India Air Purifier Industry to Cross INR 1,000 Crore by FY’2025: Ken Research

Residential Consumers are expected to drive the demand for air purifiers in the future with rising health & hygiene concerns among the people. There is a growing shift towards lighter and aesthetic looking models by the consumers and innovative designs are anticipated to propel the demand in the future.

Currently Northern cities such as Delhi, Gurugram & Noida and Mumbai in the West, account for majority of the demand for air purifiers. With increasing commercial activity and pollution levels, sales are expected to rise in other cities such as Bangalore, Ahmedabad, Hyderabad, Kolkata, Nagpur, Surat, Coimbatore, Pune and more.

Air Purifier Companies are looking into the possibility of domestic manufacturing of the product in future once the adoption in the country rises and a significant growth is observed in the number of air purifiers sold in the country.

Growth of E-Commerce:  The total number of internet subscribers in India is expected to cross ~1.1 billion by 2025. With rising internet penetration in the country and increased online retail spending in the country, the air purifier industry is expected to witness growth in sales through e-commerce platforms and online sales are projected to experience fastest growth.

Increasing Consumer Awareness: In the current scenario, it is imperative for companies to focus on educating consumers about the ill-effects of indoor air quality and the benefits of using an air purifier. Innovative advertising campaigns and marketing strategies are the way forward to stimulate demand for air purifiers in the country. Companies are expected to foster collaborations with end-users such as hotels & hospitals to promote air purifiers.

Plummeting Sales in Light of Covid-19 Outbreak: Retail sales have come to a standstill in the first quarter of FY’2021 owing to the imposed lockdown and social distancing norms. The industry will be affected by the halt in global trade as majority of air purifiers are imported from manufacturing facilities of these companies located in other countries. The effect of the pandemic is expected to be seen well throughout the year owing to the reduced pollution levels and global economic slowdown. Online sales are expected to drive the industry post the current black swan event. However, steady recovery is expected in the industry with rising health and safety concerns among the consumers.

Analysts at Ken Research in their latest publication "India Air Purifier Industry Outlook to FY’2025- Driven by Deteriorating Air Quality and Rising Disposable Incomes to Drive Market Growth” observed that the increasing disposable income and incidents of respiratory diseases in metro cities will drive the demand for air purifiers. Innovation in product design and features, comprehensive marketing strategies, wider distribution networks and increasing adopting in other major and tier-2 cities is expected to drive the demand in the industry in the future. The India Air Purifier industry in terms of revenue is expected to grow at a CAGR of ~20.2% during the period FY’2020 – FY’2025.

Key Segments Covered:-

By Technology

HEPA & Carbon

HEPA, Carbon & UV

HEPA, Carbon & Ionizers

Others

By Distribution Channel

Retail

Online

Direct

By Coverage Area Applicability

Upto 250 sq. ft.

251-500 sq. ft.

Above 500 sq. ft.

By Weight of Air Purifier

Less than 5 Kg

5-10 Kg

More than 10 Kg

By Region

North

West

South

East

By End-Users

Residential

Commercial

Institutional

Companies Covered:-

Philips India Limited

Honeywell India Private Limited

Sharp Business Systems (India) Private Limited

Blueair India Private Limited

Dyson Technology India Private Limited

Xiaomi Technology India Private Limited

Panasonic India Private Limited

Eureka Forbes Limited

Kent Air Purifiers Limited

Key Target Audience:-

Air purifier Companies

Component Manufacturing Companies

Consumer Appliance Companies

Air Purifier OEMs/Assemblers

Air Purifier Importers/Exporters

Modern Trade Chains

Consultancy Companies

Time Period Captured in the Report:-

Historical Period: FY’2014 - FY’2020

Forecast Period: FY’2020 - FY’2025

Key Topics Covered in the Report:-

Air Quality in India and Health Effects

Target Addressable Market of Air Purifiers in India

Trends and Growth Drivers in the Industry and Challenges Faced

Air Purifier Industry Market Size and Segmentations, FY’2014 - FY’2020

Ecosystem and Value Chain of Air Purifier Industry in India

Industry SWOT Analysis

Customer Decision Making Parameters

Cross Comparison between Major Players and Company Profiles & Product Portfolios

Success Case Studies in the Industry

Future Market Size and Segmentations, FY’2020-FY’2025F

Factors Affecting Future Growth (Covid-19 Impact)

Analysts’ Recommendations on Market Positioning and Future Target Hotspots

For More Information on the research report, refer to below link:-

India Air Purifier Market

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

In Depth Analysis of COVID 19 Impact on India Online Food Delivery: Ken Research

“Amidst the Pandemic-Covid 19, online food delivery companies resort to outreach programs in order to assure their customers the safety in food delivery and have also diversified to grocery delivery due to increased demand as a result of panic buying”.

