The report titled “Philippines
IT Industry – By Hardware Market (Computer Sales and Peripherals Sales, By
IT-BPO Market (Contact Center, Software Development, Transcription, Animation
and Other BPOs), By Software Market (Software Development and Software
Publishing) and By Antivirus Market (Enterprise Customer and Retail Customer)” focuses
on overall market size for hardware, IT-BPO, software and antivirus solutions
in Philippines; Philippines hardware market segmentation by computers,
peripherals and others, by distribution channel (electronics and appliance
specialist retailers, internet retailing and mixed retailers); Philippines
IT-BPO/BPM market segmentation by type (contact centers, software development,
transcription, animation and other BPOs), by export and domestic market; Philippines
software market segmentation by software development and software publishing;
and Philippines antivirus market segmentation by enterprise customer and retail
customer, by offline and online sales, by security type (total security,
internet security, anti-malware and anti-spyware and antivirus), by licenses
(5+ PC, 3PC, 2PC and 1PC) and by contracts (renewal and new). The report also
covers the overall comparative landscape, competition scenario, growth drivers,
trends and government regulations in the market. The report concludes with future
projections for all the segments and analyst recommendations highlighting the
major opportunities and cautions.
Introduction
Philippines
is officially a bilingual nation, thereby distinguishing Filipino as the
national language and both Filipino and English as the official languages for business
communication. As of today, the primary verticals / sector of ITES sector in
Philippines include software development and publishing, call centers, BPO,
animation, production and sales of hardware components. The industry has
showcased tremendous growth in terms of revenues. The growth is driven by increasing
FDI from foreign players and multiple employment opportunities available for
Filipinos.
Philippines Hardware Market
In
accordance with the International Data Corporation, IT spending in Philippines was
observed to be majorly skewed towards hardware components. Majority of the IT
spend by enterprises focused on the purchase devices such as PC, laptops, smart
phones, tablets and others. Philippines hardware market size was witnessed to
increase over the years both in terms of sales volumes and revenues.
Competition within the Philippines hardware market was observed to be mildly
fragmented with the presence of significant players such as Samsung, Acer,
Apple, Asus, LG, Toshiba, Vaio, Lenovo
and others. Over the forecast period of 2018-2023, the country’s
hardware market revenues are further estimated to increase owing to potential
rise in the overall sales of computers and peripherals.
Philippines IT-BPO Market
The
BPO boom in Philippines has not only been led by traditional low value added
call centers but also through high end outsourcing or KPOs. The country’s
IT-BPO market revenues were observed to grow during the review period 2012-2018.
Call/Contact centers comprise a major proportion of the Philippines IT-BPO
sector and have been using their potential of creative design, talent workforce,
large number of legal professionals and accountants. Competition within the
Philippines IT-BPO market was observed to be mildly fragmented with the
presence of both domestic and international players such as Accenture,
Convergys, JPMorgan, Sutherland, 24/7 Philippines Inc, Telephilippines and
others. The BPO industry of Philippines is expected to get influenced by
emergence of AIS (Artificial Intelligence Systems) for instance, AI- powered
translators which would affect the wide use of English in the country.
Philippines Software Market
Over
the past few decades, software development in Philippines has become one of the
more established sub-sectors of the country’s IT and IT-ES industry along with
the presence of both domestic and international firms which are capable of
delivering services and products that match up with the rigid global standards.
In comparison to the other Southeast nations like China and India, critical
factors that are adding momentum to the country’s software industry are its
cultural and western-accent similarities especially with the US; cost
competitiveness and good knowledge in terms of IT background; thus proving to
be a more useful resource. Major Players operating within the Philippines
software industry include IBM, Accenture, Genpact; UST Global, Pointwest,
Existglobal, Capgemini, HP and others. Over the forecast period, the
Philippines software market is expected to grow owing to increasing number of
software-centric startups within the country.
Philippines Antivirus Market
The
growing concern for cyber security and prevention of virus attacks have led
several Filipino companies to adopt total security solutions consisting of
internet security, anti-spyware, malware, anti-virus and others. In terms of
revenues, the country’s antivirus market showcased year on year growth during
2012-2018 and was dominated by the enterprise segment, followed by the retail
segment. Most of the companies were witnessed to use Microsoft Defender instead
of any other anti-virus system as it comes in a pre-installed format within the
PC itself. Competition within the antivirus industry was witnessed to be
moderately concentrated with the presence of limited number of players in the country.
Some of the leading companies in this segment are international namely Trend
Micro, Sophos, Norton McAfee, Symantec, Kaspersky, Avast, ESET and others.
However, several domestic firms have also been emerging in this market.
Increasing number of internet users across various verticals is anticipated to
boost the demand for antivirus solutions in near future to avoid any data
breach or illegal cyber activity.
