Online advertising is a type of marketing &
advertising which use internet to deliver promotional advertising messages to
customers. With the quick growth of internet users & internet technology, various
companies started advertising their products or services online.It is also
known as online marketing or web advertising or internet advertising.It provides
a consistent platform for smooth shopping experience for natives. It also brings
out the immediate outcomes of performance tracking,better targeting, improve
brand recognition, insights, measurable, drive website traffic, easily creative,
simple & fast, scalability, acquiring new leads, convert customers, flexibility,
increase sales & revenue, engagement and cost effectiveness etc.
According to study, “Vietnam Online
Advertising Market” the companies currently operating in Vietnam online
advertising market are GroupM, Digital Marketing Vietnam, Publicis, Dentsu,
Blueseed Digital, Mirum, PHD Media, Adtima, CleverAds, Face book, Zalo, Google,
CocCoc Browser, FPT Online.Most of the players in Vietnam compete on the basis
of promotion strategies, major clientele,their networking, and the platforms
used for digital advertising.Pricing, brand value and advertising strategies
adopted by a particular vendor are considered as of high significance in order
to reach a wider intention audience in the country.
Based on medium, the Vietnam online advertising
market is segmented into mobile and desktop. Desktop dominated the market due
to better resolution of the advertisements & bigger screen. Based on type,
the market is defined as video advertising, banner advertising, search advertising,
social media advertising or online classifieds advertising etc. Social media
has the highest market share owing to the higher custom of social media for
calls, messaging, online payments and many more activities. In social media,
Zalo and Face book messenger accounts the highest user penetration followed by
Skype, Instagram, etc. Based on sectors, the market is breakdown into Fast-Moving
Consumer Goods (FMCG), automotive, entertainment & media, e-commerce, BFSI,
and others. FMCG is the top segment which spends a lot on its product &
services advertising due to low product switching cost and high market
competition followed by the healthcare sector that is coming up with new
medical services & need to raise awareness among customers. Based on cost
model, the market is segmented into cost per Mille (CPM) orcost per thousand impressions,
cost per click (CPC), Click through Rate (CTR), Return on
Investments (ROI) andCost per Action or Cost per Acquisition (CPA).
The market of Vietnam online advertising is
primarily driven by growth in internet & smart phone penetration. Some
other driven aspects include rise of e-commerce in Vietnam, rising innovative
technologies, increasing government’s initiatives and increase in social media
users. Apart from benefits, few of the issues & challenges are lack of
proper hosting infrastructure, regulations by communist government, newspaper &
television still dominates the advertisement market, difficult to measure an
ad's reach and gaps between brand and agency etc.
In Vietnam, the online advertising market is being
conquered by the traditional channels of advertising for instance newspaper,
television, magazines and radio. It is estimated that this market will be grown
due to higher internet penetration and the increased use of smart phones. It is
also expected that the industry is anticipated to have a CAGR (2018-2023) of
approximately 21%, owing to the availability of software that could measure ads
reach & optimize the monetization rate.
For more information on the research
report, refer to below link:
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Research
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