Nigeria Baby Food Market Driven by Increased Competition among Baby Food Manufacturers and Introduction Of Different Product Variants, Organic Brands: Ken Research

“Increasing disposable income and increasing awareness for infant nutrition among parents have pushed the penetration of the Baby Food Market in Nigeria.”

Analysts at Ken Research in their latest publication “Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online” believe that with an escalating awareness among the Nigerian parents to provide nutritious and healthy food to their babies, availability of baby food products in various packaging and price points, expansion in distribution channel network thorough offline and online stores have impacted a positive growth in the demand of baby food in Nigeria. The market has witnessed a positive CAGR of 9.5% in terms of revenue during the forecasted period 2013-2018.

Growth Potential: The baby food market in Nigeria has experienced an increase in its market value owing to increase in birth rate and increasing disposable income of the people in the country. It was witnessed that awareness regarding baby nutrition among Nigerian parents have increased and now they prefer to purchase baby food products with natural ingredients which are healthier alternative compared to processed foods. As a result, the popularity/awareness for organic baby food has increased over the past few years in the country. Few parents have also begun taking recommendations from health workers which has significantly influenced their purchasing decision.

Government Regulation: The government of Nigeria is emphasizing on breast feeding practices in the country to raise awareness and increase the percentage of infants being breastfed in the country to improve overall infant health. The government isalso implementing policies such as 6 months leave for the mothers and by celebrating “World Breastfeeding Week” from August 1^st to August 7^thto encourage breastfeeding in order to improve the health of the babies.The milk formula companies have been strictly discouraged from partnership with major medical bodies such as the Pediatric Association of Nigeria (PAN), as this is seen as a form of coercion for them to endorse the product.

Competition: In Nigeria, the major players are Nestle, Friesland Campina, Danone, Nutrimental, Abbott, Promasidor, Kraft Heinz, Plum Organics, August Secrets, Baby Grubz, Tiger Brand and others. The companies have a stiff competition amongst each other and compete on the parameters such as type of product, the targeted regions, and the distribution channel and product price. Few local manufacturers have entered the market and have started to focus on organic baby food product segment specifically in the dried and prepared baby food segment.

Keywords:-

Nigeria Baby Food Market

Nigeria Baby Food Market Revenue

Nigeria Baby Food Online Sales

Nigeria Milk Formula Market

Nigeria Baby Food Sales Market

Nigeria Dried Baby Food Market

Nigeria Prepared Baby Food Sales

Nigeria Organic Baby Food Market

Nigeria Inorganic Baby Food Market

Nigeria Dry Baby Food Market

Nigeria Prepared Baby Food Market

Promasidor Nigeria Baby Food Revenue

Value Chain Analysis Nigeria Baby Food

Trends Baby Food Market Nigeria

Issues Challenges Nigeria Baby Food Market

Regulations Nigeria Baby Food Market

SWOT Analysis Nigeria Baby Food Market

Major Players Nigeria Baby Food

Nigeria Baby Food Future Projections

Key Segments Covered:-

By Food Category:

Dried Baby Food

Cereal Based

Others -Meat/Fish, Fruits & Vegetable and Nuts

Milk Formula

Standard Milk Formula

Follow-On Milk Formula

Growing-Up Milk Formula

Prepared Baby Food

Other Baby Food

By Distribution Channel:-

Traditional Retailers & Grocers

Supermarkets

Internet Retailing

By Ingredient:-

Inorganic

Organic

By Regions:-

South West

South East

South South

North Central

North West

Key Target Audience:-

Baby Food Manufacturers

Baby Product Distributors

Baby Food Distributors

Government Agencies

Baby Food Retailers

NGOs supporting Baby Health

Pharmaceutical Stores

Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-

Nestle

Friesland Campina

Danone

Nutrimental

Abbott

Promasidor

Kraft Heinz

Plum Organics

August Secrets

Baby Grubz

Tiger Brand

For more information, refer to below link:-

Nigeria Baby Food Market

Related Reports:-

Turkey Baby Food Market Outlook to 2023 - By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food

Australia Baby Food Market Outlook to 2023 - By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution

Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Nigeria Baby Food Market Outlook to 2023: Ken Research

The report titled “Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online” provides information on Nigeria baby food market overview from 2013 to 2023, market segmentation - By Food Category (Dried Baby Food, Milk Formula, Prepared Baby Food and Other Baby Food), by Types of Milk formula (Standard Milk Powdered Formula, Follow on Milk Powdered Formula and Growing Up Milk Formula), by Distribution Channel (Traditional Retailers & Grocers, Supermarkets and Internet Retailing), by Ingredient (Inorganic and Organic) and by Regions. The report also covers ecosystem, value chain analysis, competition landscape, and success factors for a new entrant, trends and developments, issues and challenges, decision making criteria for customers, regulations and SWOT analysis. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market. The report is useful for Nigerian baby food manufacturers, food and beverage companies and major online retailers of baby food.

Nigeria Baby Food Market Overview

The Nigerian baby food market is currently at a growing stage. There was a slight decline in 2016 due to recession in the country and the policies implemented by the government to promote breast feeding, despite this market showed an overall positive trend during 2013-2018 period. The baby food industry is driven by increasing disposable income of the people, rising awareness among the parents to provide healthier food to the babies, rise in the internet retailing among other factors. The market is expected to show positive growth and continue to develop in the coming years.

