Vietnam Online Advertising Market
Issues and Challenges in Vietnam Online Advertising
Regulatory Scenario of Vietnam Online Advertising Market
Competitive Scenario in Vietnam Online Advertising Market
Company Profiles of Vietnam Online Advertising Market
Vietnam Online Advertising Market Future Outlook and Projections, 2018-2023E
Analyst Recommendation in Vietnam Online Advertising Market

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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Landscape Of The Indian Industrial Automation Market Outlook: Ken Research

Indian Industrial Automation Market
Indian Industrial Automation Market:-The Indian industries are developing their automation competences conveying it at par with the standards around the globe owing to the pressing requirement for the operation excellence, developed output, quality and to manage the six sigma values in the introduction procedures. Industrial automation defines the usage of the programmable logic and intelligent machines to automate the various industrial procedures and to decrease human interference. It has become most effective for companies to increase their productivity with profitable automation due to the transforming requirements of the end-users. As automation develops the effectiveness and quality of products and manages dependability all through the micro and macro-level procedures around the industries. Moreover, the key players of this market are doing significant developments in the technology which deliver effective productivity and increase the demand among the various industries which further lead the market grew more significantly during the forecasted period.
According to the report analysis, ‘Indian Industrial Automation Market Analysis’ states that there are several key players which are recently functioning in this market more effectively for accounting the highest market share around the globe with the effective techniques of doing work and establishment of new and innovated technologies in the business premises which further deliver better satisfaction and increase the demand includes Siemens Ltd., Schneider Electric, ABB Ltd., Rockwell Automation, and Honeywell International Inc. Moreover, the key players of this market are adopting the effective strategies and policies by which they can enhance the productivity and improves the efficiency of the output and further lead the market grew more significantly in the coming years around the globe.
Additionally, the global market of Indian industrial automation is sectored differently which majorly includes types of automation, automation technologies, and end-users. Whereas, based on the end-users the market of industrial automation in India is sub-segmented into the automotive industry, power, oil & gas, food processing, pharmaceutical, chemicals, and several others. For instance, the power, oil & gas, and automotive industries are at the pole position for implementation of different automation technologies followed by the pharmaceutical sector due to the ultimatum to optimize plant operations, manages the safety and security and to raise the profit margins. Furthermore, the Indian industrial automation market is sectored into the three automation types, namely process automation, factory automation, and electric automation. This market is fueled by the growing investments in the secondary manufacturing sector due to the inspiring government policies and fluctuating consumer behavior. The country intentions to develop its infrastructure abilities to fascinate more global investors and to boom up its manufacturing potential.
The country is anticipated to reinforce its manufacturing sector from its current share of 16.57% of the GDP in FY2017 to 25%-30% of the GDP by FY2030. According to research, the Industrial Automation Market in India will observe a significant CAGR of 11.6% during the forecast period of 2017-2023. Therefore, it is expected that in the near future, the market for industrial automation in India will increase more significantly over the decades.
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Ankur Gupta, Head Marketing & Communications
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