COVID-19 in India has brought virtually every sector to a standstill except for essential items. All operational activities ceased since the Lockdown was announce on March 24^th 2020, and many companies regardless of their size has gone into losses.  Companies had to undertake certain drastic measures such as pay cuts, layoffs, suspend certain operations and restructure the organization to reduce their losses.

The rapid spread of corona virus has made the consumers skeptical about ordering food online. The result of the same has been reflected on the revenues of restaurant industry of India which witnessed 70% drop in the business since March 2020. The restaurants PAN-India have been directed to remain closed for dining. More than 95% of the restaurants in India are offline, either due to lack of staff or lack of demand thereof. The online food delivery has registered a drop of ~70% in the order volumes in the past 2 months, reaching nearly about 5mn-6mn orders per month.

As the order volumes continue to decline drastically, the online food delivery companies have started to shift their focus towards online grocery delivery in order to sustain their revenues and optimize their operational fleet. Market players such as Zomato, Swiggy and Box8 have jumped to online grocery delivery in order to cater to the increasing demand as a result of panic purchase either by tying up with grocery stores or by partnering up with existing grocery delivery platforms to support them in delivering the groceries. Last mile delivery companies such as ShadowFax and Delhivery are partnering up with FMCG, Retail Players and Grocery Shops to support delivery of essential products. Restaurant chains with big fleets are partnering up with FMCG brands to supply essential commodities. Eg: Dominoes India has partnered up with ITC to delivery essential goods and groceries.

In the wake of the global pandemic, hygiene has been the focus area for aggregators such as Swiggy and Zomato. To overcome the sentiments of the consumers, the food delivery companies are aggressively reaching out to consumers for ensuring the safety of the food being delivered by marketing their initiatives in every possible way. On one hand aggregators are offering contactless delivery and other the other hand cloud kitchen company Rebel Foods has introduced live body temperature tracker on its application. The companies are also sending out advisories to the consumers to transfer food in another container post delivery and re-heating the food before consumption. Companies have also promised temperature logs for the food handlers such as the chef, the food packers and the delivery boys to make the business more transparent. The post-pandemic preparedness is half way through for a few companies. Zomato is preparing for contactless dining after the lockdown restrictions are lifted by adding new features into their app which allows consumers to use menu, place orders directly and make payments without coming in contact with the restaurant staffs.

Although a slow recovery in the order demand for online food delivery is expected by August end, the overall orders for the year 2020 is expected to be 50%-60% lesser than total orders of 2019. The future trend in the F&B industry will be centered on health and hygiene. The restaurant industry will particularly adopt more stringent practices to ensure that both its people and the food prep follow the best hygiene practices. With the health scare around Covid-19, the hygiene parameter will play a major role for consumers when deciding to order out or dine out. Social Distancing norms may reduce the number of walk ins into restaurants, with pubs and clubs being the worst affected. Major clubs, pubs would be looking towards alcohol delivery and food delivery through aggregators. Premium and high scale Hotels such as Taj, ITC would recover faster than small scale budget restaurants. Premium restaurants would also be looking at Food delivery in order to effectively utilize their operational facilities. Live Videos, Temperature Logs, Contactless Delivery, focus on health & hygiene will result in increased transparency in turn boosting customer confidence.

Industry experts have revealed that the business volumes and revenues will suffer due to the health scare. However, they believe that the businesses will take time to revive and we can expect the industry to fall back to normal only by the first half of 2021. Till then the only way to deal with the anticipated decline in the business is to maintain hygiene at each level and intimate the consumers for every small or big step take to ensure their safety. Despite the anticipated set back, the online food delivery market of India is expected to grow with a CAGR of 27.4% through the future period of 2019-2025F.

