The report titled “Oman Online Advertising Market
Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising,
Social Media Advertising, Banner Advertising, Video Advertising, Online
Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI,
Telecommunications, Healthcare, Automotive, Retail and others) and By Model
(Cost Per Mile, Cost Per Click and Cost Per Action)” covers
online advertising spent along with market segmentation by medium of
advertising (desktop and mobile), by type of advertising (search advertising,
social advertising, video advertising, banner advertising, online classifieds
and others), by sectors (Hospitality & Tourism, FMCG, BFSI,
Telecommunications, Healthcare, Automotive, Retail and others), by models (cost
per mile, cost per click and cost per action).
The report also covers growth drivers and trends; issues and
challenges; customer pain points and decision making parameters and competitive
landscape of players in the market with special focus on Al
Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications
Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide
Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS
Advertising and others. The report also explores the digital customer profile
in Oman, future outlook & projections along with analyst recommendation highlighting the major opportunities &
cautions to the reader.
Oman Online Advertising
Market Summary
Market Overview: Oman Online Advertising Market
is currently placed in early growth stage. Brands and advertisers still hold
higher preference for traditional modes of advertisement namely, TV, newspaper
and radio. However, the market is witnessing considerable transition towards digital
advertisement upon analyzing the grooming potential of smartphones and internet
penetration in the country. Companies are now increasingly adapting the use of online
social network as a key marketing tool. The players are focusing on tapping the
large pool of the ‘forever online’ consumers to convert them into their
clientele. The digital advertising landscape is developing at an astonishing
pace as media proliferation and technology are together yielding newer ways of
connecting with consumers. The market still lacks correct awareness and
understanding regarding consumer behavior. Online advertising spent is expected
to witness sound growth at a CAGR of close to 4% during the revenue period
2013-2018.
Oman Online Advertisement Market
Segmentation
By Medium (Desktop and
Mobile)
Mobile advertising, accounted for over 52% of the digital ad
spend and will continue to dominate in 2018. The number of smart phone users in
the country inclined positively registering a CAGR of 4.6% during 2013-2018. Mobile
advertising is set to reach over USD 8 million by 2023. Desktop as a medium
would continue to be less popular growing at a CAGR of close to 6% during
2018-2023.
By Type of Advertising (Social
Media, Search, Video, Banner and Online Classified and Others): Social media advertising has
been gaining popularity as the number of people using these websites is
increasing considerably. This has been most dominant in 2018. Facebook along
with YouTube and Google have been the highest penetrated markets. This is
followed by Instagram, Twitter and LinkedIn. Banner Advertising and Online
Classified would witness a fall in the relative share by 2023.
By Pricing Models (Cost per
Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
CPM model is widely preferred over other models in Oman. It
is primarily used in Social Media Advertisements. Cost per Mile (CPM) denotes
the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by
the publisher according to the number of clicks received by any advertisement.
Cost per Action (CPA) shows the charges as per any particular action desired by
the advertiser. CPC model hold the second highest share which is commonly used
by publishers owing to the dominance of search advertising. The CPM and CPC
models are expected to maintain higher more popularity by 2023.
By Sectors/Industries (Hospitality
& Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail
and Others)
Hospitality & Tourism sector has been the largest spending
sector for online advertisement in 2018 owing to increase in industry
competition and nature of industries. This is followed by the FMCG & BFSI
respectively so as to maintain higher visibility of products & service
launched. Telecommunication and automotive held the 4th and 5th
largest market respectively followed by Healthcare sector. Healthcare is coming
up with innovative medical services and need to raise awareness among
consumers. Retail is an emerging sector that will grow at a strong growth with
rise in disposable income and surging preference towards shopping from traditional
brick and mortar model.
Comparative Landscape of
Major Players
Online advertising market is fragmented for advertising
agencies while it is highly concentrated for platforms on the basis of ad spent
in 2018. Companies are competing on their marketing strategies, analytics used,
network platforms and sectoral clientele. Some of the major advertising
agencies operating within this segment include Arab House, Bullseye Marketing
LLC, UMS Advertising and Nexa
Advertising agency and others. Major platforms which dominate
the online advertisement spend include Google and Facebook, followed by YouTube
and Instagram in 2018.
Oman Online Advertisement Market
Future Outlook and Projections
Oman Online Advertisement Market in terms of advertisement
spending is expected to further expand in the forecasted period 2018-2023E at a
faster rate. It is forecasted to witness a CAGR (2018-2023) of close to 7% with
strong support extended from Hospitality & Tourism and BFSI sectors.
Key Segments Covered
By Online Advertising Medium by Online Ad Spend
Desktop
Mobile
By Types of Online Advertising by Online Ad Spend
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By Different Sector/Industries by Online Ad Spend
Hospitality & Tourist
FMCG
BFSI
Telecommunications
Healthcare
Automotive
Retail
Others
By Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time Period Captured in the
Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Advertising Agencies
Covered:
Al Nahda Advertising Co LLC
Arab House Bullseye Marketing LLC
Creative Communications Advertising and Marketing LLC
Fortune Promoseven Advertising, Havas Worldwide Muscat
Oman Advertising Agency LLC
Pargon
Talks International LLC
UMS Advertising
Advertising Platforms
Covered:
Google
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
For more information on the research
report, refer to below link:
Related reports
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
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