“Increasing
disposable income and increasing awareness for infant nutrition among parents have
pushed the penetration of the Baby Food Market in Nigeria.”
Analysts
at Ken Research in their latest
publication “Nigeria
Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On,
Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish,
Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other
Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small
Grocers, and Online” believe that with an escalating awareness
among the Nigerian parents to provide nutritious and healthy food to their
babies, availability of baby food products in various packaging and price
points, expansion in distribution channel network thorough offline and online
stores have impacted a positive growth in the demand of baby food in Nigeria.
The market has witnessed a positive CAGR of 9.5% in terms of revenue during the
forecasted period 2013-2018.
Growth Potential: The baby food market in Nigeria has
experienced an increase in its market value owing to increase in birth rate and
increasing disposable income of the people in the country. It was witnessed that awareness regarding baby nutrition
among Nigerian parents have increased and now they prefer to purchase baby food
products with natural ingredients which are healthier alternative compared to
processed foods. As a result, the popularity/awareness for organic baby food
has increased over the past few years in the country. Few parents have also
begun taking recommendations from health workers which has significantly
influenced their purchasing decision.
Government Regulation: The
government of Nigeria is emphasizing on breast feeding practices in the country
to raise awareness and increase the percentage of infants being breastfed in
the country to improve overall infant health. The government isalso implementing
policies such as 6 months leave for the mothers and by celebrating “World
Breastfeeding Week” from August 1st to August 7thto
encourage breastfeeding in order to improve the health of the babies.The milk
formula companies have been strictly discouraged from partnership with major
medical bodies such as the Pediatric Association of Nigeria (PAN), as this is
seen as a form of coercion for them to endorse the product.
Competition: In Nigeria,
the major players are Nestle, Friesland Campina, Danone, Nutrimental, Abbott, Promasidor,
Kraft Heinz, Plum Organics, August Secrets, Baby Grubz, Tiger Brand and others.
The companies have a stiff competition amongst each other and compete on the
parameters such as type of product, the targeted regions, and the distribution
channel and product price. Few local manufacturers have entered the market and
have started to focus on organic baby food product segment specifically in the
dried and prepared baby food segment.
Keywords:-
Nigeria
Baby Food Market
Nigeria Baby Food Market Revenue
Nigeria Baby Food Online Sales
Nigeria Milk Formula Market
Nigeria Baby Food Sales Market
Nigeria Dried Baby Food Market
Nigeria Prepared Baby Food Sales
Nigeria Organic Baby Food Market
Nigeria Inorganic Baby Food Market
Nigeria Dry Baby Food Market
Nigeria Prepared Baby Food Market
Promasidor Nigeria Baby Food Revenue
Value Chain Analysis Nigeria Baby Food
Trends Baby Food Market Nigeria
Issues Challenges Nigeria Baby Food Market
Regulations Nigeria Baby Food Market
SWOT Analysis Nigeria Baby Food Market
Major Players Nigeria Baby Food
Nigeria Baby Food Future Projections
Key Segments Covered:-
By Food Category:
Dried Baby Food
Cereal
Based
Others
-Meat/Fish, Fruits & Vegetable and Nuts
Milk Formula
Standard
Milk Formula
Follow-On
Milk Formula
Growing-Up
Milk Formula
Prepared
Baby Food
Other
Baby Food
By Distribution Channel:-
Traditional
Retailers & Grocers
Supermarkets
Internet
Retailing
By Ingredient:-
Inorganic
Organic
By Regions:-
South
West
South
East
South
South
North
Central
North
West
Key Target Audience:-
Baby Food
Manufacturers
Baby
Product Distributors
Baby Food
Distributors
Government
Agencies
Baby Food
Retailers
NGOs
supporting Baby Health
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period –
2013-2018
Forecast Period – 2019-2023
Companies Covered:-
Nestle
Friesland
Campina
Danone
Nutrimental
Abbott
Promasidor
Kraft
Heinz
Plum
Organics
August
Secrets
Baby
Grubz
Tiger
Brand
For more information, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249