The number of internet users in Oman has risen in the last
decade from 4% to nearly 70% of the total population in 2018. Developed
industries & upcoming brands have started transiting towards more
sophisticated methods of marketing & promotion. Big & mediocre brands
now invest higher percentage share of revenue on online digital marketing
especially being conducted through search engines and social media platforms in
Oman. However, with evolving time, there are more platforms and places to
advertise than before. This has made competition tougher as it takes something extraordinary
to grab customer attention. This has thus given way for new ideas, creativity
and increased budget spent by companies. Rising number of internet users,
introduction of international brands, increasing number of social media users
and highly advanced digital infrastructure will be the key factors driving
growth in Oman Online Advertising Market in the next 10 years. Companies have now identified
that the best performing ads on social media have been the ones which take
advantage of geo-location technology on mobile devices, allowing for hyper-local
ads to target users within a predetermined area.
Video advertisement is showing promising results especially
in sectors such Automotives. A popular type on social media is video that doesn't
require sound and uses subtitles, allowing for non-disruptive presentation in
public. The exponential increase in social media popularity and usage has led
to growth in total spending with almost 55% active mobile users in 2018. In the
1990s and 2000s, advertisement in Oman was done majorly through television,
radio and print media (newspaper and magazines). Television advertisement is
still the largest advertisement segment in Oman followed by Radio in 2018. In
terms of advertising spent, traditional methods are still preferred to the
online method. The advertisement spending is consistently increasing capturing
a higher proportion of the overall marketing budgets of companies. Advertisers
are realizing the potential and the impact of the online advertisements with
the passage of time.
Analysts at Ken Research in their latest publication “Oman Online Advertising Market
Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising,
Social Media Advertising, Banner Advertising, Video Advertising, Online
Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications,
Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost
Per Click and Cost Per Action)” anticipates that the market has registered a positive CAGR of close
to 4% in terms of advertisement spending during the review period of 2013-2018.
Key Segments Covered
By
Online Advertising Medium By Online Ad Spend
Desktop
Mobile
By
Types of Online Advertising By Online Ad Spend
Search
Advertising
Social
Media Advertising
Banner
Advertising
Video
Advertising
Online
Classified & Others
By
Different Sector/Industries By Online Ad Spend
Hospitality & Tourist
FMCG
BFSI
Telecommunications
Healthcare
Automotive
Retail
Others
By
Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time Period Captured in the Report:
Historical
Period: 2013-2018
Forecast
Period: 2019-2023
Key Target Audience
Advertising
Agencies
Social
Networking Platforms
End
User Industries Investing in Online Advertising
Investors
Advertising Agencies Covered:
Al Nahda Advertising Co LLC
Arab House Bullseye Marketing LLC
Creative Communications Advertising and
Marketing LLC
Fortune Promoseven Advertising, Havas
Worldwide Muscat
Oman Advertising Agency LLC
Pargon
Talks International LLC
UMS Advertising
Advertising Platforms Covered:
Google
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
Key Topics Covered in the Report
Executive
Summary
Research Methodology
Oman Online Advertising Market
Oman Online Advertising Market Segmentation
SWOT Analysis of Oman Online
Advertising Market
Trends and Development in Oman Online
Advertising Market
Issues and Challenges in Oman Online
Advertising
Regulatory Scenario of Oman Online
Advertising Market
Competitive Scenario in Oman Online
Advertising Market
Company Profiles of Oman Online
Advertising Market
Oman Online Advertising Market Future
Outlook and Projections, 2018-2023E
Analyst Recommendation in Oman Online
Advertising Market
For More Information,
refer to below link:-
Related Reports
Contact Us:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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