Referring to study, “U.S. Digital Gaming Market
(2015-2023)” the key companiesoperating in
the U.S. digital gaming market are Electronic Arts, Activision Blizzard, Microsoft
Corporation, and Zynga.
A digital game is a programming game
which is played on a digital or electronic device such as mobile phones,
laptops, tablets and computers etc. The digital games are controlled by
computer processor. The digital games now days have become important sector of
entertainment, fulfilling virtual environment and educational methods for
students. Additionally they develop new thinking and practical awareness to
users
Digital gaming adds many qualities
to individual for cognitive development, situated cognition
and schema theory. The gaming adds co-operation, engagement, challenges and
development of problem solving strategies and engagement. The frequent playing
of the digital games also supports ability to maintain the visual attention,
improve visual search performance, improves individuals switching &
reaction speeds, persistence and handling the multiple objectives.
Based on the platform, the digital
gaming market is segmented into mobile games, PC games and console games. Mobile
games are played on tablets widely playedon smart-phones. The PC games include
web games on personal computer, with the help of internet browser or social
networks. The high features games on console games are played on xbox, play
stations and Nintendo etc.
On the basis of genres, the market
is segmented into role-play action, strategy, shooter and sports etc. These
genres can be played beyond single player, multi-player and massively multi
player layouts in devices such as computer, mobile and through console devices.
Increase in the use for advanced electronic devices, and high adoption of
smartphones and tablets, increase in usage of internet followed by new product
developments related to availability of low-cost products are expected to
promote theuse of digital gaming market over the forecast period.
The demand of digital gaming is increasing
due to proliferation of internet & smart-phones, new technological
advancement, increasing the number of games growing youth and government
regulations. The government regulatory is responsible for inhibiting the growth
of the market and to controlling apparent gaming obsessions. Apart from
advantages, some of the major problems of the digital gaming sector include
impulsiveness, depression & anxiety, sleep problems, aggressiveness, pain
in back (shoulder and neck) and worse physical health etc.
The Entertainment Software
Association (ESA) is an association of the video game or digital game in U.S.
This association has three working groups such as Public Policy Committee, Intellectual
Property Working Group and Public Relations Working Group. Some ESA members are
Konami, Gearbox Software, Capcom, 505 Games, Nvidia, Magic Leap, Electronic
Arts, GungHo Online Entertainment and Kalypso Media etc. Now, ESA is merged
with Entertainment Software Rating Board (ESRB), which provides game content
descriptors and age-based ratings to customers. The ESA have helped in
stimulating job creation, foster innovation and adding value to state
economies.
In the recent years, there has
been a change in the distribution channel due to rise in the digital games. Some
of the key players used are Activision Blizzard and Take-Two Interactive mobile
gaming rather than PC or the online games. It is estimated that U.S. will
become major digital gaming market due to high growth of virtual-augmented
reality, increasing prevalence of digitally downloadable games and interest in
the eSports.
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
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