Nigeria Baby Food Market Driven by Increased Competition among Baby Food Manufacturers and Introduction Of Different Product Variants, Organic Brands: Ken Research

“Increasing disposable income and increasing awareness for infant nutrition among parents have pushed the penetration of the Baby Food Market in Nigeria.”

Analysts at Ken Research in their latest publication “Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online” believe that with an escalating awareness among the Nigerian parents to provide nutritious and healthy food to their babies, availability of baby food products in various packaging and price points, expansion in distribution channel network thorough offline and online stores have impacted a positive growth in the demand of baby food in Nigeria. The market has witnessed a positive CAGR of 9.5% in terms of revenue during the forecasted period 2013-2018.

Growth Potential: The baby food market in Nigeria has experienced an increase in its market value owing to increase in birth rate and increasing disposable income of the people in the country. It was witnessed that awareness regarding baby nutrition among Nigerian parents have increased and now they prefer to purchase baby food products with natural ingredients which are healthier alternative compared to processed foods. As a result, the popularity/awareness for organic baby food has increased over the past few years in the country. Few parents have also begun taking recommendations from health workers which has significantly influenced their purchasing decision.

Government Regulation: The government of Nigeria is emphasizing on breast feeding practices in the country to raise awareness and increase the percentage of infants being breastfed in the country to improve overall infant health. The government isalso implementing policies such as 6 months leave for the mothers and by celebrating “World Breastfeeding Week” from August 1^st to August 7^thto encourage breastfeeding in order to improve the health of the babies.The milk formula companies have been strictly discouraged from partnership with major medical bodies such as the Pediatric Association of Nigeria (PAN), as this is seen as a form of coercion for them to endorse the product.

Competition: In Nigeria, the major players are Nestle, Friesland Campina, Danone, Nutrimental, Abbott, Promasidor, Kraft Heinz, Plum Organics, August Secrets, Baby Grubz, Tiger Brand and others. The companies have a stiff competition amongst each other and compete on the parameters such as type of product, the targeted regions, and the distribution channel and product price. Few local manufacturers have entered the market and have started to focus on organic baby food product segment specifically in the dried and prepared baby food segment.

Keywords:-

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Nigeria Prepared Baby Food Sales

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Value Chain Analysis Nigeria Baby Food

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Key Segments Covered:-

By Food Category:

Dried Baby Food

Cereal Based

Others -Meat/Fish, Fruits & Vegetable and Nuts

Milk Formula

Standard Milk Formula

Follow-On Milk Formula

Growing-Up Milk Formula

Prepared Baby Food

Other Baby Food

By Distribution Channel:-

Traditional Retailers & Grocers

Supermarkets

Internet Retailing

By Ingredient:-

Inorganic

Organic

By Regions:-

South West

South East

South South

North Central

North West

Key Target Audience:-

Baby Food Manufacturers

Baby Product Distributors

Baby Food Distributors

Government Agencies

Baby Food Retailers

NGOs supporting Baby Health

Pharmaceutical Stores

Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-

Nestle

Friesland Campina

Danone

Nutrimental

Abbott

Promasidor

Kraft Heinz

Plum Organics

August Secrets

Baby Grubz

Tiger Brand

For more information, refer to below link:-

Nigeria Baby Food Market

Related Reports:-

Turkey Baby Food Market Outlook to 2023 - By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food

Australia Baby Food Market Outlook to 2023 - By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution

Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)

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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249