Showing posts with label Oman Online Advertising Market. Show all posts
Showing posts with label Oman Online Advertising Market. Show all posts

Friday, March 11, 2022

Oman Online Advertising Market is predicted to develop owing to companies are progressively adapting the use of online social network: Ken Research

Oman Online Advertising Market is presently placed in early growth stage. Brands and advertisers still hold greater preference for traditional modes of advertisement namely, TV, newspaper and radio. However, the market is observing considerable transition towards the digital advertisement upon investigating the grooming possible of smartphones and internet penetration in the country. Companies are now progressively adapting the usage of online social network as a foremost marketing tool. The players are aiming on tapping the large pool of the ‘forever online’ consumers to translate them into their clientele. The digital advertising scenario is developing at an astonishing pace as media proliferation and technology are together yielding newer manners of connecting with consumers. The market still absences correct awareness and understanding concerning consumer behavior. Online advertising spent is projected to witness sound growth at a CAGR of close to 4% throughout the revenue period 2013-2018.

According to the report analysis, ‘Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)states that online advertising market is fragmented for advertising agencies while it is extremely concentrated for platforms on the basis of ad spent in 2018. Companies are challenging on their marketing strategies, analytics used, network platforms and sectoral clientele. Some of the foremost advertising agencies functioning within this segment comprise Arab House, Bullseye Marketing LLC, UMS Advertising and Nexa Advertising agency and others. Foremost platforms which dominate the online advertisement spend comprise Google and Facebook, followed by YouTube and Instagram during 2018.

At Ken Research, Oman Online Advertising Market Report covers online advertising spent along with market segmentation by the medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).

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The report also discloses growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive insight of players in the market with special aim on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and several others. The report also discovers the digital customer profile in Oman, future outlook & projections along with the analyst recommendation highlighting the foremost opportunities & cautions to the reader.

Oman Digital Marketing Market

On the basis of pricing models, the CPM model is broadly preferred over other models in Oman. It is primarily utilized in Social Media Advertisements. Cost per Mile (CPM) denotes the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks gained by any advertisement. Cost per Action (CPA) presents the charges as per any specific action desired by the advertiser. CPC model control the second highest share which is primary used by publishers due to the dominance of search advertising. The CPM and CPC models are projected to manage the higher more popularity by 2023.

Oman Digital Marketing Market in terms of advertisement spending is projected to further expand in the reviewed period 2018-2023E at a faster rate. It is forecasted to observe a CAGR (2018-2023) of close to 7% with robust support enlarged from Hospitality & Tourism and BFSI segments.

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Wednesday, March 18, 2020

Oman Online Advertising Market is Driven by Transition Away from Traditional Advertisement Channels, Emerging Online Advertising Agencies and Supportive Digital Infrastructure: Ken Research

The number of internet users in Oman has risen in the last decade from 4% to nearly 70% of the total population in 2018. Developed industries & upcoming brands have started transiting towards more sophisticated methods of marketing & promotion. Big & mediocre brands now invest higher percentage share of revenue on online digital marketing especially being conducted through search engines and social media platforms in Oman. However, with evolving time, there are more platforms and places to advertise than before. This has made competition tougher as it takes something extraordinary to grab customer attention. This has thus given way for new ideas, creativity and increased budget spent by companies. Rising number of internet users, introduction of international brands, increasing number of social media users and highly advanced digital infrastructure will be the key factors driving growth in Oman Online Advertising Market in the next 10 years. Companies have now identified that the best performing ads on social media have been the ones which take advantage of geo-location technology on mobile devices, allowing for hyper-local ads to target users within a predetermined area.

Video advertisement is showing promising results especially in sectors such Automotives. A popular type on social media is video that doesn't require sound and uses subtitles, allowing for non-disruptive presentation in public. The exponential increase in social media popularity and usage has led to growth in total spending with almost 55% active mobile users in 2018. In the 1990s and 2000s, advertisement in Oman was done majorly through television, radio and print media (newspaper and magazines). Television advertisement is still the largest advertisement segment in Oman followed by Radio in 2018. In terms of advertising spent, traditional methods are still preferred to the online method. The advertisement spending is consistently increasing capturing a higher proportion of the overall marketing budgets of companies. Advertisers are realizing the potential and the impact of the online advertisements with the passage of time.
Key Segments Covered
By Online Advertising Medium By Online Ad Spend
Desktop
Mobile
By Types of Online Advertising By Online Ad Spend
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By Different Sector/Industries By Online Ad Spend
Hospitality & Tourist
 FMCG
BFSI
Telecommunications
Healthcare
Automotive
Retail
Others
By Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Advertising Agencies Covered:
Al Nahda Advertising Co LLC
Arab House Bullseye Marketing LLC
Creative Communications Advertising and Marketing LLC
Fortune Promoseven Advertising, Havas Worldwide Muscat
Oman Advertising Agency LLC
Pargon
Talks International LLC
UMS Advertising
Advertising Platforms Covered:
Google
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
Key Topics Covered in the Report
Executive Summary
Research Methodology
Oman Online Advertising Market
Oman Online Advertising Market Segmentation
SWOT Analysis of Oman Online Advertising Market
Trends and Development in Oman Online Advertising Market
Issues and Challenges in Oman Online Advertising
Regulatory Scenario of Oman Online Advertising Market
Competitive Scenario in Oman Online Advertising Market
Company Profiles of Oman Online Advertising Market
Oman Online Advertising Market Future Outlook and Projections, 2018-2023E
Analyst Recommendation in Oman Online Advertising Market
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Related Reports
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Tuesday, June 25, 2019

