Increase
in the disposable income and urbanization, the market of furniture is growing
significantly with the more development in the specifications of furniture and
adaptation of new technologies has also lead to the market growth. Moreover,
retailing of furniture is doing well in the online market and the players are
projecteing more projects related to the furniture industry. Technology such as
virtual reality, augmented reality, IoT (Internet of Things) and others are
playing significant role in the market of furniture and make it more fruitful
for the both the buyer and the seller. According to the report analysis, ‘Furniture
Research Industry and Market Report’ suggests that the augmented
reality technology is growing rapidly in the furniture industry which make
effective purchase by the consumers as with the online buying of the consumer
will not able to get the exact fitted size furniture for their home. But the introduction
of augmented reality solves this problem of online buying and increases the
sales of the furniture.
In
the recent trend, it is observed that with the more development in the
technology so many of the biggest players in home furniture introducing
Augmented Reality applications. Moreover, this technology helps in increasing
consumer confidence when purchasing big-ticket item and AR (Augmented Reality)
can also decrease return rates by helping consumers. Additionally, with the
recent market trend Apple ARKit and Google ARCore, 2018 is dignified to witness
a mainstream tipping for augmented reality technology. As mainstream awareness
of AR starts to explode in 2018, expect to see plethora of new mobile AR apps
for ARKit and ARCore. With this technology users can simply hold up a mobile
and scan the encompasses room, the Ikea Place app then enables the users to fix
3D furniture objects around the room in a systematic relevant manner. Not only
has this, the consumer or user of this technology can rearrange furniture,
change its color whereas the application offering the opportunity to add items
to the basket and purchase online. Therefore, the applications of AR will
continue to transform all aspects of the commercial landscape of furniture
industry. According to the report analysis, ‘Market
Research Reports for Furniture’ suggests that more innovations in the
Augment Reality market of furniture will result in the significant growth and
make the market more attractive and further increase the sales of furniture
with the increase in the disposable income of the people and rise in urban
population.
Europe
is doing effective management in this industry and makes the market more
gainful for all the key players whereas, the North America is dominating the
huge market share in AR in the furniture industry. Not only has this, Asia
Pacific Region also started projects and programs related to this and expected
to gain handsome amount of share in this industry. This industry is very much
prominent in both developed and developing countries.
DAQRI,
Imaginate Technologies, Kudan, ViewAR, Ikea, Google, Apple, Total Immersion,
Holition, Sephora, Microsoft, Zugara, Marxent Labs, Amazon and others are the
major players of the Augmented Reality in the furniture industry. Whereas,
Ikea, Apple, ARKit are dominating the
major portion of this market with the more innovations in the applications of
existing AR technology and with rise in the introduction of new apps for the
better consumer experience and expanding the business profile. Therefore, it is
expected that in the coming years the AR technology in furniture market will
lead to a positive role and results the more growth over the decades with the
further development in the economic system.
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Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91
9015378249
Augmented reality has the potential to be a huge leap in the way we use devices.
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