Key Segments Covered:-

By Type of Kitchen

Private

Cloud Kitchens

By Region

Bengaluru

Delhi NCR

Hyderabad

Mumbai

Chennai

Pune

Kolkata

By Markets

Core Markets

Emerging Markets

Rest of India

By Mode of Payment

COD

Credit/Debit Card

Payment Wallets

Net Banking

By Type of Food

Fast Food

North Indian

South Indian

Street Food

Others

By Age

18-24 Years

25-34 Years

35-44 Years

45-54 Years

By Gender

Male

Female

By Share of Meals

Dinner

Lunch

Breakfast

Others

By Mode of Ordering

Mobile

Website

Companies Covered:-

Zomato

Swiggy

Rebel Foods

Biryani by Kilo

Box8

Eat.Fit

Fresh Menu

Key Target Audience:-

Online Food Delivery Companies

E-commerce Companies

Cloud Kitchen Companies

Private Venture Capital Firms

3^rd Party Logistic Companies

Time Period Captured in the Report:-

Historical Period: FY’2015–FY’2020

Forecast Period: FY’2021-FY’2025

Key Topics Covered in the Report:-

Pain Points of the Companies

Present Day Pain Points of the Operators

Target Addressable Audience

Operating Models in the Industry

Addressable Gaps in the Market

Types of Users

Impact of Covid-19 on the Industry

Cloud Kitchen Investment Model

Revenue Models in the Market

Analyst Recommendations

For More Information on the research report, refer to below link:-

India Online Food Delivery Market

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Understanding Intellipaat’s Focus on Technologies of the Future

Up-Skilling and Re-Skilling in order to stay in touch with the rapidly evolving technological trends is now a standard requirement in India’s professional landscape. Professionals turn towards online learning as a means to achieve the goal, due to their inability to turn back to conventional classroom modes of learning. In conversation with Mr. Diwakar Chittora, Founder and CEO at Intellipaat, we attempt to track the company’s growth journey from a running a Big Data and Hadoop Training for 12 people in 2011, to being profitable and growing 100% YoY, despite being bootstrapped.

Q1. Intellipaat today is one of the leading providers of tech and emerging tech-focused courses. What was the driving force behind starting the company?

In 2011, I was heading to the BI department at WIPRO. At that time, Big Data & Hadoop were extremely buzzing technologies and I wanted to skill myself in those. I didn’t find any suitable companies in India offering this training. Moreover, the waiting time was around 3 months and the cost was Rs. 1.25 lakhs. Flying abroad for the course was also out of the question as the cost was too high. Me And my wife (Co-Founder) approached freelancers on LinkedIn wherein we found a trainer in the US charging Rs. 2 lakhs for the training. Then we gathered around 12 other people for the training & charged around Rs.20,000 per person, as a result I learned the program free of cost. Then after some time, Ericsson approached us and over a period of 5 months, we trained around 300 Ericsson employees in Big Data & Hadoop. We understood that this problem statement also exists across corporate who wish to train their employees in these technologies.

Mr. Diwakar Chittora, Founder and CEO at Intellipaat

Q2. How has the company achieved scalability in the Indian market since its start in 2011?

We have been completely bootstrapped & have been growing almost like 100% YoY. We have also been profitable in the market and must be the only one in the market to be profitable, growing at 100%, and being completely bootstrapped in nature.

Q3. How big a learner base does Intellipaat have currently? Which target audience segment is dominating its learner profile?

We have 600,000+ learners across 53 countries and have a team of 230 full-time employees. Learners from India form around 45% of our total learner base. We only train professionals having a minimum of 1-year experience and up-to the CXO level. We focus majorly on learners having 1 to up to 8 years of experience. Most of our audience would be in this segment. Another set would be 8 and above years, where project managers and CXO level people come in.

Q4. In a massively fragmented industry for re-skilling and up-skilling programs in the country, how does Intellipaat differentiate itself from players such as upGrad, Simplilearn, Coursera, Udacity, Great Learning and others?

At Intellipaat, we focus a lot on the achievement of Learning Outcomes, whether it be entering a new work field, switch to a high-paying job, advance at their organization or take up a new project at their company. At the end of the day, Intellipaat unlike other companies believes more in helping learners achieve their targets and increasing the career transition rate of their learner base. When we design the course, we make sure that the person who completes the course is equivalent to a professional already having 6 months of experience in the industry and working on similar skills.