Oman Online Advertising Market Outlook to 2023: Ken Research

The report titled “Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)covers  online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).



The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and others. The report also explores the digital customer profile in Oman, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.

Oman Online Advertising Market Summary
Market Overview: Oman Online Advertising Market is currently placed in early growth stage. Brands and advertisers still hold higher preference for traditional modes of advertisement namely, TV, newspaper and radio. However, the market is witnessing considerable transition towards digital advertisement upon analyzing the grooming potential of smartphones and internet penetration in the country. Companies are now increasingly adapting the use of online social network as a key marketing tool. The players are focusing on tapping the large pool of the ‘forever online’ consumers to convert them into their clientele. The digital advertising landscape is developing at an astonishing pace as media proliferation and technology are together yielding newer ways of connecting with consumers.  The market still lacks correct awareness and understanding regarding consumer behavior. Online advertising spent is expected to witness sound growth at a CAGR of close to 4% during the revenue period 2013-2018.

Oman Online Advertisement Market Segmentation
By Medium (Desktop and Mobile)
Mobile advertising, accounted for over 52% of the digital ad spend and will continue to dominate in 2018. The number of smart phone users in the country inclined positively registering a CAGR of 4.6% during 2013-2018. Mobile advertising is set to reach over USD 8 million by 2023. Desktop as a medium would continue to be less popular growing at a CAGR of close to 6% during 2018-2023.

By Type of Advertising (Social Media, Search, Video, Banner and Online Classified and Others): Social media advertising has been gaining popularity as the number of people using these websites is increasing considerably. This has been most dominant in 2018. Facebook along with YouTube and Google have been the highest penetrated markets. This is followed by Instagram, Twitter and LinkedIn. Banner Advertising and Online Classified would witness a fall in the relative share by 2023.

By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
CPM model is widely preferred over other models in Oman. It is primarily used in Social Media Advertisements. Cost per Mile (CPM) denotes the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks received by any advertisement. Cost per Action (CPA) shows the charges as per any particular action desired by the advertiser. CPC model hold the second highest share which is commonly used by publishers owing to the dominance of search advertising. The CPM and CPC models are expected to maintain higher more popularity by 2023.

By Sectors/Industries (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and Others)
Hospitality & Tourism sector has been the largest spending sector for online advertisement in 2018 owing to increase in industry competition and nature of industries. This is followed by the FMCG & BFSI respectively so as to maintain higher visibility of products & service launched. Telecommunication and automotive held the 4th and 5th largest market respectively followed by Healthcare sector. Healthcare is coming up with innovative medical services and need to raise awareness among consumers. Retail is an emerging sector that will grow at a strong growth with rise in disposable income and surging preference towards shopping from traditional brick and mortar model.

Comparative Landscape of Major Players
Online advertising market is fragmented for advertising agencies while it is highly concentrated for platforms on the basis of ad spent in 2018. Companies are competing on their marketing strategies, analytics used, network platforms and sectoral clientele. Some of the major advertising agencies operating within this segment include Arab House, Bullseye Marketing LLC, UMS Advertising and Nexa
Advertising agency and others. Major platforms which dominate the online advertisement spend include Google and Facebook, followed by YouTube and Instagram in 2018.

Oman Online Advertisement Market Future Outlook and Projections
Oman Online Advertisement Market in terms of advertisement spending is expected to further expand in the forecasted period 2018-2023E at a faster rate. It is forecasted to witness a CAGR (2018-2023) of close to 7% with strong support extended from Hospitality & Tourism and BFSI sectors.

Key Segments Covered
By Online Advertising Medium by Online Ad Spend
Desktop
Mobile
By Types of Online Advertising by Online Ad Spend
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By Different Sector/Industries by Online Ad Spend
Hospitality & Tourist
FMCG
BFSI
Telecommunications
Healthcare
Automotive
Retail
Others
By Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023

Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors

Advertising Agencies Covered:
Al Nahda Advertising Co LLC
Arab House Bullseye Marketing LLC
Creative Communications Advertising and Marketing LLC
Fortune Promoseven Advertising, Havas Worldwide Muscat
Oman Advertising Agency LLC
Pargon
Talks International LLC
UMS Advertising

Advertising Platforms Covered:
Google
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat

For more information on the research report, refer to below link:


Related reports




Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249