The
report titled, “Saudi
Arabia Fitness Services Market Outlook to 2022 - By Revenue Stream (Gym
Membership and Personal Training), by Organized and Unorganized, by Region,
Gender and Membership Subscription” covers market size by organized and
unorganized fitness services providers along with market segmentation by
revenue stream (membership subscription and personal training), by market
structure (organized and unorganized), by region (Riyadh, Makkah, Madinah,
Dammam, and others including Tabuk, Asir, Hail, and Jizan), by gender (male and
female), and by membership subscription (12 months, 6 months, 3 months and
others including 1 month and 2 months). It also includes market size (by
revenue, membership and number of fitness centres), emerging trends and
developments, issues and challenges, customer pain points and decision making
parameters, investment model, and competitive landscape of players in organized
sector including Fitness First, Gold's Gym, Fitness Time, World Gym, Active
Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al
Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore,
Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round,
The Power Gym, Body Masters, Muscles Factory, and Fitness Maker. The report
also covers government rules and regulation, future outlook and projections
analysis along with analyst recommendation and macroeconomic variables
highlighting the major opportunities and cautions.
Market Size: Saudi Arabia fitness services market has
witnessed a tremendous growth in the past few years witnessing a strong double
digit growth from 2012 to 2017. Rapidly rising obesity rate, heart problems,
and increase in the consciousness about the personal health have propelled
momentum to the market. Male population between 15 to 44 years has increased at
a rate slightly over 2% from 2012 to 2017; similarly, female population between
the same age group has witnessed a growth of close to 2.0% from 2012 to 2017.
Growing youth population in the country, along with ease in laws for women has
benefitted the market.
Market Segmentation
By Market Structure: The organized sector has contributed major
revenue share to the overall Saudi Arabia Fitness Services market. In terms of
membership subscription, unorganized sector has contributed majority share as
compared to organized sector. This sector includes various entities such as
men’s gym, women’s gym, mixed gym and CrossFit centers, indulged in providing
all kinds of fitness services including Yoga, Pilates, Zumba and Personal
Training. Unorganized centers have been better able to make use the opportunity
and enter the fitness industry because it offer reasonably lower membership fee
and are easier to set up.
By Region: Riyadh has accounted for the maximum number
of organized fitness centers in KSA, primarily for being the commercial capital
of the country. It is followed by Makkah mainly because of the urban and
wealthy population live in this region. Major fitness centers place high
preference to location around these two provinces. These regions are followed
by Dammam and Medinah in 2017. Other regions include Tabuk, Asir, Jawf, Hail,
and Jizan.
By Gender: Males have undoubtedly dominated the fitness
service market. More than half of the total individuals who attended gyms in
2017 were males while the rest were females. With conservative norms still in
place especially for women in Middle Eastern countries, the proportion of women
attending fitness services has been low. However, with the changing lifestyle,
trends, mentality and health consciousness among the population, along with
lifting of bans on women population, this scenario is gradually changing. The
demand for female specific fitness centers has already started picking up and
this trend is assumed to continue in the future.
By Membership Subscription: Membership packages offered for three months
have contributed a major share to the overall revenue generated through fitness
services in 2017 as it offers the option of experimenting with several gyms for
short durations and trying new activities such as Yoga, Pilates and Mixed
Martial Arts. Additionally, these packages are very suitable for people joining
gyms for the first time. The second most preferred package has been the
one-year package because of various reasons including tier pricing which makes
the one year packages economical in relation to the other membership packages.
Additionally, better offers, discounts and promotions offered by fitness
centers on buying the long-term packages have attracted consumers in huge
number.
Competitive Analysis:
Competition Stage and Company
Positioning: The overall
competition stage of the industry has been fragmented. The organized and
unorganized gyms provide gym services along with supplementary facilities such
as Spa, Sauna, Swimming Pool, Showers, Lockers facility and others. Few of the
major organized players include Fitness Time, Body Masters, 9 Round, The Power
Gym, Gold’s Gym, and Fitness First. The major unorganized players have been
Tytans Fitness, Bwell Center, Areka, Fitness Inn, and Fitness World.
Future Projections:
Saudi
Arabia Fitness Services market’s revenue has been anticipated to grow at a
double digit CAGR during 2017 to 2022E, which shall cordially be supported by
the increase in the number of health and fitness centers in the country during
the same period.
Growth
during this period is expected to be supported by the rising number of obese
population, increasing demand for personal training, expanding geographical
presence of major fitness centers, diversifying services portfolio and others.
Increase in health awareness would supplement growth in the market. Many new
services and new technologies are expected to be launched in the forecast
period having a positive impact on demand for fitness services.
Key Segments Covered
Market Segmentation by Market
Structure (Organized & Unorganized)
Ø By Revenue Stream
Ø By Membership subscription
Ø By Region (For Organized)
Ø By Gym Type (For Organized)
Market Segmentation by Gender (Male
& Female)
·
Market
Segmentation by Revenue Stream (Membership Subscription & Personal
Training)
·
Market
Segmentation by Membership Subscription (12 Months, 6 Months, 3 Months and
Others)
·
Market
Segmentation by Region (Riyadh, Mecca, Madinah, Dammam and Others)
Key Target Audience
·
Men’s Fitness
Service Centers
·
Women Fitness
Service Centers
·
Mixed Fitness
Service Centers
·
CrossFit Centers
·
Major Fitness
Equipment Manufacturers
·
Investors
Time Period Captured in the Report:
2012-2017
– Historical Period
2018-2022
– Future Forecast
Companies Covered:
Saudi Arabia Organized Fitness
Services Providers: Fitness First,
Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline
VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu,
Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico,
Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters,
Muscles Factory, and Fitness Maker
Saudi Arabia Unorganized Fitness
Services Providers: G-Fit, Bwell
center, Fitness Inn, Areka, Tytans fitness, Iron hill Cross Fit, Fitness World,
Marom Club, Rio gym and Others
Key Topics Covered in the Report:
·
Saudi Arabia
Fitness Services Market Evolution and Potential
·
Saudi Arabia
Fitness Services Market Size and Segmentation
·
Emerging Trends
and Developments in Saudi Arabia Fitness Service Market
·
Issues and
Challenges in Saudi Arabia Fitness Services Market
·
Customer Pain
Points and Decision Making Parameters
·
Saudi Arabia
Fitness Services Market Government Regulations
·
Investment Model
for Saudi Arabia Fitness Services Market
·
Competitive
Landscape of major Players in Saudi Arabia Fitness Service Market
·
Saudi Arabia
Fitness Services Market Future Outlook and Projections, 2018E-2022E
·
Analyst
Recommendations
·
Macroeconomic
Factors in Saudi Arabia Fitness Services market
For more information on the research
report, refer to below link:
Related Reports by Ken Research
https://www.kenresearch.com/healthcare/general-healthcare/uae-fitness-services-market/149539-91.html
Contact
Us:
Ken Research
Ankur Gupta, Head Marketing &
Communications
0124-4230204
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