Australia Hotel Mattress Market growth led by Rise in Hotels’ Customized Requirements, New Projects in Construction and Emergence of Advanced Bedding Technologies: Ken Research

The report titled “Australia Hotel Mattress Market Outlook to 2025 – Hotel Supply Pipeline, New Bedding Technologies and Faster Hotel Refurbishments to Increase Hotel Bedding Spend in Future” by Ken Research suggested that in the overall accommodation segment, growth in demand for mattresses was led by hotels. Heightened concerns about guest comfort, emergence of new technologies and the objective of achieving similar comfort across global hotel properties led to growth in the hotel mattress industry in Australia. The revenue generated from sale of hotel mattresses is projected to grow at a CAGR of 6.3% during the period 2019-2025

The accommodation industry in Australia saw high investor attractiveness, as the country saw a record 45 hotel sale transactions in 2019, generating a transaction value of approximately AUD 2.0 billion. Vibrancy of the sale landscape, simulated frequent hotel refurbishments leading to growth in mattress industry

Comfort Layers Preferred: Luxury, 5-star and Up-Scale hotel brands customize their mattress requirement by developing an exclusive bedding product. The mattress developed is generally supported by a spring base, along with 2-3 comfort layers with each having different properties to supplement comfortable sleep. Polyurethane foam is the most common comfort layer used, due to its wider availability and cheaper price. Other comfort layers gaining traction include memory foam, latex and gel-infused memory foam. Mattress manufacturers generally combine different grades of materials together to form multiple comfort fill layers as well.

Emergence of Mattress Recycling: Aiming to reduce the large number of mattresses that are sent to landfills every year in Australia (approx. 1.25 Mn in 2019), organizations such as Soft Landing, Mattress Recycling Australia and Mattress Recycle Australia strive to provide door-to-door mattress collection and recycling services. While hotels are cognizant of the effect that non-recyclable mattresses have on the environment, they are not willing to pay extra for a recyclable mattress. Additionally, they fail to take responsibility for recycling their mattresses and believe it is part of the manufacturer’s job to do so.

Predominance of Domestically Manufactured Materials: Mattress Manufacturing Companies promote their products on the basis of their domestic manufacturing base and use it to differentiate their products from low quality imported products. Additionally, GECA (Good Environmental Choice Australia) certified products are promoted, as they are recyclable and are not made up of environmentally-polluting materials. Foam providers including Dunlop Foams, Foamco, and Joyce Foam are GECA-certified and major mattress manufacturers in Australia generally source foam materials from them. Moreover it was witnessed that, companies present in the hotel mattress segment are generally family-owned and exist since more than 50 years in the industry.

Key Segments Covered

By Mattress Size

King and Super King

Queen

Double

Single

By Mattress Comfort Level

Medium

Firm

Plush

By Mattress Support System

Spring

Foam

Latex

Hybrid

Key Target Audience

Mattress Manufacturing Companies

Raw Material Manufacturing Companies

Hotels

Tourism Associations

Accommodation Industry Associations

Time Period Captured in the Report:

Historical Period: 2014-2019

Forecast Period: 2019-2025

Companies Covered in Report:

AH Beard

Sealy

SleepMaker (The Comfort Group)

Comfort Sleep Bedding

Sleepeezee

Slumbercorp

Other Commercial Bedding Mattress Companies

Key Topics Covered in the Report

Major Upcoming Hotel Projects in Australia

Hotel Mattress Procurement Trends- End User Perspective

Mattress Need Differing by Hotel Cadres

Mattress Pricing Analysis

Product Landscape of Major Bedding Industry Players

Complimentary Bedding Products Analysis

Comfort Layer Tech Used in Hotel Mattresses

Why Luxury Hotels Create a Signature Bedding Brand?

AH Beard’s Commercial Manager’s Take on the Hotel Mattress Industry in Australia

Recommended Market Penetration Strategies

Australia Hotel Mattress Industry Future Outlook to 2025

For More Information, refer to below link:-

Australia Hotel Mattress Market

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Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
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