Q5. Which is the largest course segment for the platform in India? What is the size and performance of the company’s tech and emerging-tech course portfolio?

All courses on technologies like Data Science, AI, Big Data, and Cloud are driving the top-line for us. All the emerging technologies that we deal in are pretty good in driving our revenue.

Q6. A prominent bottleneck encountered by online skilling platforms is the low completion rates of programs. How is the company endeavouring towards bucking the trend of low course completion rate?

It all depends on the mode of delivery. If we talk about asynchronous learning or self-paced learning, the completion rate is bound to be low. If we talk about Instructor-Led training, automatically the interactivity rises and instructor support is available. We have dedicated instructors; we know the pedagogy of the course and we understand what material is to be delivered on various stages of the course cycle. We have a 75-80% completion rate across all of our courses. People who drop out of this metric are the people who miss first few classes of a course, and then join the next batch of the program instead of learning from pre-recorded video lectures.

Q7. What is the company’s monetization model like?

We create the courses ourselves and own the content. We go and achieve the enrolment, we have the trainers who are paid by us, and then we earn money basis course fees. We also have programs in partnership with organizations such as IBM, Microsoft and Automation Anywhere. The trainers that we have for programs are our subject-matter experts who have a minimum of 8 years of industry experience.

Q8. What are the program delivery modes that the company offers to its learners? What is the price segment that the company operates in?

We deliver training 100% online as we want to provide training to an audience around the globe. We have both Self-Paced courses & Instructor-Led Programs. Each session is recorded and is available to the learners post the completion of the module. We have a 24/7 dedicated support team providing generic as well as program-specific support to students. We have courses that are in an affordable price segment.

Q9. The adoption of online skilling programs and courses is growing in India, with professionals and students upgrading their skills to stay relevant. According to you how has the growth in the overall industry been?

The transition from University-based learning to Online learning took some time as we were used to classroom-based learning. Nowadays people have become habitual and used to Online Learning.

Now people realize that Online Learning eliminates time and travel constraints and allows professionals to study at their own time. Now a student from Bihar can learn a program from an instructor sitting in the US, that’s the beauty of Online Learning.

 Q10. Which business segment is Intellipaat more focused on? How does the B2B (Corporate Training) segment of the company compare with other segments?

Being a bootstrapped company, we focus more on B2C as the money comes upfront. In B2B, its more about long payment cycles which usually comes post the training. We have to pay trainers upfront or within a certain time-frame. We have 200+ corporate clients across the globe. Recently we have trained almost 400 employees in NASDAQ US in Data Science & around 300 people in Society General in last 3 months on DevOps and Cloud Tech.

Q11. Does Intellipaat partner with Universities and Academic Institutions to offer co-branded & co-developed courses?

We do collaborate with top universities. We have very recently tied up with E & ICT Academy at IIT Guwahati, offering 3 PG certifications in Big Data Analytics, Cloud & DevOps and Full Stack Web Development. The objective here is to provide the Academic Rigours along with the industry expertise to professional and increase employability across hot in-demand technologies. As part of our CSR Initiative during the Covid-19 lockdown, we have launched Intellipaat Academy, which focuses on Foundational tech courses for early engineers and early professionals, offered free of cost. The focus here is on enabling learners to get an initial level understanding of technologies free of cost.

Q12. What future trends are you expecting to encounter in the vastly changing online skilling industry? How do the company’s future expansion plans shape up?

The outcome of the Covid-19 outbreak has been that organizations & universities are now more used to and equipped to operate or learn online. Sensitivity and adoption towards online programs will definitely go up in the coming 5-6 months. Talking about Intellipaat, we’ll be launching courses wherein we have partnered with Universities for our professional audience. Talking about the college segment, it would be an interesting segment to work on in the future. We will also be looking to expand our course categories to incorporate more emerging and in-demand technologies. We will try to achieve 150-200% growth in the next 3 years YoY.

Q13. Does the company plan on raising funds in the future, or is remaining bootstrapped part of its long-term outlook?

As of now we see that we are self-sufficient in the industry, but if we see that there is a need for funds for growth expansion, we’ll take a call there.

For feedback and queries, reach out to the Ken Research Team at ankur@kenresearch.com

To Know More Information on the publication: -

India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future

Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249