Key
Segments Covered
·
Hardware
Market
Ø By Computers, Peripherals
and Others
§ Desktops
§ Laptops
§ Tablets
§ Monitors
§ Printers
§ Other
Products (USB, Hardisk, connected wiring systems, CDs, pen drives)
Ø By Distribution Channel
§ Electronics
and Appliance Specialist Retailers
§ Mixed
Retailers
§ Internet
Retailing
·
IT-BPO
Market
Ø By Type
§ Contact
Center
§ Software
Development
§ Transcription
§ Animation
§ Other
BPOs
Ø By Export and Domestic
Market
·
Software
Market
Ø By Software Development and
Software Publishing
§ Application
Software
§ System
Software
·
Antivirus
Market
Ø By
Enterprise and Retail Customer
Ø By
Offline and Online Sales
Ø By Security Type
§ Total
Security
§ Internet
Security
§ Anti-Malware
and Anti-Spyware
§ Antivirus
Ø By Licenses
§ 5+
PC
§ 3
PC
§ 2
PC
§ 1
PC
Ø By Renewal and New Contracts
Key
Target Audience
·
Hardware Manufactures
·
Software Development/Publishing Companies
·
Multi-Media Companies
·
Gaming Development Companies
·
Cloud Computing Services Companies
·
IT-BPO Companies
·
Antivirus Companies
·
Home Users
Time
Period Captured in the Report:
·
Historical
Period - 2012-2018P
·
Forecast
Period - 2019-2023E
Major Companies Covered:
·
Hardware Market
Ø Samsung
Ø Acer
Ø Apple
Ø Asus
Ø Lenovo
Ø Others
·
IT-BPO Market
Ø Accenture
Ø Convergys
Ø JPMorgan
Ø 24/7 Customer
Philippines
Ø Telephilippines Inc
Ø Others
·
Software Market
Ø IBM
Ø Accenture
Ø Others
·
Antivirus Market
Ø Trend Micro
Ø Symantec
Ø ESET
Ø Avast
Ø Kaspersky
Ø Sophos
Ø Others
Key Topics Covered in the
Report
·
Executive Summary
·
Research Methodology
·
Stakeholders in the Philippines
IT Industry
·
Introduction to the
Philippines IT Industry
·
Philippines Hardware
Market
Ø
Introduction to
Philippines Hardware Market
Ø
Philippines Hardware
Market Size, 2012-2018P
Ø
Philippines Hardware
Market Segmentation, 2012-2018P
Ø
Competitive Landscape in
the Philippines Hardware Market
Ø
Trends and Developments
in the Philippines Hardware Market
Ø
Philippines Hardware
Market Future Outlook and Projections, 2018P-2023E
·
Philippines IT-BPO Market
Ø
Introduction to
Philippines IT-BPO Market
Ø
Philippines IT-BPO Market
Size, 2012-2018P
Ø
Philippines IT-BPO Market
Segmentation, 2018P
Ø
Comparative Landscape in
the Philippines IT-BPO Market
Ø
Trends and Developments
in the Philippines IT-BPO Market
Ø
Philippines IT-BPO Market
Future Outlook and Projections, 2018P-2023E
Ø
Analyst Recommendations
in the Philippines IT-BPO Industry
·
Philippines Software
Market
Ø
Introduction to the
Philippines Software Market
Ø
Philippines Software
Market Size, 2012-2018P
Ø
Philippines Software
Market Segmentation, 2018P
Ø
Trends and Developments
in the Philippines Software Market
Ø
Philippines Software
Market Future Outlook and Projections, 2018P-2023E
Ø
Analyst Recommendations
in the Philippines Software Market
·
Philippines Anti-Virus
Market
Ø
Introduction to
Philippines Anti-Virus Market
Ø
Philippines Anti-Virus
Market Size, 2012-2018
Ø
Philippines Anti-Virus
Market Segmentation, 2018P
Ø
Competitive Landscape in
the Philippines Anti-Virus Market
Ø
Snapshot on Cyber
Security within the Philippines
Ø
End User Analysis for
Selecting an Antivirus Company in the Philippines
Ø
Trends and Developments
in the Philippines Anti-Virus Market
Ø
Philippines Antivirus
Market Future Outlook and Projections, 2018P-2023E
Ø
Analyst Recommendations
in the Philippines Antivirus Market
·
Snapshot on Philippines
Multi-Media Software Market
·
SWOT Analysis in the
Philippines IT Industry
·
Macroeconomic Factors
affecting the Philippines IT Industry, 2012-2022E
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Ankur Gupta, Head Marketing & Communications
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Sales@kenresearch.com
+91-9015378249
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