Market Segmentation

By Food Category (Dried Baby Food, Milk Formula Market, Prepared Baby Food and Other Baby Food,)

The baby food market is dominated by the dried baby food segment as it is more convenient for busy mothers, who want to ensure the daily intake of the nutrients of the baby is met regularly. This is followed by the Milk Formula baby food market, which acts as an alternative for mother’s milk specifically for mothers who can’t breastfed their infants owing to a specific reason. Prepared baby food is the next popular segment in this market due to the time constrained lifestyle of the millennial parents in Nigeria. Moreover, prepared baby foods are available in diverse flavors and come in innovative packaging. The other baby food segment captures minimum market share in the country as it contains food such as biscuits, rusks, and other snacks like items which are not much preferred by the parents for their babies for regular consumption.

Organic Baby Food Market

The baby food market in Nigeria is majorly dominated by the Inorganic Baby Food as it is available at a low cost owing to which, most of the parents are more aware about the inorganic baby food. However, the growing awareness among the parents to provide healthy food to the babies will drive the growth of the organic baby food in the Nigerian market. In the next few years, though the sales of the organic baby food is expected to grow, however the inorganic segment will still continue to dominate in this segment in the baby food market in Nigeria.

By Region (South West, South East, South South, North Central, North West and North East)

In Nigeria, the South West region captures the major market of the baby food largely due to Lagos being the central hub of the country. The awareness about these products in the Northern region is less as compared to the South in Nigeria. This is due to poverty and lack of employment among the women in the Northern region. The market size depends from region to region, based on the factors such as personal disposable income, literacy rate, product availability and others.

By Distribution Channel (Supermarkets, Traditional Stores/Independent Small Grocers and Internet Retailing)

Majority of baby food sales in Nigeria is by the traditional stores as it is more convenient and has better reach compared to other channels of distribution, followed by supermarkets and the least market share is accommodated by the internet retailing. Nigerian parents prefer to check the product before buying. They are skeptical to buy baby food online owing to its return policy issues. People are still not accustomed to buying products at the supermarkets as they have a perception that the prices might be higher in modern markets.

Competitive Landscape in Nigeria Baby Food Market

There is a stiff competition among the major players of baby food in the Nigeria. The market is dominated by the international players as they offer wide range of products at affordable prices. Owing to this, the domestic players are struggling with their market penetration in the country. Few of the well known international players are Nestle, Danone, Nutrimental, and Friesland Campina, Promasidor, Abbott, Kraft Heinz. These companies compete on the parameters such as marketing campaigns, strategic sales promotion, product pricing, channels of distribution and others.

Nigeria Baby Food Market Future Outlook and Projections

The baby food market has a promising future in Nigeria with a higher adoption rate witnessed during the review period 2018 to 2023. The major reasons for its growth would be, rise in the disposable income, increasing awareness among the parents to provide nutrition to the infant, and increasing buying through the online portals.

The growing number of literate and working mothers will positively impact the demand of baby food products in the country.

Due to these factors, the baby food market in Nigeria is expected to grow at a CAGR of approximately 12% from the year 2018 to 2023.

Key Segments Covered:-

By Food Category:

Dried Baby Food

Cereal Based

Others -Meat/Fish, Fruits & Vegetable and Nuts

Milk Formula

Standard Milk Formula

Follow-On Milk Formula

Growing-Up Milk Formula

Prepared Baby Food

Other Baby Food

By Distribution Channel:-

Traditional Retailers & Grocers

Supermarkets

Internet Retailing

By Ingredient:-

Inorganic

Organic

By Regions:-

South West

South East

South South

North Central

North West

Key Target Audience:-

Baby Food Manufacturers

Baby Product Distributors

Baby Food Distributors

Government Agencies

Baby Food Retailers

NGOs supporting Baby Health

Pharmaceutical Stores

Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-

Nestle

Friesland Campina

Danone

Nutrimental

Abbott

Promasidor

Kraft Heinz

Plum Organics

August Secrets

Baby Grubz

Tiger Brand

Key Topics Covered in the Report:-

Executive Summary

Research Methodology

Ecosystem of Nigeria Baby Food Market

Nigeria Baby Food Market Overview and Genesis

Value Chain Analysis of Nigeria Baby Food Market

Nigeria Baby Food Market Size, 2013-2018

Nigeria Baby Food Market Segmentation

Trends and Developments in Nigeria Baby Food Market

Issues and Challenges in the Nigeria Baby Food Market

Decision Making Criteria for Customers While Purchasing a Baby Food Product

Regulations in Nigeria Baby Food Market

SWOT Analysis of Nigeria Baby Food Market

Competitive Landscape in Nigeria Baby Food Market

Nigeria Baby Food Market Future Outlook and Projections, 2018-2023(E)

Analyst Recommendations in Nigeria Baby Food Market

For more information, refer to below link:-

Nigeria Baby Food Market

Related Reports:-

Turkey Baby Food Market Outlook to 2023 - By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food

Australia Baby Food Market Outlook to 2023 - By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution

Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249