End User Analysis Ken
Research:
End User Analysis
is a term used in decision process including product design, knowledge
supervision and nearly any industry where products are developed for
"end-users." End-users are all the people who will use the finished
product. No matter the field, end-user analysis covers the customer
requirements which needs to be fulfilled and how to best fulfill such needs.
It
is important to identify the end consumer, and one of the best ways out is the
need based assessment or the key questions present to the end-users associated
to product or the service being designed. Knowing the users exactly on the need
assists in accomplishing and listening to the responses.
The
questionnaire may also act as a breakthrough for all the probable needs and
requirement that the product should accomplish, one of such easy technique
includes considering on how product or the software may be used on a daily
basis while brainstorm user needs.
Our End user analysis
consists of analyzing the market research based on the following:
• Researching available data.
• User base segmentation.
• User groups should be identified as
early as potential in the new product development process.
• When the user groups are well-known,
their demands can be added to the product specification.
• Interviewing product developers.
Analyze end users for
business need
The
aim of our end user focused analysis exercise is to provide a clear
understanding of requirements as to act as an early input to the projects ready
for executions. Our analysis focus includes the design work and those issues
which are central to the success of a product or system in the eyes of the end-users.
Typical information
gathering and analysis for the end user methods include:
Surveys-These
include both open-ended and subject driven surveys to Analyze
End User Business Needs
Interviews-
Interviews are conducted to under the key elements or information desired by
the client
Focus
groups- the information from the focus groups are useful for discussing user
requirements and brainstorming ideas.
Field
studies- Based on the information available the end-user situation and the
environment in which any new product or system may be used is useful in
understanding and analyzing the end user business needs
Evaluation
of an existing product - In order to develop the complete understanding wide
range of useful information and evaluation associated to good or bad aspects of
current solutions are studied and analyzed.
Task
analysis -This includes an analysis of users work with a system, assisting in
analyzing on how user's work tasks may be supported by functionality with in a
system.
Usage
Details- This includes an illustrative data of users, characteristics, usage
situation, tasks & goals and particularly useful in supporting early user
interface design work.
Develop End User to
Create More Demand
1. Social Selling- We help clients to
influence Social Media platform to drive key message to their end-users.
2. Digital Marketing- We also assists in
providing the right platforms with the right message to appropriate audience
and with the precise content and true landing page. We also assist channel
partners to develop a digital marketing content.
3. Broadcasting and others- We use
E-mailing which is still cost-effective digital marketing campaign. We can
further customized e-mail campaigns to prospect partner’s end-users that can
teach how to do things correct.
To know more, click on
the link below:-
Contact Us:-
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-9015378249
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